{"id":79494,"date":"2022-06-09T08:28:52","date_gmt":"2022-06-09T07:28:52","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79494"},"modified":"2022-06-09T08:39:07","modified_gmt":"2022-06-09T07:39:07","slug":"por-que-utilizar-las-redes-sociales-para-el-marketing-empresarial","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/why-use-social-media-for-business-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-use-social-media-for-business-marketing\/#Why_Use_Social_Media_for_Business_Marketing\" >\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-use-social-media-for-business-marketing\/#A_Customers_Journey\" >El viaje del cliente<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-use-social-media-for-business-marketing\/#Benefits_of_Social_Media_for_Business_Marketing\" >Beneficios de las redes sociales para el marketing empresarial:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/why-use-social-media-for-business-marketing\/#Need_Help_With_Your_Social_Media\" >\u00bfNecesita ayuda con sus redes sociales?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Social_Media_for_Business_Marketing\"><\/span><strong>\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ahora que la presencia en Internet es m\u00e1s importante que nunca, hemos llegado a un punto en el que las empresas NECESITAN utilizar las redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No importa lo grande o peque\u00f1o que seas, las redes sociales se han convertido en una parte esencial del marketing online y algo que toda empresa deber\u00eda tener en cuenta en su estrategia global de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la actualidad, m\u00e1s de la mitad del mundo <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\"><span style=\"font-weight: 400;\">utiliza las redes sociales (58,4%)<\/span><\/a><span style=\"font-weight: 400;\">En los \u00faltimos 12 meses, aproximadamente 424 millones de nuevos usuarios se han registrado en las redes sociales. Adem\u00e1s, el tiempo medio diario que se pasa en las redes sociales es de unas 2 horas y 27 minutos, lo que ofrece a las empresas una oportunidad real de aumentar el conocimiento de la marca, el tr\u00e1fico y las conversiones.<\/span><\/p>\n<p>A veces los clientes nos preguntan: \"\u00bfPor qu\u00e9 utilizar las redes sociales en el marketing empresarial? Para responder a esta pregunta, hemos recopilado informaci\u00f3n sobre el impacto de las redes sociales y por qu\u00e9 deben integrarse en sus actividades de marketing online.<\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-79504 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg\" alt=\"\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial?\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-300x200.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-768x512.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1536x1024.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-2048x1365.jpg 2048w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_.jpg 2560w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"A_Customers_Journey\"><\/span><strong>El viaje del cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El recorrido del cliente puede parecer relativamente sencillo: usted ofrece un producto o servicio y, a continuaci\u00f3n, el cliente lo compra. Sin embargo, solo cuando se empieza a analizar con m\u00e1s detenimiento se empieza a comprender su complejidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pocas palabras, el recorrido del cliente es la experiencia que un cliente tiene con su empresa a trav\u00e9s de diferentes puntos de contacto. Todos ellos desempe\u00f1an un papel fundamental a la hora de influir en una experiencia positiva del cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n figuran algunos ejemplos de puntos de contacto con el cliente:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anuncios Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correo electr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1gina web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chats en directo\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para ayudarle a entender c\u00f3mo funcionan los puntos de contacto, hemos elaborado un ejemplo de recorrido del cliente. En este caso, Carol busca un fisioterapeuta en su zona.<\/span><\/p>\n<p style=\"text-align: center;\"><b>B\u00fasqueda org\u00e1nica &gt; Redes sociales org\u00e1nicas &gt; Redes sociales de pago &gt; Correo electr\u00f3nico<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Carol escribe en Google<\/span><b> Fisioterapeutas cerca de m\u00ed<\/b><span style=\"font-weight: 400;\">Si el usuario se desplaza hacia abajo, hace clic en su sitio web y se toma el tiempo necesario para ver los servicios que ofrece, los precios, etc.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mientras est\u00e1 en tu p\u00e1gina web, hace clic en tu enlace de Instagram. Tras pasar 5 minutos mirando tu feed, decide seguirte.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Una semana despu\u00e9s, de camino a casa desde el trabajo, ve un anuncio en las redes sociales de su empresa en el que se promociona un descuento de 20% para nuevos pacientes. Hace clic en el anuncio y se pone en contacto para reservar una cita.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Despu\u00e9s de la cita, se le env\u00eda un correo electr\u00f3nico pidi\u00e9ndole que deje una rese\u00f1a.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Carol pas\u00f3 por 4 puntos de contacto durante su viaje de conversi\u00f3n\u00a0<\/span><b>(Su sitio web, redes sociales org\u00e1nicas, redes sociales de pago y correo electr\u00f3nico)<\/b><span style=\"font-weight: 400;\">. No obstante, variar\u00e1n de una persona a otra, del tipo de negocio que tenga y de los puntos de contacto que haya establecido.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_for_Business_Marketing\"><\/span><strong>Beneficios de las redes sociales para el marketing empresarial:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1. Impulsar el conocimiento de la marca<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Como se mencionaba al principio de este art\u00edculo, el n\u00famero de personas que utilizan las redes sociales aumenta cada d\u00eda. Esto significa que el n\u00famero de personas a las que dirigirse crece constantemente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las redes sociales no s\u00f3lo sirven para que la gente se relacione con marcas que ya conoce. Tambi\u00e9n se utilizan como herramienta para descubrir nuevas empresas. <\/span><a href=\"https:\/\/business.instagram.com\/igb\/a\/ads-in-explore\"><span style=\"font-weight: 400;\">El 83% de las personas<\/span><\/a><span style=\"font-weight: 400;\"> dicen que descubren nuevos productos y servicios en Instagram con regularidad.\u00a0<\/span><\/p>\n<p><b>2. Humanice su marca<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las redes sociales son una forma fant\u00e1stica de mostrar una cara diferente de su empresa, m\u00e1s transparente y personalizada. Adem\u00e1s, es un lugar para establecer conexiones con nuevos clientes potenciales y seguir construyendo relaciones con personas que ya han utilizado su servicio o comprado uno de sus productos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En una \u00e9poca de escepticismo, cada vez m\u00e1s gente busca marcas que muestren autenticidad y prop\u00f3sito. Quieren ver los valores de tu marca, observar qu\u00e9 ocurre entre bastidores y c\u00f3mo funciona tu producto o servicio en la vida real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La autenticidad de la marca nunca ha sido tan importante.<\/span><\/p>\n<p><b>3. Mant\u00e9ngase en la mente de sus clientes<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">70% de los usuarios entran en sus cuentas de redes sociales al menos una vez al d\u00eda. As\u00ed que, si publicas de forma constante, esto te permite conectar con tus seguidores cada vez que se conectan para comprobar sus cuentas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ser constante es fundamental, pero, por otro lado, es igual de importante producir contenidos atractivos. \u00bfOfrece valor? \u00bfSoy capaz de educar? \u00bfEs entretenido? Mantener el contenido fresco mantendr\u00e1 el inter\u00e9s de los seguidores. As\u00ed, cuando llegue el momento, ser\u00e1s una de las primeras personas en las que piensen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los anuncios de retargeting son otra forma estupenda de mantenerse en la mente de sus clientes. Con los anuncios sociales, puede volver a dirigirse a las personas que han mostrado inter\u00e9s en su negocio y animarles a dar el paso final.<\/span><\/p>\n<p><b>4. Atraer tr\u00e1fico a su sitio web<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Otra forma eficaz de atraer tr\u00e1fico a su sitio web es a trav\u00e9s de sus canales sociales. Esto puede hacerse tanto de forma org\u00e1nica como a\u00f1adiendo anuncios de pago.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si su objetivo es atraer a m\u00e1s gente a su sitio web, es fundamental que \u00e9ste promueva su negocio de forma positiva. \u00bfEst\u00e1 bien dise\u00f1ado? \u00bfEs f\u00e1cil de usar? \u00bf Genera confianza? Todas estas son cosas en las que hay que pensar, ya que una vez que alguien entra en su sitio web. A partir de ese momento, el sitio se encargar\u00e1 de vender e influir en la gente para que act\u00fae.\u00a0<\/span><\/p>\n<p><b>5. Aumentar las conversiones\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las redes sociales permiten a las empresas captar clientes potenciales f\u00e1cilmente mediante anuncios centrados en la generaci\u00f3n de clientes potenciales. Con plataformas como Facebook, Instagram y LinkedIn, puedes configurar campa\u00f1as en las que la gente se ponga en contacto sin salir de la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si publica un anuncio centrado en clientes potenciales y ha decidido dirigir a los usuarios a su sitio web, corre el riesgo de perder clientes potenciales por impaciencia. En cambio, si utilizas un anuncio con un formulario de captaci\u00f3n de clientes potenciales, estos podr\u00e1n a\u00f1adir su informaci\u00f3n en el momento, lo que har\u00e1 que su viaje sea m\u00e1s r\u00e1pido y c\u00f3modo.<\/span><\/p>\n<p><b>6. Aumentar las ventas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las compras sociales est\u00e1n en auge, y Facebook, Instagram y Tik Tok permiten ahora a las empresas vender productos directamente en las redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora que la gente pasa m\u00e1s tiempo en l\u00ednea, esto da a los clientes la opci\u00f3n de comprar productos en las plataformas en las que pasan m\u00e1s tiempo.<\/span><\/p>\n<p><b>7. Colaborar con personas influyentes\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los influencers se han convertido en una forma muy poderosa de aumentar la notoriedad de marca y las conversiones y, lo que es m\u00e1s importante, de generar confianza y credibilidad. Los influencers trabajan duro para crear conexiones con sus seguidores y mantenerlos constantemente comprometidos con contenidos inspiradores y entretenidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al promocionar tu empresa en sus canales sociales, los influencers son capaces de generar confianza en tu marca. Si utilizan tus productos o servicios, sus seguidores pensar\u00e1n: \"Esto tiene que ser bueno\".<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_Help_With_Your_Social_Media\"><\/span><strong>\u00bfNecesita ayuda con sus redes sociales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s pensando en dar los primeros pasos para crear una estrategia de redes sociales o necesitas ayuda para hacer crecer tus canales existentes, por favor<a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\" target=\"_blank\" rel=\"noopener\"> no dude en llamar o enviar un correo electr\u00f3nico,<\/a> y estaremos encantados de charlar sobre nuestros servicios de redes sociales.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez se ha preguntado por qu\u00e9 las redes sociales desempe\u00f1an un papel tan crucial en el marketing online de su empresa? Haga clic para obtener m\u00e1s informaci\u00f3n.<\/p>","protected":false},"author":1,"featured_media":79503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-79494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use Social Media for Business Marketing? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? Click to read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/por-que-utilizar-las-redes-sociales-para-el-marketing-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use Social Media for Business Marketing?\" \/>\n<meta property=\"og:description\" content=\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? Click to read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/por-que-utilizar-las-redes-sociales-para-el-marketing-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T07:28:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T07:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Why Use Social Media for Business Marketing?\",\"datePublished\":\"2022-06-09T07:28:52+00:00\",\"dateModified\":\"2022-06-09T07:39:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/\"},\"wordCount\":1109,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Why-use-social-media-marketing-for-business.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/\",\"name\":\"Why Use Social Media for Business Marketing? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Why-use-social-media-marketing-for-business.jpg\",\"datePublished\":\"2022-06-09T07:28:52+00:00\",\"dateModified\":\"2022-06-09T07:39:07+00:00\",\"description\":\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? Click to read more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Why-use-social-media-marketing-for-business.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Why-use-social-media-marketing-for-business.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/why-use-social-media-for-business-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Use Social Media for Business Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/es\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial? - Pasteles frescos","description":"En esta entrada de blog, respondemos a la pregunta m\u00e1s frecuente de los clientes: \u00bfpor qu\u00e9 utilizar las redes sociales para el marketing empresarial? Haga clic para leer m\u00e1s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/es\/por-que-utilizar-las-redes-sociales-para-el-marketing-empresarial\/","og_locale":"es_ES","og_type":"article","og_title":"Why Use Social Media for Business Marketing?","og_description":"In this blog post, we cover the commonly asked client question, why use social media for business marketing? Click to read more.","og_url":"https:\/\/www.freshpies.co.uk\/es\/por-que-utilizar-las-redes-sociales-para-el-marketing-empresarial\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2022-06-09T07:28:52+00:00","article_modified_time":"2022-06-09T07:39:07+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg","type":"image\/jpeg"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Escrito por":"Helen White","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"Why Use Social Media for Business Marketing?","datePublished":"2022-06-09T07:28:52+00:00","dateModified":"2022-06-09T07:39:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/"},"wordCount":1109,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg","articleSection":["Social Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/","url":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/","name":"\u00bfPor qu\u00e9 utilizar las redes sociales para el marketing empresarial? - Pasteles frescos","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg","datePublished":"2022-06-09T07:28:52+00:00","dateModified":"2022-06-09T07:39:07+00:00","description":"En esta entrada de blog, respondemos a la pregunta m\u00e1s frecuente de los clientes: \u00bfpor qu\u00e9 utilizar las redes sociales para el marketing empresarial? Haga clic para leer m\u00e1s.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/why-use-social-media-for-business-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"Why Use Social Media for Business Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Pasteles frescos","description":"Agencia de p\u00e1ginas web y marketing digital en Balham, Sur de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Pasteles frescos","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/es\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/posts\/79494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/comments?post=79494"}],"version-history":[{"count":12,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/posts\/79494\/revisions"}],"predecessor-version":[{"id":79508,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/posts\/79494\/revisions\/79508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/media\/79503"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/media?parent=79494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/categories?post=79494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/es\/wp-json\/wp\/v2\/tags?post=79494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}