{"id":80035,"date":"2023-10-23T16:29:08","date_gmt":"2023-10-23T15:29:08","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=80035"},"modified":"2023-11-06T18:23:54","modified_gmt":"2023-11-06T18:23:54","slug":"que-es-una-campana-publicitaria-de-google-performance-max","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/","title":{"rendered":"\u00bfQu\u00e9 es una campa\u00f1a publicitaria Performance Max?"},"content":{"rendered":"<p>En el siempre cambiante panorama del PPC, mantenerse al d\u00eda de las \u00faltimas tendencias es crucial para los anunciantes. Como una de las principales plataformas publicitarias, Google siempre est\u00e1 evolucionando para ayudar a los anunciantes a alcanzar sus objetivos con mayor eficacia. Entre sus \u00faltimas innovaciones, Google Performance Max est\u00e1 ayudando a agilizar el panorama de la publicidad digital. En este art\u00edculo, responderemos a la pregunta \"\u00bfqu\u00e9 es una campa\u00f1a publicitaria Performance Max?\", examinaremos los activos que utiliza e identificaremos las diferencias con las campa\u00f1as de b\u00fasqueda tradicionales.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#What_is_a_Performace_Max_Ad_Campaign\" >\u00bfQu\u00e9 es una campa\u00f1a publicitaria Performace Max?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#Essential_Components_of_an_Asset_Group\" >Componentes esenciales de un grupo de activos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#Where_are_Performance_Max_ads_shown\" >\u00bfD\u00f3nde se muestran los anuncios de Performance Max?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#Performance_Max_vs_Search_Campaigns\" >Performance Max vs. Campa\u00f1as de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#Quality_of_Leads_in_Performance_Max\" >Calidad de los leads en Performance Max<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#In_Conclusion\" >En conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/es\/what-is-a-google-performance-max-ad-campaign\/#Lets_Talk\" >Hablemos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Performace_Max_Ad_Campaign\"><\/span>\u00bfQu\u00e9 es una campa\u00f1a publicitaria Performace Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Performance Max es un formato de campa\u00f1a relativamente nuevo introducido por Google, dise\u00f1ado para agilizar la gesti\u00f3n de campa\u00f1as y optimizar los resultados para los anunciantes. Funciona aprovechando propiedades publicitarias como B\u00fasqueda, Display, YouTube, etc. para alcanzar objetivos espec\u00edficos establecidos por los anunciantes, por ejemplo CPA (coste por adquisici\u00f3n) o ROAS (retorno de la inversi\u00f3n publicitaria).<\/p>\n<p>Los grupos de activos son la base de las campa\u00f1as de Performance Max. Son los elementos que los anunciantes utilizan para configurar sus campa\u00f1as de Performance Max. Esto incluye titulares de anuncios, descripciones, im\u00e1genes y otros componentes visuales. A continuaci\u00f3n, el s\u00f3lido algoritmo de Google automatiza los anuncios, asignando din\u00e1micamente estos activos para captar a los usuarios m\u00e1s relevantes en las distintas plataformas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_Components_of_an_Asset_Group\"><\/span>Componentes esenciales de un grupo de activos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un grupo de activos constituye un conjunto de componentes visuales, como im\u00e1genes, logotipos, titulares, descripciones, v\u00eddeos e indicadores de audiencia, establecidos a nivel de campa\u00f1a. Estos activos se agrupan en combinaciones autom\u00e1ticas, guiadas por el canal espec\u00edfico de Google Ads en el que est\u00e1 previsto que se muestre su anuncio, ya sea YouTube, Gmail, B\u00fasqueda o cualquier otro.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_are_Performance_Max_ads_shown\"><\/span>\u00bfD\u00f3nde se muestran los anuncios de Performance Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las campa\u00f1as de Performance Max son muy vers\u00e1tiles y se ejecutan en una amplia gama de plataformas publicitarias de Google. Este alcance expansivo permite a los anunciantes lanzar una amplia red, garantizando que su mensaje llegue a la audiencia deseada a trav\u00e9s de diferentes sitios web.<\/p>\n<p>Entre las plataformas incluidas en las campa\u00f1as de Google Performance Max se incluyen:<\/p>\n<h3>B\u00fasqueda en Google<\/h3>\n<p>Performance Max utiliza la b\u00fasqueda de Google, lo que permite a los anunciantes conectar con usuarios que buscan activamente productos o servicios relevantes para su negocio.<\/p>\n<h3>Google Shopping<\/h3>\n<p>Para empresas de comercio electr\u00f3nico, <a href=\"https:\/\/shopping.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Shopping<\/a> es una plataforma incre\u00edble. Performance Max ayuda en la optimizaci\u00f3n y gesti\u00f3n de los listados de productos, reforzando las ventas y la generaci\u00f3n de ingresos.<\/p>\n<h3>Red de Display de Google<\/h3>\n<p>Performance Max allana el camino para que los anunciantes muestren anuncios visualmente atractivos en una amplia red de sitios web asociados dentro de la Red de Display de Google.<\/p>\n<h3>V\u00eddeo en YouTube<\/h3>\n<p>En el panorama digital actual, el marketing de v\u00eddeo tiene una influencia considerable. Performance Max permite a los anunciantes llegar a los espectadores de YouTube a trav\u00e9s de anuncios de v\u00eddeo personalizados.<\/p>\n<h3>YouTube Feed<\/h3>\n<p>Performance Max tambi\u00e9n ampl\u00eda su alcance a los feeds de YouTube, ofreciendo m\u00e1s oportunidades de interactuar con los usuarios.<\/p>\n<h3>Discovery Feed<\/h3>\n<p>El Discovery Feed se ha convertido en una s\u00f3lida plataforma para los anunciantes que desean mostrar sus productos o servicios a un p\u00fablico m\u00e1s amplio y diverso, y Performance Max aprovecha al m\u00e1ximo el potencial de este canal.<\/p>\n<h3>Gmail<\/h3>\n<p>Las campa\u00f1as Performance Max se dirigen eficazmente a los usuarios mediante <a href=\"https:\/\/mail.google.com\/mail\/\" target=\"_blank\" rel=\"noopener\">Gmail<\/a>garantizando que su mensaje llegue directamente a la bandeja de entrada del destinatario.<\/p>\n<h3>Google Maps<\/h3>\n<p>Las empresas locales pueden beneficiarse considerablemente de Performance Max, ya que les permite llegar a clientes potenciales a trav\u00e9s de anuncios estrat\u00e9gicos. <a href=\"https:\/\/www.google.com\/maps\" target=\"_blank\" rel=\"noopener\">Google Maps<\/a> anuncios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_vs_Search_Campaigns\"><\/span>Performance Max vs. Campa\u00f1as de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para apreciar plenamente el alcance de Performance Max, es importante observar las diferencias entre las campa\u00f1as de b\u00fasqueda.<\/p>\n<p>Las campa\u00f1as de b\u00fasqueda de Google se centran principalmente en mostrar anuncios a usuarios que buscan activamente servicios, informaci\u00f3n y productos espec\u00edficos en el motor de b\u00fasqueda de Google. Estas campa\u00f1as dependen en gran medida de las palabras clave y necesitan que los anunciantes establezcan importes de puja, determinen la orientaci\u00f3n demogr\u00e1fica y se\u00f1alen regiones geogr\u00e1ficas espec\u00edficas para llegar a su p\u00fablico objetivo.<\/p>\n<p>En cambio, Performance Max aprovecha las capacidades avanzadas de aprendizaje autom\u00e1tico para discernir los usuarios m\u00e1s adecuados para facilitar las conversiones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quality_of_Leads_in_Performance_Max\"><\/span>Calidad de los leads en Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una preocupaci\u00f3n recurrente entre los anunciantes es el calibre de los clientes potenciales y las conversiones generadas a trav\u00e9s de las campa\u00f1as de Performance Max. Google ha incorporado cuidadosamente funciones de segmentaci\u00f3n de audiencias en Performance Max, lo que permite a los anunciantes centrarse en palabras clave relevantes, segmentos actuales del mercado y visitantes anteriores del sitio web. Esta meticulosa segmentaci\u00f3n aprovecha el algoritmo de aprendizaje autom\u00e1tico de Google con un p\u00fablico m\u00e1s preciso al que dirigir la campa\u00f1a.<\/p>\n<p>Con Performance Max, los anunciantes pueden crear m\u00faltiples grupos de activos, cada uno adaptado para dirigirse a distintos segmentos de audiencia alineados con sus objetivos espec\u00edficos. Al permitir a los anunciantes segmentar estrat\u00e9gicamente su audiencia, Performance Max garantiza que el mensaje preciso llegue a las personas adecuadas en el momento oportuno, maximizando el cambio de conversi\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>En conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mantener una ventaja competitiva con su publicidad digital es muy importante. Google Performance Max representa una soluci\u00f3n innovadora que permite a los anunciantes aprovechar todo el potencial de sus campa\u00f1as en diversas plataformas. Con su presencia multiplataforma y sus capacidades de aprendizaje autom\u00e1tico de vanguardia, Performance Max est\u00e1 revolucionando el panorama para los anunciantes.<\/p>\n<p>Al aprovechar al m\u00e1ximo sus funciones, las empresas pueden agilizar sus campa\u00f1as, llegar a un p\u00fablico m\u00e1s amplio y, en definitiva, alcanzar sus objetivos publicitarios con eficacia y precisi\u00f3n. A medida que la publicidad digital sigue evolucionando, Google Performance Max emerge como una herramienta s\u00f3lida que impulsa a los anunciantes a adaptarse y prosperar en este entorno en constante cambio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Talk\"><\/span>Hablemos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si desea que un especialista en Google Ads lleve a cabo una campa\u00f1a Performance Max para usted, p\u00f3ngase en contacto con un miembro de nuestro equipo. Ll\u00e1manos <a href=\"tel:02071129117\">llame a<\/a> o <a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\">env\u00edenos un mensaje a trav\u00e9s de nuestro formulario de contacto en l\u00ednea<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el siempre cambiante panorama del PPC, mantenerse al d\u00eda de las \u00faltimas tendencias es crucial para los anunciantes. Como una de las principales plataformas publicitarias, Google siempre est\u00e1 evolucionando para ayudar a los anunciantes a alcanzar sus objetivos con mayor eficacia. Entre sus \u00faltimas innovaciones, Google Performance Max est\u00e1 ayudando a agilizar el panorama de la publicidad digital. En este art\u00edculo, responderemos a la pregunta \"\u00bfqu\u00e9 es una campa\u00f1a publicitaria Performance Max?\", examinaremos los activos que utiliza e identificaremos las diferencias con las campa\u00f1as de b\u00fasqueda tradicionales.<\/p>","protected":false},"author":1,"featured_media":80039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-80035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Performance Max Ad Campaign? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this article, we will answer the question &quot;what is a Performance Max Ad campaign&quot; identifying the differences from traditional search campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/que-es-una-campana-publicitaria-de-google-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Performance Max Ad Campaign?\" \/>\n<meta property=\"og:description\" content=\"In this article, we will answer the question &quot;what is a Performance Max Ad campaign&quot; identifying the differences from traditional search campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/que-es-una-campana-publicitaria-de-google-performance-max\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta 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