{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"deja-de-dormir-en-bing-es-tu-puerta-trasera-a-la-visibilidad-de-las-busquedas-ai","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Deja de dormirte con Bing: es tu puerta trasera a la visibilidad de las b\u00fasquedas con IA"},"content":{"rendered":"<p>Google sigue dominando el juego de las b\u00fasquedas, incluso mientras lucha por defender el tr\u00e1fico org\u00e1nico de las herramientas de IA. Sin embargo, Bing sigue teniendo una cuota de mercado leal y valiosa, y es cada vez m\u00e1s relevante gracias a su papel como motor de las mismas herramientas de IA. La mayor\u00eda de los grandes modelos ling\u00fc\u00edsticos (LLM) no est\u00e1n actualizados. Se entrenan con datos hasta un momento determinado, conocido como corte de datos. \u00bfLo que se publique despu\u00e9s? Es invisible para ellos a menos que est\u00e9n conectados a una herramienta de b\u00fasqueda en tiempo real, como Bing.<\/p>\n<p>Si su empresa s\u00f3lo optimiza para Google, puede estar dejando de lado tr\u00e1fico valioso y se\u00f1ales de confianza, adem\u00e1s de perder la oportunidad de prepararse para el futuro.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing no es s\u00f3lo un motor de b\u00fasqueda: es el cerebro de muchos LLM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >\u00bfPor qu\u00e9 ChatGPT utiliza Bing y no Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >\u00bfQui\u00e9n sigue utilizando Bing y por qu\u00e9 es importante?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Por qu\u00e9 deber\u00eda importarte<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Optimizaci\u00f3n r\u00e1pida para Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Rebanada final<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing no es s\u00f3lo un motor de b\u00fasqueda: es el cerebro de muchos LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing de Microsoft impulsa Bing Chat e integra GPT-4 para ofrecer resultados de b\u00fasqueda asistidos por IA. <strong>Esto significa que los contenidos indexados por Bing influyen directamente en las respuestas proporcionadas por los grandes modelos ling\u00fc\u00edsticos (LLM)<\/strong> especialmente los utilizados en los productos de Microsoft. Si su contenido no se puede encontrar all\u00ed, est\u00e1 perdiendo exposici\u00f3n en la batalla de la navegaci\u00f3n asistida por IA que est\u00e1 a sus puertas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>\u00bfPor qu\u00e9 ChatGPT utiliza Bing y no Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La l\u00ednea oficial del partido es que se trata de infraestructura, acceso y licencias. Pero tambi\u00e9n tiene que ver con las fricciones entre Microsoft y Google, que se prolongan desde hace a\u00f1os. <em>largo<\/em> tiempo<\/p>\n<p>Microsoft es uno de los principales inversores en OpenAI, y esa asociaci\u00f3n es profunda. Por eso, herramientas como ChatGPT recurren a Bing cuando realizan b\u00fasquedas en Internet.<\/p>\n<p>Google, por su parte, tiene su propio producto de IA competidor (Gemini), por lo que no est\u00e1 extendiendo exactamente la alfombra roja a los modelos rivales, ya que quiere asegurarse de que su propio producto tenga ventaja.<\/p>\n<p>Bing gana visibilidad, Microsoft se mantiene competitivo y Google mantiene sus datos a buen recaudo. Ll\u00e1malo estrategia... con un poco de carne corporativa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>\u00bfQui\u00e9n sigue utilizando Bing y por qu\u00e9 es importante?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La audiencia de Bing es mayor, profesional y m\u00e1s com\u00fan entre los usuarios de ordenadores de sobremesa, especialmente en entornos Microsoft con Windows y Office 365. Tambi\u00e9n es especialmente fuerte en determinadas zonas geogr\u00e1ficas. En Norteam\u00e9rica, Edge (el sucesor de Internet Explorer, \u00bflo recuerdas?) es el navegador predeterminado en muchos dispositivos. El Reino Unido y Europa Occidental, sobre todo en entornos profesionales y corporativos, utilizan Microsoft.  En Asia-Pac\u00edfico siguen dominando los entornos empresariales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Por qu\u00e9 deber\u00eda importarte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Menos competencia = victorias m\u00e1s f\u00e1ciles<\/strong><br \/>\nMenos empresas optimizan para Bing, por lo que suele ser m\u00e1s f\u00e1cil posicionarse bien.<\/p>\n<p><strong>Algoritmo diferente, oportunidades diferentes<\/strong><br \/>\nBing tiende a recompensar el contenido bien estructurado, las palabras clave de coincidencia exacta y las metaetiquetas s\u00f3lidas. Eso s\u00ed, no esperes una UX agradable para cada elemento. Pero ten en cuenta que este autor est\u00e1 muy metido en el mundo de iOS y de las funcionalidades e interfaces est\u00e9ticas de Apple.<\/p>\n<p><strong>La visibilidad de tu IA depende de ello<\/strong><br \/>\nLos LLM como Bing Chat utilizan el \u00edndice de Bing para informar las respuestas, por lo que tu presencia puede influir en lo que la gente ve en las respuestas generadas por la IA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Optimizaci\u00f3n r\u00e1pida para Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Env\u00ede su sitio a las Herramientas para webmasters de Bing<\/p>\n<p>Configurar Bing Places para mejorar la visibilidad local<\/p>\n<p>Utilizar datos estructurados y metadatos s\u00f3lidos<\/p>\n<p>Priorizar la velocidad de la p\u00e1gina, la facilidad de uso para m\u00f3viles y la rastreabilidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Rebanada final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puede que Bing no sea su mayor fuente de tr\u00e1fico en la actualidad, pero es una apuesta estrat\u00e9gica en la direcci\u00f3n que est\u00e1n tomando las b\u00fasquedas. Y lo que es m\u00e1s importante, es una forma inteligente de llegar a los usuarios (y m\u00e1quinas) que importan antes de que los dem\u00e1s se den cuenta.<\/p>\n<p>Si tiene curiosidad por saber c\u00f3mo es su visibilidad en Bing, podemos ayudarle a averiguarlo. P\u00f3ngase en contacto con nosotros.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing potencia IA como ChatGPT. Ignorarlo significa perder visibilidad. Aqu\u00ed te explicamos por qu\u00e9 es importante y c\u00f3mo optimizarlo.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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