{"id":83880,"date":"2025-08-19T16:28:11","date_gmt":"2025-08-19T15:28:11","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83880"},"modified":"2025-08-19T16:28:11","modified_gmt":"2025-08-19T15:28:11","slug":"ai-mode-ai-overviews-google-search","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/ai-mode-ai-overviews-google-search\/","title":{"rendered":"El modo AI, los res\u00famenes AI y los l\u00edmites difusos de la b\u00fasqueda en Google"},"content":{"rendered":"

Cuando hablamos de IA en la B\u00fasqueda de Google, hay algunas capas que merece la pena separar. La IA general que la mayor\u00eda de la gente conoce es el aprendizaje autom\u00e1tico que Google ha utilizado para a\u00f1os<\/em>. Es la tecnolog\u00eda que trabaja entre bastidores para decidir qu\u00e9 resultados aparecen y en qu\u00e9 orden, lo que a menudo llamamos \"el algoritmo\".<\/p>\n

Despu\u00e9s llegaron los AI Overviews: los grandes recuadros de resumen que empezaron a desplegarse en 2024 en el Reino Unido, en los que Google escribe por ti en lugar de limitarte a mostrar enlaces. En el mundo del SEO se habl\u00f3 mucho de c\u00f3mo Google hab\u00eda pasado de la agregaci\u00f3n a la interpretaci\u00f3n contextual. Ahora, a partir del verano de 2025, existe el Modo IA: un interruptor en la parte superior izquierda de los navegadores. Es como si Google y ChatGPT hubieran tenido un hijo, con la diferencia de que Google no utilizar\u00eda GPT, sino su propia IA, llamada Gemini.<\/p>\n

A primera vista, el modo AI parece un avance. No s\u00f3lo obtienes la versi\u00f3n de la verdad de Google, sino tambi\u00e9n enlaces. La realidad es... menos limpia. Algunas de esas \"fuentes\" son editores cre\u00edbles, pero se ha descubierto que algunas son directorios o listados de pago que s\u00f3lo admita<\/em> son anuncios en la letra peque\u00f1a. Esto plantea una pregunta obvia: \u00bfcu\u00e1nto de lo que se muestra en el Modo IA es aut\u00e9ntico y cu\u00e1nto es pay-to-play con mejor branding?<\/span><\/p>\n

Tambi\u00e9n hay un segundo dolor de cabeza para aquellos que se preocupan por el tr\u00e1fico del sitio web y las atribuciones asociadas a \u00e9l. Y el dolor se deriva directamente de la frustraci\u00f3n de que Google Search Console no separe los clics de AI Overviews o AI Mode, por lo que no podemos ver el impacto directo. Lo que do<\/em> ver, sin embargo, es que las impresiones se mantienen estables mientras que los clics resbalan. (Frecuentemente descrito como \"el cocodrilo\" con el gr\u00e1fico de doble l\u00ednea que muestra la separaci\u00f3n de las cifras).<\/p>\n

Google insiste en que el tr\u00e1fico org\u00e1nico general no ha cambiado mucho de un a\u00f1o a otro... Muchos propietarios de sitios web y profesionales del marketing digital que consultan sus propios an\u00e1lisis no est\u00e1n de acuerdo.<\/p>\n

La guinda final es la cuesti\u00f3n de la precisi\u00f3n. Ya se ha descubierto que AI Mode ofrece informaci\u00f3n obsoleta o totalmente err\u00f3nea, lo que dice mucho de lo obsoletos que pueden ser estos res\u00famenes. Puede que se trate de peque\u00f1os errores o problemas iniciales, pero son suficientes para minar la confianza de los que saben lo que hacen e infundir un sentimiento de preocupaci\u00f3n en los usuarios que no lo saben.<\/p>\n

\u00bfEn qu\u00e9 situaci\u00f3n nos encontramos? En el mejor de los casos, con una herramienta que sigue desdibujando las fronteras entre lo org\u00e1nico y lo de pago, al tiempo que no nos ofrece datos reales sobre su impacto. A pesar de todo el ruido, no hay pruebas de que exista una soluci\u00f3n m\u00e1gica, s\u00f3lo otra capa que debemos vigilar de cerca.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

El modo IA de Google lleg\u00f3 al Reino Unido este verano, pero \u00bfqu\u00e9 significa para su SEO y su marketing en general? Obtenga m\u00e1s informaci\u00f3n aqu\u00ed.<\/p>","protected":false},"author":9,"featured_media":83882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-83880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"\nAI Mode, AI Overviews and the Blurred Lines of Google Search - Fresh Pies<\/title>\n<meta name=\"description\" content=\"AI Mode came to the UK this summer - but what does it mean for your SEO and overall marketing? 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