{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-cuales-son-las-diferencias","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 Vs Universal Analytics - Cu\u00e1les son las diferencias"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - \u00bfQu\u00e9 es?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >\u00bfQu\u00e9 ocurre con mis datos de Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >\u00bfCu\u00e1les son las diferencias entre GA4 y Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >Para clientes actuales...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - \u00bfQu\u00e9 es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El 16 de marzo, Google anunci\u00f3 la retirada oficial de Universal Analytics y pidi\u00f3 a los usuarios que trasladaran sus cuentas a Google Analytics 4. La nueva plataforma, que combina an\u00e1lisis web y de aplicaciones, se introdujo junto con la versi\u00f3n beta de Google. Los usuarios tendr\u00e1n que configurar una cuenta GA4 antes de julio de 2023 para seguir recopilando datos relevantes del sitio web.<\/p>\n<p>La nueva versi\u00f3n de los an\u00e1lisis ofrece informaci\u00f3n m\u00e1s detallada sobre los anuncios de Google, as\u00ed como funciones de medici\u00f3n entre dispositivos, controles de datos granulares e informaci\u00f3n sobre datos predictivos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>\u00bfQu\u00e9 ocurre con mis datos de Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es posible que est\u00e9 pensando: \"\u00bfpero qu\u00e9 ocurre con mis datos hist\u00f3ricos?\". No se preocupe, al configurar Google Analytics 4, podr\u00e1 seguir viendo sus datos antiguos durante un periodo de tiempo posterior a julio de 2023 accediendo a Universal Analytics en su propiedad. En resumen, GA4 recopilar\u00e1 datos nuevos y los datos antiguos se podr\u00e1n encontrar en Universal Analytics. No obstante, se recomienda encarecidamente a los usuarios que exporten sus datos hist\u00f3ricos para evitar que se borren.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>\u00bfCu\u00e1les son las diferencias entre GA4 y Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existen cuatro diferencias principales entre GA4 y Universal Analytics:<\/p>\n<ul>\n<li>Modelos de medici\u00f3n<\/li>\n<li>Eliminaci\u00f3n del l\u00edmite mensual de aciertos<\/li>\n<li>Una conexi\u00f3n gratuita a Big Query<\/li>\n<li>M\u00e1s cookies y an\u00e1lisis de datos<\/li>\n<\/ul>\n<p>Veamos cada diferencia con un poco m\u00e1s de detalle.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Modelos de medici\u00f3n<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si est\u00e1 familiarizado con Universal Analytics sabr\u00e1 que hay mediciones predeterminadas llamadas \"hits\" que su cuenta de an\u00e1lisis rastrear\u00e1. Estas incluyen p\u00e1ginas vistas, sesiones, duraci\u00f3n de la sesi\u00f3n, etc. GA4 seguir\u00e1 midiendo estos factores, pero ahora se presentar\u00e1n como un \"evento\" en la cuenta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En un principio, los eventos se utilizaban para hacer un seguimiento de los clics en enlaces, las llamadas telef\u00f3nicas, los env\u00edos de formularios de contacto, las reproducciones de v\u00eddeo, etc., pero ahora se han incorporado las p\u00e1ginas vistas y las sesiones.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de Universal Analytics, los eventos de GA4 ya no requieren que se introduzca una categor\u00eda, acci\u00f3n o etiqueta. Adem\u00e1s, GA4 ofrece cuatro tipos diferentes de seguimiento de eventos que proporcionan informaci\u00f3n alternativa.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Eventos por defecto<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">De forma similar a los \"hits\" por defecto presentes en Universal Analytics, Google Analytics 4 realiza un seguimiento autom\u00e1tico de eventos espec\u00edficos cuando el nuevo c\u00f3digo de an\u00e1lisis se implementa en el sitio o en el gestor de etiquetas. Los eventos incluyen p\u00e1ginas vistas, horas de inicio de sesi\u00f3n, primera visita, etc.<\/span><\/p>\n<h3><strong>Eventos recomendados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">De forma similar a las recomendaciones de Google Ads, GA4 le recomendar\u00e1 eventos espec\u00edficos que pueden beneficiar a sus objetivos anal\u00edticos. Las recomendaciones var\u00edan en funci\u00f3n de los tipos de industria y ofrecen un amplio alcance de recopilaci\u00f3n de datos.<\/span><\/p>\n<h3><strong>Eventos de medici\u00f3n mejorados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Los eventos de medici\u00f3n mejorados se aplican autom\u00e1ticamente a su cuenta GA4 tras la configuraci\u00f3n, aunque pueden desactivarse en los ajustes si es necesario. Los eventos incluyen la participaci\u00f3n en v\u00eddeos, el desplazamiento, los clics salientes y el uso de una funci\u00f3n de b\u00fasqueda en el sitio.\u00a0<\/span><\/p>\n<h3><strong>Eventos personalizados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Los eventos personalizados son tipos de eventos que usted mismo implementa y nombra. A diferencia de los eventos de cliente tradicionales de Universal Analytics, al crear un evento personalizado en GA4 ya no tendr\u00e1 que a\u00f1adir una categor\u00eda, un administrador o una etiqueta. En su lugar, los nuevos eventos personalizados necesitar\u00e1n par\u00e1metros a\u00f1adidos. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Haga clic aqu\u00ed para obtener m\u00e1s informaci\u00f3n sobre los par\u00e1metros de eventos personalizados\u00a0<\/span><\/a><\/p>\n<h3><strong>L\u00edmites de aciertos\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Otra diferencia clave entre Universal Analytics y GA4 es la eliminaci\u00f3n de los l\u00edmites de visitas. Anteriormente, UA permit\u00eda registrar 10 millones de visitas al mes. Esto se ha eliminado y se ha sustituido por un l\u00edmite de 500 eventos por cuenta de an\u00e1lisis.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Aumenta el an\u00e1lisis de cookies y datos<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A medida que las cookies de terceros vayan desapareciendo, la recopilaci\u00f3n de datos se convertir\u00e1 en un proceso m\u00e1s dif\u00edcil. GA4 se ha dise\u00f1ado para cubrir el vac\u00edo existente cuando los datos son incompletos. El aprendizaje autom\u00e1tico de Google ofrecer\u00e1 una visi\u00f3n mejorada de las conversiones online y offline a trav\u00e9s de m\u00faltiples dispositivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google ha desarrollado una nueva herramienta de an\u00e1lisis que permite analizar usuarios individuales, comparar segmentos, realizar an\u00e1lisis de rutas de conversi\u00f3n y crear embudos de conversi\u00f3n personalizados, adaptados a diferentes tipos de negocio.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>Para clientes actuales...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como nota para nuestros clientes actuales, estaremos en contacto sobre el cambio entre sistemas de an\u00e1lisis. Para cualquier otra consulta basada en la web <span style=\"font-weight: 400;\">no dude en<a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\"> ponerse en contacto<\/a> con un miembro de nuestro amable <a href=\"https:\/\/www.freshpies.co.uk\/es\/acerca-de-nosotros\/\">equipo<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El 16 de marzo, Google anunci\u00f3 la retirada progresiva de Universal Analytics y pidi\u00f3 a los usuarios que trasladaran sus cuentas a GA4. M\u00e1s informaci\u00f3n.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-cuales-son-las-diferencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/ga4-vs-universal-analytics-cuales-son-las-diferencias\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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