{"id":83599,"date":"2025-04-28T17:06:54","date_gmt":"2025-04-28T16:06:54","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83599"},"modified":"2025-04-28T17:07:10","modified_gmt":"2025-04-28T16:07:10","slug":"plantillas-ai-frente-a-sitios-web-personalizados","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/","title":{"rendered":"IA, plantillas y soluciones r\u00e1pidas: Por qu\u00e9 seguiremos construyendo sitios web a medida en 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/#Why_We_Still_Believe_in_Custom_Websites\" >Por qu\u00e9 seguimos creyendo en los sitios web personalizados<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/#The_rise_of_cheap_and_cheerful_web_design\" >El auge del dise\u00f1o web barato y alegre<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/#The_real_cost_of_cookie-cutter_sites\" >El coste real de los sitios \"cookie-cutter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/#What_a_custom_website_actually_gives_you\" >Qu\u00e9 le ofrece un sitio web personalizado<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-templates-vs-custom-websites\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_We_Still_Believe_in_Custom_Websites\"><\/span>Por qu\u00e9 seguimos creyendo en los sitios web personalizados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de cada ocho personas tiene un sitio web, pero eso no significa que todos sean iguales. A medida que la IA hace m\u00e1s accesibles los dise\u00f1os prefabricados, es f\u00e1cil dejarse llevar por opciones r\u00e1pidas y baratas. Pero igual que una suscripci\u00f3n a Canva no te convierte en dise\u00f1ador gr\u00e1fico, lanzar un sitio web en una tarde no te convierte en desarrollador web. Y lo que es peor, escatimar en tu sitio web es hacerle un flaco favor a tu negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_rise_of_cheap_and_cheerful_web_design\"><\/span>El auge del dise\u00f1o web barato y alegre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay muchas soluciones baratas, desde creadores de sitios web automatizados hasta plantillas preconfiguradas con elementos de arrastrar y soltar, pasando por \"desarrolladores a sueldo\" en sitios como Fiverr. Sin embargo, es como tener una comida instant\u00e1nea de microondas en lugar de una comida gourmet preparada por un chef privado a sus necesidades exactas. Una comida para microondas no se distingue de otra y se olvida al instante. Una comida de gourmet permanece en tu memoria y probablemente se la cuentes a tus amigos.<\/p>\n<p>Una IA o un sitio web de arrastrar y soltar no pueden compartir contigo a\u00f1os de experiencia, decirte lo que <em>en realidad<\/em> necesita (frente a lo que <em>piense en<\/em> que necesita), o idear fant\u00e1sticas funciones espec\u00edficas para las necesidades de su empresa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_real_cost_of_cookie-cutter_sites\"><\/span>El coste real de los sitios \"cookie-cutter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uno de los problemas m\u00e1s frustrantes con los que nos hemos encontrado en estos sitios es la falta de rendimiento y funcionalidad SEO. Un conocido proveedor de sitios web \"out-the-box\" dificulta mucho el acceso a los campos para introducir meta descripciones, un principio b\u00e1sico del SEO on-page.<\/p>\n<p>Ese mismo proveedor tambi\u00e9n dificulta la ampliaci\u00f3n, ya que limita las p\u00e1ginas de estilo colecci\u00f3n y galer\u00eda a un m\u00e1ximo de 60 entradas, lo que constituye una de las principales quejas de uno de nuestros clientes m\u00e1s recientes, que acudi\u00f3 a nosotros para una creaci\u00f3n personalizada.<\/p>\n<p>La UX gen\u00e9rica y la mensajer\u00eda del propio edificio tampoco le ayudan si usted es un completo novato en el mundo de la construcci\u00f3n de sitios web. Una vez que hayamos dise\u00f1ado y construido su sitio web, le ofreceremos una formaci\u00f3n completa para que entienda c\u00f3mo funciona. (y tambi\u00e9n ofrecemos paquetes de asistencia para que no tenga que preocuparse de cosas como las actualizaciones de software y seguridad).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_custom_website_actually_gives_you\"><\/span>Qu\u00e9 le ofrece un sitio web personalizado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un sitio web personalizado le da acceso a un equipo de expertos que conocen la estrategia de marca y marketing a largo plazo. Las pepitas de sabidur\u00eda que le aportar\u00e1 este equipo multiplicar\u00e1n por diez sus capacidades y conocimientos. No s\u00f3lo pensar\u00e1n en lo que su empresa necesita ahora para un sitio web, sino tambi\u00e9n dentro de 3 y 6 a\u00f1os.<\/p>\n<p>Un sitio web personalizado le evita tener que crear uno nuevo desde cero si cambia de marca o adapta su oferta o propuesta. Le dar\u00e1 la seguridad de que cuenta con el mejor sitio posible para el momento en que se encuentre su empresa y la capacidad de que crezca con usted.<\/p>\n<p>Los desarrollos a medida no siempre son adecuados para todas las empresas. Si se trata de una nueva startup o a\u00fan se encuentra en las primeras etapas, un enfoque m\u00e1s simple podr\u00eda ser m\u00e1s adecuado mientras prueba y crece. Del mismo modo, las empresas de venta directa o los modelos MVP pueden beneficiarse de opciones m\u00e1s r\u00e1pidas y flexibles.<\/p>\n<h3>\u00bfQui\u00e9n deber\u00eda tener una web personalizada?<\/h3>\n<ul>\n<li>Empresas estables que lleven funcionando m\u00e1s de 2 a\u00f1os<\/li>\n<li>Empresas a las que se les ha quedado peque\u00f1a la IA o el sitio de arrastrar y soltar \ud83d\udc40.<\/li>\n<li>Marcas que operan en m\u00e1s de un pa\u00eds<\/li>\n<li>Proveedores de servicios complejos que requieren datos de los clientes (por ejemplo, proveedores de servicios financieros, sitios de comparaci\u00f3n).<\/li>\n<\/ul>\n<h3>\u00bfQui\u00e9n no deber\u00eda tener una web personalizada?<\/h3>\n<ul>\n<li>Empresas incipientes sin financiaci\u00f3n<\/li>\n<li>Empresas con menos de 2 a\u00f1os de antig\u00fcedad<\/li>\n<li>Marcas de comercio electr\u00f3nico de env\u00edo directo<\/li>\n<li>Empresas con un \u00fanico MVP<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sabemos que la costumbre no es para todo el mundo, y no pasa nada. Las listas anteriores no son un conjunto absoluto de normas, pero a grandes rasgos son un buen punto de partida. Obviamente, todo tiene sus matices. En \u00faltima instancia, una construcci\u00f3n personalizada es un nivel superior al tuyo.<\/p>\n<p>\u00bfListo para subir de nivel? Si su negocio est\u00e1 listo para un sitio web que apoye el crecimiento y el \u00e9xito a largo plazo, estamos aqu\u00ed para hacerlo realidad. Hablemos de crear algo que haga justicia a su negocio.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sabemos que los sitios web personalizados no son para todo el mundo, y no pasa nada. Descubre por qu\u00e9 seguimos haci\u00e9ndolos en una oleada de IA.<\/p>","protected":false},"author":9,"featured_media":83600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI, Templates, and Quick Fixes: Why We Still Build Custom Websites in 2025 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We know that a custom build site isn&#039;t for everyone- and that&#039;s ok. 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