{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"horen-sie-auf-bei-bing-zu-schlafen-es-ist-ihre-hintertur-zur-sichtbarkeit-der-ki-suche","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"H\u00f6ren Sie auf, Bing zu verschlafen: Es ist Ihre Hintert\u00fcr zur KI-Suchsichtbarkeit"},"content":{"rendered":"<p>Google dominiert nach wie vor die Suche, auch wenn es sich bem\u00fcht, den organischen Datenverkehr vor KI-Tools zu sch\u00fctzen. Bing verf\u00fcgt jedoch immer noch \u00fcber einen treuen und wertvollen Marktanteil und wird dank seiner Rolle bei der Entwicklung eben dieser KI-Tools immer wichtiger. Die meisten gro\u00dfen Sprachmodelle (LLMs) sind nicht auf dem neuesten Stand. Sie wurden mit Daten bis zu einem bestimmten Zeitpunkt trainiert, dem so genannten Data Cut-off. Alles, was danach ver\u00f6ffentlicht wird? Es ist f\u00fcr sie unsichtbar, es sei denn, sie sind mit einem Live-Suchwerkzeug verbunden - wie Bing.<\/p>\n<p>Wenn Ihr Unternehmen nur f\u00fcr Google optimiert, lassen Sie m\u00f6glicherweise wertvollen Traffic und Vertrauenssignale zur\u00fcck und verpassen eine Chance auf Zukunftssicherheit.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing ist nicht nur eine Suchmaschine - es ist das Gehirn hinter vielen LLMs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Warum benutzt ChatGPT Bing und nicht Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Wer nutzt noch Bing - und warum das wichtig ist<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Warum Sie das interessieren sollte<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Schnelle Erfolge bei der Optimierung f\u00fcr Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/de\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Endg\u00fcltige Scheibe<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing ist nicht nur eine Suchmaschine - es ist das Gehirn hinter vielen LLMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsofts Bing betreibt Bing Chat und integriert GPT-4, um KI-unterst\u00fctzte Suchergebnisse zu liefern. <strong>Das bedeutet, dass die von Bing indizierten Inhalte einen direkten Einfluss auf die Antworten haben, die von gro\u00dfen Sprachmodellen (LLMs) geliefert werden<\/strong> insbesondere die, die in Microsoft-Produkten verwendet werden. Wenn Ihre Inhalte dort nicht auffindbar sind, verpassen Sie die Chance, in der Schlacht um das KI-gest\u00fctzte Browsing, die vor Ihrer Haust\u00fcr stattfindet, zu bestehen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Warum benutzt ChatGPT Bing und nicht Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Offiziell hei\u00dft es, es gehe um Infrastruktur, Zugang und Lizenzierung. Aber es hat auch mit den Reibereien zwischen Microsoft und Google zu tun, die schon seit einiger Zeit andauern. <em>lang<\/em> Zeit<\/p>\n<p>Microsoft ist ein wichtiger Investor in OpenAI, und diese Partnerschaft ist sehr eng. Aus diesem Grund ziehen Tools wie ChatGPT bei der Websuche Bing heran.<\/p>\n<p>Google hingegen hat sein eigenes konkurrierendes KI-Produkt (Gemini) und rollt daher nicht gerade den roten Teppich f\u00fcr Konkurrenzmodelle aus, um sicherzustellen, dass sein eigenes Produkt die Oberhand beh\u00e4lt.<\/p>\n<p>Bing gewinnt an Sichtbarkeit, Microsoft bleibt wettbewerbsf\u00e4hig, und Google h\u00e4lt seine Daten fest im Griff. Nennen Sie es Strategie... mit einer Portion Unternehmensfleisch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Wer nutzt noch Bing - und warum das wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Zielgruppe von Bing ist eher \u00e4lter, berufst\u00e4tig und h\u00e4ufiger unter Desktop-Nutzern zu finden, insbesondere in Microsoft-Umgebungen mit Windows und Office 365. Es ist auch in bestimmten geografischen Gebieten besonders stark. In Nordamerika ist Edge (der Nachfolger des Internet Explorer - erinnern Sie sich?!) auf vielen Ger\u00e4ten der Standardbrowser. Im Vereinigten K\u00f6nigreich und in Westeuropa wird vor allem im beruflichen und unternehmerischen Umfeld Microsoft verwendet.  In Teilen des asiatisch-pazifischen Raums dominiert der Browser nach wie vor im gesch\u00e4ftlichen Umfeld.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Warum Sie das interessieren sollte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Weniger Wettbewerb = leichtere Gewinne<\/strong><br \/>\nWeniger Unternehmen optimieren f\u00fcr Bing, daher ist es oft einfacher, gut zu ranken.<\/p>\n<p><strong>Anderer Algorithmus, andere M\u00f6glichkeiten<\/strong><br \/>\nBing neigt dazu, gut strukturierte Inhalte, exakt passende Keywords und aussagekr\u00e4ftige Meta-Tags zu belohnen. Erwarten Sie nur nicht f\u00fcr jedes Element eine sch\u00f6ne UX. Aber bedenken Sie, dass dieser Autor sehr stark in der Welt von iOS und Apple-\u00e4sthetischen Funktionen und Schnittstellen verhaftet ist.<\/p>\n<p><strong>Ihre AI-Sichtbarkeit h\u00e4ngt davon ab<\/strong><br \/>\nLLMs wie der Bing-Chat nutzen den Bing-Index, um Antworten zu geben, so dass Ihre Pr\u00e4senz Einfluss darauf haben kann, was in den KI-generierten Antworten zu sehen ist.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Schnelle Erfolge bei der Optimierung f\u00fcr Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Melden Sie Ihre Website bei Bing Webmaster Tools an<\/p>\n<p>Einrichten von Bing Places f\u00fcr bessere lokale Sichtbarkeit<\/p>\n<p>Strukturierte Daten und aussagekr\u00e4ftige Metadaten verwenden<\/p>\n<p>Vorrang f\u00fcr Seitengeschwindigkeit, Mobilfreundlichkeit und Crawlability<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Endg\u00fcltige Scheibe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing ist heute vielleicht nicht Ihre gr\u00f6\u00dfte Traffic-Quelle, aber es ist eine strategische Wette auf die Richtung, in die sich die Suche entwickelt. Vor allem aber ist es ein intelligenter Weg, Nutzer (und Maschinen) zu erreichen, die wichtig sind, bevor alle anderen es merken.<\/p>\n<p>Wenn Sie neugierig sind, wie Ihre Bing-Sichtbarkeit aussieht, k\u00f6nnen wir Ihnen helfen, das herauszufinden. Nehmen Sie Kontakt auf.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing betreibt AI wie ChatGPT. Wer sie ignoriert, verpasst die Sichtbarkeit. Hier erfahren Sie, warum es wichtig ist und wie Sie es optimieren k\u00f6nnen.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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Wer sie ignoriert, verpasst die Sichtbarkeit. 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