{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"ist-ai-eine-existenzielle-bedrohung-fur-die-seo-branche","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/de\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"Ist KI eine existenzielle Bedrohung f\u00fcr die SEO-Branche?"},"content":{"rendered":"

\u00dcber diese Frage habe ich in den letzten Wochen nachgedacht. Von dem Moment an, als ChatGPT ank\u00fcndigte, dass Shopping-Funktionen eingef\u00fchrt werden, bin ich sicher, dass ich nicht der einzige SEO bin, der das Gef\u00fchl hatte, auf Treibsand zu arbeiten.\u00a0<\/span><\/p>\n

Die drohende Gefahr durch KI<\/h2>\n

Als Branche haben wir uns die Haare gerauft \u00fcber die Auswirkungen des Verkehrs auf unsere Websites, dank der KI-\u00dcbersicht, die jetzt ganz oben auf der Seite aller wichtigen Suchmaschinenergebnisse steht. Die M\u00f6glichkeit, \"-ai\" an eine Suchanfrage anzuh\u00e4ngen, ist zwar eine nette Abhilfe, aber es ist unwahrscheinlich, dass sie massenhaft genutzt wird, um sie zu vermeiden.<\/span><\/p>\n

Der allgemeine Konsens \u00fcber eine Online-L\u00f6sung besteht darin, dass die Inhalte dialogorientierter sein und die menschliche Anfrage und nicht die Anforderungen der Maschine bedienen sollten. Aber als jemand, der solche Dienste f\u00fcr KMU anbietet, wei\u00df ich, dass es so nicht funktioniert.\u00a0<\/span><\/p>\n

Wenn wir wollen, dass unsere Inhalte von der Maschine gut behandelt werden, m\u00fcssen wir tun, was sie uns sagt, um die besten Ergebnisse zu erzielen. Wir arbeiten also sowohl f\u00fcr Algorithmen als auch f\u00fcr Menschen... aber es sind die Algorithmen, die unsere Inhalte letztendlich den Menschen zeigen. Die Inhalte m\u00fcssen sich an die Regeln halten, und irgendwann \u00fcbernehmen dann die Regeln die Kontrolle. Ist das ein Henne-Ei-Szenario? Vielleicht.<\/span><\/p>\n

Jetzt haben wir erfahren, dass diese kommende Version des KI-Modus von Google, die in den USA eingef\u00fchrt wird, keine eindeutig identifizierbaren Daten weitergibt. Ich meine... Wie sollen wir dar\u00fcber berichten, was wir tun, wenn der KI-Modus zum Standard wird?\u00a0<\/span><\/p>\n

Lassen Sie uns noch mehr ins Existenzielle gehen. Was passiert, wenn die Urheber von Inhalten aufh\u00f6ren, Inhalte zu erstellen? Google hat keine Anreize f\u00fcr die weitere Erstellung von Inhalten geschaffen. Es sind unsere Inhalte, die die Bestie f\u00fcttern, oder? (Dank an <\/span>Lilly Ray<\/span><\/a> zum Teilen).\u00a0<\/span><\/p>\n

Um die Frage zu beantworten: Ist KI eine existenzielle Bedrohung f\u00fcr die SEO-Branche? Meine Antwort lautet: <\/span>ja, und.<\/span><\/i> Die Suchmaschinenoptimierung stirbt langsam aus, und das, was an ihre Stelle tritt, wird ganz anders aussehen. Wir werden nicht wissen, was das ist, solange das KI-Wettr\u00fcsten noch im Gange ist. In der Zwischenzeit brauchen unsere Kunden Klarheit, kein Chaos.<\/span><\/p>\n

Praktisch keiner meiner Kunden interessiert sich f\u00fcr KI-\u00dcbersichten. Sie interessieren sich daf\u00fcr, dass die Besucherzahlen sinken, dass die Leads weniger werden und dass das Reporting immer undurchsichtiger wird. Wir sind die Datenexperten, die sich \u00fcber das Warum Gedanken machen, nicht sie.<\/span><\/p>\n

\"Ist<\/h3>\n

Wie man \u00fcberlebt<\/h2>\n

Wenn \u00dcberleben bedeutet, in der Maschine eines anderen zu spielen, ist vielleicht die einzige wirkliche Macht, die \u00fcbrig bleibt, das Eigentum. Das Publikum, der Vertrieb, die Daten.<\/span><\/p>\n

Ich habe gesagt <\/span>anderswo<\/span><\/a> dass Erstanbieterdaten und direkte Kommunikation immer wichtiger werden. Also: Bauen Sie Ihre E-Mail-Listen auf. Pflegen Sie den direkten Verkehr. Ja, es gibt immer noch ein Problem mit der Bekanntheit zu l\u00f6sen - ich arbeite immer noch am Ziel, nicht am Weg.<\/span><\/p>\n

Mehr denn je m\u00fcssen wir Inhalte schaffen, die die Menschen vermissen w\u00fcrden, wenn es sie nicht g\u00e4be.<\/span><\/p>\n

Das bedeutet wachsende Loyalit\u00e4t. Vertrauen. Echter Wert. Denn wenn Sie nur Platzhalter f\u00fcr Rankings sind, werden Sie die Maschine nicht mit ihren eigenen Waffen schlagen k\u00f6nnen. Wenn Sie dabei Hilfe brauchen, Kontaktieren Sie uns<\/a> um mehr \u00fcber KI und SEO zu erfahren.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Mit dieser Frage habe ich mich in den letzten Wochen auseinandergesetzt. Von dem Moment an, als ChatGPT ank\u00fcndigte, dass Shopping-Funktionen eingef\u00fchrt werden, bin ich sicher, dass ich nicht der einzige SEO bin, der das Gef\u00fchl hatte, auf Treibsand zu arbeiten.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nIs AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? 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