{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"warum-ist-keyword-recherche-wichtig-fur-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Warum ist Keyword-Recherche wichtig f\u00fcr SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/de\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >Was ist Keyword-Recherche?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/de\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >Die Bedeutung der Keyword-Recherche f\u00fcr SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/de\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Tools f\u00fcr die Schl\u00fcsselwortsuche<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/de\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Wie man ein Schl\u00fcsselwort ausw\u00e4hlt<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>Was ist Keyword-Recherche?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Keyword-Recherche im Rahmen der Suchmaschinenoptimierung (SEO) ist der Prozess der Ermittlung von Suchbegriffen (Keywords), die Nutzer in Suchmaschinen wie Google oder Bing eingeben, wenn sie online nach Informationen suchen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>Die Bedeutung der Keyword-Recherche f\u00fcr SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Recherche nach Schl\u00fcsselw\u00f6rtern ist oft der erste Schritt jeder SEO-Kampagne. Durch die Erforschung und Auswahl der am besten geeigneten Ziel-Keywords schaffen Sie die M\u00f6glichkeit, in Suchmaschinen f\u00fcr dieses spezifische Thema gut zu ranken.<\/p>\n<p>Hohe Platzierungen in Suchmaschinen f\u00fchren zu mehr Besuchern auf Ihrer Website und erm\u00f6glichen es Ihnen wiederum, Ihre Produkte\/Dienstleistungen online zu bewerben.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Tools f\u00fcr die Schl\u00fcsselwortsuche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es gibt eine Reihe von Tools, die Ihnen bei der Suche nach Schl\u00fcsselw\u00f6rtern helfen. Hier sind ein paar unserer Favoriten.<\/p>\n<h3>SEMrush<\/h3>\n<p>Die Nutzung von SEMrush ist der schnellste Weg, um eine umfassende Zusammenfassung Ihrer Keyword-Metriken zu erhalten - monatliches Suchvolumen, Wettbewerb, verwandte Keywords und mehr. Nutzer des kostenlosen SEMrush-Plans k\u00f6nnen bis zu 10 Suchen pro Tag durchf\u00fchren. Sie k\u00f6nnen entweder lesen \u00fcber <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">wie man SEMrush f\u00fcr die Keyword-Recherche verwendet<\/a>Sie k\u00f6nnen sich auch das folgende Video ansehen, in dem Greg Gifford, Vizepr\u00e4sident der Abteilung Search bei Wikimotive, Ihnen die Keyword-Recherche-Tools von SEMrush vorstellt.<\/p>\n<h3>Google Keyword-Planer<\/h3>\n<p>Der Keyword-Planer gilt als eine der zuverl\u00e4ssigsten Quellen f\u00fcr Keyword-Informationen, da die Daten direkt von Google stammen.<\/p>\n<p>Die Nutzung des Tools ist kostenlos, allerdings ben\u00f6tigen Sie ein Google Ads-Konto, um es nutzen zu k\u00f6nnen. Obwohl das Tool f\u00fcr Google Ads-Kampagnen gedacht ist, k\u00f6nnen Sie den Planer nutzen, um Listen von Keywords und Suchanfragen mit vielen Suchvorg\u00e4ngen zu finden.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Wie man ein Schl\u00fcsselwort ausw\u00e4hlt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Erstellen Sie eine Liste von Schl\u00fcsselw\u00f6rtern mit einem der oben genannten Tools zur Schl\u00fcsselwortrecherche<\/li>\n<li>Stellen Sie sicher, dass das Schl\u00fcsselwort f\u00fcr das Thema Ihres Inhalts relevant ist.<\/li>\n<li>Pr\u00fcfen Sie das Suchvolumen - je h\u00f6her das Suchvolumen eines Schl\u00fcsselworts ist, desto mehr Datenverkehr k\u00f6nnen Sie potenziell erhalten.<\/li>\n<li>Pr\u00fcfen Sie den Schwierigkeitsgrad der Schl\u00fcsselw\u00f6rter - wenn Sie Schl\u00fcsselw\u00f6rter mit geringer Konkurrenz finden, haben neuere Websites bessere Chancen auf eine Platzierung<\/li>\n<\/ol>\n<p>Das folgende Beispiel zeigt, dass Long-Tail-Keywords (Keywords, die spezifischer und l\u00e4nger sind als andere h\u00e4ufig gesuchte Keywords) in der Regel weniger wettbewerbsf\u00e4hig sind. Das bedeutet, dass sie oft leichter zu ranken sind, aber vielleicht ein geringeres Suchvolumen haben als k\u00fcrzere Keywords (\"erweiterte Keyword-Recherche\" gegen\u00fcber \"Keyword-Recherche\" in diesem Beispiel).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"Schl\u00fcsselwort mit geringem Volumen\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"Suchbegriffe mit hohem Volumen - Recherche f\u00fcr SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Wir k\u00f6nnen helfen:<\/h2>\n<p>Wenn Sie sich nicht sicher sind, wie das geht, oder einfach keine Zeit f\u00fcr SEO haben, dann sind wir f\u00fcr Sie da. <a href=\"https:\/\/www.freshpies.co.uk\/de\/was-wir-tun\/\">Wir bieten ein monatliches SEO-Paket<\/a> um Ihr Profil\/Ranking in Google zu verbessern und den Verkehr auf Ihre Website zu lenken.<\/p>\n<p>Sie k\u00f6nnen <a href=\"https:\/\/www.freshpies.co.uk\/de\/kontakt\/\">Kontaktieren Sie uns \u00fcber unser Online-Formular<\/a>, oder rufen Sie uns an unter <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Keyword-Recherche in der Suchmaschinenoptimierung (SEO) ist der Prozess der Ermittlung von Suchbegriffen (Keywords), die Nutzer in Suchmaschinen eingeben.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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