{"id":83698,"date":"2025-06-04T15:27:01","date_gmt":"2025-06-04T14:27:01","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83698"},"modified":"2025-06-04T15:41:03","modified_gmt":"2025-06-04T14:41:03","slug":"las-8-mejores-herramientas-para-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/","title":{"rendered":"Las 8 mejores herramientas para las redes sociales"},"content":{"rendered":"<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Si gestionas una cuenta en las redes sociales, lo m\u00e1s probable es que busques facilitarte la vida o mejorar la calidad de tu trabajo. Si es as\u00ed, ha venido al lugar adecuado. A continuaci\u00f3n te ofrecemos una lista de nuestras herramientas de creaci\u00f3n de contenidos imprescindibles para crear contenido relevante, acorde con la marca y est\u00e9ticamente agradable para las redes sociales.\u00a0<\/span><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Top_8_Tools_for_Social_Media\" >Las 8 mejores herramientas para las redes sociales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Miro\" >Miro<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Google_Search_Console_and_Google_Analytics\" >Google Search Console y Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Semrush\" >Semrush<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Content_creation\" >Creaci\u00f3n de contenidos:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Canva\" >Canva<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Brand_Identity\" >Identidad de marca:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Businesscreator_Social_Media_Accounts\" >Cuentas en redes sociales de empresas\/creadores.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Scheduling_Tools\" >Herramientas de programaci\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#%E2%80%98Link_In_bio_tools\" >Herramientas \"Link In bio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.freshpies.co.uk\/es\/top-8-tools-for-social-media\/#Running_your_social_media\" >Gestiona tus redes sociales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_8_Tools_for_Social_Media\"><\/span>Las 8 mejores herramientas para las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Miro\"><\/span><span style=\"font-weight: 400;\">Miro<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChsSEwia5qXSwMuNAxXKjlAGHR1XNOoYACICCAEQABoCZGc&amp;ae=2&amp;aspm=1&amp;co=1&amp;ase=5&amp;gclid=CjwKCAjwruXBBhArEiwACBRtHVfWX2CvlLOBO9AdwCYavKTwweN7H6s9h6fCgPFC0IZ0OB-0DD6nnxoCCHoQAvD_BwE&amp;category=acrcp_v1_51&amp;sig=AOD64_22GYYLQTK3h5_mmrRr7zOvvRDAMA&amp;q&amp;adurl&amp;ved=2ahUKEwi1paHSwMuNAxWjaEEAHaHAJ-cQ0Qx6BAgKEAE\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83706 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-1024x726.png\" alt=\"\" width=\"747\" height=\"530\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-1024x726.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-300x213.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-768x545.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-1536x1090.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15-350x248.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-15.png 1748w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChsSEwia5qXSwMuNAxXKjlAGHR1XNOoYACICCAEQABoCZGc&amp;ae=2&amp;aspm=1&amp;co=1&amp;ase=5&amp;gclid=CjwKCAjwruXBBhArEiwACBRtHVfWX2CvlLOBO9AdwCYavKTwweN7H6s9h6fCgPFC0IZ0OB-0DD6nnxoCCHoQAvD_BwE&amp;category=acrcp_v1_51&amp;sig=AOD64_22GYYLQTK3h5_mmrRr7zOvvRDAMA&amp;q&amp;adurl&amp;ved=2ahUKEwi1paHSwMuNAxWjaEEAHaHAJ-cQ0Qx6BAgKEAE\"><span style=\"font-weight: 400;\">Miro<\/span><\/a><span style=\"font-weight: 400;\"> es una de esas herramientas que a menudo se da por sentado, pero es ideal para casi cualquier cosa. Miro no s\u00f3lo es gratis, sino que tambi\u00e9n se puede utilizar para planificar su calendario de contenido con su calendario incorporado, crear un tablero de estado de \u00e1nimo, o incluso simplemente hacer un mapa mental. Nosotros utilizamos Miro para planificar contenidos y obtener la aprobaci\u00f3n del cliente antes de programarlos en Later, y esta combinaci\u00f3n funciona de maravilla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83702 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-1024x726.png\" alt=\"Herramientas de las redes sociales\" width=\"746\" height=\"529\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-1024x726.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-300x213.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-768x545.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-1536x1090.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1-350x248.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-14-1.png 1748w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/span><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_and_Google_Analytics\"><\/span><span style=\"font-weight: 400;\">Google Search Console y Google Analytics\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><strong><img decoding=\"async\" class=\"wp-image-83708 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-1.gif\" alt=\"\" width=\"746\" height=\"528\" \/><\/strong><\/h4>\n<h4><strong>Consola de b\u00fasqueda<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Google Search Console es una gran herramienta, ya que te permite ver lo que la gente est\u00e1 buscando y que les lleva a tu sitio web, e identificar las p\u00e1ginas de tu sitio que est\u00e1n funcionando bien. Esto puede inspirar el contenido que produzcas en las redes sociales, permiti\u00e9ndote reutilizar el contenido en todos tus canales. Tanto si se trata de atraer tr\u00e1fico a p\u00e1ginas de bajo rendimiento como de sacar partido de las que funcionan bien.\u00a0<\/span><\/p>\n<h4><strong>Anal\u00edtica<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Google Analytics le ayuda a rastrear, medir y mejorar el impacto de sus medios sociales mostrando lo que hacen los usuarios una vez que aterrizan en su sitio web. De forma similar a Google Search Console, puede realizar un seguimiento de la procedencia de los usuarios y de lo que hacen clic. Esto le permite reutilizar el contenido y crear un plan social estrat\u00e9gico.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Semrush\"><\/span><span style=\"font-weight: 400;\">Semrush<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><img decoding=\"async\" class=\"wp-image-83709 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-1024x726.png\" alt=\"\" width=\"739\" height=\"524\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-1024x726.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-300x213.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-768x545.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-1536x1090.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17-350x248.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-17.png 1748w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En una longitud de onda similar, Semrush es otra gran herramienta gratuita (con funciones de pago). Semrush te permite ver qu\u00e9 palabras clave est\u00e1n apuntando tus competidores, y potencialmente te superan en el ranking. Semrush tambi\u00e9n tiene una herramienta integrada de programaci\u00f3n de redes sociales que le permite realizar un seguimiento del rendimiento de las publicaciones. Tambi\u00e9n se conecta con tus herramientas SEO y de marketing, para que puedas ver c\u00f3mo encajan las redes sociales en tu estrategia global, agilizando el proceso.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_creation\"><\/span><span style=\"font-weight: 400;\">Creaci\u00f3n de contenidos:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Canva\"><\/span><span style=\"font-weight: 400;\">Canva<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83712 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-1024x726.png\" alt=\"\" width=\"727\" height=\"515\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-1024x726.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-300x213.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-768x545.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-1536x1090.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18-350x248.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-18.png 1748w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Canva es una herramienta incre\u00edble con mucho que ofrecer. Con opciones de pago y gratuitas, puedes elegir entre invertir en la herramienta o seguir usando la versi\u00f3n gratuita. Yo uso la versi\u00f3n completa y creo que merece la pena; sin embargo, si est\u00e1s empezando, la herramienta gratuita es un gran punto de partida, y muchos profesionales solo usan la versi\u00f3n gratuita.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si no cuentas con un equipo de dise\u00f1o, Canva puede ser una forma estupenda de maquetar r\u00e1pidamente infograf\u00edas, publicaciones y mucho m\u00e1s, pero ten en cuenta la identidad de tu marca mientras creas tus contenidos. Si est\u00e1s empezando, una buena forma de prepararte para el \u00e9xito es crear un kit de marca con un logotipo, algunos gr\u00e1ficos clave y tus colores clave. Al centrar todo tu trabajo en torno a estas fuentes y colores clave, puedes garantizar una apariencia de marca coherente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva tambi\u00e9n ofrece herramientas como calendarios\/planificadores de contenidos y presentaciones\/documentos de Word. Una herramienta muy completa<\/span><\/p>\n<p><b>Funciones gratuitas<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editor de arrastrar y soltar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Miles de plantillas (redes sociales, carteles, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso gratuito a fotos, v\u00eddeos y gr\u00e1ficos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edici\u00f3n b\u00e1sica de fotograf\u00edas (recorte, filtros, brillo, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descargar en formato JPG, PNG o PDF<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colaboraci\u00f3n y comentarios en tiempo real<\/span><\/li>\n<\/ul>\n<p><b>\u00a0Funciones Pro (de pago)<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminador de fondo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magic Resize (cambia el tama\u00f1o para cualquier plataforma al instante)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso a plantillas, fotos, v\u00eddeos y elementos premium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kit de marca (cargar fuentes, logotipos y colores)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planificador y programador de contenidos para redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramientas de IA (Magic Write, Text to Image, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Almacenamiento ilimitado en la nube<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Exporta dise\u00f1os como GIF o MP4 (con animaciones)<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Brand_Identity\"><\/span><span style=\"font-weight: 400;\">Identidad de marca:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Businesscreator_Social_Media_Accounts\"><\/span><span style=\"font-weight: 400;\">Cuentas en redes sociales de empresas\/creadores.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si est\u00e1 mirando esta categor\u00eda y piensa \"duh\", enhorabuena. Si mira esta categor\u00eda y piensa: \"\u00bfPara qu\u00e9 lo necesito? Siga leyendo:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las cuentas de creador y las cuentas de empresa permiten a los usuarios una visi\u00f3n m\u00e1s profunda de sus cuentas, an\u00e1lisis y resultados. Es importante tener en cuenta que las empresas no tienen por qu\u00e9 tener cuentas de empresa, pueden tener cuentas de creador si desean acceder a algunas de las funciones que no ofrecen las cuentas de empresa en Instagram.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Scheduling_Tools\"><\/span><span style=\"font-weight: 400;\">Herramientas de programaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83713 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-1024x726.png\" alt=\"\" width=\"727\" height=\"515\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-1024x726.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-300x213.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-768x545.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-1536x1090.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19-350x248.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/Work-graphics-19.png 1748w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Herramientas como Later, Sprout Social y Buffer son estupendas para programar tus contenidos con antelaci\u00f3n, de modo que no tengas que preocuparte de publicar manualmente en determinados d\u00edas en determinadas plataformas. Todas las herramientas te permiten ver los datos y el rendimiento de cada publicaci\u00f3n y ofrecen informes anal\u00edticos detallados (Sprout Social ofrece m\u00e1s an\u00e1lisis que Later y Buffer).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este tipo de herramientas te permiten grabar y planificar contenidos por lotes con antelaci\u00f3n, lo que te da m\u00e1s flexibilidad para aprovechar las tendencias sociales en el momento en que se produzcan sin alterar tu calendario habitual de publicaciones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%E2%80%98Link_In_bio_tools\"><\/span><span style=\"font-weight: 400;\">Herramientas \"Link In bio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Linktree es una herramienta gratuita de 'enlace en bio' que te permite tener un enlace en tu herramienta de medios sociales que te lleva a un mont\u00f3n de otros enlaces que puedes estar buscando. Es ideal para plataformas como TikTok e Instagram, que limitan el n\u00famero de enlaces que puedes incluir en tu biograf\u00eda\/contenido. Puedes personalizarlo para adaptarlo al estilo de tu marca y mantener todos los enlaces importantes en el mismo lugar. La herramienta de programaci\u00f3n de redes sociales Later tambi\u00e9n ofrece una herramienta similar.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Otras herramientas de enlace en bio:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Batido<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shorby<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LNK<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Running_your_social_media\"><\/span><span style=\"font-weight: 400;\">Gestiona tus redes sociales.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ahora que ya tienes lo b\u00e1sico, \u00a1sigue adelante y crea contenidos!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sinceramente, la clave de las redes sociales es la coherencia y el an\u00e1lisis. Experimente con estas herramientas y vea qu\u00e9 le funciona mejor, ya que es diferente para cada persona. Recuerda que se trata de lo que quieren tus clientes y clientes potenciales, no de lo que quieres t\u00fa. Utiliza tus herramientas de programaci\u00f3n e Instagram insights para determinar cu\u00e1l es el mejor momento para publicar, y experimenta con tu estilo de edici\u00f3n para ver cu\u00e1l se adapta mejor a tu marca. Crear una identidad de marca en las redes sociales es complicado, pero una vez establecida puede ser decisiva. A continuaci\u00f3n encontrar\u00e1s un resumen de cada herramienta.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Si gestionas una cuenta en las redes sociales, lo m\u00e1s probable es que busques facilitarte la vida o mejorar la calidad de tu trabajo. Si es as\u00ed, ha venido al lugar adecuado. A continuaci\u00f3n te ofrecemos una lista de nuestras herramientas de creaci\u00f3n de contenidos imprescindibles para crear contenido relevante, acorde con la marca y est\u00e9ticamente agradable para las redes sociales.\u00a0<\/p>","protected":false},"author":9,"featured_media":83723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 8 Tools for Social Media - Fresh Pies<\/title>\n<meta name=\"description\" content=\"So you run a social media account, chances are you\u2019re looking for some tools for social media to make your life easier or improve your quality of work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/las-8-mejores-herramientas-para-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 Tools for Social Media\" \/>\n<meta property=\"og:description\" content=\"So you run a social media account, chances are you\u2019re looking for some tools for social media to make your life easier or improve your quality of work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/las-8-mejores-herramientas-para-las-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T14:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T14:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/mariia-shalabaieva-HBkpnDVc_Ic-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4096\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"Top 8 Tools for Social Media\",\"datePublished\":\"2025-06-04T14:27:01+00:00\",\"dateModified\":\"2025-06-04T14:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/\"},\"wordCount\":1001,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/mariia-shalabaieva-HBkpnDVc_Ic-unsplash-1.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/top-8-tools-for-social-media\\\/\",\"name\":\"Top 8 Tools for Social Media - 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