{"id":78310,"date":"2020-08-18T10:49:15","date_gmt":"2020-08-18T09:49:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78310"},"modified":"2020-09-24T11:26:01","modified_gmt":"2020-09-24T10:26:01","slug":"aprenda-a-utilizar-semrush","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/learn-how-to-use-semrush\/","title":{"rendered":"Aprenda a utilizar SEMrush"},"content":{"rendered":"

SEMrush es una herramienta de marketing de pago todo en uno que ayuda a las empresas a revisar y perfeccionar el posicionamiento de su sitio web en los motores de b\u00fasqueda y les ayuda con el SEO y el marketing de contenidos.<\/p>\n

Debido a su potencia y capacidad para maximizar la visibilidad en l\u00ednea y ofrecer informaci\u00f3n detallada, es una herramienta SEO muy popular y se ha convertido en nuestra herramienta de referencia a la hora de crear estrategias SEO para nuestros clientes.<\/p>\n

SEMrush tiene muchas grandes caracter\u00edsticas, que nos permiten controlar todos los aspectos de la estrategia SEO de un cliente. A continuaci\u00f3n se muestra un desglose de las caracter\u00edsticas y herramientas clave de la plataforma, que le dar\u00e1 una idea m\u00e1s clara de c\u00f3mo utilizamos SEMrush para ayudar a nuestros clientes a mejorar el posicionamiento de b\u00fasqueda de su sitio web, aumentar la visibilidad en l\u00ednea y aumentar el tr\u00e1fico org\u00e1nico del sitio web.<\/p>\n

Caracter\u00edsticas principales de SEMrush<\/h2>\n

1. Seguimiento de la posici\u00f3n<\/h3>\n

Esta funci\u00f3n le permite comprobar las clasificaciones de b\u00fasqueda de su sitio web, su visibilidad en l\u00ednea y la cantidad estimada de tr\u00e1fico a su sitio. Esta herramienta tambi\u00e9n le permite comparar su sitio web con los de la competencia y le ofrece consejos sobre c\u00f3mo puede conseguir que su sitio web aparezca en la primera p\u00e1gina de Google.<\/span><\/span><\/p>\n

\"Ejemplo<\/h3>\n

2. Auditor\u00eda del sitio<\/h3>\n

Esta herramienta escanea su sitio web para comprobar si existen problemas t\u00e9cnicos y errores de SEO, por ejemplo, de rastreabilidad, rendimiento del sitio y enlaces internos.<\/span><\/span><\/p>\n

\"Auditor\u00eda<\/p>\n

3. Seguimiento de la marca<\/h3>\n

Realice un seguimiento de las menciones de su marca en Internet y controle la eficacia de su campa\u00f1a, incluido el alcance estimado, el tr\u00e1fico de referencia y las menciones. <\/span>Tambi\u00e9n es una buena forma de identificar posibles enlaces, interactuando con las menciones de su marca y solicitando que las publicaciones se enlacen a su sitio web.<\/span><\/p>\n

\"Herramienta<\/h3>\n

4. Comprobador SEO On-Page<\/h3>\n

Esta herramienta analiza la salud general de su sitio web y ayuda a identificar los puntos d\u00e9biles que pueda tener.<\/span><\/p>\n

El comprobador SEO on-page tambi\u00e9n le proporciona ideas sobre estrategias, backlinks, contenidos y experiencia de usuario, que le ayudar\u00e1n a aumentar el tr\u00e1fico org\u00e1nico. <\/span><\/p>\n

\"Comprobador<\/h3>\n

5. Auditor\u00eda de backlinks<\/h3>\n

Los backlinks son una forma eficaz de aumentar la clasificaci\u00f3n de su sitio web, sin embargo, algunos enlaces pueden ser perjudiciales y da\u00f1ar su SEO. Esta herramienta le ayudar\u00e1 a marcar los enlaces que Google considere poco fiables y le dar\u00e1 la opci\u00f3n de deshacerse de ellos.<\/span><\/p>\n

Pulse aqu\u00ed<\/span><\/a> para averiguar qu\u00e9 hace que un backlink sea perfecto.<\/span><\/p>\n

\"Herramienta<\/h3>\n

6. Informaci\u00f3n sobre el tr\u00e1fico org\u00e1nico<\/h3>\n

Aqu\u00ed puede ver cu\u00e1les de sus palabras clave est\u00e1n ayudando a crear conversiones y a dirigir tr\u00e1fico org\u00e1nico a su sitio web.<\/span><\/p>\n

Tambi\u00e9n puede ver c\u00f3mo interact\u00faa su p\u00fablico con su sitio web, por ejemplo, la tasa de rebote, los nuevos usuarios y el tiempo medio de permanencia en su sitio web.<\/span><\/p>\n

\"Informaci\u00f3n<\/p>\n

Herramientas clave de SEMrush<\/h2>\n

1. Brecha de palabras clave<\/h3>\n

Esta herramienta le ayuda a analizar y comparar palabras clave en 5 sitios web diferentes al mismo tiempo. De este modo, puede averiguar qu\u00e9 palabras clave utilizan otras empresas y detectar sus puntos fuertes y d\u00e9biles. Al disponer de este tipo de informaci\u00f3n, puedes asegurarte de estar siempre por delante de la competencia.<\/span><\/p>\n

2. Gr\u00e1ficos<\/h3>\n

Con la herramienta de gr\u00e1ficos, SEMrush puede elaborar r\u00e1pidamente un desglose visual de la presencia online de tus competidores. Solo tienes que introducir los 5 dominios que quieres evaluar, elegir el tipo de datos que quieres comparar y, en cuesti\u00f3n de segundos, tendr\u00e1s toda la informaci\u00f3n a tu alcance.<\/span><\/p>\n

3. Mis informes<\/h3>\n

SEMrush puede ayudarte a crear informes SEO personalizados, o puedes configurar informes automatizados diarios, semanales o mensuales que puedes enviar autom\u00e1ticamente a tus clientes o al resto de tu equipo.\u00a0<\/span><\/p>\n

4. Herramienta m\u00e1gica de palabras clave<\/h3>\n

En unos pocos clics, puede acceder a millones de palabras clave y, a partir de ah\u00ed, puede reducir y encontrar las mejores palabras clave para usted y su negocio.<\/span><\/p>\n

5. Asistente de redacci\u00f3n SEO<\/h3>\n

Writing Assistant puede analizar la originalidad, la legibilidad y la calidad SEO de tu contenido escrito. Se se\u00f1alar\u00e1n las \u00e1reas de mejora para que sepas qu\u00e9 partes del texto deben modificarse.<\/span><\/p>\n

6. Investigaci\u00f3n de temas<\/h3>\n

Cree un plan de contenidos ganador utilizando la herramienta Investigaci\u00f3n de temas para investigar las necesidades e intereses de su p\u00fablico. De este modo, podr\u00e1 hacerse una idea clara de qu\u00e9 tipo de contenido se relacionar\u00e1 con su p\u00fablico objetivo y qu\u00e9 har\u00e1 que la gente haga clic en su sitio web.<\/span><\/p>\n

 <\/p>\n

Como se mencion\u00f3 anteriormente, SEO es uno de los muchos servicios que ofrecemos aqu\u00ed en Fresh Pies. Trabajamos con usted para construir su estrategia de SEO y trabajar duro para aumentar constantemente la calidad y cantidad de tr\u00e1fico org\u00e1nico a su sitio web.\u00a0<\/span><\/p>\n

Si esto le parece algo sobre lo que le gustar\u00eda saber m\u00e1s, no dude en ponerse en contacto<\/a> y estaremos encantados de resolver cualquier duda que pueda tener.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Descubra c\u00f3mo utilizamos SEMrush para ayudar a nuestros clientes a mejorar los rankings de b\u00fasqueda de su sitio web, aumentar la visibilidad online e impulsar el tr\u00e1fico org\u00e1nico del sitio web.<\/p>","protected":false},"author":1,"featured_media":78322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nLearn How To Use SEMrush - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/aprenda-a-utilizar-semrush\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How To Use SEMrush\" \/>\n<meta property=\"og:description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/aprenda-a-utilizar-semrush\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T09:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T10:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/08\/SEMrush-insights.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2020\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Learn How To Use SEMrush\",\"datePublished\":\"2020-08-18T09:49:15+00:00\",\"dateModified\":\"2020-09-24T10:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SEMrush-insights.jpeg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"name\":\"Learn How To Use SEMrush - 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