{"id":83584,"date":"2025-04-24T17:31:14","date_gmt":"2025-04-24T16:31:14","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83584"},"modified":"2025-04-24T17:32:51","modified_gmt":"2025-04-24T16:32:51","slug":"pregunta-antes-de-contratar-a-una-agencia-de-diseno-web","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/","title":{"rendered":"10 preguntas inteligentes antes de contratar una agencia de dise\u00f1o web (y lo que dir\u00e1n las buenas)"},"content":{"rendered":"<p>Las p\u00e1ginas web son como los tatuajes. Las realmente buenas no son baratas, y las realmente baratas no son buenas. La mayor\u00eda de las empresas contratan a una agencia de dise\u00f1o web cada 5-10 a\u00f1os, as\u00ed que aseg\u00farese de que no le enga\u00f1an con promesas elevadas y precios demasiado buenos para ser verdad.<\/p>\n<p>\u00bfC\u00f3mo hacerlo? Haga preguntas a la agencia y est\u00e9 atento a cualquier se\u00f1al de alarma.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Whats_your_process_and_who_will_I_be_working_with\" >\u00bfCu\u00e1l es su proceso y con qui\u00e9n voy a trabajar?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Do_I_own_my_website_when_its_finished\" >\u00bfSer\u00e9 due\u00f1o de mi sitio web cuando est\u00e9 terminado?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#How_do_you_handle_revisions_and_feedback\" >\u00bfC\u00f3mo gestiona las revisiones y los comentarios?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#What_platform_or_CMS_will_you_use%E2%80%94and_why\" >\u00bfQu\u00e9 plataforma o CMS utilizar\u00e1 y por qu\u00e9?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#How_do_you_build_for_mobile_and_accessibility\" >\u00bfC\u00f3mo se construye para m\u00f3viles y con accesibilidad?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Whats_included_in_the_quote_and_whats_extra\" >\u00bfQu\u00e9 est\u00e1 incluido en el presupuesto y qu\u00e9 hay de m\u00e1s?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Will_my_website_be_SEO-ready_from_launch\" >\u00bfEstar\u00e1 mi sitio web listo para SEO desde el principio?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Can_you_show_me_work_youve_done_in_my_industry\" >\u00bfPuede mostrarme trabajos que haya realizado en mi sector?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#What_happens_after_launch%E2%80%94do_you_offer_support\" >\u00bfQu\u00e9 ocurre tras el lanzamiento? \u00bfOfrecen asistencia?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Whats_your_honest_opinion_of_my_current_site\" >\u00bfCu\u00e1l es su opini\u00f3n sincera sobre mi sitio actual?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#Bonus_Questions_to_Avoid\" >Bonificaci\u00f3n: Preguntas a evitar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.freshpies.co.uk\/es\/question-before-hire-web-design-agency\/#TLDR\" >TLDR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_process_and_who_will_I_be_working_with\"><\/span>\u00bfCu\u00e1l es su proceso y con qui\u00e9n voy a trabajar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Luz verde<\/strong>: Una buena agencia le explicar\u00e1 su proceso durante una de las llamadas iniciales de evaluaci\u00f3n y le dar\u00e1 una idea aproximada de los plazos de entrega del proyecto. Deber\u00e1n nombrar a un gestor de proyectos para usted o, como m\u00ednimo, a un desarrollador principal que gestione cada construcci\u00f3n y que sea su principal punto de contacto. Puntos extra si insisten en que se realicen comprobaciones semanales durante el proceso de dise\u00f1o y construcci\u00f3n.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Te lo diremos cuando hayas pagado tu primera factura\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_I_own_my_website_when_its_finished\"><\/span>\u00bfSer\u00e9 due\u00f1o de mi sitio web cuando est\u00e9 terminado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> S\u00ed, y las discusiones sobre el dominio y el alojamiento del CMS se habr\u00e1n tratado en la llamada de evaluaci\u00f3n. Una buena agencia tambi\u00e9n se asegurar\u00e1 de que todos y cada uno de los permisos necesarios para las fuentes y los activos visuales est\u00e9n incluidos.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"No, eso es extra\", o \"S\u00ed, pero s\u00f3lo nosotros podemos acceder en su nombre por una tarifa horaria\".<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_handle_revisions_and_feedback\"><\/span>\u00bfC\u00f3mo gestiona las revisiones y los comentarios?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Luz verde<\/strong>: Por ejemplo, lo primero que se suele ver es un esquema de la p\u00e1gina de inicio: solo la maquetaci\u00f3n, sin dise\u00f1o. Despu\u00e9s, una versi\u00f3n visual con la marca, im\u00e1genes y texto (a menos que la redacci\u00f3n forme parte del briefing). Tendr\u00e1s tiempo para asimilarlo y hacer comentarios, y luego se har\u00e1n revisiones. Una vez aprobadas, comienza el proceso para el resto del sitio. El proceso ser\u00e1 algo parecido a lo siguiente<\/p>\n<ul>\n<li>Esquema de la p\u00e1gina de inicio &gt; comentarios &gt; modificaciones &gt; esquema completo &gt; comentarios &gt; modificaciones &gt; aprobado.<\/li>\n<li>Dise\u00f1o de la p\u00e1gina de inicio &gt; comentarios &gt; ediciones realizadas &gt; dise\u00f1o completo del sitio &gt; comentarios &gt; ediciones realizadas &gt; aprobado.<\/li>\n<\/ul>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Las revisiones tienen un coste adicional\", o \"No hacemos revisiones porque se trata de una plantilla\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_platform_or_CMS_will_you_use%E2%80%94and_why\"><\/span>\u00bfQu\u00e9 plataforma o CMS utilizar\u00e1 y por qu\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0Luz verde:<\/strong> Vamos a utilizar este CMS en particular, y he aqu\u00ed por qu\u00e9. Por cierto, en Fresh Pies construiremos la mayor\u00eda de los sitios en WordPress o Shopify. En Fresh Pies, solemos construir en WordPress o Shopify. WordPress ha existido desde los albores de Internet y los poderes casi la mitad de todos los sitios web. No es glamuroso, pero es infinitamente flexible, con un enorme ecosistema de plugins e integraciones. Shopify, por su parte, gestiona m\u00e1s de 7 millones de tiendas de comercio electr\u00f3nico en todo el mundo. Es ideal para las marcas de gran consumo con ventas r\u00e1pidas. Si gestionas una tienda de gran volumen con menos ventas pero m\u00e1s complejas, un CMS de HubSpot podr\u00eda encajar mejor.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Menciona el nombre del nuevo CMS headless que se lanz\u00f3 el a\u00f1o pasado\", o \"haremos una construcci\u00f3n completa a medida\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_build_for_mobile_and_accessibility\"><\/span>\u00bfC\u00f3mo se construye para m\u00f3viles y con accesibilidad?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> Se hornea desde el <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-significa-diseno-mobile-first\/\">Inicio<\/a>como sobre <a href=\"https:\/\/www.rebootonline.com\/website-statistics\/\">65%<\/a> del tr\u00e1fico mundial de Internet se realiza a trav\u00e9s de dispositivos m\u00f3viles. <a href=\"https:\/\/www.freshpies.co.uk\/es\/la-importancia-de-la-accesibilidad-de-los-sitios-web\/\">accesibilidad<\/a> viene de serie porque es la mejor pr\u00e1ctica.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Las versiones m\u00f3viles o mobile responsive sobran\", o \"la accesibilidad no es importante\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_included_in_the_quote_and_whats_extra\"><\/span>\u00bfQu\u00e9 est\u00e1 incluido en el presupuesto y qu\u00e9 hay de m\u00e1s?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> Aqu\u00ed tiene un presupuesto detallado del alcance de nuestro trabajo en un documento de varias p\u00e1ginas y el desglose de precios, antes de que le enviemos la primera factura.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja<\/strong>: \"\u00bfPuede darnos detalles concretos?\", o \"no hemos hablado de ello\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_my_website_be_SEO-ready_from_launch\"><\/span>\u00bfEstar\u00e1 mi sitio web listo para SEO desde el principio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> <a href=\"https:\/\/www.freshpies.co.uk\/es\/lista-de-control-seo\/\">SEO<\/a> se discutir\u00e1 desde el principio, y usted puede elegir lo metidos que estamos en ello, ofrecemos SEO on-page, SEO off-page, SEO t\u00e9cnico, SEO internacional y SEO LLM.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Eso es extra\", o peor, \"No\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_show_me_work_youve_done_in_my_industry\"><\/span>\u00bfPuede mostrarme trabajos que haya realizado en mi sector?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> Aqu\u00ed tiene varios casos pr\u00e1cticos de trabajos que hemos realizado en su sector, y algunos adyacentes con caracter\u00edsticas relevantes que creemos que le resultar\u00e1n interesantes.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"No, pero una vez que has construido unos cuantos sitios web son todos iguales\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_after_launch%E2%80%94do_you_offer_support\"><\/span>\u00bfQu\u00e9 ocurre tras el lanzamiento? \u00bfOfrecen asistencia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Respuesta de luz verde:<\/strong> S\u00ed, y estos son los paquetes de asistencia que ofrecemos si prefiere que nosotros nos encarguemos del mantenimiento de su sitio. Tambi\u00e9n le formamos en el uso de su sitio y lo mantenemos actualizado.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"No\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_honest_opinion_of_my_current_site\"><\/span>\u00bfCu\u00e1l es su opini\u00f3n sincera sobre mi sitio actual?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Luz verde:<\/strong> Este elemento funciona bien, este elemento no le sirve, podemos ampliarlo, podemos coger esta idea y actualizarla.<\/p>\n<p><strong>\ud83d\udea9 Bandera roja:<\/strong> \"Horrible, tienes que desecharlo y empezar de nuevo\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Questions_to_Avoid\"><\/span>Bonificaci\u00f3n: Preguntas a evitar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\"\u00bfPuedes hacer que sea viral?\"<\/strong> - Lamentablemente, la palabra \"V\" ya no significa lo que era. Y no, Internet no funciona as\u00ed.<\/p>\n<p><strong>\"\u00bfC\u00f3mo de r\u00e1pido puedes construirlo por \u00a3X?\"<\/strong> - Algunas agencias aceleran la construcci\u00f3n a cambio de una tarifa, pero no es lo habitual.<\/p>\n<p><strong>\"\u00bfQu\u00e9 puede hacer por \u00a3X?\"<\/strong> - Le recuerdo la frase inicial de este art\u00edculo. Y una buena agencia querr\u00e1 hacerlo lo mejor posible, por favor, no nos hagas sentir tristes pidi\u00e9ndonos que hagamos un mal trabajo. Nuestros desarrolladores y dise\u00f1adores son seres humanos que se enorgullecen de su trabajo.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TLDR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si est\u00e1s haciendo preguntas inteligentes, ya est\u00e1s en el buen camino. Construyamos algo que haga justicia a tu negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de las empresas s\u00f3lo contratan a una agencia de dise\u00f1o web cada 5-10 a\u00f1os, as\u00ed que aseg\u00farese de que no le enga\u00f1an con promesas elevadas y precios demasiado buenos para ser ciertos. \u00bfC\u00f3mo hacerlo? Haga preguntas a la agencia y est\u00e9 atento a cualquier se\u00f1al de alarma.<\/p>","protected":false},"author":9,"featured_media":83591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Smart Questions to Ask Before You Hire a Web Design Agency (And What the Good Ones Will Say) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Websites are a lot like tattoos. 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