{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"por-que-es-importante-la-busqueda-de-palabras-clave-para-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante la b\u00fasqueda de palabras clave para el SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >\u00bfQu\u00e9 es la b\u00fasqueda de palabras clave?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >La importancia de la investigaci\u00f3n de palabras clave en SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Herramientas de b\u00fasqueda de palabras clave<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >C\u00f3mo elegir una palabra clave<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>\u00bfQu\u00e9 es la b\u00fasqueda de palabras clave?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La investigaci\u00f3n de palabras clave en SEO (optimizaci\u00f3n de motores de b\u00fasqueda) es el proceso de descubrir los t\u00e9rminos de b\u00fasqueda (palabras clave) que los usuarios introducen en los motores de b\u00fasqueda, como Google o Bing, cuando buscan informaci\u00f3n en l\u00ednea.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>La importancia de la investigaci\u00f3n de palabras clave en SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La investigaci\u00f3n de palabras clave suele ser el primer paso de cualquier campa\u00f1a de SEO. Al investigar y seleccionar las palabras clave objetivo m\u00e1s adecuadas, se crea la oportunidad de posicionarse bien en los motores de b\u00fasqueda para ese tema espec\u00edfico.<\/p>\n<p>Un buen posicionamiento en los motores de b\u00fasqueda atrae tr\u00e1fico a su sitio web y, a su vez, le permite promocionar sus productos y servicios en l\u00ednea.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Herramientas de b\u00fasqueda de palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existen varias herramientas que le ayudar\u00e1n a encontrar palabras clave. Aqu\u00ed tienes un par de nuestras favoritas.<\/p>\n<h3>SEMrush<\/h3>\n<p>Utilizar SEMrush es la forma m\u00e1s r\u00e1pida de ver un resumen completo de las m\u00e9tricas de tus palabras clave: volumen de b\u00fasqueda mensual, competencia, palabras clave relacionadas y mucho m\u00e1s. Los usuarios del plan gratuito de SEMrush pueden realizar hasta 10 b\u00fasquedas al d\u00eda. Puedes leer sobre <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo utilizar SEMrush para la b\u00fasqueda de palabras clave<\/a>o puedes ver el siguiente v\u00eddeo, en el que Greg Gifford, Vicepresidente de B\u00fasqueda de Wikimotive, te explicar\u00e1 las herramientas de b\u00fasqueda de palabras clave que ofrece SEMrush.<\/p>\n<h3>Planificador de palabras clave de Google<\/h3>\n<p>El planificador de palabras clave se considera una de las fuentes m\u00e1s fiables de informaci\u00f3n sobre palabras clave, ya que los datos proceden directamente de Google.<\/p>\n<p>La herramienta es de uso gratuito, sin embargo, necesitar\u00e1s tener una cuenta de Google Ads para poder utilizarla. Aunque la herramienta est\u00e1 dise\u00f1ada para ayudar con las campa\u00f1as de anuncios de Google, puede utilizar el planificador para encontrar listas de palabras clave y consultas con muchas b\u00fasquedas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>C\u00f3mo elegir una palabra clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Cree una lista de palabras clave utilizando una de las herramientas de investigaci\u00f3n de palabras clave mencionadas anteriormente<\/li>\n<li>Aseg\u00farese de que la palabra clave es relevante para el tema de su contenido.<\/li>\n<li>Compruebe el volumen de b\u00fasqueda: cuanto mayor sea el volumen de b\u00fasqueda de una palabra clave, mayor ser\u00e1 el tr\u00e1fico que podr\u00eda recibir.<\/li>\n<li>Compruebe la dificultad de las palabras clave: encontrar palabras clave de baja competencia puede dar a los sitios nuevos m\u00e1s posibilidades de clasificarse.<\/li>\n<\/ol>\n<p>El siguiente ejemplo muestra c\u00f3mo las palabras clave de cola larga (palabras clave m\u00e1s espec\u00edficas y largas que otras palabras clave m\u00e1s buscadas) suelen ser menos competitivas. Esto significa que a menudo es m\u00e1s f\u00e1cil posicionarse para ellas, pero quiz\u00e1 tengan menos volumen de b\u00fasqueda que las palabras clave de cola m\u00e1s corta (\"b\u00fasqueda avanzada de palabras clave\" frente a \"b\u00fasqueda de palabras clave\" en este ejemplo).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"palabra clave de bajo volumen\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"Palabras clave de gran volumen - investigaci\u00f3n para SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Podemos ayudarle:<\/h2>\n<p>Si no est\u00e1 seguro de c\u00f3mo, o simplemente no tiene tiempo para el SEO, estamos aqu\u00ed para ayudarle. <a href=\"https:\/\/www.freshpies.co.uk\/es\/lo-que-hacemos\/\">Ofrecemos un paquete SEO mensual<\/a> para ayudar a aumentar su perfil\/ranking en Google y dirigir tr\u00e1fico a su sitio web.<\/p>\n<p>No dude en <a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\">p\u00f3ngase en contacto con nosotros a trav\u00e9s de nuestro formulario en l\u00ednea<\/a>o ll\u00e1menos al <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de palabras clave en SEO (optimizaci\u00f3n de motores de b\u00fasqueda) es el proceso de descubrir los t\u00e9rminos de b\u00fasqueda (palabras clave) que los usuarios introducen en los motores de b\u00fasqueda.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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