Ecommerce

Selling products and services online

One of our key principles when designing any website but particularly an online shop is to keep things simple, customers should not have to navigate their way past distracting graphics and animations. If they do not find it quick and easy to buy your products and services, they will shop elsewhere.

Here are a few things to consider when setting up an online shop:

• Displaying your products online and catalogue management

  Make it easy to find and purchase products.

• Order processing

  Ensure ordering procedures are straightforward and quick.

• Secure and user friendly checkout

  Checkout procedures must be secure and user friendly if customers are going to feel confident about ordering a product or service.

• Online payments

  Linking to secure payment gateways such as Paypal, Protex or Netbanx.

• The law and selling online

  If you are selling online there are a number of pieces of legislation that you need to be familiar with.

• Promoting your online shop

  For your online shop to be successful, customers must be able to find it easily.

• Create confidence in your shop

  Your website should have a professional look and feel as well as being secure, it's important to create confidence in your shop.

• Give comprehensive and easy to find contact details

  Remember customers will want to know that they can speak to a person if something goes wrong.

Key to any project is planning and working out your exact requirements for your online shop.

For the smaller business we usually advise working with an off the shelf ecommerce system which we can customise for you, providing a basic platform as well as value added features such allowing the shopper to review their account information and set customer alerts.

Please contact us to discuss your requirements in more detail.