{"id":78151,"date":"2020-06-23T09:10:01","date_gmt":"2020-06-23T08:10:01","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78151"},"modified":"2020-09-24T11:29:08","modified_gmt":"2020-09-24T10:29:08","slug":"tendencias-en-redes-sociales-2020","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/social-media-trends-2020\/","title":{"rendered":"Las tendencias m\u00e1s eficaces en redes sociales para 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las redes sociales se han convertido en una pieza clave del marketing en l\u00ednea y en la fuerza motriz de muchas campa\u00f1as digitales de \u00e9xito. Se calcula que 3.484 millones de personas, casi 45% de la poblaci\u00f3n mundial, utilizan las redes sociales a diario. Una locura, \u00bfverdad?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dado que las redes sociales forman una parte tan importante de nuestras vidas, es importante que comprendamos su papel en el mundo del marketing y sigamos manteni\u00e9ndonos al d\u00eda de las tendencias del sector, en constante evoluci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que estar al d\u00eda de las tendencias en redes sociales puede ser complicado, as\u00ed que nos hemos propuesto pon\u00e9rtelo f\u00e1cil. A continuaci\u00f3n encontrar\u00e1s un desglose de las principales tendencias en redes sociales para 2020, que pueden ser la clave de tu pr\u00f3ximo \u00e9xito en marketing digital.<\/span><\/p>\n<h3>1. Construir una comunidad en l\u00ednea<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78154 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg\" alt=\"Comunidad de medios sociales\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los clientes se sienten cada vez m\u00e1s atra\u00eddos por los contenidos personalizados que suscitan conversaciones y permiten a las personas establecer una conexi\u00f3n con su marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El compromiso con el cliente es mucho m\u00e1s que el n\u00famero de seguidores que tenga, se trata de ser activo, fomentar la conversaci\u00f3n y conectar con sus clientes a nivel personal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compartir publicaciones que sabes que gustar\u00e1n a tus clientes es s\u00f3lo una peque\u00f1a parte del pastel. Piense en el tipo de contenido que va a hacer que sus clientes hablen, sientan y participen. Si a\u00f1ade un elemento m\u00e1s humano a su marca, atraer\u00e1 a nuevos clientes potenciales, mejorar\u00e1 sus experiencias y har\u00e1 que vuelvan a por m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En s\u00f3lo 5 sencillos pasos, puedes empezar <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2017\/08\/how-to-build-an-engaged-social-media-community\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear una comunidad en l\u00ednea.<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conozca a su p\u00fablico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resuelva los problemas que puedan tener sus seguidores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e9 generoso<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Escuche a su p\u00fablico\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sea abierto y honesto<\/span><\/li>\n<\/ul>\n<h3>2. Desintoxicaci\u00f3n de las redes sociales<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78167 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg\" alt=\"Desintoxicaci\u00f3n de las redes sociales\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muchos de nosotros nos alejamos cada vez m\u00e1s de nuestras pantallas, lo que significa que cada vez pasamos menos tiempo en las redes sociales. En un <a href=\"https:\/\/exposureninja.com\/blog\/cutting-back-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">art\u00edculo<\/a> escrito por Stacey Overton, afirma que 1 de cada 3 adultos ha hecho un esfuerzo consciente en el \u00faltimo a\u00f1o para limitar el tiempo que pasa en las redes sociales. Y algunos han llegado incluso a eliminar sus aplicaciones porque las redes sociales les han dejado sobrecargados, preocupados por su bienestar mental y hartos de leer noticias falsas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teniendo en cuenta esta investigaci\u00f3n, es importante que comprendamos el impacto que pueden tener las redes sociales y aprovechemos esta oportunidad para dedicar m\u00e1s tiempo y energ\u00eda a otros canales de marketing, como el marketing por correo electr\u00f3nico y el SEO, ambos igual de importantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No est\u00e1 claro si esta tendencia de \"desintoxicaci\u00f3n digital\" es temporal o si se convertir\u00e1 en algo permanente. Sin embargo, es vital que nuestro contenido en todas las plataformas de redes sociales sea valioso y aporte positividad a la audiencia. \u00bfQu\u00e9 le har\u00e1 destacar?<\/span><\/p>\n<h3>3. El poder de los microinfluenciadores<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78160 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg\" alt=\"Microinfluenciador\" width=\"840\" height=\"473\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-300x169.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-768x432.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1536x864.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer.jpeg 1778w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hemos visto c\u00f3mo el marketing de influencers se ha vuelto cada vez m\u00e1s popular, y para muchas marcas se ha convertido en una forma exitosa de atraer nuevos clientes, crear conciencia de marca y aumentar los ingresos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existen dos tipos diferentes de influencers: los famosos\/social influencers y los micro-influencers. Es obvio que ambos producen grandes resultados cuando se trata de marketing online, pero \u00bfcu\u00e1l es m\u00e1s eficaz? Pues bien, seg\u00fan el <a class=\"ebd_link\" href=\"https:\/\/socialpubli.com\/blog\/download\/4713\/?uid=fdadb094ba\" target=\"\" rel=\"noopener noreferrer\">Estudio mundial sobre microinfluenciadores de 2018<\/a> realizado por SOCIALPUBLI, los microinfluenciadores son los que tienen m\u00e1s poder, con niveles de participaci\u00f3n 7 veces superiores a los de los contenidos de famosos e influenciadores sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grandes marcas como H&amp;M, Glossier y LUSH est\u00e1n integrando a los microinfluencers en sus estrategias de redes sociales. Y adivina qu\u00e9, \u00a1est\u00e1n dando grandes resultados!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que \u00bfpor qu\u00e9 no intentar llegar a algunos microinfluenciadores, personas que ser\u00e1n verdaderos defensores de su marca? La validez y la honestidad que aportan ayudar\u00e1n a tu marca a prosperar y, a largo plazo, te permitir\u00e1n crear una mejor conexi\u00f3n entre t\u00fa y tus clientes.<\/span><\/p>\n<h3>4. El auge de Tik-Tok y Pinterest<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78163 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg\" alt=\"Pinterest y tik tok\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Plataformas de medios sociales como Tik-Tok y Pinterest han experimentado un enorme impulso en 2020. Se trata de una de las principales tendencias de las redes sociales para 2020 y ha abierto el camino a la innovaci\u00f3n. <span style=\"font-weight: 400;\">puertas abiertas para que muchas marcas se relacionen con m\u00e1s gente y ofrezcan nuevas formas de promocionar sus productos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tik-Tok no s\u00f3lo es divertido y entretenido, sino que es una gran plataforma para llegar a los grupos demogr\u00e1ficos m\u00e1s j\u00f3venes, en concreto a los j\u00f3venes de entre 16 y 24 a\u00f1os. Tambi\u00e9n es una forma barata y eficaz de llegar al p\u00fablico deseado y crear una comunidad divertida en torno a su marca. Pinterest, por su parte, tambi\u00e9n ha demostrado ser una plataforma valiosa para las empresas de comercio electr\u00f3nico. Actuando como un mood board, puede ser una herramienta eficaz para anunciar y vender nuevos productos. <a href=\"https:\/\/www.businessofapps.com\/data\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investigaci\u00f3n<\/a> sugiere que Pinterest puede ofrecer altas tasas de conversi\u00f3n, siendo m\u00e1s probable que los usuarios compren algo que han visto en Pinterest que en otras plataformas de medios sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan no est\u00e1 en estas plataformas, \u00bfpor qu\u00e9 no dedica alg\u00fan tiempo a experimentar con ellas? Descubre nuevas formas de vender tus productos y benef\u00edciate de ellas.<\/span><\/p>\n<h3>5. Compartir historias<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78164 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg\" alt=\"Participaci\u00f3n en las redes sociales\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las muchas grandes caracter\u00edsticas de Instagram es la posibilidad de compartir tus historias. Este elemento personalizado es entretenido, interactivo y te permite compartir muchas cosas con tus seguidores. Desde etiquetas con preguntas y encuestas hasta filtros y pegatinas, hay muchas formas de destacar entre la multitud. Y cuando alcances los 10.000 seguidores, podr\u00e1s empezar a enlazar historias a tu sitio web, lo que te ayudar\u00e1 a aumentar el tr\u00e1fico online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilice esta incre\u00edble herramienta en su beneficio. Conecte con sus clientes, inicie conversaciones, comparta contenidos generados por ellos y despierte la inspiraci\u00f3n.<\/span><\/p>\n<blockquote><p>Con una nueva visi\u00f3n de las tendencias en redes sociales para 2020, puedes aprovechar esta oportunidad para adaptarte y ser creativo con tu estrategia de redes sociales. Sin embargo, si necesitas ayuda para empezar, tenemos un gran equipo aqu\u00ed en <a href=\"https:\/\/www.freshpies.co.uk\/es\/acerca-de-nosotros\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pasteles frescos<\/a> que puede ayudar a hacer crecer sus canales de medios sociales a trav\u00e9s de la publicaci\u00f3n social y anuncios pagados.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed analizamos las principales tendencias en redes sociales para 2020 y c\u00f3mo pueden ser la clave de su pr\u00f3ximo \u00e9xito en marketing digital.<\/p>","protected":false},"author":1,"featured_media":78194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Most Effective Social Media Trends for 2020! 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