{"id":1052,"date":"2018-11-13T17:25:49","date_gmt":"2018-11-13T17:25:49","guid":{"rendered":"http:\/\/www.freshpies.co.uk\/?p=1052"},"modified":"2020-02-12T10:14:54","modified_gmt":"2020-02-12T10:14:54","slug":"responsive-suchanzeigen","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/responsive-search-ads\/","title":{"rendered":"Google f\u00fchrt Responsive Search Ads ein (Beta)"},"content":{"rendered":"<p>Google hat eine neue Funktion f\u00fcr seine Online-Werbeplattform eingef\u00fchrt <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Responsive Search-Anzeigen<\/i><\/a>. Google hat seinen Anzeigen-Editor auf Version 12.3 aktualisiert und diese neue Funktion eingef\u00fchrt. Sie ist jetzt zum Testen verf\u00fcgbar, wenn auch nicht f\u00fcr alle. In der Zwischenzeit ist sie noch in Arbeit und wird im Laufe der Zeit gelernt und verbessert.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/de\/responsive-search-ads\/#How_can_Responsive_Search_Ads_benefit_you\" >Wie k\u00f6nnen Sie von Responsive Search Ads profitieren?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/de\/responsive-search-ads\/#Tips_on_how_to_create_effective_Responsive_Search_Ads\" >Tipps f\u00fcr die Erstellung effektiver Responsive Search Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/de\/responsive-search-ads\/#Building_a_Responsive_Search_Ad\" >Erstellen einer responsiven Suchanzeige<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Responsive_Search_Ads_benefit_you\"><\/span>Wie k\u00f6nnen Sie von Responsive Search Ads profitieren?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google entwickelt <i>Responsive Search-Anzeigen<\/i> um n\u00fctzlicher und zeitsparender zu sein. Google's Machine Learning, eine Anwendung k\u00fcnstlicher Intelligenz, wird f\u00fcr diese Funktion verwendet. Das maschinelle Lernen testet und optimiert mehrere Anzeigenkombinationen mit verschiedenen \u00dcberschriften und Beschreibungen, um die Kombination mit der besten Leistung zu ermitteln. So m\u00fcssen Sie keine wertvolle Zeit mit langweiligen A\/B-Tests verlieren, und au\u00dferdem ist die Steigerung der Anzeigenleistung weniger schwierig. Diese Funktion erfordert nur eine besondere Zutat, um die richtige Mischung zu finden: Ihre Kreativit\u00e4t.<\/p>\n<h4>Zusammengefasst:<\/h4>\n<ul>\n<li>Flexible Anzeigen erstellen<\/li>\n<li>Produktive und effektive Nutzung der Zeit<\/li>\n<li>Optimierung durch maschinelles Lernen<\/li>\n<li>Ausdehnung der Reichweite auf potenzielle Kunden<\/li>\n<li>Anzeigengr\u00f6\u00dfe und Relevanz erh\u00f6hen<\/li>\n<li>Steigerung der Leistung von Anzeigengruppen<\/li>\n<\/ul>\n<p>Google \u00fcbernimmt die harte Arbeit f\u00fcr Sie. Alles, was Sie tun m\u00fcssen, ist, \u00dcberschriften und Beschreibungen zu erstellen. Je mehr Varianten Sie eingeben, desto bessere Anzeigenkombinationen kann Google erstellen. So k\u00f6nnen Sie die Klickraten erh\u00f6hen, die Ausgaben f\u00fcr Anzeigen reduzieren und relevantere Anzeigen f\u00fcr Ihre Zielgruppe erstellen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_on_how_to_create_effective_Responsive_Search_Ads\"><\/span>Tipps f\u00fcr die Erstellung effektiver Responsive Search Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Erstellen Sie f\u00fcnf markante, sich nicht wiederholende Schlagzeilen und f\u00fcgen Sie diese hinzu.<\/li>\n<li>F\u00fcgen Sie mehr \u00dcberschriften hinzu (8 bis 10 \u00dcberschriften werden empfohlen; mindestens zwei \u00dcberschriften sollten ein Schl\u00fcsselwort enthalten).<\/li>\n<li>Achten Sie darauf, dass mindestens drei \u00dcberschriften keine Schl\u00fcsselw\u00f6rter enthalten. Wir empfehlen, stattdessen Produkte, Dienstleistungen, Liefer- oder R\u00fccksendeinformationen hervorzuheben, also versuchen Sie, diese Hauptmerkmale und -vorteile hervorzuheben.<\/li>\n<li>Variieren Sie die L\u00e4nge Ihrer \u00dcberschriften, Sie m\u00fcssen nicht f\u00fcr jede \u00dcberschrift die maximale Zeichenzahl verwenden.<\/li>\n<li>Erstellen Sie ein paar aussagekr\u00e4ftige Beschreibungen und f\u00fcgen Sie mindestens zwei hinzu.<\/li>\n<\/ol>\n<p>Es stehen Ihnen Insight-Tools zur Verf\u00fcgung, die Ihnen helfen, \u00dcberschriften und Beschreibungen in vollwertige, effektive Anzeigenkombinationen zu verwandeln. Mithilfe von Berichts-, Feedback- und Vorschautools k\u00f6nnen Sie Ihre Anzeige analysieren, \u00fcberpr\u00fcfen, verbessern und sehen, wie sie angezeigt wird. Das Anzeigenst\u00e4rke-Tool bestimmt die Effektivit\u00e4t und wird nach Relevanz, Quantit\u00e4t und Vielfalt gemessen. Sie k\u00f6nnen auch Berichte f\u00fcr \u00dcberschriften, Beschreibungen und die besten Kombinationen anzeigen, je nachdem, was am h\u00e4ufigsten auf der Suchergebnisseite angezeigt wird.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Responsive_Search_Ad\"><\/span>Erstellen einer responsiven Suchanzeige<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dies sind die sechs Schritte, die den Prozess der Erstellung einer Responsive Search Ad umrei\u00dfen.<\/p>\n<ol>\n<li>Geben Sie die endg\u00fcltige URL ein<\/li>\n<li>Schreiben Sie Ihre ersten 3 Schlagzeilen<\/li>\n<li>Weitere Schlagzeilen hinzuf\u00fcgen<\/li>\n<li>Erstellen Sie Variationen Ihrer Schlagzeilen<\/li>\n<li>Beschreibungen hinzuf\u00fcgen<\/li>\n<li>Vorschau Ihrer Anzeige<\/li>\n<\/ol>\n<p>Bei dieser Betaversion ist zu beachten, dass nur Anzeigengruppen mit bereits bestehenden Textanzeigen enthalten k\u00f6nnen <i>Responsive Search-Anzeigen<\/i>. Google Ads kann \u00dcberschriften und Beschreibungen in beliebiger Reihenfolge anzeigen, daher m\u00fcssen sie gleichzeitig und isoliert Sinn ergeben. Es ist fair zu sagen, dass diese Beta-Version mehr Testl\u00e4ufe erfordern k\u00f6nnte.<\/p>\n<blockquote><p>Wir von Fresh Pies geben Ihnen gerne unseren fachkundigen Rat, um Sie bei der Durchf\u00fchrung einer erfolgreichen Google-Anzeigenkampagne zu unterst\u00fctzen, einschlie\u00dflich der Maximierung von Responsive Search Ads. Wenn Sie also Unterst\u00fctzung ben\u00f6tigen, Fragen haben oder einfach nur eine freundliche Beratung w\u00fcnschen, dann <i>Rufen Sie uns an unter 020 7112 9117. <\/i><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Google hat eine neue Funktion f\u00fcr seine Online-Werbeplattform Responsive Search Ads eingef\u00fchrt. Google hat seinen Anzeigen-Editor auf Version 12.3 aktualisiert und diese neue Funktion eingef\u00fchrt. Sie ist jetzt zum Testen verf\u00fcgbar, wenn auch nicht f\u00fcr alle.<\/p>","protected":false},"author":1,"featured_media":75969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Introduces Responsive Search Ads (beta) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google has introduced Responsive Search Ads. 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