{"id":83623,"date":"2025-05-07T13:30:22","date_gmt":"2025-05-07T12:30:22","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83623"},"modified":"2025-05-12T17:06:13","modified_gmt":"2025-05-12T16:06:13","slug":"el-sitio-web-necesita-actualizar-las-senales","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/","title":{"rendered":"C\u00f3mo saber si su sitio web necesita una actualizaci\u00f3n: Se\u00f1ales a tener en cuenta"},"content":{"rendered":"<p>Los sitios web caducan m\u00e1s r\u00e1pido que nunca. Lo que antes duraba entre 7 y 10 a\u00f1os ahora puede parecer cansado en la mitad de ese tiempo, sobre todo en un mundo digital que se mueve a la velocidad de las tendencias de TikTok. Si su negocio es un servicio, una empresa de comercio electr\u00f3nico o una tienda f\u00edsica en una ciudad, es muy probable que se vea eclipsado por un nuevo aspirante a la corona, y r\u00e1pidamente. Tener un sitio web que parece anticuado o que no ha recibido ninguna atenci\u00f3n en mucho tiempo puede costarte m\u00e1s de lo que crees.<\/p>\n<p>He aqu\u00ed algunas se\u00f1ales que le ayudar\u00e1n a saber si ha llegado el momento de renovarse:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Your_website_isnt_mobile-friendly\" >Su sitio web no es apto para m\u00f3viles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Youre_embarrassed_to_share_it\" >Te da verg\u00fcenza compartirlo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Its_not_bringing_in_any_leads\" >No est\u00e1 trayendo ninguna pista<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Its_slow_broken_or_clunky\" >Es lento, defectuoso o torpe.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Your_business_has_outgrown_it\" >Su negocio se le ha quedado peque\u00f1o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/website-needs-updating-signs\/#Final_Slice\" >Rebanada final<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Your_website_isnt_mobile-friendly\"><\/span>Su sitio web no es apto para m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En serio, \u00bfen qu\u00e9 est\u00e1s pensando si esto se aplica a tu sitio? Ni sombra, pero en realidad un poco. Con casi 70% de todas las sesiones de tr\u00e1fico del Reino Unido procedentes de dispositivos m\u00f3viles, tiene que asegurarse de que su sitio est\u00e1 listo para el rock. La paciencia es dif\u00edcil de conseguir en estos d\u00edas y estoy seguro de que usted mismo ha hecho clic fuera de un sitio en su tel\u00e9fono que simplemente no estaba funcionando a sus expectativas. Un sitio actualizado funciona en todas partes, para todo el mundo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youre_embarrassed_to_share_it\"><\/span>Te da verg\u00fcenza compartirlo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No existe un equivalente digital r\u00e1pido de una limpieza de \u00faltima hora antes de que lleguen los invitados. Si su sitio web le da escalofr\u00edos, es una se\u00f1al de alarma. Si le da verg\u00fcenza ense\u00f1\u00e1rsela a amigos, familiares y compa\u00f1eros, imag\u00ednese lo poco impresionados que pueden estar sus clientes. Su sitio web debe reflejar qui\u00e9n es ahora, no qui\u00e9n cre\u00eda que era hace cinco a\u00f1os.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_not_bringing_in_any_leads\"><\/span>No est\u00e1 trayendo ninguna pista<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si su sitio web se queda ah\u00ed, no est\u00e1 haciendo su trabajo. Un buen sitio web es un vendedor digital: disponible 24 horas al d\u00eda, 7 d\u00edas a la semana, medible y optimizado para la acci\u00f3n. \u00bfCu\u00e1l es el <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-es-la-ux\/\">UX<\/a> como? \u00bfNecesita dedicar tiempo a trabajar en <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/que-es-un-cta-marketing\/\">CTAs<\/a>? \u00bfC\u00f3mo es el recorrido de conversi\u00f3n? Si su sitio web no est\u00e1 haciendo lo que necesita, considere esto como la se\u00f1al para <a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\">ponerse en contacto<\/a> con nosotros.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_slow_broken_or_clunky\"><\/span>Es lento, defectuoso o torpe.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si tienes errores 404 por enlaces internos rotos, im\u00e1genes que faltan o <a href=\"https:\/\/www.freshpies.co.uk\/es\/base-de-conocimientos\/mejorar-la-velocidad-de-carga-de-mi-sitio-web\/\">lentitud de carga de las p\u00e1ginas<\/a>Eso es un verdadero no-no, y conducir\u00e1 a altas tasas de rebote. Y no s\u00f3lo lo notan sus clientes, sino tambi\u00e9n Google. No conocemos el algoritmo, pero sabemos que descuidar este aspecto del SEO empezar\u00e1 a perjudicar su clasificaci\u00f3n en las SERP, lo que significa que le ver\u00e1n menos clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_business_has_outgrown_it\"><\/span>Su negocio se le ha quedado peque\u00f1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00bfHa cambiado su oferta o pivotado, o ha escalado, crecido, se ha fusionado? Quiz\u00e1 la funcionalidad ya no le funcione como antes. Puede arreglarlo una o dos veces. Pero m\u00e1s all\u00e1 de eso, es m\u00e1s inteligente invertir en una reconstrucci\u00f3n que seguir parcheando algo que ya no sirve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span>Rebanada final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si algo de esto le suena, no es el \u00fanico. La mayor\u00eda de los clientes acuden a nosotros sabiendo que algo no va bien, aunque no sepan por qu\u00e9. Le ayudamos a descubrirlo y a solucionarlo. Hablemos cuando est\u00e9 preparado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los sitios web caducan m\u00e1s r\u00e1pido que nunca. Lo que antes duraba entre 7 y 10 a\u00f1os ahora puede parecer cansado en la mitad de ese tiempo, sobre todo en un mundo digital que se mueve a la velocidad de las tendencias de TikTok. Si su negocio es un servicio, una empresa de comercio electr\u00f3nico o una tienda f\u00edsica en una ciudad, es muy probable que se vea eclipsado por un nuevo aspirante a la corona, y r\u00e1pidamente. Tener un sitio web que parece anticuado o que no ha recibido ninguna atenci\u00f3n en mucho tiempo puede costarte m\u00e1s de lo que crees.<\/p>","protected":false},"author":9,"featured_media":83624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Tell If Your Website Needs Updating: The Signs to Watch For - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Does your website still pulls its weight? 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