{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"es-la-ai-una-amenaza-existencial-para-la-industria-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"\u00bfEs la IA una amenaza existencial para el sector del SEO?"},"content":{"rendered":"

Esta es la pregunta a la que he estado dando vueltas durante las \u00faltimas semanas. Desde el momento en que ChatGPT anunci\u00f3 el lanzamiento de las funcionalidades de compra, estoy seguro de que no soy el \u00fanico SEO que ha tenido la sensaci\u00f3n de estar trabajando sobre arenas movedizas.\u00a0<\/span><\/p>\n

La amenaza de la inteligencia artificial<\/h2>\n

Como industria, nos hemos estado rasgando las vestiduras por el impacto del tr\u00e1fico a nuestros sitios, gracias a la visi\u00f3n general de la IA que ahora encabeza la p\u00e1gina de resultados de los principales motores de b\u00fasqueda. La posibilidad de a\u00f1adir \"-ai\" a una consulta, aunque es una buena soluci\u00f3n, parece poco probable que se adopte en masa como forma de evitarlas.<\/span><\/p>\n

El consenso general como soluci\u00f3n en l\u00ednea se ha centrado en asegurarse de que el contenido sea m\u00e1s conversacional y est\u00e9 posicionado para servir a la consulta humana y no a las demandas de la m\u00e1quina. Pero como proveedor de este tipo de servicios para pymes, s\u00e9 que las cosas no funcionan as\u00ed.\u00a0<\/span><\/p>\n

Si queremos que nuestro contenido sea bien tratado por el pap\u00e1 m\u00e1quina, tenemos que hacer lo que nos diga para obtener los mejores resultados. As\u00ed que trabajamos tanto para algoritmos como para humanos... pero son los algoritmos los que en \u00faltima instancia muestran nuestro contenido a los humanos. El contenido debe seguir las reglas y, en alg\u00fan momento, las reglas toman el control. \u00bfEs el huevo y la gallina? Tal vez.<\/span><\/p>\n

Ahora nos hemos enterado de que esta pr\u00f3xima iteraci\u00f3n del modo AI de Google, que se est\u00e1 desplegando en todo EE.UU., no pasa claramente datos identificables. Es decir... \u00bfC\u00f3mo se supone que vamos a informar de lo que estamos haciendo si\/cuando el modo AI se convierta en el predeterminado?\u00a0<\/span><\/p>\n

Pong\u00e1monos a\u00fan m\u00e1s existenciales. \u00bfQu\u00e9 ocurre cuando los creadores de contenidos dejan de crear? Google no ha proporcionado ning\u00fan incentivo para seguir creando. Es nuestro contenido el que alimenta a la bestia, \u00bfno? (Gracias a <\/span>Lily Ray<\/span><\/a> para compartir).\u00a0<\/span><\/p>\n

As\u00ed que, para abordar la cuesti\u00f3n, \u00bfes la IA una amenaza existencial para el sector del SEO? Mi respuesta es: <\/span>S\u00ed, y...<\/span><\/i> El SEO est\u00e1 muriendo lentamente y lo que lo sustituya ser\u00e1 totalmente distinto. No lo sabremos mientras se desarrolle la carrera armament\u00edstica de la inteligencia artificial. Mientras tanto, nuestros clientes necesitan claridad, no caos.<\/span><\/p>\n

Pr\u00e1cticamente ninguno de mis clientes se preocupa por los res\u00famenes de IA. Lo que les importa es que el tr\u00e1fico ha disminuido, que los clientes potenciales se est\u00e1n agotando y que los informes son cada vez m\u00e1s confusos. Nosotros somos los empollones de los datos que nos preocupamos del por qu\u00e9, no ellos.<\/span><\/p>\n

\"\u00bfEs<\/h3>\n

C\u00f3mo sobrevivir<\/h2>\n

Si sobrevivir significa jugar dentro de la m\u00e1quina de otro, quiz\u00e1 el \u00fanico poder real que quede sea el de la propiedad. De las audiencias, de la distribuci\u00f3n, de los datos.<\/span><\/p>\n

He dicho <\/span>en otro lugar<\/span><\/a> que los datos de primera mano y la comunicaci\u00f3n directa van a ser cada vez m\u00e1s importantes. As\u00ed que: construya sus listas de correo electr\u00f3nico. Cultive el tr\u00e1fico directo. S\u00ed, a\u00fan queda una parte de concienciaci\u00f3n por resolver: sigo trabajando en el destino, no en la ruta.<\/span><\/p>\n

M\u00e1s que nunca, necesitamos crear contenidos que la gente se perder\u00eda si no existieran.<\/span><\/p>\n

Eso significa aumentar la lealtad. Confianza. Valor real. Porque si s\u00f3lo est\u00e1s llenando espacio para los rankings, no vas a vencer a la m\u00e1quina en su propio juego. Si esto es algo con lo que necesitas ayuda, Contacto<\/a> para saber m\u00e1s sobre IA y SEO.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Esta es una pregunta a la que he estado dando vueltas durante las \u00faltimas semanas. Desde el momento en que ChatGPT anunci\u00f3 el despliegue de las funcionalidades de compra, estoy seguro de que no soy el \u00fanico SEO que ha tenido la sensaci\u00f3n de estar trabajando sobre arenas movedizas.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nIs AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? 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