Blog
An insight into our world
Blogs, articles and news tidbits. These are the things that make us tick – food for thought.
March 14, 2024
Hotjar vs. Microsoft Clarity: Choosing the Right Web Analytics Tool for Your Business
Get an in-depth comparison of Hotjar and Microsoft Clarity, and discover the key differences and recommendations for optimal user behaviour analysis.
February 26, 2024
How Brand24 Boosts Your Digital Presence
Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.
February 26, 2024
The Rise of Social Media as a Powerful Search Engine
Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.
October 23, 2023
What is a Performance Max Ad Campaign?
In the ever-changing landscape of PPC, staying up to date with the latest trends is crucial for advertisers. As one of the leading advertising platforms,…
June 9, 2022
Why Use Social Media for Business Marketing?
Ever wondered why social media plays such a crucial role in online marketing for your business? Click to find out more.
April 26, 2022
GA4 Vs Universal Analytics – What are the differences
On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4. Click to read more.
February 8, 2022
A New Home for Fresh Pies!
It’s official, the Fresh Pies team are back in the office after almost two years of pandemic madness! We are now working from The Old Bakehouse (very on…
January 11, 2022
Whatsapp Business Vs Tidio
In this month’s blog we will discuss the difference between two chatbots - Whatsapp For Business Vs Tidio, looking at how each platform can be used to…
November 25, 2021
What is international SEO?
What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.
April 16, 2021
Page Speed Update
What is Page Speed? Click to read more about page speed and how this may effect your site & SEO over the next coming months.
April 15, 2021
Google’s 2021 SEO Update
Every so often Google looks at its algorithm and launches a much anticipated update. Click to read more about the 2021 SEO update!
February 24, 2021
What is Digital Marketing?
Find out what digital marketing is and how SEO, PPC & social media can help benefit your business.
January 6, 2021
How Do Facebook Ads Work?
Find out what makes up a Facebook ad, how much they cost and why testing your ads is important for success.
September 24, 2020
Why Is Keyword Research Important For SEO?
Keyword research in SEO (search engine optimisation) is the process of discovering search terms (keywords) that users enter into search engines.
August 21, 2020
How To Grow A Small Business On Instagram
Drawing inspiration from both our client projects and the industry's social media gurus, we've broken down the best features to help grow a small business on…
August 18, 2020
Learn How To Use SEMrush
Find out how we use SEMrush to help our clients improve the search rankings of their website, increase online visibility and boost organic website traffic.
July 31, 2020
Best Newsletters For Marketers
In this blog post, we'll be sharing our favourite newsletters, and how they can help you and your business moving forward.
July 9, 2020
The Power Of Facebook Retargeting Ads For Small Businesses
In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.
June 23, 2020
The Most Effective Social Media Trends for 2020!
Here we discuss the top social media trends for 2020 and how they may be the key to your next digital marketing success.
May 7, 2020
#Tip 5: Understand What Your Customers Value
Our fifth and final tip is to spend some time understanding what your customers will value post Covid-19.
May 1, 2020
#Tip 4: Prioritise Long Term Digital Marketing Activities
In order to prepare for business post Covid-19, our tip of the week is to use this time to focus on your long term digital marketing activities.
April 23, 2020
#Tip 3: Sign Up To Trello
At Fresh Pies, we’ve been finding it useful to stay organised and set a routine, for both our work and personal lives. We love a to-do list, and we couldn’t…
April 16, 2020
#Tip 2: Keep Your Email Signature Up To Date
During this time, it is a good idea to keep your clients up to date with any changes to your business, and it’s important that you stay connected and available…
April 6, 2020
#Tip 1: Spend Some Quality Time With Your Website Content
Our tip this week is to spend some quality time getting creative with your website content. Revisit the messaging on your website and remember Google loves new…
March 30, 2020
Keep in Touch With Customers using Live Chat
We have recently added ‘website live chat’ boxes to many of our clients’ websites including our own and it is proving to be a popular communication……
March 17, 2020
Coronavirus – We’re Here to Help
We appreciate that this virus outbreak is going to have an impact on all our businesses. In case this helps, here’s a list of our top online tools.
February 27, 2020
Our Top 5 Resources for Free Stock Imagery
We usually advise engaging a professional photographer for key brand imagery, but this can prove expensive.
January 24, 2020
A Fresh Look for Fresh Pies
So this is exciting! Having rebranded and redesigned websites for numerous clients over the years, now it was our turn. Having said that it isn’t easy….
January 10, 2020
Keyword Stuffing: What It Is and The Risks
In this post, we take a look at how overusing your keywords can actually be harmful to your site’s ranking, whilst many still believe this method to be an…
January 6, 2020
Accelerated Mobile Pages
Many businesses lose potential customers due to slow loading mobile pages. This is where Accelerated Mobile Pages can help, providing fast and reliable…
December 19, 2019
Merry Christmas and All The Best for 2020
Another year has flown by, the Fresh Pies Team is now a perfectly symmetrical team of 4 and 2 dogs, we continue to design and manage beautiful websites for all…
October 9, 2019
Exclaimer Email Signatures: Email Signatures Made Easy
What if you could manage your email signatures centrally, keeping the design consistent across all accounts, adding promo images and updating contact details…
November 13, 2018
Google Introduces Responsive Search Ads (beta)
Google has introduced a new feature to their online advertising platform Responsive Search Ads. Google updated their Ads Editor to version 12.3 and introduced…
April 26, 2018
GDPR Deadline Is Looming
Many of you have been asking for GDPR advice and although we are not lawyers and what follows isn’t legal advice, we have tried to summarise some basic steps…
August 7, 2013
What Is The Difference Between http and https?
The main difference between http and https is all about keeping you secure. HTTP stands for Hyper Text Transfer Protocol.
July 16, 2013
Backing Up Your Website
Backing up your website is a lot like buying insurance, you know you should but it’s one of those things you put off because nothing has happened yet which…
March 13, 2012
Content Marketing
One of the most effective, low-cost ways to drive traffic and build awareness for your business is through content marketing.
March 13, 2012
Using Video To Jump Up Google’s Search Results
Search Engine Optimisation (SEO) has become a key marketing strategy for businesses of all sizes, as people increasingly rely on Google and other search…
March 13, 2012
Pricing for our Digital Services
You may have seen a lot of companies offering super cheap offers, e.g. “Bespoke Website Design from £34.99”, “Cheap SEO from £84.99”, “Pro Logo Design from…