{"id":83529,"date":"2025-04-09T15:04:54","date_gmt":"2025-04-09T14:04:54","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83529"},"modified":"2025-04-14T11:03:38","modified_gmt":"2025-04-14T10:03:38","slug":"cinco-problemas-comunes-del-sitio-web-que-estan-perjudicando-a-su-negocio-y-como-solucionarlos","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/","title":{"rendered":"Cinco problemas comunes de los sitios web que est\u00e1n perjudicando a su negocio (y c\u00f3mo solucionarlos)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seamos sinceros, es f\u00e1cil cometer algunos errores al crear tu propio sitio web. Sin embargo, algunos errores simples pueden ser incre\u00edblemente perjudiciales para su sitio web, ya que pueden hacer que los usuarios hagan clic o abandonen el sitio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este art\u00edculo, tratamos los 5 problemas m\u00e1s comunes que vemos y c\u00f3mo solucionarlos, adem\u00e1s de recomendar consejos y herramientas \u00fatiles para evitar que vuelva a ocurrir.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#1_Slow_page_speed\" >1. Velocidad lenta de la p\u00e1gina<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#2_Poor_mobile_optimisation\" >2. Mala optimizaci\u00f3n m\u00f3vil<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#3_Broken_Links_and_404_errors\" >3. Enlaces rotos y errores 404<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#Fixing_Broken_Links_and_404_errors\" >Correcci\u00f3n de enlaces rotos y errores 404<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#4_Weak_or_Missing_meta_descriptions\" >4. Descripciones meta d\u00e9biles o ausentes\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/five-common-website-issues-that-are-damaging-your-business-and-how-to-fix-them\/#5_Weak_or_duplicate_content\" >5. Contenido d\u00e9bil o duplicado<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Slow_page_speed\"><\/span><span style=\"font-weight: 400;\">1. Velocidad lenta de la p\u00e1gina<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Una velocidad de carga de p\u00e1gina lenta es una de las cosas m\u00e1s perjudiciales para su sitio web. Si los usuarios hacen clic en su sitio web, esperan velocidades de carga r\u00e1pidas y una experiencia fluida. Las p\u00e1ginas de carga lenta son frustrantes, tienen un aspecto poco profesional y son francamente malas. Las p\u00e1ginas lentas tambi\u00e9n son malas para el SEO, ya que Google da prioridad a la experiencia del usuario y un sitio web que carga lentamente puede llevar a una clasificaci\u00f3n baja.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Formas de solucionarlo:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">si su sitio web tiene muchas im\u00e1genes, puede estar sobrecarg\u00e1ndolo con archivos de im\u00e1genes de gran tama\u00f1o. Las im\u00e1genes cargadas no deben superar los 300kb. Utilice herramientas como <\/span><a href=\"https:\/\/tinypng.com\/\"><span style=\"font-weight: 400;\">Tinify<\/span><\/a><span style=\"font-weight: 400;\"> para ayudar a reducir el tama\u00f1o de la imagen sin comprometer la calidad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considere la posibilidad de actualizar el alojamiento de su sitio web. Si su sitio web est\u00e1 en un servidor lento, esto puede afectar a su rendimiento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activar el almacenamiento en cach\u00e9 acelerar\u00e1 su sitio web para los visitantes que regresan (la cach\u00e9 es donde su navegador almacena im\u00e1genes, fuentes y diversos elementos t\u00e9cnicos como CSS, HTML y JavaScript para reducir el uso de ancho de banda y mejorar la velocidad de carga).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza herramientas como <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Comprobador de velocidad de p\u00e1gina <\/span><\/a><span style=\"font-weight: 400;\">puede comprobar constantemente la velocidad de carga de su sitio web (esto tambi\u00e9n es bueno para comprobar la accesibilidad de sus sitios).\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si todo su sitio web se carga lentamente <\/span><a href=\"https:\/\/www.freshpies.co.uk\/es\/como-mejorar-el-tiempo-de-carga-de-un-sitio-web\/\"><span style=\"font-weight: 400;\">ver aqu\u00ed.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Poor_mobile_optimisation\"><\/span><span style=\"font-weight: 400;\">2. Mala optimizaci\u00f3n m\u00f3vil<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s del 60% del tr\u00e1fico web procede ahora de dispositivos m\u00f3viles. Con<\/span><a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\"><span style=\"font-weight: 400;\"> 92.3% <\/span><\/a><span style=\"font-weight: 400;\">de los internautas utilizan el m\u00f3vil para acceder a Internet. Esto significa que debe optimizar su sitio web para m\u00f3viles. Atr\u00e1s quedaron los d\u00edas en los que la gente solo utilizaba ordenadores port\u00e1tiles y de sobremesa para buscar en Internet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Formas de optimizar su sitio para m\u00f3viles:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farese de que su sitio web tiene un dise\u00f1o adaptable. Esto significa que su sitio web puede adaptarse a diferentes tama\u00f1os de pantalla.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google dispone de una prueba de \"compatibilidad con dispositivos m\u00f3viles\" para buscar e identificar problemas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compruebe que sus im\u00e1genes se adaptan correctamente a los dispositivos m\u00f3viles. Esto es algo que normalmente debe hacer un desarrollador, aunque puede ver c\u00f3mo se adapta su sitio web visualiz\u00e1ndolo en un dispositivo m\u00f3vil o una tableta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si no est\u00e1 seguro de si su sitio web est\u00e1 optimizado para m\u00f3viles o no, <\/span><a href=\"https:\/\/responsivetesttool.com\/\"><span style=\"font-weight: 400;\">https:\/\/responsivetesttool.com\/<\/span><\/a><span style=\"font-weight: 400;\"> puede permitirle ver su sitio web en diferentes tama\u00f1os para distintos dispositivos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Broken_Links_and_404_errors\"><\/span><span style=\"font-weight: 400;\">3. Enlaces rotos y errores 404<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los enlaces rotos son horribles, no s\u00f3lo son malos para la experiencia del usuario, sino tambi\u00e9n para el SEO. Los enlaces internos rotos indican a los motores de b\u00fasqueda que su sitio no est\u00e1 actualizado, lo que puede hacer que se clasifique peor. Los enlaces internos rotos tambi\u00e9n pueden causar errores de rastreo, lo que significa que algunas p\u00e1ginas podr\u00edan no aparecer en los resultados de b\u00fasqueda org\u00e1nica.  Sus sitios son rastreados por unos robots llamados bot crawlers, que buscan p\u00e1ginas web e indexan su contenido.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fixing_Broken_Links_and_404_errors\"><\/span><span style=\"font-weight: 400;\">Correcci\u00f3n de enlaces rotos y errores 404<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para solucionarlos, puede actualizar el enlace, redirigirlo o eliminarlo. Los dos tipos principales de redirecciones son la permanente (llamada c\u00f3digo 301), que se utiliza cuando una p\u00e1gina se ha movido para siempre, y la temporal (llamada c\u00f3digo 302), que suele utilizarse para cambios a corto plazo como el mantenimiento del sitio o promociones por tiempo limitado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puedes arreglar los backlinks rotos poni\u00e9ndote en contacto con el propietario del sitio al que enlazas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para evitarlos, utilice herramientas como <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> para buscar enlaces rotos o<\/span><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\"> Consola de b\u00fasqueda de Google<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 darse cuenta de ellos lo antes posible, en lugar de esperar a que alguien se los se\u00f1ale<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Weak_or_Missing_meta_descriptions\"><\/span><span style=\"font-weight: 400;\">4. Descripciones meta d\u00e9biles o ausentes\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Los metat\u00edtulos son los fragmentos que se ven cuando se busca algo. Son ideales para <\/span><a href=\"https:\/\/www.freshpies.co.uk\/es\/como-seo-y-el-diseno-de-sitios-web-trabajan-juntos-para-lograr-el-maximo-impacto\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> y permiten a los usuarios ver de qu\u00e9 trata tu p\u00e1gina antes de hacer clic en ella. Las meta descripciones deben tener unos 150 caracteres (dependiendo del dispositivo desde el que se visualicen) e incluir la palabra clave del art\u00edculo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramientas como Yoast SEO o Rank Math te dan un ranking para tu meta descripci\u00f3n (basado de rojo a verde), y ambas tienen versiones gratuitas.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Weak_or_duplicate_content\"><\/span><span style=\"font-weight: 400;\">5. Contenido d\u00e9bil o duplicado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El contenido d\u00e9bil o duplicado puede ser perjudicial para su sitio web, ya que puede provocar confusi\u00f3n en los usuarios y canibalismo de palabras clave, lo que afecta a la clasificaci\u00f3n de su sitio web en las p\u00e1ginas de resultados de los motores de b\u00fasqueda. El canibalismo de palabras clave se produce cuando varias p\u00e1ginas se dirigen a las mismas palabras clave, lo que perjudica la clasificaci\u00f3n de las dem\u00e1s en lugar de ayudarlas. El canibalismo de palabras clave se produce cuando varias p\u00e1ginas de un sitio web se dirigen a las mismas palabras clave, por lo que se perjudican mutuamente en lugar de ayudarse:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consolidar las p\u00e1ginas similares, haciendo que el contenido similar en una sola p\u00e1gina, Esto puede ayudar a reducir el contenido duplicado<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El uso de etiquetas NoIndex puede ayudar a evitar que el contenido duplicado da\u00f1e su sitio web, ya que indica a los motores de b\u00fasqueda que no rastreen su p\u00e1gina.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza palabras clave diferentes: no utilices la misma palabra clave varias veces, busca palabras clave de cola larga y reorganiza el orden de las palabras.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reescriba su contenido y h\u00e1galo m\u00e1s \u00fanico para evitar el contenido duplicado<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de estos problemas suelen resolverse con soluciones r\u00e1pidas y poco costosas o pueden prevenirse f\u00e1cilmente. Para detectar estos problemas a tiempo, herramientas como Semrush (para realizar auditor\u00edas de sitios web), Yoast SEO y broken link checker pueden ser geniales e incluso ayudarte a prevenir que problemas como este vuelvan a surgir.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si te encuentras con estos u otros problemas, ponte en contacto con nuestros expertos. Estaremos encantados de ayudarle (y construimos nuestros sitios teniendo en cuenta estas cosas). <\/span><a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\"><span style=\"font-weight: 400;\">P\u00f3ngase en contacto con nosotros.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Seamos sinceros, es f\u00e1cil cometer algunos errores al crear un sitio web. Sin embargo, algunos errores simples pueden ser incre\u00edblemente perjudiciales para su sitio web, ya que pueden hacer que los usuarios hagan clic o abandonen el sitio.<\/p>","protected":false},"author":9,"featured_media":83532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Five common website issues that are damaging your business (and how to fix them) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Let\u2019s be honest, it\u2019s easy to make a few mistakes when building your website. 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