{"id":83728,"date":"2025-06-11T12:16:35","date_gmt":"2025-06-11T11:16:35","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83728"},"modified":"2025-10-16T18:07:59","modified_gmt":"2025-10-16T17:07:59","slug":"google-analytics-para-principiantes","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/","title":{"rendered":"Google Analytics para principiantes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Google Analytics es una herramienta gratuita proporcionada por Google que analiza el rendimiento de su sitio web, incluido el tr\u00e1fico, el comportamiento de los usuarios y el rendimiento de los dispositivos. Ayuda a las empresas a identificar \u00e1reas de mejora y a comprender c\u00f3mo interact\u00faan los usuarios con el sitio web. La identificaci\u00f3n de estas tendencias ayuda a optimizar futuras campa\u00f1as de marketing y a mantener la presencia online de un sitio web. Sin embargo, Google Analytics para principiantes puede parecer bastante desalentador. Siga leyendo para aprender los conceptos b\u00e1sicos de c\u00f3mo configurar Google Analytics, y\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#What_is_Google_Analytics\" >\u00bfQu\u00e9 es Google Analytics?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#Understanding_Google_Analytics\" >Conocimiento de Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#Key_Metrics_Beginners_Should_Know\" >M\u00e9tricas clave que los principiantes deben conocer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#Tips_for_Getting_The_Most_Out_of_Google_Analytics\" >Consejos para sacar el m\u00e1ximo partido a Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#Common_Mistakes_to_Avoid\" >Errores comunes que hay que evitar\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-for-beginners\/#Next_Steps_Where_to_Go_From_Here\" >Pr\u00f3ximos pasos: \u00bfQu\u00e9 hacer a partir de ahora?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><b>\u00bfQu\u00e9 es Google Analytics?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Configurar una cuenta de Google Analytics puede parecer una tarea desalentadora, pero es m\u00e1s f\u00e1cil de lo que cree. Aqu\u00ed tienes unos sencillos pasos para empezar: <\/span><\/p>\n<p><strong>1.<\/strong><b>Acceder a Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visite <\/span><a href=\"http:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\"> e inicia sesi\u00f3n con tu cuenta de Google<\/span><\/p>\n<p><b>2. Haga clic en iniciar medici\u00f3n\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Haga clic en el bot\u00f3n \"Iniciar medici\u00f3n\" para empezar a crear su nueva propiedad GA4<\/span><\/p>\n<p><b>3. Configure su cuenta<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Puede ser el nombre de su empresa o de su sitio web<\/span><\/p>\n<p><b>4. Crear una propiedad GA4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Introduzca un nombre para su propiedad GA4 (por ejemplo, \"Sitio web de mi empresa\") y, a continuaci\u00f3n, elija su zona horaria y moneda.\u00a0<\/span><\/p>\n<p><b>5. A\u00f1adir un flujo de datos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Elija el tipo de flujo de datos: Web, aplicaci\u00f3n iOS o aplicaci\u00f3n Android.<\/span><\/p>\n<p><strong>6. I<\/strong><b>nstale la etiqueta GA4 en su sitio web<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de crear el flujo de datos, Google proporcionar\u00e1 un ID de medici\u00f3n (se parece a G-XXXXXXXXXX). Puede a\u00f1adir el flujo de datos de dos formas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digo del sitio web\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager <\/span><\/li>\n<\/ul>\n<p><b>7. Comprobar los informes en tiempo real\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una vez instalado, dir\u00edjase a los informes en tiempo real y acceda a su sitio web desde otra pesta\u00f1a. Vuelve a los informes en tiempo real para ver si se est\u00e1n registrando datos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan no sabe c\u00f3mo instalar GA4 correctamente, nuestro equipo de Fresh Pies es experto en la instalaci\u00f3n de GA4. P\u00f3ngase en contacto con nosotros hoy mismo si necesita ayuda.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"size-large wp-image-83747 aligncenter\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-300x199.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-768x510.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-350x232.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog.png 1088w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Google_Analytics\"><\/span><b>Entender Google <\/b>Anal\u00edtica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El panel de Google Analytics 4 puede parecer abrumador al principio, pero est\u00e1 dise\u00f1ado para ofrecerte informaci\u00f3n clara sobre c\u00f3mo los usuarios encuentran y utilizan tu sitio web. Desde la p\u00e1gina de inicio, obtendr\u00e1 una visi\u00f3n general del n\u00famero de usuarios, las fuentes de tr\u00e1fico y la participaci\u00f3n. Puedes ver los visitantes en tiempo real, saber de d\u00f3nde vienen, qu\u00e9 p\u00e1ginas est\u00e1n viendo e incluso qu\u00e9 acciones est\u00e1n realizando. Secciones como \"Informes\", \"Engagem<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">ent\" y \"Explorar\" le ayudan a profundizar en el comportamiento de los usuarios y las conversiones, para que pueda ver lo que funciona y lo que no en lo que respecta a su sitio web.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Metrics_Beginners_Should_Know\"><\/span><b>M\u00e9tricas clave que los principiantes deben conocer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Al navegar por Google Analytics, se encontrar\u00e1 buscando principalmente dentro de estas dos secciones:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adquisici\u00f3n de tr\u00e1fico <\/b><span style=\"font-weight: 400;\">- muestra su primera fuente de usuarios, ya sea org\u00e1nica, de pago, display, directa o cross network.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u00e1ginas y pantallas<\/b><span style=\"font-weight: 400;\"> - identifica el tr\u00e1fico de todas las p\u00e1ginas asociadas a su sitio web.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al analizar estas secciones, ver\u00e1s una tabla que puedes personalizar para adaptarla a las m\u00e9tricas que te interesen. Las m\u00e9tricas clave que debes tener en cuenta son:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sesiones<\/b><span style=\"font-weight: 400;\"> - identifica la participaci\u00f3n de un usuario a lo largo de su recorrido por el sitio web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tasa de rebote<\/b><span style=\"font-weight: 400;\"> - se muestra en un % y muestra el n\u00famero de veces que un usuario abandona el sitio web tras visitar una sola p\u00e1gina.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duraci\u00f3n media de la sesi\u00f3n<\/b><span style=\"font-weight: 400;\"> - muestra la cantidad de tiempo que un usuario ha pasado en el recorrido del sitio web durante una sola sesi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Usuarios activos<\/b><span style=\"font-weight: 400;\"> - muestra el n\u00famero de usuarios \u00fanicos que interact\u00faan con su sitio web en un periodo de tiempo determinado.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_The_Most_Out_of_Google_Analytics\"><\/span><b>Consejos para sacar el m\u00e1ximo partido a Google Analytics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para sacar el m\u00e1ximo partido a Google Analytics, tenga en cuenta estas pr\u00e1cticas recomendadas\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar Insights<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para cualquier \u00e1rea que te resulte dif\u00edcil, utiliza la funci\u00f3n de inteligencia \"Ask Analytics\" para hacer preguntas sobre tus datos y obtener las respuestas que necesites.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilice la barra de b\u00fasqueda<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A veces puede resultar dif\u00edcil encontrar m\u00e9tricas. La barra de b\u00fasqueda de la parte superior est\u00e1 dise\u00f1ada para ayudarle a encontrar las m\u00e9tricas que le cuesta encontrar. Simplemente escriba algo como \"tasa de rebote\" y Google le devolver\u00e1 la cifra de la m\u00e9trica deseada.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vincule su cuenta de an\u00e1lisis con otras fuentes de datos\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Analytics le permite conectarse a otras fuentes de datos, como Google Ads, para ofrecerle informes m\u00e1s avanzados.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar c\u00f3digos UTM\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si desea realizar un seguimiento de eventos individuales, como campa\u00f1as de boletines o enlaces en las redes sociales, la creaci\u00f3n de c\u00f3digos UTM es beneficiosa, ya que puede realizar un seguimiento de campa\u00f1as de marketing individuales en GA4. Hay muchos generadores de c\u00f3digos UTM disponibles en Google.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento de eventos clave<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Su sitio web tendr\u00e1 ciertos elementos que le gustar\u00eda rastrear, como los env\u00edos de formularios y los clics telef\u00f3nicos. Utilice el gestor de etiquetas para instalarlos. La identificaci\u00f3n de estas interacciones del usuario proporcionar\u00e1 informes m\u00e1s detallados.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento de las conversiones\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una vez identificados los eventos clave y puesto en marcha el seguimiento, realice un seguimiento de los eventos clave e identif\u00edquelos como conversiones para ver cu\u00e1ntas veces se producen estos eventos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><b>Errores comunes que hay que evitar\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hay algunos errores f\u00e1ciles que puedes cometer y que debes evitar cuando se trata de la configuraci\u00f3n y el an\u00e1lisis de datos, como:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digos de seguimiento duplicados instalados\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colocaci\u00f3n incorrecta del c\u00f3digo durante la instalaci\u00f3n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento incoherente en todas las p\u00e1ginas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El tr\u00e1fico interno no se filtra\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Errores de etiqueta UTM durante la configuraci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uso incorrecto de los filtros\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No excluir informaci\u00f3n irrelevante de los informes.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-83776\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png\" alt=\"\" width=\"988\" height=\"708\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png 988w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-300x215.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-768x550.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-350x251.png 350w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Next_Steps_Where_to_Go_From_Here\"><\/span><b>Pr\u00f3ximos pasos: \u00bfQu\u00e9 hacer a partir de ahora?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una vez que se haya familiarizado con Google Analytic, es probable que se convierta en su centro neur\u00e1lgico de datos. Lo m\u00e1s probable es que los siguientes pasos sean ampliar los eventos y los informes, como el uso de Looker Studio para obtener informes m\u00e1s detallados, lo que le ayudar\u00e1 a identificar \u00e1reas de optimizaci\u00f3n y objetivos del sitio web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/es\/pongase-en-contacto-con\/\"><span style=\"font-weight: 400;\">P\u00f3ngase en contacto con <\/span><\/a><span style=\"font-weight: 400;\">Fresh Pies para cualquier consulta o ayuda con su creaci\u00f3n de Google Analytics. Estaremos encantados de ayudarle.\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics es una herramienta gratuita proporcionada por Google que analiza el rendimiento de su sitio web, incluido el tr\u00e1fico, el comportamiento de los usuarios y el rendimiento de los dispositivos. Ayuda a las empresas a identificar \u00e1reas de mejora y a comprender c\u00f3mo interact\u00faan los usuarios con el sitio web. La identificaci\u00f3n de estas tendencias ayuda a optimizar futuras campa\u00f1as de marketing y a mantener la presencia online de un sitio web. Sin embargo, Google Analytics para principiantes puede parecer bastante desalentador. Siga leyendo para aprender los conceptos b\u00e1sicos de c\u00f3mo configurar Google Analytics, y\u00a0<\/p>","protected":false},"author":11,"featured_media":83734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-83728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for Beginners - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-para-principiantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners\" \/>\n<meta property=\"og:description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/google-analytics-para-principiantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Analytics for Beginners\",\"datePublished\":\"2025-06-11T11:16:35+00:00\",\"dateModified\":\"2025-10-16T17:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"name\":\"Google Analytics for Beginners - 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