{"id":79793,"date":"2025-03-15T10:37:56","date_gmt":"2025-03-15T10:37:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?post_type=portfolio&#038;p=79793"},"modified":"2025-09-12T13:16:09","modified_gmt":"2025-09-12T12:16:09","slug":"das-handbuch-london","status":"publish","type":"portfolio","link":"https:\/\/www.freshpies.co.uk\/de\/project\/the-manual-london\/","title":{"rendered":"Das Handbuch"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 62.26%\"><iframe title=\"Die-Handbuch-Kopfzeile-dritte-Fix.mp4\" src=\"https:\/\/player.vimeo.com\/video\/778422146?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:50%;\" ><div class=\"uncode_text_column fp-project-title\" ><\/p>\n<h1 class=\"h5\">Das Handbuch<\/h1>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Die Kraft von Live<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column vc_custom_1728999991398\"  style=\"margin-bottom: 24px ;\"><p><a href=\"https:\/\/www.freshpies.co.uk\/de\/unsere-arbeit\/#website-design-and-development\">Website-Design und -Entwicklung<\/a>, <a href=\"https:\/\/www.freshpies.co.uk\/de\/unsere-arbeit\/#digital-marketing\">Digitales Marketing<\/a><\/p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><hr class=\"separator-break\" \/><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>The Manual besteht aus einem Team erfahrener Kreativer mit mehr als 20 Jahren Erfahrung in der Eventbranche, von Live-Shows \u00fcber Produkteinf\u00fchrungen bis hin zu immersiven Aktivierungen.<\/p>\n<p>Wir arbeiten seit 2016 mit The Manual zusammen. Ihre urspr\u00fcngliche Marke und ihre Website hatten sich bew\u00e4hrt, aber es war Zeit f\u00fcr einen \"erwachseneren\" Anstrich! Wir arbeiteten mit Almighty Brands an der erneuerten Identit\u00e4t und entwickelten eine Reihe von Markenelementen, darunter die \"Funken\" und Stempel. Wir entwarfen und entwickelten die Website, die genauso eindringlich sein sollte wie die Veranstaltungen und \"The Power of Live\" pr\u00e4sentieren sollte.<\/p>\n<p>Wir hoffen, dass Ihnen der neue Markenauftritt und die neue Website genauso gut gefallen wie uns!<\/p>\n<p><a href=\"https:\/\/www.themanuallondon.com\" target=\"_blank\" rel=\"noopener\">www.themanuallondon.com<\/a><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share  has-title\" ><h6>Teilen Sie<\/h6><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-2\"><div class=\"row col-no-gutter limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79796\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png\" width=\"1604\" height=\"754\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png 1604w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-300x141.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1024x481.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-768x361.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1536x722.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-3\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79797\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png\" width=\"1610\" height=\"1204\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-300x224.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1024x766.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-768x574.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1536x1149.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-4\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 52.14%\"><iframe title=\"weltkugel_animation.mp4\" src=\"https:\/\/player.vimeo.com\/video\/773744219?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"438\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg vc_custom_1670323319524 row-container\" style=\"margin-top: 75px ;margin-bottom: 100px ;\" id=\"row-unique-5\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79798\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png\" width=\"1610\" height=\"1027\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-300x191.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1024x653.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-768x490.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1536x980.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-6\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row style-color-129066-bg row-internal row-container\"><div class=\"row col-no-gutter row-child\" data-height=\"100\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_double shift_y_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"400\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862364603 no-block-padding\" style=\"padding-top: 30px ;padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79800\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png\" width=\"629\" height=\"1366\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png 629w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-138x300.png 138w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-472x1024.png 472w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter shift-col-wa\"><div class=\"uncol style-light shift_y_double shift_y_down_neg_double shift_y_down_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"800\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862372603 no-block-padding\" style=\"padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-shadowed tmb-shadowed-sm tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79808\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png\" width=\"1258\" height=\"2447\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png 1258w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-154x300.png 154w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-526x1024.png 526w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-768x1494.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-790x1536.png 790w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-1053x2048.png 1053w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container mobile-hidden\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>31Ten Consulting wandte sich an uns, um ihre Website neu zu gestalten (sie wussten es zu dem Zeitpunkt nicht, aber sie brauchten auch unsere Hilfe bei einem Rebranding). Das Unternehmen wurde 2015 gegr\u00fcndet und war mit einer einfachen Markenidentit\u00e4t und einer Website gestartet. Es war Zeit f\u00fcr eine Neugestaltung, und wir freuten uns sehr, dass wir eingeladen wurden, sie zu verwirklichen. Wir arbeiteten mit Ben Jory von Jory and Co an der Markenidentit\u00e4t, stellten eine Reihe von Konzepten vor und w\u00e4hlten das k\u00fchnste Konzept (und unseren Favoriten... ich wei\u00df, wir sollten eigentlich keine Favoriten haben!) Anschlie\u00dfend brachten wir die Marke online, \u00fcberarbeiteten die Texte und erstellten eine aussagekr\u00e4ftige Website, die 31Ten als f\u00fchrendes Unternehmen in ihrem Bereich positioniert. Wir arbeiteten auch an unterst\u00fctzenden Marketingmaterialien wie Visitenkarten, Postkarten, B\u00fcrovorlagen und E-Mail-Signaturen. <\/p>","protected":false},"author":1,"featured_media":79795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[19,73],"class_list":["post-79793","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-website-design-development","portfolio_category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Manual - Fresh Pies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/de\/projekt\/das-handbuch-london\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Manual\" \/>\n<meta property=\"og:description\" content=\"We were approached by 31Ten Consulting to redesign their website (they didn&#039;t realise it at the time but they also needed our help with a rebrand). The company was established in 2015, they had launched with a basic brand identity and website. It was time for a revamp and we were delighted to be invited to make it happen. We worked with Ben Jory from Jory and Co on the brand identity, we presented a number of concepts, they chose the boldest concept (and our favourite... I know, we shouldn&#039;t really have favourites!). We then took their brand online, recrafting the copy and creating a statement website that repositions 31Ten as leaders in their field. We also worked on supporting marketing collateral including business cards, postcards, office templates and email signatures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/de\/projekt\/das-handbuch-london\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T12:16:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/0_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1124\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/\",\"name\":\"The Manual - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_thumbnail.png\",\"datePublished\":\"2025-03-15T10:37:56+00:00\",\"dateModified\":\"2025-09-12T12:16:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_thumbnail.png\",\"width\":1500,\"height\":1124},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/the-manual-london\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Manual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Das Handbuch - Frische Torten","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/de\/projekt\/das-handbuch-london\/","og_locale":"de_DE","og_type":"article","og_title":"The Manual","og_description":"We were approached by 31Ten Consulting to redesign their website (they didn't realise it at the time but they also needed our help with a rebrand). The company was established in 2015, they had launched with a basic brand identity and website. It was time for a revamp and we were delighted to be invited to make it happen. We worked with Ben Jory from Jory and Co on the brand identity, we presented a number of concepts, they chose the boldest concept (and our favourite... I know, we shouldn't really have favourites!). We then took their brand online, recrafting the copy and creating a statement website that repositions 31Ten as leaders in their field. We also worked on supporting marketing collateral including business cards, postcards, office templates and email signatures.","og_url":"https:\/\/www.freshpies.co.uk\/de\/projekt\/das-handbuch-london\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_modified_time":"2025-09-12T12:16:09+00:00","og_image":[{"width":1500,"height":1124,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/0_thumbnail.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@freshpies","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/","url":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/","name":"Das Handbuch - Frische Torten","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/0_thumbnail.png","datePublished":"2025-03-15T10:37:56+00:00","dateModified":"2025-09-12T12:16:09+00:00","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/0_thumbnail.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/0_thumbnail.png","width":1500,"height":1124},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/project\/the-manual-london\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"Project","item":"https:\/\/www.freshpies.co.uk\/project\/"},{"@type":"ListItem","position":3,"name":"The Manual"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Frische Torten","description":"Agentur f\u00fcr Websites und digitales Marketing in Balham, S\u00fcdlondon","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Frische Torten","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/portfolio\/79793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/comments?post=79793"}],"version-history":[{"count":25,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/portfolio\/79793\/revisions"}],"predecessor-version":[{"id":82480,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/portfolio\/79793\/revisions\/82480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/media\/79795"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/media?parent=79793"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/de\/wp-json\/wp\/v2\/portfolio_category?post=79793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}