{"id":83207,"date":"2025-02-19T10:00:37","date_gmt":"2025-02-19T10:00:37","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83207"},"modified":"2025-02-25T12:55:11","modified_gmt":"2025-02-25T12:55:11","slug":"83207-2-metodologias-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/83207-2-seo-methodologies\/","title":{"rendered":"Metodolog\u00edas de consultor\u00eda SEO"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Como consultor SEO, prefiero utilizar metodolog\u00edas SEO eficaces, que produzcan resultados relativamente r\u00e1pidos cuando trabajo para clientes. De los tres m\u00e9todos que cubro en este art\u00edculo una de las metodolog\u00edas SEO m\u00e1s eficaces que utilizo, es una metodolog\u00eda llamada<strong> \u2018<\/strong><\/span><b>an\u00e1lisis de carencias\".<\/b><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/83207-2-seo-methodologies\/#Gap_analysis\" >An\u00e1lisis de carencias<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/83207-2-seo-methodologies\/#Snapshot_Tactic\" >T\u00e1ctica de la instant\u00e1nea<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/83207-2-seo-methodologies\/#Anti-Snapshot_Tactic\" >T\u00e1ctica antisnapshot<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/83207-2-seo-methodologies\/#The_three_SEO_methodologies\" >Las tres metodolog\u00edas SEO.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gap_analysis\"><\/span><span style=\"color: #000000;\">An\u00e1lisis de carencias<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">La primera de las tres metodolog\u00edas SEO se denomina an\u00e1lisis de carencias. El an\u00e1lisis de carencias consiste en identificar las \"carencias de palabras clave\", es decir, las palabras clave para las que el sitio web de mi cliente no se posiciona actualmente, pero s\u00ed el sitio web de su competidor. En otras palabras, destaca las palabras clave en las que me gustar\u00eda que el sitio web de mi cliente se posicionara en el futuro, pero en las que no se posiciona actualmente.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Para realizar un an\u00e1lisis de carencias, podemos utilizar herramientas como <\/span><a href=\"http:\/\/Semrush - Online Marketing Can Be Easy Semrush https:\/\/www.semrush.com\"><b>SEMrush<\/b><\/a><span style=\"font-weight: 400;\">que le permite comparar su sitio web con el de hasta cuatro competidores.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">A la hora de seleccionar competidores, siempre existe el reto de determinar con qu\u00e9 sitios web comparar. Una forma es preguntar a su cliente qui\u00e9nes considera que son sus principales competidores. Sin embargo, tambi\u00e9n puede utilizar un m\u00e9todo m\u00e1s basado en datos, utilizando herramientas como <\/span><b>SEMrush a<\/b><span style=\"font-weight: 400;\"> analizar las caracter\u00edsticas del tr\u00e1fico y sugerir sus competidores m\u00e1s similares.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Una vez seleccionados los competidores, podemos comparar las palabras clave por las que se clasifican, pero nuestro cliente no. Hay que centrarse en las palabras clave que <\/span><b>al menos dos o m\u00e1s competidores<\/b><span style=\"font-weight: 400;\"> en lugar de una sola, ya que esto aumenta la probabilidad de relevancia en el sector. Si sus cuatro competidores est\u00e1n clasificados para una palabra clave concreta, pero el sitio web de nuestro cliente no, es probable que esa palabra clave sea muy valiosa y merezca la pena.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Snapshot_Tactic\"><\/span><span style=\"color: #000000;\">T\u00e1ctica de la instant\u00e1nea<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">El segundo m\u00e9todo que puede utilizar se denomina <\/span><b>T\u00e1ctica de la instant\u00e1nea<\/b><span style=\"font-weight: 400;\">. Se trata de analizar las palabras clave que ocupan actualmente las posiciones <\/span><b>De 3 a 10<\/b><span style=\"font-weight: 400;\"> (relativamente cerca de los primeros puestos) e identificar las distintas URL que activan estas palabras clave.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En <\/span><b>comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">la prioridad suele ser <\/span><b>p\u00e1ginas de categor\u00edas<\/b><span style=\"font-weight: 400;\"> en lugar de las p\u00e1ginas de productos individuales, ya que los productos pueden agotarse. Para <\/span><b>sitios web orientados a los contenidos<\/b><span style=\"font-weight: 400;\">tiene m\u00e1s sentido empezar con <\/span><b>gu\u00edas, blogs o art\u00edculos<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Una vez identificados los pares palabra clave-URL que se sit\u00faan entre <\/span><b>posiciones 3 a 10<\/b><span style=\"font-weight: 400;\">El siguiente paso es optimizar estas URL una por una. Dado que se trata de varias URL, los peque\u00f1os ajustes incrementales en 50, 100 o incluso 200 URL pueden dar lugar a un aumento de la eficacia. <\/span><b>mejora significativa del tr\u00e1fico global<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anti-Snapshot_Tactic\"><\/span><span style=\"color: #000000;\">T\u00e1ctica antisnapshot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">El tercer y \u00faltimo m\u00e9todo se llama <\/span><b>T\u00e1ctica Anti-Snapshot, <\/b><span style=\"font-weight: 400;\">\u00a0Todo lo contrario que el m\u00e9todo Snapshot. En lugar de centrarse en palabras clave que ya est\u00e1n bien clasificadas, este m\u00e9todo se centra en <\/span><b>palabras clave en la posici\u00f3n 50 o inferior<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Si un sitio web tiene una clasificaci\u00f3n tan baja, suele ser una <\/span><b>se\u00f1al fuerte<\/b><span style=\"font-weight: 400;\"> que carece del contenido adecuado.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Por ejemplo, imagine un <\/span><b>sitio web de comercio electr\u00f3nico de joyas<\/b><span style=\"font-weight: 400;\"> en la posici\u00f3n 50 para la palabra clave <\/span><b>\"alianzas de plata\"<\/b><span style=\"font-weight: 400;\">pero la URL activada es en realidad <\/span><b>alianzas de oro<\/b><span style=\"font-weight: 400;\">. Esto sugiere que el sitio web podr\u00eda <\/span><b>potencialmente entre los 10 primeros<\/b><span style=\"font-weight: 400;\"> si tuviera una p\u00e1gina de categor\u00edas dedicada a <\/span><b>alianzas de plata<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Sin embargo, la cuesti\u00f3n crucial es: <\/span><b>\u00bfRealmente queremos vender alianzas de plata?<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Si la respuesta es <\/span><b>s\u00ed<\/b><span style=\"font-weight: 400;\">entonces crear esa categor\u00eda deber\u00eda ser la <\/span><b>primera prioridad<\/b><span style=\"font-weight: 400;\"> en la estrategia SEO.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_three_SEO_methodologies\"><\/span><span style=\"color: #000000;\">Las tres metodolog\u00edas SEO. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Una consultor\u00eda SEO eficaz requiere un enfoque estrat\u00e9gico que d\u00e9 prioridad a la eficacia y a los resultados medibles. Aprovechando metodolog\u00edas SEO como <\/span><b>an\u00e1lisis de carencias<\/b><span style=\"font-weight: 400;\">puede identificar valiosas oportunidades de palabras clave que la competencia ya est\u00e1 clasificando. El sitio <\/span><b>T\u00e1ctica de la instant\u00e1nea<\/b><span style=\"font-weight: 400;\"> ayuda a optimizar las p\u00e1ginas de alto rango existentes para impulsarlas m\u00e1s arriba en los resultados de b\u00fasqueda, mientras que la funci\u00f3n <\/span><b>T\u00e1ctica antisnapshot<\/b><span style=\"font-weight: 400;\"> se centra en descubrir el potencial oculto al abordar las lagunas de contenido para las palabras clave de menor clasificaci\u00f3n. Cuando se combinan, estas t\u00e9cnicas forman una estrategia SEO completa que no s\u00f3lo mejora las clasificaciones, sino que tambi\u00e9n aumenta la visibilidad y el tr\u00e1fico general del sitio web. La clave del \u00e9xito reside en el an\u00e1lisis continuo de su sitio web. Para m\u00e1s consejos sobre SEO, lea nuestro <a href=\"https:\/\/www.freshpies.co.uk\/es\/lista-de-control-seo\/\">Lista de comprobaci\u00f3n SEO<\/a>.\u00a0<\/span><\/span><\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_83213\" aria-describedby=\"caption-attachment-83213\" style=\"width: 201px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-83213\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz.png\" alt=\"Lukas Zelezny - Consultor SEO\" width=\"201\" height=\"246\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz.png 440w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-245x300.png 245w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-10x12.png 10w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-350x428.png 350w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><figcaption id=\"caption-attachment-83213\" class=\"wp-caption-text\">Lukas Zelezny - Consultor SEO<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Estamos encantados de tener este art\u00edculo escrito y proporcionado a nosotros por Lukasz Zelenzy, consultor SEO, Director y Co-propietario de SEO.London. Lukasz cuenta con m\u00e1s de 20 a\u00f1os de experiencia en SEO y ha trabajado con algunas de las marcas y plataformas online m\u00e1s importantes del Reino Unido.\u00a0<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Como consultor SEO, prefiero utilizar metodolog\u00edas SEO eficaces, que produzcan resultados relativamente r\u00e1pidos. De los tres m\u00e9todos que expongo en este art\u00edculo, uno de los m\u00e1s eficaces es el llamado \"an\u00e1lisis de carencias\".<\/p>","protected":false},"author":8,"featured_media":83211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-83207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Consulting Methodologies - Fresh Pies<\/title>\n<meta name=\"description\" content=\"As an SEO consultant, I prefer to use efficient, fast acting SEO methodologies. 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