{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"facebook-retargeting-anzeigen-fur-kleine-unternehmen","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"Die Macht der Facebook Retargeting-Anzeigen f\u00fcr kleine Unternehmen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook Retargeting-Anzeigen sind f\u00fcr Marken zu einem beliebten Mittel geworden, um Kunden zu erreichen, die ihr Unternehmen bereits kennengelernt haben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Macht von Facebook Retargeting wurde von vielen Marken als eine gro\u00dfartige M\u00f6glichkeit erkannt, die Konversionsrate zu erh\u00f6hen und Ihre Marke im Ged\u00e4chtnis Ihrer Kunden zu behalten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Was noch besser ist: Facebook besitzt auch Instagram und ein Audience Network. Das bedeutet, dass Unternehmen ihre Kampagnen \u00fcber die Grenzen von Facebook hinaus auf andere Apps ausdehnen k\u00f6nnen, wodurch es m\u00f6glich wird, Ihre Inhalte auf mehreren Plattformen gleichzeitig zu teilen.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >Was sind Facebook Retargeting-Anzeigen?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Wie kann ich die Personen identifizieren, die ich erneut ansprechen m\u00f6chte?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Was sind die Vorteile von Facebook Retarketing-Anzeigen f\u00fcr kleine Unternehmen?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>Was sind Facebook Retargeting-Anzeigen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Facebook Retargeting-Anzeige\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die meisten von Ihnen sind wahrscheinlich schon einmal auf eine Facebook-Retargeting-Anzeige gesto\u00dfen oder wurden vielleicht sogar von einer solchen beeinflusst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haben Sie zum Beispiel schon einmal auf einer Website gest\u00f6bert und danach eine Anzeige gesehen, die Sie dazu verleitet hat, die Website erneut zu besuchen und etwas zu kaufen? Nun, raten Sie mal, die Retargeting-Anzeige hat funktioniert! <strong>(Siehe das obige Anzeigenbeispiel)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marken nutzen Retargeting-Anzeigen, um Kunden zu erreichen, die ihre Website besucht haben, aber nicht konvertiert sind. Sie nutzen dies als Gelegenheit, um Kunden wieder auf ihre Website zu locken und sie zu einer Aktion zu bewegen, sei es zum Kauf, zu einer Anfrage, zu einer Buchung usw..<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Wie kann ich die Personen identifizieren, die ich erneut ansprechen m\u00f6chte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"Facebook-Pixel\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Es gibt 5 Datenquellen, die Sie auf Facebook nutzen k\u00f6nnen, um die Personen zu identifizieren, die Sie erneut ansprechen m\u00f6chten.<\/span><\/p>\n<p><b>1. Netzinterne Aktionen: <\/b><span style=\"font-weight: 400;\">Ermitteln Sie die Personen, die sich mit Ihrem Unternehmen\/Inhalt in den sozialen Medien besch\u00e4ftigen, und werben Sie sie erneut an. Sind es Follower? Sehen sie sich Ihre Videos an? M\u00f6gen sie Ihre Beitr\u00e4ge?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Sie k\u00f6nnen dies auf Ihrer Website installieren, um alle Ihre Besucher zu verfolgen und sie mit einem Facebook-Profil zu verbinden. Wenn also jemand auf Ihrer Website surft und sie dann verl\u00e4sst, k\u00f6nnen Sie diese Person erneut ansprechen und versuchen, sie wieder auf Ihre Website zu locken, damit sie etwas kauft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie noch kein Facebook-Pixel auf Ihrer Website eingerichtet haben, k\u00f6nnen Sie dies \u00fcber den Eventmanager auf Facebook tun. Bitte beachten Sie, dass es einige Zeit dauern kann, bis Facebook-Zielgruppen aufgebaut sind. Je mehr Besucher auf Ihrer Website sind, desto schneller k\u00f6nnen Sie <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">mit der Erstellung von Retargeting-Anzeigen beginnen<\/a> mit Facebook Ads Manager.<\/span><\/p>\n<p><b>3. Facebook SDK -<\/b><span style=\"font-weight: 400;\"> Dies wird nur bei mobilen Apps verwendet. Wenn Sie also Ihre eigene App haben, k\u00f6nnen Sie diese mit Facebook integrieren. Auf diese Weise k\u00f6nnen Sie Nutzerinformationen sammeln und In-App-Ereignisse verfolgen. Finden Sie heraus, wer die meiste Zeit in Ihrer App verbringt oder wer \u00fcber die App einkauft.<\/span><\/p>\n<p><b>4. Kundenlisten - <\/b><span style=\"font-weight: 400;\">Stellen Sie eine<\/span> <span style=\"font-weight: 400;\">eine Liste aller Ihrer Kunden mit deren Details. Durch das Sammeln dieser Informationen k\u00f6nnen Sie beginnen, eine demografische Kundenliste zu erstellen. Auf dieser Grundlage k\u00f6nnen Sie dann eine Retargeting-Anzeige erstellen, die auf die entsprechende Zielgruppe ausgerichtet ist.<\/span><\/p>\n<p><b>5. Offline-Ereignisse -<\/b><span style=\"font-weight: 400;\"> Hier k\u00f6nnen Sie messen, inwieweit Ihre Facebook-Werbeanzeigen zu physischen Aktionen f\u00fchren, z. B. zu einem Kauf in einem Ihrer Gesch\u00e4fte, einer telefonischen Bestellung oder einer Buchung. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Offline-Veranstaltungen sollen Ihnen helfen zu verstehen, wie effektiv Ihre Werbekampagnen sind.<\/a> Sie k\u00f6nnen Offline-Konversionen wie Eink\u00e4ufe in Ihrem Gesch\u00e4ft, telefonische Bestellungen oder Buchungen mit der Liste der Personen vergleichen, die Ihre Anzeige gesehen und darauf geklickt haben.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Was sind die Vorteile von Facebook Retarketing-Anzeigen f\u00fcr kleine Unternehmen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es ist die einzige Art des Marketings, die es Ihnen erm\u00f6glicht, eine Person durch die M\u00f6glichkeit der Vernetzung \u00fcber mehrere Ger\u00e4te hinweg zu erreichen.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es hilft Ihnen, eine gute Beziehung zu Ihren Kunden aufzubauen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es ist erschwinglich.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Es erh\u00f6ht die Markensuche um 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sie k\u00f6nnen Anzeigen erstellen, die auf bestimmte Kunden zugeschnitten sind. Hier sind nur ein paar Beispiele:<\/span><\/li>\n<\/ul>\n<p>- Kunden, die ihren Einkaufswagen verlassen haben.<\/p>\n<p>- <span style=\"font-weight: 400;\">Kunden, die in den letzten 10 Tagen Ihre Website besucht haben.<\/span><\/p>\n<p>- <span style=\"font-weight: 400;\">Kunden, die in den letzten 30 Tagen etwas gekauft haben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Kunden, die auf Ihrer Website Interesse an einem bestimmten Produkt oder einer Dienstleistung gezeigt haben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir wissen, dass die Planung und Einrichtung von Retargeting-Werbeanzeigen schwierig und zeitaufw\u00e4ndig sein kann, deshalb sind wir hier, um Ihnen zu helfen. Von der Einrichtung eines Facebook-Pixels auf Ihrer Website bis hin zur Planung Ihrer n\u00e4chsten Werbeanzeige - wir haben alles f\u00fcr Sie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie daran interessiert sind, wie wir Ihnen helfen k\u00f6nnen, dann wenden Sie sich bitte an <a href=\"https:\/\/www.freshpies.co.uk\/de\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Senden Sie uns eine Nachricht<\/a> und wir bleiben in Kontakt.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In diesem Artikel erkl\u00e4ren wir, was Facebook Retargeting-Anzeigen sind, wie Sie die Personen identifizieren k\u00f6nnen, die Sie erneut ansprechen m\u00f6chten, und warum sie f\u00fcr Ihr Unternehmen von Nutzen sein k\u00f6nnen.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power Of Facebook Retargeting Ads For Small Businesses - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-anzeigen-fur-kleine-unternehmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Facebook Retargeting Ads For Small Businesses\" \/>\n<meta property=\"og:description\" content=\"In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/de\/facebook-retargeting-anzeigen-fur-kleine-unternehmen\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T09:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T12:48:02+00:00\" \/>\n<meta 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