{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"facebook-retargeting-ads-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"El poder de los anuncios de retargeting de Facebook para las peque\u00f1as empresas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Los anuncios de retargeting de Facebook se han convertido en una forma muy popular de que las marcas lleguen a los clientes que ya han conocido su negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El poder del retargeting en Facebook ha sido reconocido por muchas marcas como una excelente forma de aumentar las conversiones y, en \u00faltima instancia, de mantener tu marca en la mente de tus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y lo que es mejor, Facebook tambi\u00e9n es propietaria de Instagram y de Audience Network. Esto significa que las empresas pueden extender sus campa\u00f1as m\u00e1s all\u00e1 de las paredes de Facebook y a otras aplicaciones, lo que hace posible compartir su contenido a trav\u00e9s de m\u00faltiples plataformas al mismo tiempo.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >\u00bfQu\u00e9 son los anuncios de retargeting de Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >\u00bfC\u00f3mo puedo identificar a las personas a las que quiero volver a dirigirme?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >\u00bfCu\u00e1les son las ventajas de los anuncios de retarketing de Facebook para las peque\u00f1as empresas?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>\u00bfQu\u00e9 son los anuncios de retargeting de Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Anuncio de reorientaci\u00f3n en Facebook\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de ustedes probablemente se han encontrado con un anuncio de retargeting de Facebook en alg\u00fan momento, o tal vez incluso han sido influenciados por uno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, \u00bfalguna vez ha navegado por un sitio web y despu\u00e9s le han mostrado un anuncio que le ha convencido para volver al sitio y comprar algo? Pues adivine: \u00a1el anuncio de retargeting ha funcionado! <strong>(V\u00e9ase el ejemplo de anuncio anterior)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas utilizan los anuncios de retargeting para llegar a los clientes que han visitado su sitio web pero no han convertido. Lo utilizan como una oportunidad para que los clientes vuelvan a su sitio web y realicen una acci\u00f3n, ya sea comprar algo, preguntar, hacer una reserva, etc.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>\u00bfC\u00f3mo puedo identificar a las personas a las que quiero volver a dirigirme?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"P\u00edxel de Facebook\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hay 5 fuentes de datos que puedes utilizar en Facebook, que pueden ayudarte a identificar a las personas a las que te gustar\u00eda volver a dirigirte.<\/span><\/p>\n<p><b>1. Acciones dentro de la red: <\/b><span style=\"font-weight: 400;\">Identifique a las personas que interact\u00faan con su empresa\/contenido en las redes sociales y dir\u00edjase a ellas. \u00bfSon seguidores? \u00bfVen tus v\u00eddeos? \u00bfLes gustan tus publicaciones?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Puedes instalarlo en tu sitio web para hacer un seguimiento de todos tus visitantes y conectarlos a un perfil de Facebook. As\u00ed, si alguien navega por tu sitio web y luego lo abandona, puedes volver a dirigirte a esa persona e intentar que vuelva a tu sitio web para comprar algo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan no has configurado un p\u00edxel de Facebook en tu sitio web, puedes hacerlo a trav\u00e9s del Gestor de eventos de Facebook. Ten en cuenta que las audiencias de Facebook pueden tardar un tiempo en crearse. Cuanto mayor sea el tr\u00e1fico de tu sitio web, m\u00e1s r\u00e1pido podr\u00e1s crearlos. <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">empezar a crear anuncios de retargeting<\/a> mediante el gestor de anuncios de Facebook.<\/span><\/p>\n<p><b>3. SDK de Facebook -<\/b><span style=\"font-weight: 400;\"> Esto s\u00f3lo se utiliza en aplicaciones m\u00f3viles. Si tienes tu propia aplicaci\u00f3n, puedes integrarla con Facebook. De este modo, puedes recopilar informaci\u00f3n de los usuarios y hacer un seguimiento de los eventos que se producen dentro de la aplicaci\u00f3n. Averigua qui\u00e9n pasa m\u00e1s tiempo en tu aplicaci\u00f3n o qui\u00e9n compra a trav\u00e9s de ella.<\/span><\/p>\n<p><b>4. Listas de clientes - <\/b><span style=\"font-weight: 400;\">Re\u00fana una<\/span> <span style=\"font-weight: 400;\">lista de todos sus clientes con sus datos. Al recopilar esta informaci\u00f3n, puede empezar a crear un perfil demogr\u00e1fico de sus clientes. A partir de ah\u00ed, puede empezar a crear un anuncio de retargeting dirigido al p\u00fablico adecuado.<\/span><\/p>\n<p><b>5. Eventos fuera de l\u00ednea -<\/b><span style=\"font-weight: 400;\"> Aqu\u00ed es donde puedes medir en qu\u00e9 medida tus anuncios de Facebook conducen a acciones f\u00edsicas, por ejemplo, una compra en una de tus tiendas, un pedido telef\u00f3nico o una reserva. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Los eventos offline pretenden ayudarle a comprender la eficacia de sus campa\u00f1as publicitarias.<\/a> Puede comparar las conversiones offline, como compras en su tienda, pedidos telef\u00f3nicos o reservas, con la lista de personas que vieron su anuncio e hicieron clic en \u00e9l.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>\u00bfCu\u00e1les son las ventajas de los anuncios de retarketing de Facebook para las peque\u00f1as empresas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es el \u00fanico tipo de marketing que permite llegar a una persona a trav\u00e9s de m\u00faltiples dispositivos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Le ayuda a establecer una relaci\u00f3n de calidad con sus clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es asequible.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumenta las b\u00fasquedas de marcas en 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Puede crear anuncios adaptados a clientes espec\u00edficos. He aqu\u00ed algunos ejemplos:<\/span><\/li>\n<\/ul>\n<p>- Clientes que han abandonado su cesta de la compra.<\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clientes que han estado en su sitio web en los \u00faltimos 10 d\u00edas.<\/span><\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clientes que han comprado algo en los \u00faltimos 30 d\u00edas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Clientes que han mostrado inter\u00e9s por un producto o servicio concreto en su sitio web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que planificar y configurar anuncios de retargeting puede ser dif\u00edcil y llevar mucho tiempo, por eso estamos aqu\u00ed para ayudarte. Te ayudamos a configurar un p\u00edxel de Facebook en tu sitio web y a planificar tu pr\u00f3ximo anuncio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si le interesa saber c\u00f3mo podemos ayudarle, no dude en <a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\" target=\"_blank\" rel=\"noopener noreferrer\">env\u00edanos un mensaje<\/a> y nos pondremos en contacto.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo, explicamos qu\u00e9 son los anuncios de retargeting de Facebook, c\u00f3mo puedes identificar a las personas a las que quieres retargeting y por qu\u00e9 pueden beneficiar a tu negocio.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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