{"id":78910,"date":"2021-01-06T11:11:46","date_gmt":"2021-01-06T11:11:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78910"},"modified":"2021-04-15T10:30:59","modified_gmt":"2021-04-15T09:30:59","slug":"como-funcionan-los-anuncios-de-facebook","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/","title":{"rendered":"\u00bfC\u00f3mo funcionan los anuncios de Facebook?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/#How_do_Facebook_Ads_work\" >\u00bfC\u00f3mo funcionan los anuncios de Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/#What_makes_up_a_Facebook_Ad\" >\u00bfEn qu\u00e9 consiste un anuncio de Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/#How_much_do_Facebook_Ads_cost\" >\u00bfCu\u00e1nto cuestan los anuncios de Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/#How_does_Facebook_decide_what_ads_to_show\" >\u00bfC\u00f3mo decide Facebook qu\u00e9 anuncios mostrar?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/how-do-facebook-ads-work\/#Testing_your_Facebook_Ads\" >Prueba de tus anuncios en Facebook<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Facebook_Ads_work\"><\/span><b>\u00bfC\u00f3mo funcionan los anuncios de Facebook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de entrar en materia y profundizar en el formato de los anuncios de Facebook, vamos a ofrecerte una r\u00e1pida visi\u00f3n general de la publicidad en Facebook, antes de responder a tu pregunta candente: \u00bfc\u00f3mo funcionan los anuncios de Facebook?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pocas palabras, la publicidad en Facebook es una forma de publicidad en l\u00ednea a trav\u00e9s de las redes sociales, en concreto, Facebook e Instagram. Las empresas, tanto grandes como peque\u00f1as, utilizan Facebook para anunciar su marca con diversos fines:<\/span><\/p>\n<p><b>1. Aumentar el conocimiento de la marca: <\/b><span style=\"font-weight: 400;\">Ayudar a las empresas a llegar a un p\u00fablico m\u00e1s amplio, en la mayor\u00eda de los casos un p\u00fablico espec\u00edfico que defina al cliente ideal de una empresa. Al centrarse en un p\u00fablico espec\u00edfico, aumenta la probabilidad de que la gente recuerde sus anuncios.<\/span><\/p>\n<p><b>2. Aumentar las ventas: <\/b><span style=\"font-weight: 400;\">Si buscas m\u00e1s conversiones, puedes utilizar la publicidad en Facebook para dirigir tr\u00e1fico a tu sitio web con el objetivo de conseguir conversiones, ya sea para comprar, rellenar un formulario de contacto o visitar tu tienda.<\/span><\/p>\n<p><b>3. Retargeting: <span style=\"font-weight: 400;\">Dir\u00edjase a personas que ya han visitado su sitio web o han interactuado con su marca, pero que a\u00fan no han convertido. Este m\u00e9todo ayuda a que todos los visitantes de su sitio web vuelvan a \u00e9l con la esperanza de conseguir que se conviertan.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ahora que ya tienes una idea m\u00e1s clara de la publicidad en Facebook y de c\u00f3mo la utilizan las empresas, pasemos al grueso de esta entrada del blog: \u00bfc\u00f3mo funcionan los anuncios de Facebook?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_up_a_Facebook_Ad\"><\/span><b>\u00bfEn qu\u00e9 consiste un anuncio de Facebook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1) Objetivo de la campa\u00f1a:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Este es el primer paso para crear un anuncio en Facebook. Aqu\u00ed decides cu\u00e1l quieres que sea el objetivo de tu anuncio. Como puedes ver, Facebook ofrece una amplia gama de opciones.<\/span><b> (v\u00e9ase la imagen superior)<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78918\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png\" alt=\"\u00bfC\u00f3mo funcionan los anuncios de Facebook? - Objetivo de la campa\u00f1a\" width=\"400\" height=\"306\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-300x230.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-768x588.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective.png 1186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2) Presupuesto y estrategia de la campa\u00f1a:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, tendr\u00e1 que decidir cu\u00e1nto est\u00e1 dispuesto a gastar en su anuncio. Tiene dos opciones. Puedes seleccionar un presupuesto diario o un presupuesto vitalicio. Tambi\u00e9n tendr\u00e1 que seleccionar un <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/facebook-bid-strategy-guide\"><b>\"estrategia de licitaci\u00f3n\". <\/b><\/a><span style=\"font-weight: 400;\">Esto le indica a Facebook cu\u00e1nto est\u00e1s dispuesto a pujar para que tu anuncio se muestre frente a otros competidores en la lista de resultados. <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/163066663757985\"><span style=\"font-weight: 400;\">subastas de anuncios<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78919\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png\" alt=\"\u00bfC\u00f3mo funcionan los anuncios de Facebook? - Presupuesto\" width=\"450\" height=\"247\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-300x164.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-768x421.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3) Programaci\u00f3n:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fije una fecha y hora de inicio y finalizaci\u00f3n para su anuncio.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78920\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png\" alt=\"Presupuesto y programaci\u00f3n de anuncios\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png 864w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-300x138.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-768x352.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4) Elija su p\u00fablico:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seleccione el p\u00fablico al que desea dirigirse. Aqu\u00ed puede elegir la ubicaci\u00f3n, la edad y el sexo de su p\u00fablico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si desea ser m\u00e1s espec\u00edfico, puede utilizar la funci\u00f3n <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/440167386536513?id=176276233019487\"><b>ampliaci\u00f3n detallada de los objetivos<\/b><\/a> <span style=\"font-weight: 400;\">herramienta que le ayuda a crear una audiencia m\u00e1s definida, como sus intereses y comportamientos.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78921\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png\" alt=\"\u00bfC\u00f3mo funcionan los anuncios de Facebook? - Audiencia\" width=\"360\" height=\"465\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png 874w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-232x300.png 232w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-793x1024.png 793w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-768x991.png 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5) Elija la ubicaci\u00f3n de su anuncio:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tiene dos opciones. Puede marcar la casilla <\/span><b>Colocaciones autom\u00e1ticas <\/b><span style=\"font-weight: 400;\">lo que significa que Facebook decidir\u00e1 los mejores lugares para mostrar tu anuncio con el fin de ayudarte a conseguir los mejores resultados. Tambi\u00e9n puedes seleccionar <\/span><b>Colocaciones manuales <\/b><span style=\"font-weight: 400;\">y tendr\u00e1s la opci\u00f3n de elegir manualmente d\u00f3nde quieres mostrar tu anuncio.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78922\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png\" alt=\"\u00bfC\u00f3mo funcionan los anuncios de Facebook? - Ubicaci\u00f3n de los anuncios\" width=\"450\" height=\"190\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-300x127.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-768x324.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6) Configure la creatividad de su anuncio:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Esta es la parte divertida. Dise\u00f1e y prepare las im\u00e1genes\/v\u00eddeos y el texto que desea utilizar y seleccione la URL de la p\u00e1gina web a la que desea dirigir a su p\u00fablico.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78923\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png\" alt=\"Creatividad publicitaria en Facebook\" width=\"360\" height=\"366\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png 636w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set-295x300.png 295w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_do_Facebook_Ads_cost\"><\/span><b>\u00bfCu\u00e1nto cuestan los anuncios de Facebook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algunas empresas gastan tan solo 5 libras a la semana, y otras 40.000 libras a la semana. No existe un presupuesto fijo para la publicidad en Facebook. Todo depende del tama\u00f1o de tu empresa y de tu presupuesto mensual para marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los aspectos b\u00e1sicos de los costes de los anuncios en Facebook son sencillos. Las dos mejores maneras de ayudar a definir sus costos son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Importe total gastado<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coste por resultado\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Usted controla su gasto publicitario a trav\u00e9s de su presupuesto. Para asegurarse de que no gasta m\u00e1s del presupuesto deseado, puede hacer lo siguiente:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utiliza tu <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/481733105308636?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\"><b>L\u00edmite de gastos de campa\u00f1a<\/b><\/a><span style=\"font-weight: 400;\"> para establecer la cantidad m\u00e1xima que est\u00e1 dispuesto a gastar en cada campa\u00f1a.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Utiliza tu <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">'<a href=\"https:\/\/www.facebook.com\/business\/help\/141820733085330?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00edmite de gasto de la cuenta\". <\/a><\/b><span style=\"font-weight: 400;\">para establecer la cantidad m\u00e1xima que est\u00e1 dispuesto a gastar en todas sus campa\u00f1as combinadas.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Facebook_decide_what_ads_to_show\"><\/span><b>\u00bfC\u00f3mo decide Facebook qu\u00e9 anuncios mostrar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El algoritmo de anuncios de Facebook (la subasta de anuncios) es lo que determina si tus anuncios de Facebook ofrecen una buena experiencia de usuario y son relevantes para el usuario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La subasta es lo que controla el orden de los anuncios. Aqu\u00ed tienes un resumen de c\u00f3mo funciona la subasta de anuncios:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supongamos que configuras un anuncio en Facebook y eliges como p\u00fablico objetivo a mujeres de entre 20 y 25 a\u00f1os que viven en Londres y est\u00e1n interesadas en el fitness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como es de esperar, esta persona tambi\u00e9n puede pertenecer a otros p\u00fablicos objetivos m\u00faltiples (seleccionados por otras empresas). Esto significa que miles de otras empresas tambi\u00e9n pueden dirigirse al mismo tipo de persona y, por tanto, todas las empresas que hayan seleccionado este p\u00fablico tendr\u00e1n que competir en una subasta para que su anuncio se muestre en primer lugar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El ganador de una subasta de anuncios viene determinado por el <\/span><b>valor total m\u00e1s alto<\/b><span style=\"font-weight: 400;\">. Esto es una combinaci\u00f3n de tres cosas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>La oferta:<\/b><span style=\"font-weight: 400;\"> Lo que un anunciante est\u00e1 dispuesto a pagar para alcanzar su objetivo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tasas de acci\u00f3n: <\/b><span style=\"font-weight: 400;\">La probabilidad de que alguien haga clic en su anuncio y le lleve al resultado deseado.<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Calidad de su anuncio:<\/b><span style=\"font-weight: 400;\"> Se tendr\u00e1n en cuenta atributos de baja calidad como el lenguaje, el engagement bate (influir intencionadamente en la gente para que le guste, publique y comparta su anuncio para aumentar el alcance org\u00e1nico) y tambi\u00e9n se controlar\u00e1n los comentarios de las personas que vean el anuncio.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Lo m\u00e1s importante es que un anuncio m\u00e1s relevante puede ganar en una subasta a un anuncio con una puja m\u00e1s alta. As\u00ed que, en esencia, cuanto m\u00e1s relevantes sean sus anuncios, m\u00e1s posibilidades tendr\u00e1 de obtener mejores resultados.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Facebook_Ads\"><\/span><b>Prueba de tus anuncios en Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una vez que tus anuncios de Facebook est\u00e9n activos, tienes que empezar a pensar qu\u00e9 pruebas vas a realizar y, lo que es m\u00e1s importante, qu\u00e9 variables quieres poner a prueba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los anuncios de Facebook requieren muchas pruebas. No es tan f\u00e1cil como configurar tus anuncios y dejarlos correr durante meses y esperar que generen resultados. Si no los perfeccionas o ajustas, nunca mejorar\u00e1s y, por lo tanto, no obtendr\u00e1s los resultados que deseas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tiene que revisar constantemente sus anuncios, comprobar sus resultados y ver qu\u00e9 puede mejorar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed tienes una lista de variables que puedes probar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audiencias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copia del anuncio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Im\u00e1genes publicitarias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ubicaci\u00f3n de los anuncios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ventanas de atribuci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de la entrega de anuncios (clics en enlaces y visitas a p\u00e1ginas de destino)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n hay que tener en cuenta que probar los anuncios lleva tiempo. Algunas pruebas tendr\u00e1n que durar un par de semanas para que pueda recopilar datos suficientes para analizar y comprender qu\u00e9 ha tenido \u00e9xito.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Podemos ayudarle<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Esperamos que esta entrada del blog haya respondido a tu pregunta: \u00bfc\u00f3mo funcionan los anuncios de Facebook? y te haya dado una idea m\u00e1s clara del sistema que rodea a la publicidad en Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Fresh Pies, nuestros servicios de publicidad en Facebook ayudan a las empresas a crear anuncios incre\u00edblemente detallados y a dirigirse a las personas adecuadas en el momento adecuado. Utilizamos p\u00edxeles de Facebook para recopilar datos de los usuarios del sitio web, lo que nos permite ver las acciones que realizan los usuarios en tu sitio web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de aqu\u00ed, podemos utilizar estos datos para elaborar anuncios de reorientaci\u00f3n, crear audiencias similares y personalizadas, as\u00ed como optimizar sus anuncios para obtener valor y conversiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quieres saber m\u00e1s sobre nuestros servicios de publicidad en Facebook, visita nuestra p\u00e1gina <\/span><a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\"><span style=\"font-weight: 400;\">formulario de contacto en l\u00ednea, <\/span><\/a><span style=\"font-weight: 400;\">o ll\u00e1menos al 0207 112 9117.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubre en qu\u00e9 consiste un anuncio de Facebook, cu\u00e1nto cuesta y por qu\u00e9 es importante probar tus anuncios para tener \u00e9xito.<\/p>","protected":false},"author":1,"featured_media":78934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do Facebook Ads Work? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Everything you need to know about how Facebook ads work. 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