{"id":83767,"date":"2025-06-25T16:08:28","date_gmt":"2025-06-25T15:08:28","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83767"},"modified":"2025-06-25T16:08:28","modified_gmt":"2025-06-25T15:08:28","slug":"actualizacion-del-segundo-trimestre-resumen-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/q2-update-digital-marketing-roundup\/","title":{"rendered":"Actualizaci\u00f3n del 2\u00ba trimestre - Resumen de marketing digital"},"content":{"rendered":"<h3><b>Estamos en el ecuador del a\u00f1o. Te voy a coger de la mano cuando te pregunte esto.... Compa\u00f1eros del marketing digital, \u00bfest\u00e1is bien?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Como continuaci\u00f3n de nuestro <a href=\"https:\/\/www.freshpies.co.uk\/es\/resumen-de-marketing-digital-del-primer-trimestre\/\">Actualizaci\u00f3n del 1er trimestre<\/a> el \u00faltimo trimestre, para todos los que no est\u00e1n cr\u00f3nicamente en l\u00ednea, he aqu\u00ed una lista r\u00e1pida de las cosas que me mantuvieron despierto por la noche este Q2. El sector del SEO se est\u00e1 tirando de los pelos por la atribuci\u00f3n opaca de AIO y la ca\u00edda del tr\u00e1fico, y una norma para la comercializaci\u00f3n de alimentos menos saludables en el Reino Unido ha pasado a ser de obligado cumplimiento. <\/span><a href=\"https:\/\/questions-statements.parliament.uk\/written-statements\/detail\/2025-05-22\/hcws652\"><span style=\"font-weight: 400;\">pr\u00f3ximo a\u00f1o<\/span><\/a><span style=\"font-weight: 400;\">. Instagram est\u00e1 a punto de abrir su contenido a los rastreadores de motores de b\u00fasqueda, por lo que los usuarios que lo consientan podr\u00edan ver sus fotos e historias aparecer en AI Mode y ChatGPT. Yikes. WhatsApp ha anunciado que llegan los Ads, TikTok sigue sin desaparecer (de todas formas todo el mundo ha perdido el inter\u00e9s por esa historia) y un representante de Google se refiri\u00f3 a internet como el <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-ceo-sundar-pichai-discusses-fate-of-the-human-created-web\/548936\/\"><span style=\"font-weight: 400;\">web creada por el hombre<\/span><\/a><span style=\"font-weight: 400;\">... nada inquietante, ni un atisbo de pesadilla dist\u00f3pica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como corresponde, las grandes actualizaciones de este trimestre se centran en la IA.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/q2-update-digital-marketing-roundup\/#SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\" >SEO es ahora AEO, AIO, SXO, GEO...<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/q2-update-digital-marketing-roundup\/#AI_Asset_Generation_for_Google_Meta_TikTok_Ads\" >Generaci\u00f3n de activos de IA para anuncios de Google, Meta y TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/q2-update-digital-marketing-roundup\/#Instagram_Is_Fighting_To_Stay_In_The_Game\" >Instagram lucha por mantenerse en el mercado<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\"><\/span><b>SEO es ahora AEO, AIO, SXO, GEO...<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mientras LLMs como ChatGPT alcanzan los 1.000 millones diarios <\/span><a href=\"https:\/\/www.visualcapitalist.com\/chatgpt-lags-far-behind-google-in-daily-search-volume\/\"><span style=\"font-weight: 400;\">b\u00fasquedas<\/span><\/a><span style=\"font-weight: 400;\">y los res\u00famenes de IA en el motor de b\u00fasqueda de su elecci\u00f3n se colocan enf\u00e1ticamente en primer plano, el trabajo para que su contenido llegue a los ojos adecuados se ha vuelto exponencialmente m\u00e1s dif\u00edcil, y lleno de nuevos acr\u00f3nimos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfRecuerdas los d\u00edas en los que la seo se limitaba a on, off y t\u00e9cnica? Esas columnas se han redibujado ahora en Optimizaci\u00f3n de motores de respuesta, Optimizaci\u00f3n de IA, Optimizaci\u00f3n de la experiencia de b\u00fasqueda y Optimizaci\u00f3n de motores Gen Ai.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 significa esto para quienes no trabajan en SEO pero saben que es importante? Las cosas est\u00e1n complicadas y el tr\u00e1fico est\u00e1 cayendo mientras que las impresiones parecen crecer. Los motores de b\u00fasqueda est\u00e1n a\u00f1adiendo la facilidad de la IA para interpretar los resultados y desplazando la indexaci\u00f3n de dichos resultados m\u00e1s abajo en la p\u00e1gina. Esto se traduce en menos tr\u00e1fico, aunque cabe esperar que sea de mayor calidad. Pero eso a\u00fan est\u00e1 por ver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a los datos de tr\u00e1fico del <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/how-google-ai-mode-keeps-users-lily-ray-lp7ye\/?trackingId=BlgxzIHnQeGgMStTkPlEOw%3D%3D\"><span style=\"font-weight: 400;\">Modo AI<\/span><\/a><span style=\"font-weight: 400;\"> lanzada por Google en <\/span><a href=\"http:\/\/searchengineland.com\/google-ai-mode-finally-rolling-out-to-all-users-in-the-u-s-456982\"><span style=\"font-weight: 400;\">Am\u00e9rica<\/span><\/a><span style=\"font-weight: 400;\">\u00bfO la visi\u00f3n general de la IA? <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-mode-traffic-data-search-console-457076\"><span style=\"font-weight: 400;\">Turbio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_Asset_Generation_for_Google_Meta_TikTok_Ads\"><\/span><b>Generaci\u00f3n de activos de IA para anuncios de Google, Meta y TikTok<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las grandes plataformas introducen Gen AI para la creaci\u00f3n de activos en sus anuncios. Las funciones variar\u00e1n de una plataforma a otra, desde algunas que convertir\u00e1n im\u00e1genes en v\u00eddeos hasta la generaci\u00f3n completa de un modelo que lleve tu art\u00edculo a partir de una imagen de archivo b\u00e1sica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es una gran noticia para los profesionales del marketing que disponen de pocos recursos y para las PYME que est\u00e1n en el mismo barco, pero no est\u00e1 claro qu\u00e9 significa esto para la experiencia de los usuarios y las respuestas a los anuncios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esperamos tener m\u00e1s datos el pr\u00f3ximo trimestre. Y mientras tanto, si tus feeds empiezan a parecerse, tendr\u00e1s una idea de lo siguiente <\/span><a href=\"https:\/\/www.nature.com\/articles\/s41562-025-02173-x?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axiosam&amp;stream=top\"><span style=\"font-weight: 400;\">por qu\u00e9<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b><img decoding=\"async\" class=\"size-full wp-image-83771 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png\" alt=\"\" width=\"878\" height=\"572\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png 878w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-300x195.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-768x500.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-350x228.png 350w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Is_Fighting_To_Stay_In_The_Game\"><\/span><b>Instagram lucha por mantenerse en el mercado<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00daltimamente ha habido un aluvi\u00f3n de novedades en Instagram, \u00a1demasiadas para enumerarlas en la actualizaci\u00f3n del segundo trimestre! Reorganizar la cuadr\u00edcula y enlazar con Spotify est\u00e1 bien. Pero las verdaderas mejoras son m\u00e1s interesantes. Ahora puedes publicar en silencio sin avisar a tus seguidores, lo que yo llamo modo oculto. Cada vez es m\u00e1s f\u00e1cil acceder a los res\u00famenes de datos. Y hay que estar atento al lanzamiento de los Reels de prueba. No me convenc\u00eda el contenido protegido por contrase\u00f1a, pero todo lo que sea abrir las pruebas A\/B me parece bien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos a la espera de que se publiquen en el Reino Unido.<\/span><\/p>\n<h3><b>Rebanada final<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As\u00ed es la Q2. Confuso, un poco ca\u00f3tico, a veces prometedor. \u00bfEl gran tema? La IA se est\u00e1 colando en todo, estemos preparados o no. El SEO est\u00e1 sufriendo una crisis de identidad, las plataformas publicitarias est\u00e1n impulsando herramientas de IA gen\u00e9ricas sin respuestas claras sobre su eficacia, e Instagram est\u00e1 haciendo todo lo posible por permanecer en el chat de grupo. Veremos qu\u00e9 se pega.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras tanto, respire hondo, hidr\u00e1tese y no se crea todo lo que le dice su informe de tr\u00e1fico.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Para todos aquellos que no se conectan de forma cr\u00f3nica, he aqu\u00ed una lista r\u00e1pida de las cosas que no me han dejado dormir este segundo trimestre. La industria del SEO se est\u00e1 tirando de los pelos por la atribuci\u00f3n opaca de AIO y la ca\u00edda del tr\u00e1fico, y una norma para la comercializaci\u00f3n de alimentos menos saludables en el Reino Unido se retras\u00f3 hasta el pr\u00f3ximo a\u00f1o. Instagram est\u00e1 a punto de abrir su contenido a los rastreadores de los motores de b\u00fasqueda, por lo que los usuarios que den su consentimiento podr\u00edan ver sus fotos e historias aparecer en AI Mode y ChatGPT. Yikes. WhatsApp ha anunciado la llegada de los anuncios, TikTok sigue sin desaparecer (de todas formas, todo el mundo ha perdido inter\u00e9s en esa historia) y un representante de Google se refiri\u00f3 a Internet como la web creada por los humanos... nada inquietante, ni un atisbo de pesadilla dist\u00f3pica.<\/p>","protected":false},"author":9,"featured_media":83769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q2 Update - Digital Marketing Roundup - Fresh Pies<\/title>\n<meta name=\"description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/actualizacion-del-segundo-trimestre-resumen-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q2 Update - Digital Marketing Roundup\" \/>\n<meta property=\"og:description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/actualizacion-del-segundo-trimestre-resumen-de-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T15:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/q2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"Q2 Update &#8211; 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