{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-was-sind-die-unterschiede","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 vs. Universal Analytics - Was sind die Unterschiede?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - Was ist das?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >Was passiert mit meinen Universal Analytics-Daten?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Was sind die Unterschiede zwischen GA4 und Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >F\u00fcr bereits bestehende Kunden...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - Was ist das?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Am 16. M\u00e4rz k\u00fcndigte Google das offizielle Auslaufen von Universal Analytics an und forderte die Nutzer auf, ihre Konten auf Google Analytics 4 umzustellen. Die neue Plattform kombiniert Web- und App-Analysen und wurde zusammen mit Google Beta eingef\u00fchrt. Die Nutzer m\u00fcssen bis Juli 2023 ein GA4-Konto einrichten, um weiterhin relevante Websitedaten zu sammeln.<\/p>\n<p>Die neue Version von Analytics bietet tiefere Einblicke in Google Ads sowie ger\u00e4te\u00fcbergreifende Messfunktionen, granulare Datenkontrolle und pr\u00e4diktive Dateneinblicke.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>Was passiert mit meinen Universal Analytics-Daten?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sie fragen sich vielleicht: \"Aber was passiert mit meinen historischen Daten?\". Keine Sorge, wenn Sie Google Analytics 4 einrichten, k\u00f6nnen Sie Ihre alten Daten noch f\u00fcr einen Zeitraum nach Juli 2023 einsehen, indem Sie Universal Analytics auf Ihrem Grundst\u00fcck aufrufen. Kurz gesagt, GA4 wird neue Daten sammeln und die alten Daten k\u00f6nnen in Universal Analytics eingesehen werden. Es wird den Nutzern jedoch dringend empfohlen, ihre historischen Daten zu exportieren, um eine L\u00f6schung zu verhindern.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Was sind die Unterschiede zwischen GA4 und Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es gibt vier wesentliche Unterschiede zwischen GA4 und Universal Analytics:<\/p>\n<ul>\n<li>Messmodelle<\/li>\n<li>Aufhebung der monatlichen Treffergrenze<\/li>\n<li>Eine kostenlose Verbindung zu Big Query<\/li>\n<li>Verst\u00e4rkte Cookie- und Datenanalyse<\/li>\n<\/ul>\n<p>Schauen wir uns die einzelnen Unterschiede etwas genauer an.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Messmodelle<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wenn Sie mit Universal Analytics vertraut sind, wissen Sie, dass es Standardmessungen gibt, die als \"Hits\" bezeichnet werden und von Ihrem Analytics-Konto verfolgt werden. Dazu geh\u00f6ren Seitenaufrufe, Sitzungen, Sitzungsdauer usw. GA4 misst diese Faktoren weiterhin, allerdings werden sie nun als \"Ereignis\" im Konto angezeigt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urspr\u00fcnglich wurden Ereignisse zur Verfolgung von Link-Klicks, Telefonanrufen, Kontaktformular-Eingaben, Videoabspielen usw. verwendet, aber jetzt sind auch Seitenaufrufe und Sitzungen dazugekommen.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Im Gegensatz zu Universal Analytics m\u00fcssen f\u00fcr Ereignisse in GA4 keine Kategorie, Aktion oder Bezeichnung mehr eingegeben werden. Dar\u00fcber hinaus bietet GA4 vier verschiedene Arten der Ereignisverfolgung, die alternative Dateneinblicke liefern.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Standard-Ereignisse<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c4hnlich wie bei den standardm\u00e4\u00dfigen \"Hits\" von Universal Analytics verfolgt Google Analytics 4 automatisch bestimmte Ereignisse, wenn der neue Analysecode auf der Website oder im Tag Manager implementiert wird. Zu den Ereignissen geh\u00f6ren Seitenaufrufe, Sitzungsstartzeiten, der erste Besuch usw.<\/span><\/p>\n<h3><strong>Empfohlene Veranstaltungen\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c4hnlich wie bei den Empfehlungen f\u00fcr Google Ads empfiehlt GA4 bestimmte Ereignisse, die f\u00fcr Ihre Analyseziele von Nutzen sein k\u00f6nnen. Die Empfehlungen variieren je nach Branche und bieten ein breites Spektrum an Datenerfassung.<\/span><\/p>\n<h3><strong>Verbesserte Messereignisse\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Erweiterte Messereignisse werden bei der Einrichtung automatisch auf Ihr GA4-Konto angewendet, k\u00f6nnen aber bei Bedarf in den Einstellungen deaktiviert werden. Zu den Ereignissen geh\u00f6ren Video-Engagement, Scrolling, ausgehende Klicks und die Nutzung einer Suchfunktion auf der Website.\u00a0<\/span><\/p>\n<h3><strong>Benutzerdefinierte Ereignisse\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Benutzerdefinierte Ereignisse sind Ereignistypen, die Sie selbst implementieren und benennen. Im Gegensatz zu den traditionellen Kundenereignissen in Universal Analytics m\u00fcssen Sie bei der Erstellung eines benutzerdefinierten Ereignisses in GA4 keine Kategorie, keinen Administrator und keine Bezeichnung mehr hinzuf\u00fcgen. Stattdessen m\u00fcssen f\u00fcr neue benutzerdefinierte Ereignisse Parameter hinzugef\u00fcgt werden. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Klicken Sie hier, um mehr \u00fcber benutzerdefinierte Ereignisparameter zu erfahren\u00a0<\/span><\/a><\/p>\n<h3><strong>Hit-Grenzen\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ein weiterer wesentlicher Unterschied zwischen Universal analytics und GA4 ist die Aufhebung der Zugriffsgrenzen. Zuvor konnten mit UA 10 Mio. Hits pro Monat aufgezeichnet werden. Dies wurde nun abgeschafft und durch ein Limit von 500 Ereignissen pro Analytics-Konto ersetzt.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Erh\u00f6ht Cookie &amp; Datenanalyse<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Da Cookies von Drittanbietern allm\u00e4hlich abgeschafft werden, wird das Sammeln von Daten immer schwieriger. GA4 wurde entwickelt, um die L\u00fccke zu schlie\u00dfen, in der Daten unvollst\u00e4ndig sind. Das maschinelle Lernen von Google wird einen besseren Einblick in Online- und Offline-Konversionen \u00fcber mehrere Ger\u00e4te hinweg erm\u00f6glichen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google hat ein neues Analyse-Hub-Tool entwickelt, das es Ihnen erm\u00f6glicht, einzelne Nutzer zu analysieren, Segmente zu vergleichen, Konversionspfade zu analysieren und benutzerdefinierte Konversionstrichter zu erstellen, die f\u00fcr verschiedene Gesch\u00e4ftstypen ma\u00dfgeschneidert sind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>F\u00fcr bereits bestehende Kunden...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ein Hinweis f\u00fcr unsere bestehenden Kunden: Wir werden uns mit Ihnen in Verbindung setzen, wenn es um den Wechsel zwischen den Analysesystemen geht. F\u00fcr alle anderen webbasierten Abfragen <span style=\"font-weight: 400;\">bitte z\u00f6gern Sie nicht<a href=\"https:\/\/www.freshpies.co.uk\/de\/kontakt\/\"> sich melden<\/a> mit einem Mitglied unseres freundlichen <a href=\"https:\/\/www.freshpies.co.uk\/de\/uber-uns\/\">Team<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Am 16. M\u00e4rz k\u00fcndigte Google das Auslaufen von Universal Analytics an und forderte die Nutzer auf, ihre Konten auf GA4 umzustellen. Klicken Sie, um mehr zu lesen.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-was-sind-die-unterschiede\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/de\/ga4-vs-universal-analytics-was-sind-die-unterschiede\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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