{"id":84002,"date":"2025-10-08T17:18:10","date_gmt":"2025-10-08T16:18:10","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84002"},"modified":"2025-10-08T17:24:08","modified_gmt":"2025-10-08T16:24:08","slug":"resumen-de-marketing-del-cuarto-trimestre-preparese-para-2026","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/","title":{"rendered":"Resumen de marketing del cuarto trimestre: prep\u00e1rese para 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#Q4_Marketing_Round_Up\" >Resumen de marketing del 4T<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#What_is_Answer_Engine_Optimisation_AEO\" >\u00bfQu\u00e9 es la optimizaci\u00f3n de motores de respuesta? (OEA)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#Stay_one_step_ahead_with_Answer_Engine_Optimisation\" >Vaya un paso por delante con la optimizaci\u00f3n de motores de respuesta<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#Authenticity_Matters\" >La autenticidad importa<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#Video_Content_Continues_to_Dominate\" >Los contenidos de v\u00eddeo siguen dominando<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#Are_third-party_cookies_being_deprecated\" >\u00bfSe est\u00e1n eliminando las cookies de terceros?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#You_should_be_focusing_on_First_Party_Data\" >Deber\u00eda centrarse en los datos de origen<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/es\/q4-marketing-round-up-get-prepared-for-2026\/#What_have_we_learned_heading_into_2026\" >\u00bfQu\u00e9 hemos aprendido de cara a 2026?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"280\" data-end=\"305\"><span class=\"ez-toc-section\" id=\"Q4_Marketing_Round_Up\"><\/span>Resumen de marketing del 4T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"307\" data-end=\"804\">Nuestro equipo de Fresh Pies ha tenido un tercer trimestre muy ajetreado. Los grandes avances en el mundo del PPC y el SEO nos han mantenido alerta de cara a nuestro Marketing Round Up del cuarto trimestre y nos han ayudado a empezar a dar forma a nuestras estrategias de marketing digital para 2026. El equipo de marketing digital ha asistido a varias ferias este trimestre, entre ellas <a href=\"https:\/\/www.bigdataldn.com\/\">Big Data LDN<\/a> y <a href=\"https:\/\/mktgshowcase.co.uk\/\">Escaparate de marketing<\/a>para conocer la direcci\u00f3n que tomar\u00e1n el SEO y el PPC en el futuro. Aqu\u00ed tienes un desglose de lo que necesitas saber en este Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"806\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"What_is_Answer_Engine_Optimisation_AEO\"><\/span>\u00bfQu\u00e9 es la optimizaci\u00f3n de motores de respuesta? (OEA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"853\" data-end=\"1355\">El SEO tradicional est\u00e1 evolucionando, y aqu\u00ed es donde entra en juego el AEO. La optimizaci\u00f3n para motores de respuesta (AEO) consiste en facilitar la comprensi\u00f3n y el uso de los contenidos por parte de los motores de b\u00fasqueda, los asistentes de voz y las herramientas de inteligencia artificial para dar respuestas directas a las preguntas de los usuarios. En lugar de perseguir \u00fanicamente las clasificaciones, la OEA se centra en contenidos claros y estructurados que ofrezcan respuestas concisas a las preguntas m\u00e1s habituales. Este cambio es uno de los principales temas de conversaci\u00f3n en nuestro Marketing Round Up del cuarto trimestre, ya que AEO dar\u00e1 forma a las estrategias de contenido para 2026.<\/p>\n<h2 data-start=\"1357\" data-end=\"1412\"><span class=\"ez-toc-section\" id=\"Stay_one_step_ahead_with_Answer_Engine_Optimisation\"><\/span>Vaya un paso por delante con la optimizaci\u00f3n de motores de respuesta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1414\" data-end=\"1878\">El OEA va a tener una influencia cada vez mayor en la forma de enfocar el SEO, y las clasificaciones tradicionales pueden perder importancia a medida que las herramientas de IA extraigan informaci\u00f3n de m\u00faltiples fuentes, la combinen y presenten una respuesta \u00fanica y directa. La intenci\u00f3n es alejarse de los 10 enlaces azules que se ven en la b\u00fasqueda tradicional, y obtener una respuesta breve por escrito que combine informaci\u00f3n. Mantenerse informado a trav\u00e9s de actualizaciones como este Q4 Marketing Round Up le ayudar\u00e1 a mantener su contenido relevante.<\/p>\n<h2 data-start=\"1880\" data-end=\"1904\"><span class=\"ez-toc-section\" id=\"Authenticity_Matters\"><\/span>La autenticidad importa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1906\" data-end=\"2687\">A pesar de centrarse en la IA en la forma en que recibimos la informaci\u00f3n, Google sigue dando prioridad a los contenidos aut\u00e9nticos e interactivos. Google sigue centr\u00e1ndose mucho en E-E-A-T y hace hincapi\u00e9 en que la calidad, la originalidad y la fiabilidad son importantes en la creaci\u00f3n de contenidos. Siempre existe el riesgo de que una actualizaci\u00f3n del algoritmo a la vuelta de la esquina provoque la degradaci\u00f3n de los contenidos de IA en funci\u00f3n de la probabilidad de que el contenido sea de baja calidad o excesivamente formulista. Seg\u00fan Google, el contenido AI no se penaliza autom\u00e1ticamente, pero el contenido que parece estar hecho s\u00f3lo para clasificar puede violar sus pol\u00edticas de spam, de ah\u00ed las diversas actualizaciones de spam que hemos tenido a lo largo de 2025. Encontrar\u00e1 m\u00e1s informaci\u00f3n en la gu\u00eda de b\u00fasqueda de Google sobre el contenido de IA, que se trata con m\u00e1s detalle en este resumen de marketing del cuarto trimestre.<\/p>\n<h2 data-start=\"2689\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Video_Content_Continues_to_Dominate\"><\/span>Los contenidos de v\u00eddeo siguen dominando<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"3451\">El v\u00eddeo sigue siendo uno de los principales protagonistas del SEO y es algo que Google sigue favoreciendo especialmente. Contenidos de v\u00eddeo como YouTube Shorts, TikTok e Instagram Reels son plataformas que puedes optimizar para ser m\u00e1s visible en los motores de b\u00fasqueda. Google tambi\u00e9n promueve la subida de v\u00eddeos a los listados de Google My Business para mejorar el perfil de su empresa, y ordenar\u00e1 el contenido de v\u00eddeo por encima de las im\u00e1genes en sus listados. Por lo tanto, no ignore el uso del contenido de v\u00eddeo; cualquier cosa, desde el detr\u00e1s de escena hasta lapsos de tiempo, ofrece al usuario m\u00e1s informaci\u00f3n sobre las actividades cotidianas de su empresa y ayuda a crear relaciones B2C de confianza. El Marketing Round Up del cuarto trimestre refuerza la importancia que seguir\u00e1 teniendo el v\u00eddeo en 2026.<\/p>\n<h2 data-start=\"3453\" data-end=\"3498\"><span class=\"ez-toc-section\" id=\"Are_third-party_cookies_being_deprecated\"><\/span>\u00bfSe est\u00e1n eliminando las cookies de terceros?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3500\" data-end=\"3876\">La respuesta corta es s\u00ed, pero no sabemos exactamente cu\u00e1ndo. Esto se debe a que a principios de a\u00f1o se anunci\u00f3 que este era el caso; sin embargo, Google se ha retractado desde entonces, lo que significa que los usuarios todav\u00eda pueden acceder a datos de terceros a trav\u00e9s de la configuraci\u00f3n de privacidad y seguridad en Chrome. La incertidumbre en torno a este tema es otro debate candente en nuestra Ronda de Marketing del cuarto trimestre.<\/p>\n<h2 data-start=\"3878\" data-end=\"3924\"><span class=\"ez-toc-section\" id=\"You_should_be_focusing_on_First_Party_Data\"><\/span>Deber\u00eda centrarse en los datos de origen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3926\" data-end=\"4667\">A pesar de que el calendario para la depreciaci\u00f3n de los datos de terceros no est\u00e1 claro, es una buena pr\u00e1ctica centrarse en los datos de origen a la hora de implementar su estrategia de marketing digital. Centrarse en el contenido interactivo, como formularios, registros de correo electr\u00f3nico y actividad de la cuenta, es \u00fatil para comprender mejor la base de clientes. Estos datos tambi\u00e9n cumplen plenamente con la GDPR y permanecen bajo su control, lo que permite la personalizaci\u00f3n y segmentaci\u00f3n para su uso futuro. Esto pone de relieve el cambio en el SEO, que sol\u00eda depender en gran medida de los datos de las cookies, los v\u00ednculos de retroceso y el relleno de palabras clave, y que hoy en d\u00eda se centra mucho m\u00e1s en la experiencia del usuario, la relevancia y la intenci\u00f3n. La recopilaci\u00f3n de datos de primera mano es un tema recurrente en este Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"4669\" data-end=\"4712\"><span class=\"ez-toc-section\" id=\"What_have_we_learned_heading_into_2026\"><\/span>\u00bfQu\u00e9 hemos aprendido de cara a 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4714\" data-end=\"5390\">A medida que nos adentramos en 2026, est\u00e1 claro que el marketing digital avanza m\u00e1s r\u00e1pido que nunca, y nosotros tenemos que movernos con \u00e9l. El SEO va m\u00e1s all\u00e1 de las clasificaciones. El AEO y la b\u00fasqueda impulsada por IA son la forma en que los usuarios encuentran informaci\u00f3n, y E-E-A-T es clave para generar confianza. El v\u00eddeo sigue siendo el rey y la mejor forma de conectar con el p\u00fablico y ser visible. Y, con la incertidumbre que rodea a las cookies de terceros, debemos centrarnos en los datos de terceros para comprender y personalizar mejor las interacciones con nuestros clientes. En general, se trata de ofrecer experiencias de alta calidad, relevantes y centradas en el usuario, y en eso se basar\u00e1 nuestro marketing digital en 2026, el mensaje clave de este resumen de marketing del cuarto trimestre.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra los puntos clave de nuestro resumen de marketing del cuarto trimestre y aprenda a preparar su estrategia digital para el \u00e9xito de cara a 2026.<\/p>","protected":false},"author":11,"featured_media":84003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-84002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q4 Marketing Round Up: Get Prepared For 2026 - 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