{"id":83808,"date":"2025-07-18T13:02:21","date_gmt":"2025-07-18T12:02:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83808"},"modified":"2025-07-18T14:04:48","modified_gmt":"2025-07-18T13:04:48","slug":"5-mitos-del-marketing-digital-que-habra-que-jubilar-en-2025","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/5-digital-marketing-myths-that-need-retiring-in-2025\/","title":{"rendered":"5 mitos del marketing digital que deber\u00e1n desaparecer en 2025"},"content":{"rendered":"

El mundo digital evoluciona r\u00e1pidamente en algunas \u00e1reas y apenas lo hace en otras. Y mientras algunas empresas persiguen el pr\u00f3ximo plugin de IA o la pr\u00f3xima tendencia de TikTok, mucha gente sigue teniendo ideas anticuadas sobre lo que es realmente el marketing digital en 2025.<\/p>\n

Aclaremos algunos mitos comunes.<\/p>\n

Mito 1: El marketing digital no es m\u00e1s que redes sociales<\/h3>\n

Realidad: Las redes sociales forman parte de la historia, pero no son ni mucho menos la imagen completa. El marketing digital incluye todo lo que se hace en Internet para atraer, captar o convertir clientes potenciales. Esto incluye el marketing por correo electr\u00f3nico, la publicidad de pago, la optimizaci\u00f3n de motores de b\u00fasqueda (SEO), el marketing de contenidos, los grupos de WhatsApp, los hilos de Reddit, las comunidades de Discord y mucho m\u00e1s. Si ocurre en una pantalla y contribuye al crecimiento de su negocio, cuenta.<\/p>\n

Mito 2: El email marketing se ha acabado<\/h3>\n

Realidad: Ni de lejos. La comunicaci\u00f3n directa con sus clientes, al margen de los caprichos del algoritmo de una plataforma, es m\u00e1s valiosa que nunca. Los datos de origen son fundamentales. En general, vemos que los correos electr\u00f3nicos bien dirigidos generan tr\u00e1fico de alta calidad que a menudo se convierte mejor y genera un valor medio de pedido m\u00e1s alto. Adem\u00e1s, el marketing por correo electr\u00f3nico es uno de los canales m\u00e1s eficaces para fidelizar a los clientes a largo plazo y repetir las compras.<\/p>\n

Mito 3: El marketing digital es la soluci\u00f3n m\u00e1gica a sus problemas de tr\u00e1fico<\/h3>\n

Realidad: S\u00ed y no. Los anuncios de pago pueden atraer tr\u00e1fico a su sitio r\u00e1pidamente, pero no todo el mundo estar\u00e1 listo para convertir en el momento en que aterrizan. Por eso su sitio web necesita algo m\u00e1s que mensajes de ventas. Los contenidos educativos, como los blogs, pueden demostrar su experiencia, respaldar sus esfuerzos de SEO y ayudar a mantener su marca en primer plano. Las partes del marketing digital que no se financian con presupuestos publicitarios, como el SEO o las redes sociales org\u00e1nicas, tardan m\u00e1s en dar resultados, pero tienden a ser m\u00e1s sostenibles a largo plazo. No es raro que un blog tarde tres meses o m\u00e1s en empezar a posicionarse bien.<\/p>\n

Mito 4: Puedes externalizar todo tu marketing digital a la IA<\/h3>\n

Realidad: No si le importa lo que hace diferente a su empresa. La IA puede apoyar los flujos de trabajo y ayudar a la productividad, pero sus clientes suelen saber cu\u00e1ndo algo se ha generado sin mucha intervenci\u00f3n humana. El control de calidad es esencial. La IA puede pasar por alto matices, producir errores o regurgitar contenido gen\u00e9rico. Si no se controla, puede hacer m\u00e1s mal que bien. Y si usted no presta atenci\u00f3n, la gente estar\u00e1 encantada de se\u00f1alar esos errores.<\/a><\/p>\n

Mito 5: S\u00f3lo hace falta \"hacerse viral<\/h3>\n

Hecho: Voy a cogerte de la mano cuando diga esto. Ser viral ya no significa lo mismo que antes<\/span>. Si tu objetivo es ser viral dentro de tu nicho o sector, es posible. Pero si te refieres a hiperviral, como \u00a1Es ma\u00edz!<\/em> o Muy recatada, muy atenta<\/em>las probabilidades son peores que ganar la loter\u00eda. Los momentos virales son impredecibles y dif\u00edciles de fabricar. La viralidad no es una estrategia, es un resultado. La coherencia, la calidad y la relevancia te servir\u00e1n mucho m\u00e1s a largo plazo.<\/p>\n

Rebanada final<\/h3>\n

El marketing digital en 2025, o en el futuro, no consiste en perseguir hacks o dejarlo todo en manos de robots. Se trata de comprender a su p\u00fablico, utilizar la combinaci\u00f3n adecuada de herramientas y mostrar de forma coherente contenidos y mensajes que reflejen su marca. Elimine los mitos y lo que queda es un trabajo inteligente y estrat\u00e9gico que ofrece resultados a largo plazo.<\/p>","protected":false},"excerpt":{"rendered":"

El marketing digital en 2025, o en el futuro, no consiste en perseguir hacks o dejarlo todo en manos de robots. Se trata de entender a tu p\u00fablico, utilizar la combinaci\u00f3n adecuada de herramientas y ser constante.<\/p>","protected":false},"author":9,"featured_media":83809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n5 Digital Marketing Myths That Need Retiring in 2025 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Strip away the digital marketing myths, and what\u2019s left is smart, strategic work that delivers results over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/es\/5-mitos-del-marketing-digital-que-habra-que-jubilar-en-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Digital Marketing Myths That Need Retiring in 2025\" \/>\n<meta property=\"og:description\" content=\"Strip away the digital marketing myths, and what\u2019s left is smart, strategic work that delivers results over time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/es\/5-mitos-del-marketing-digital-que-habra-que-jubilar-en-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T12:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T13:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/07\/digital-marketing-myths-fresh-pies-agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7680\" \/>\n\t<meta property=\"og:image:height\" content=\"4320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"5 Digital Marketing Myths That Need Retiring in 2025\",\"datePublished\":\"2025-07-18T12:02:21+00:00\",\"dateModified\":\"2025-07-18T13:04:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/\"},\"wordCount\":551,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/digital-marketing-myths-fresh-pies-agency.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/5-digital-marketing-myths-that-need-retiring-in-2025\\\/\",\"name\":\"5 Digital Marketing Myths That Need Retiring in 2025 - 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