{"id":82618,"date":"2024-11-10T08:28:06","date_gmt":"2024-11-10T08:28:06","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=82618"},"modified":"2024-11-07T11:17:52","modified_gmt":"2024-11-07T11:17:52","slug":"errores-clasicos-de-los-sitios-web","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/","title":{"rendered":"Errores cl\u00e1sicos del sitio web que hay que evitar"},"content":{"rendered":"<p>Hay millones de errores que evitar en un sitio web, pero estos son los m\u00e1s importantes. Construir un sitio web es una inversi\u00f3n importante, y cuando est\u00e1s mirando las mismas cosas todo el d\u00eda todos los d\u00edas es f\u00e1cil pasar por alto ciertos elementos esenciales (raz\u00f3n por la cual un <a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\">equipo de desarrolladores<\/a> siempre ganar\u00e1 a un \u00fanico desarrollador, en nuestra opini\u00f3n).<\/p>\n<p>He aqu\u00ed cinco errores comunes en la creaci\u00f3n de sitios web que vemos una y otra vez, con formas de evitarlos:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/#Neglecting_Mobile_Optimisation\" >Descuidar la optimizaci\u00f3n para m\u00f3viles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/#Slow_Loading_Speeds\" >Velocidad de carga lenta<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/#Lack_of_SEO_from_the_Start\" >Falta de SEO desde el principio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/#Complicated_Navigation\" >Navegaci\u00f3n complicada<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/classic-website-mistakes-to-avoid\/#Not_Including_Clear_CTAs_Calls-to-Action\" >No incluir CTA (llamadas a la acci\u00f3n) claras<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Neglecting_Mobile_Optimisation\"><\/span><strong>Descuidar la optimizaci\u00f3n para m\u00f3viles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El uso del m\u00f3vil se ha disparado, especialmente en el Reino Unido, donde 87% de los adultos poseen un smartphone, <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-significa-diseno-mobile-first\/\">optimizaci\u00f3n m\u00f3vil<\/a> es fundamental. Por ejemplo, un cliente que navega por su sitio web en el tren o el autob\u00fas necesita una experiencia fluida. Sin embargo, muchos sitios siguen dando prioridad al dise\u00f1o para ordenadores de sobremesa, lo que da lugar a una funcionalidad m\u00f3vil deficiente. Un dise\u00f1o adaptado a dispositivos m\u00f3viles, como el de M&amp;S o BBC, garantiza que su sitio tenga un aspecto excelente y funcione bien en cualquier dispositivo desde el primer d\u00eda.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slow_Loading_Speeds\"><\/span><strong>Velocidad de carga lenta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/mejorar-la-velocidad-de-carga-de-mi-sitio-web\/\">Velocidad<\/a> es crucial para la retenci\u00f3n de usuarios y el SEO. Grandes sitios brit\u00e1nicos como ASOS y Tesco invierten mucho en tiempos de carga r\u00e1pidos, conscientes de que los usuarios no esperar\u00e1n una p\u00e1gina lenta. Las causas de los retrasos suelen ser im\u00e1genes no optimizadas, demasiados plugins o animaciones innecesarias. Utiliza herramientas de compresi\u00f3n de im\u00e1genes, almacenamiento en cach\u00e9 y c\u00f3digo simplificado para mantener la velocidad. Herramientas como GTmetrix o PageSpeed Insights de Google pueden proporcionar una r\u00e1pida comprobaci\u00f3n del tiempo de carga de tu sitio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_SEO_from_the_Start\"><\/span><strong>Falta de SEO desde el principio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/importancia-de-la-seo\/\">Optimizaci\u00f3n de motores de b\u00fasqueda<\/a> es fundamental para las empresas brit\u00e1nicas que compiten por el tr\u00e1fico local. Empresas brit\u00e1nicas como John Lewis y British Gas ocupan los primeros puestos invirtiendo en fundamentos SEO desde el principio. Olvidarse de investigar las palabras clave locales, limpiar las estructuras de URL o estructurar correctamente los encabezados puede perjudicar la clasificaci\u00f3n. Incorporar el SEO desde el principio -con palabras clave relevantes a nivel local, como \"restaurantes familiares en Londres\" o \"servicios de fontaner\u00eda en Bristol\"- ayuda a garantizar la visibilidad en los motores de b\u00fasqueda desde el primer d\u00eda.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Complicated_Navigation\"><\/span><strong>Navegaci\u00f3n complicada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>F\u00e1cil de usar <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-es-la-arquitectura-web\/\">navegaci\u00f3n<\/a> es esencial, sobre todo para el p\u00fablico brit\u00e1nico, que tiende a preferir dise\u00f1os limpios y sencillos. Los men\u00fas poco claros y el exceso de p\u00e1ginas frustran a los usuarios y pueden provocar altas tasas de rebote. Mantenga una navegaci\u00f3n clara y concisa, como en el sitio web GOV.UK, donde los usuarios pueden encontrar r\u00e1pidamente lo que necesitan. Una estructura sencilla y l\u00f3gica con men\u00fas f\u00e1ciles de encontrar garantiza una experiencia de usuario fluida y ayuda a los usuarios a navegar con facilidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_Including_Clear_CTAs_Calls-to-Action\"><\/span><strong>No incluir CTA (llamadas a la acci\u00f3n) claras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un dise\u00f1o bonito no basta si no hay indicaciones claras para que los usuarios act\u00faen. Empresas brit\u00e1nicas como Boots y The Guardian <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-es-un-cta-marketing\/\">CTAs<\/a> de forma destacada en sus sitios web, guiando a los visitantes al siguiente paso. Todas las p\u00e1ginas clave deben incluir CTA claros, como \"Solicite un presupuesto\", \"Compre ahora\" o \"Reserve su cita\", que se ajusten a sus objetivos. De lo contrario, puede perder valiosas conversiones o clientes potenciales.<\/p>\n<p>Evitar estos errores puede aumentar considerablemente la eficacia de su sitio web. Si invierte en un sitio web optimizado y f\u00e1cil de usar que se ajuste a las preferencias de dise\u00f1o de los brit\u00e1nicos, crear\u00e1 una plataforma que atraiga a los usuarios, se posicione bien en los resultados de b\u00fasqueda y convierta a los visitantes en clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hay millones de errores que evitar en un sitio web, pero estos son los cinco m\u00e1s importantes, con formas de evitarlos.<\/p>","protected":false},"author":1,"featured_media":82619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-82618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Classic Website Mistakes To Avoid - 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