{"id":79793,"date":"2025-03-15T10:37:56","date_gmt":"2025-03-15T10:37:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?post_type=portfolio&#038;p=79793"},"modified":"2026-04-21T14:00:23","modified_gmt":"2026-04-21T13:00:23","slug":"el-manual-de-londres","status":"publish","type":"portfolio","link":"https:\/\/www.freshpies.co.uk\/es\/project\/the-manual-london\/","title":{"rendered":"El Manual"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 62.26%\"><iframe title=\"The-Manual-Header-third-fix.mp4\" src=\"https:\/\/player.vimeo.com\/video\/778422146?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:50%;\" ><div class=\"uncode_text_column fp-project-title\" ><\/p>\n<h1 class=\"h5\">El Manual<\/h1>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>El poder de Live<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column vc_custom_1728999991398\"  style=\"margin-bottom: 24px ;\"><p><a href=\"https:\/\/www.freshpies.co.uk\/es\/nuestro-trabajo\/#website-design-and-development\">Dise\u00f1o y desarrollo de sitios web<\/a>, <a href=\"https:\/\/www.freshpies.co.uk\/es\/nuestro-trabajo\/#digital-marketing\">Marketing digital<\/a><\/p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><hr class=\"separator-break\" \/><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>The Manual es un equipo de experimentados creadores con m\u00e1s de 20 a\u00f1os de experiencia en el sector de los eventos, desde espect\u00e1culos en directo hasta lanzamientos de productos o activaciones inmersivas.<\/p>\n<p>Llevamos trabajando con The Manual desde 2016. Su marca y su sitio web iniciales hab\u00edan resistido el paso del tiempo, pero hab\u00eda llegado el momento de darles un toque m\u00e1s \"adulto\". Colaboramos con Almighty Brands en la renovaci\u00f3n de la identidad, desarrollando un conjunto de activos de marca que inclu\u00edan las \"chispas\" y los sellos. Dise\u00f1amos y desarrollamos la p\u00e1gina web, quer\u00edamos que fuera tan envolvente como sus eventos y que mostrara \"The Power of Live\".<\/p>\n<p>Esperamos que te guste tanto como a nosotros la renovaci\u00f3n de su marca y su nueva p\u00e1gina web.<\/p>\n<p><a href=\"https:\/\/www.themanuallondon.com\" target=\"_blank\" rel=\"noopener\">www.themanuallondon.com<\/a><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share  has-title\" ><h6>Compartir<\/h6><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-2\"><div class=\"row col-no-gutter limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79796\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png\" width=\"1604\" height=\"754\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png 1604w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-300x141.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1024x481.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-768x361.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1536x722.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont quad-block-padding col-custom-width\" style=\" max-width:80%;\" ><div class=\"icon-box icon-box-top  test-auth\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-default-color btn-disable-hover\"><span id=\"icon-147560\" style=\"width:256px\" class=\"icon-media\"><img decoding=\"async\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/themanual-testimonial-icon.svg\" alt=\"\" \/><\/span><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-1x\"><h3 class=\"h3\">Rosa Williams<\/h3><\/div><p>El Manual de Londres<\/p>\n<\/div><\/div><div class=\"uncode_text_column fp-project-review\" ><\/p>\n<blockquote class=\"pullquote\">\n<p>Fresh Pies trabaj\u00f3 en el redise\u00f1o de nuestro sitio web y fue m\u00e1s all\u00e1 para entender y ejecutar nuestra visi\u00f3n de la nueva marca. Adem\u00e1s, trabajaron en nuestra estrategia de redes sociales para lanzarla simult\u00e1neamente y seguir aplicando una estrategia y una planificaci\u00f3n mensuales. Hasta ahora hemos visto un enorme aumento de nuestras impresiones y seguidores.<\/p>\n<\/blockquote>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-4\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79797\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png\" width=\"1610\" height=\"1204\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-300x224.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1024x766.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-768x574.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1536x1149.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-5\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 52.14%\"><iframe title=\"globo_animacion.mp4\" src=\"https:\/\/player.vimeo.com\/video\/773744219?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"438\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg vc_custom_1670323319524 row-container\" style=\"margin-top: 75px ;margin-bottom: 100px ;\" id=\"row-unique-6\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79798\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png\" width=\"1610\" height=\"1027\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-300x191.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1024x653.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-768x490.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1536x980.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row style-color-129066-bg row-internal row-container\"><div class=\"row col-no-gutter row-child\" data-height=\"100\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_double shift_y_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"400\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862364603 no-block-padding\" style=\"padding-top: 30px ;padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79800\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png\" width=\"629\" height=\"1366\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png 629w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-138x300.png 138w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-472x1024.png 472w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter shift-col-wa\"><div class=\"uncol style-light shift_y_double shift_y_down_neg_double shift_y_down_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"800\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862372603 no-block-padding\" style=\"padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-shadowed tmb-shadowed-sm tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79808\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png\" width=\"1258\" height=\"2447\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png 1258w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-154x300.png 154w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-526x1024.png 526w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-768x1494.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-790x1536.png 790w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-1053x2048.png 1053w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container mobile-hidden\" id=\"row-unique-8\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>31Ten Consulting se puso en contacto con nosotros para redise\u00f1ar su sitio web (no se dieron cuenta en ese momento, pero tambi\u00e9n necesitaban nuestra ayuda con un cambio de marca). La empresa se fund\u00f3 en 2015 y se lanz\u00f3 con una identidad de marca y un sitio web b\u00e1sicos. Era hora de renovarla y nos encant\u00f3 que nos invitaran a hacerlo. Trabajamos con Ben Jory de Jory and Co en la identidad de la marca, les presentamos varios conceptos y eligieron el m\u00e1s atrevido (y nuestro favorito... Lo s\u00e9, no deber\u00edamos tener favoritos). A continuaci\u00f3n, llevamos su marca a Internet, reformulando el texto y creando un sitio web que reposiciona a 31Ten como l\u00edder en su campo. Tambi\u00e9n trabajamos en el material de marketing de apoyo, como tarjetas de visita, postales, plantillas de oficina y firmas de correo electr\u00f3nico. <\/p>","protected":false},"author":1,"featured_media":79795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[19,73],"class_list":["post-79793","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-website-design-development","portfolio_category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Manual - Fresh Pies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/proyecto\/el-manual-de-londres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Manual\" \/>\n<meta property=\"og:description\" content=\"We were approached by 31Ten Consulting to redesign their website (they didn&#039;t realise it at the time but they also needed our help with a rebrand). 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