{"id":79185,"date":"2021-04-16T09:13:09","date_gmt":"2021-04-16T08:13:09","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79185"},"modified":"2021-04-16T16:04:54","modified_gmt":"2021-04-16T15:04:54","slug":"actualizacion-de-la-velocidad-de-pagina","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/","title":{"rendered":"Actualizaci\u00f3n de la velocidad de p\u00e1gina"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En mayo de 2021 Google actualizar\u00e1 su algoritmo y los factores de clasificaci\u00f3n SEO. Adem\u00e1s de centrarse m\u00e1s en la relevancia del contenido, la usabilidad m\u00f3vil, la b\u00fasqueda segura, las CTA, los elementos esenciales de la web y el texto alternativo, Google ha introducido un nuevo factor de clasificaci\u00f3n: \"Experiencia de p\u00e1gina\", que incluye la clasificaci\u00f3n de la velocidad de la p\u00e1gina.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/#What_is_Page_Speed\" >\u00bfQu\u00e9 es la velocidad de p\u00e1gina?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/#How_can_I_make_my_page_speed_faster\" >\u00bfC\u00f3mo puedo aumentar la velocidad de mi p\u00e1gina?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/#How_will_the_update_affect_my_SEO\" >\u00bfC\u00f3mo afectar\u00e1 la actualizaci\u00f3n a mi SEO?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/#Will_the_SEO_algorithm_change_over_night\" >\u00bfCambiar\u00e1 el algoritmo SEO de la noche a la ma\u00f1ana?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/page-speed-update\/#Fresh_Pies_are_here_to_help\" >Fresh Pies est\u00e1 aqu\u00ed para ayudarle.\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Page_Speed\"><\/span><b>\u00bfQu\u00e9 es la velocidad de p\u00e1gina?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Es posible que est\u00e9 pensando \"\u00bfQu\u00e9 es la velocidad de p\u00e1gina?\" y \"\u00bfC\u00f3mo puedo averiguar la velocidad de carga actual de mi sitio?\". La velocidad de la p\u00e1gina es una de las novedades m\u00e1s importantes de la actualizaci\u00f3n SEO de 2021 en relaci\u00f3n con la velocidad de carga de su sitio. Invariablemente, esto tiene un impacto directo en c\u00f3mo un visitante navega a trav\u00e9s de su sitio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los estudios han demostrado que la mayor\u00eda de los usuarios de sitios web no esperan m\u00e1s de 3 segundos a que se cargue una p\u00e1gina antes de pasar a un sitio que cargue m\u00e1s r\u00e1pido y de forma m\u00e1s eficaz. Esto significa, por tanto, que la velocidad de carga de una p\u00e1gina influye directamente en la percepci\u00f3n que tienen los usuarios de la fiabilidad de una empresa, servicio o mensaje.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para saber con qu\u00e9 rapidez se carga su sitio, Google ha desarrollado un indicador de velocidad de p\u00e1gina, <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">Informaci\u00f3n sobre la velocidad de la p\u00e1gina<\/a>que clasifica la velocidad de carga de 0 a 100 (0 es mala y 100 excelente).<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_make_my_page_speed_faster\"><\/span><b>\u00bfC\u00f3mo puedo aumentar la velocidad de mi p\u00e1gina?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hay muchos factores que pueden afectar a la forma en que se carga su sitio web, pero algunos de los principales factores que contribuyen a una velocidad lenta de la p\u00e1gina est\u00e1n relacionados con el dise\u00f1o, los v\u00eddeos y las im\u00e1genes de cada p\u00e1gina. En t\u00e9rminos sencillos, cuanto m\u00e1s complejo sea el sitio web, m\u00e1s tardar\u00e1 en cargarse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque el dise\u00f1o y los activos multimedia de su sitio web pueden ser esenciales, hay formas de aumentar la velocidad de su sitio sin tener que renunciar a nada. Cambiar el tama\u00f1o de las im\u00e1genes es una forma muy sencilla de hacerlo y puede ayudar a mejorar la velocidad del sitio, manteniendo al mismo tiempo una experiencia visual agradable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otra forma de aumentar la velocidad de las p\u00e1ginas es introducir una optimizaci\u00f3n del rendimiento basada en la nube que utilice el almacenamiento en cach\u00e9 avanzado, la optimizaci\u00f3n de im\u00e1genes &amp;. <\/span><span style=\"font-weight: 400;\">algoritmos de velocidad patentados. Aplicando estos m\u00e9todos, la velocidad de su sitio puede multiplicarse por cuatro, lo que se traduce en una gran experiencia de usuario para los visitantes de su sitio web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_the_update_affect_my_SEO\"><\/span><b>\u00bfC\u00f3mo afectar\u00e1 la actualizaci\u00f3n a mi SEO?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Debido a la actualizaci\u00f3n del algoritmo SEO de Google a partir de mayo de 2021, la velocidad de la p\u00e1gina y la experiencia del usuario ahora se tendr\u00e1n en cuenta en la clasificaci\u00f3n de sus sitios. Con el fin de seguir aumentando el SEO de su sitio web y fomentar el tr\u00e1fico org\u00e1nico a su sitio, se recomienda aumentar la optimizaci\u00f3n de la velocidad del sitio, evitando as\u00ed una ca\u00edda en la clasificaci\u00f3n org\u00e1nica.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_the_SEO_algorithm_change_over_night\"><\/span><b>\u00bfCambiar\u00e1 el algoritmo SEO de la noche a la ma\u00f1ana?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque el algoritmo de Google cambiar\u00e1 a partir de mayo de 2021, Danny Sullivan, de Google, ha anunciado que la actualizaci\u00f3n de la experiencia de p\u00e1gina no ser\u00e1 un proceso r\u00e1pido. El empleado de Google tuite\u00f3 <\/span><span style=\"font-weight: 400;\">\"No deber\u00eda ocurrir que, de la noche a la ma\u00f1ana, accionemos alg\u00fan tipo de interruptor y se produzca un cambio masivo\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y a\u00f1ade que \"podr\u00eda convertirse en un factor m\u00e1s importante con el tiempo que con un lanzamiento inicial, a medida que una gran experiencia de p\u00e1gina se hace m\u00e1s com\u00fan a las p\u00e1ginas.\"\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La experiencia de la p\u00e1gina es definitivamente algo que tendr\u00e1 que ser mejorado con el tiempo y, finalmente, jugar\u00e1 un papel importante en el SEO y la experiencia del usuario para los visitantes del sitio web. Aunque la actualizaci\u00f3n no cambiar\u00e1 de la noche a la ma\u00f1ana, intentar mejorar la velocidad de carga de sus sitios es algo que debe empezar a desarrollar para adelantarse a la curva y mantener un SEO saludable.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fresh_Pies_are_here_to_help\"><\/span><b>Fresh Pies est\u00e1 aqu\u00ed para ayudarle.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En Fresh Pies creemos que un buen dise\u00f1o no debe afectar a la forma en que se carga su sitio web. Por esta raz\u00f3n hemos desarrollado un paquete de velocidad de sitio, dise\u00f1ado para aumentar la velocidad de la p\u00e1gina sin comprometer las caracter\u00edsticas de gran dise\u00f1o. Entendemos que el mundo del SEO puede ser confuso, pero estamos aqu\u00ed para ayudarle.\u00a0<\/span><\/p>\n<h4><b>Algunos de los servicios que ofrecemos son:\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instalaci\u00f3n y configuraci\u00f3n de plugins de cach\u00e9\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00edas y mejoras de la velocidad del sitio web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adiciones CDN\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis del contenido de la p\u00e1gina, clasificaciones y factores SEO\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00bfDesea m\u00e1s informaci\u00f3n? P\u00f3ngase en contacto hoy mismo con nuestro amable equipo.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la velocidad de p\u00e1gina? Haga clic para obtener m\u00e1s informaci\u00f3n sobre la velocidad de p\u00e1gina y c\u00f3mo puede afectar a su sitio web y a su SEO en los pr\u00f3ximos meses.<\/p>","protected":false},"author":1,"featured_media":79188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79,693],"tags":[],"class_list":["post-79185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Page Speed Update - Fresh Pies<\/title>\n<meta name=\"description\" content=\"What is Page Speed? 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