{"id":112,"date":"2012-03-13T16:24:45","date_gmt":"2012-03-13T16:24:45","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=112"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/content-marketing\/","title":{"rendered":"Marketing de contenidos"},"content":{"rendered":"

Una de las formas m\u00e1s eficaces y econ\u00f3micas de atraer tr\u00e1fico y dar a conocer su empresa es el marketing de contenidos.<\/p>\n

El marketing de contenidos consiste en crear y distribuir contenidos relevantes para atraer, captar e implicar a su p\u00fablico objetivo.<\/p><\/blockquote>\n

El marketing de contenidos abarca muchos tipos diferentes de contenido: texto, im\u00e1genes, blogs, correos electr\u00f3nicos, v\u00eddeos y contenido social. Desde publicar actualizaciones de estado en Facebook y Twitter hasta escribir entradas de blog atractivas y colgar v\u00eddeos en YouTube, todas estas son formas de marketing de contenidos.<\/p>\n

Evoluci\u00f3n de las expectativas en materia de contenidos<\/h2>\n

En los \u00faltimos a\u00f1os, el marketing de contenidos ha adquirido mayor relevancia para las peque\u00f1as empresas. Hubo un tiempo en que uno creaba su sitio web, se afanaba en los mensajes y el contenido, lo publicaba y lo actualizaba de vez en cuando. Con la introducci\u00f3n de los blogs y las redes sociales, la creaci\u00f3n y publicaci\u00f3n de contenidos es un requisito diario para la mayor\u00eda de las empresas. Las expectativas de Google han cambiado: a Google le gusta que publiques contenidos de calidad con regularidad, lo que te ayudar\u00e1 a mejorar la clasificaci\u00f3n y a atraer tr\u00e1fico a tu sitio web. Y, lo que es m\u00e1s importante, las expectativas de sus clientes han cambiado: ellos tambi\u00e9n quieren y esperan participar en publicaciones peri\u00f3dicas de contenido relevante, lo que contribuir\u00e1 a aumentar las tasas de conversi\u00f3n y a fidelizar a los clientes.<\/p>\n

Aqu\u00ed tienes 12 consejos \u00fatiles sobre marketing de contenidos para peque\u00f1as empresas:<\/h4>\n
    \n
  1. Ya sea una empresa grande o peque\u00f1a, el contenido es esencial para el crecimiento de su empresa.<\/strong> Si no est\u00e1s creando contenidos en la web, no eres tan visible como los que s\u00ed lo est\u00e1n. Los consumidores esperan encontrar informaci\u00f3n sobre las cosas que necesitan en Internet y, cuando ya conocen una empresa, es a\u00fan m\u00e1s importante ofrecer contenidos \u00fatiles para responder a sus preguntas.<\/li>\n
  2. Acepta que eres un editor.<\/strong> Ten un calendario editorial para saber qu\u00e9 vas a publicar a continuaci\u00f3n. S\u00e9 estrat\u00e9gico y planif\u00edcalo.<\/li>\n
  3. \u00bfQui\u00e9nes son sus clientes?<\/strong> Al\u00e9jate de Google y Facebook y fideliza a tus clientes, \u00bfqu\u00e9 es lo que realmente quieren? por qu\u00e9 lo haces, no lo hagas por Google o SEO, hazlo por tus clientes.<\/li>\n
  4. Mida el comportamiento de los visitantes.<\/strong> Monitoriza Google analytics y mide el impacto de tu creaci\u00f3n de contenidos, de esta forma podr\u00e1s saber qu\u00e9 quieren leer tus clientes.<\/li>\n
  5. Pon tu casa en orden.<\/strong> Aseg\u00farate de tener un sitio web. Cada red social es un terreno alquilado y necesitar\u00e1s un sitio al que enviar a la gente. Ten tambi\u00e9n presencia en las redes sociales: Facebook es imprescindible.<\/li>\n
  6. \u00bfCu\u00e1l es tu historia?<\/strong> Todo el mundo tiene una historia. Ya se trate de tartas o de coches, hay una historia. Piense en lo que representa su empresa. \u00bfQu\u00e9 apasiona a su empresa? \u00bfC\u00f3mo encaja tu historia en todo el contenido que est\u00e1s planificando y publicando para tu empresa?<\/li>\n<\/ol>\n
    Gesti\u00f3n del tiempo, autorreflexi\u00f3n y objetivos:<\/h5>\n
      \n
    1. \u00a0Nadie tiene tiempo ni dinero suficientes.<\/strong> Al menos eso es lo que dice la mayor\u00eda sobre los contenidos. \u00a1Ded\u00edcale tiempo! El contenido es fundamental para hacer crecer tu negocio. Sea inteligente con su tiempo y encuentre algo para la creaci\u00f3n de contenidos.<\/li>\n
    2. Aprovecha tus puntos fuertes<\/strong>. Como propietario de una peque\u00f1a empresa, averigua qu\u00e9 es lo que realmente te gusta en relaci\u00f3n con la creaci\u00f3n de contenidos y c\u00e9ntrate en ello, ya sea crear v\u00eddeos, escribir art\u00edculos o desarrollar experiencias interactivas. Todo el mundo tiene poco tiempo, as\u00ed que encuentre algo que le guste y ser\u00e1 m\u00e1s probable que lo haga. Incluso cuando no quieras hacerlo.<\/li>\n
    3. Est\u00e9 atento a lo que hacen los dem\u00e1s.<\/strong> F\u00edjese en lo que hacen otras empresas de su sector. Aprenda de los dem\u00e1s. Si no tienes competidores directos, es una oportunidad para ti. Busque otras fuentes de informaci\u00f3n relacionadas.<\/li>\n
    4. Piensa a largo plazo.<\/strong> No existen soluciones r\u00e1pidas y seguras para el marketing de contenidos. Este es un juego a largo plazo, si empiezas a bloguear no te desanimes demasiado r\u00e1pido, prueba diferentes enfoques (no tan diferentes que te alejes de cualquier lealtad que tengas), pero s\u00e9 \u00e1gil. C\u00e9ntrese en mejorar cada d\u00eda y h\u00e1galo a largo plazo.<\/li>\n
    5. Consumir siempre.<\/strong> Si s\u00f3lo te centras en crear y no en consumir contenidos, te perder\u00e1s grandes ideas, informaci\u00f3n competitiva y aprendizaje. (Tambi\u00e9n a\u00f1adir\u00eda \"interact\u00faa siempre\", porque la participaci\u00f3n es una gran fuente de inspiraci\u00f3n para ideas de contenido y compromiso para hacer crecer tu red social).<\/li>\n
    6. Nunca dejes de escuchar.<\/strong> Utiliza la b\u00fasqueda persistente en Twitter o, al menos, las alertas de Google. Cuando alguien hace una pregunta en las redes sociales en la que usted podr\u00eda ser la respuesta, podr\u00eda ser una oportunidad para interactuar y probablemente convertir esas interacciones en negocio.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Una de las formas m\u00e1s eficaces y econ\u00f3micas de atraer tr\u00e1fico y dar a conocer su empresa es el marketing de contenidos.<\/p>","protected":false},"author":1,"featured_media":75972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nContent Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. 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