{"id":84328,"date":"2026-05-28T17:15:16","date_gmt":"2026-05-28T16:15:16","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84328"},"modified":"2026-05-28T17:15:16","modified_gmt":"2026-05-28T16:15:16","slug":"resumen-de-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/google-round-up\/","title":{"rendered":"Un gran resumen de Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mayo ha sido un mes ajetreado en el mundo de los anuncios de Google y el SEO. Seguramente habr\u00e1s visto muchos titulares centrados en la IA de Google, muchas conversaciones sobre... <a href=\"https:\/\/www.freshpies.co.uk\/es\/geo-y-seo\/\">GEO<\/a>, y no est\u00e1 seguro de lo que significa para su marketing. Es dif\u00edcil estar al tanto de todo, incluso para los que viven y respiran este mundo, as\u00ed que aqu\u00ed tienes un resumen de Google con todo lo que necesitas saber.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-round-up\/#AI_In_Everything_Everywhere_All_At_Once\" >IA en todo y en todas partes a la vez<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-round-up\/#Organic_Challenges\" >Retos ecol\u00f3gicos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-round-up\/#Another_Update\" >Otra actualizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/google-round-up\/#Final_Slice\" >Rebanada final<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI_In_Everything_Everywhere_All_At_Once\"><\/span><span style=\"font-weight: 400;\">IA en todo y en todas partes a la vez<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google se inclina por superponer la generaci\u00f3n de respuestas mediante IA a su modelo de b\u00fasqueda tradicional, en lugar de sustituir por completo la b\u00fasqueda basada en clics. El resultado es un sistema h\u00edbrido que monetiza ambos lados de la b\u00fasqueda en Internet: la atenci\u00f3n y las empresas que desean atenci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al buscar informaci\u00f3n en Google es m\u00e1s probable que aparezca una descripci\u00f3n general de la IA, que te animar\u00e1 a \u2018seguir explorando\u2019 o \u2018profundizar\u2019 con el modo IA, que es esencialmente su modelo G\u00e9minis en la b\u00fasqueda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto respalda el renovado impulso de Google a los formatos publicitarios de IA, con el fin de poder ofrecer anuncios relevantes activados por <\/span><a href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\"><span style=\"font-weight: 400;\">intercambios conversacionales<\/span><\/a><span style=\"font-weight: 400;\"> dentro del Modo AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto significa que los anuncios de b\u00fasqueda tradicionales est\u00e1n evolucionando a medida que evoluciona la ubicaci\u00f3n de los anuncios. La segmentaci\u00f3n por palabras clave sigue siendo fundamental, pero Google est\u00e1 dando m\u00e1s importancia a las se\u00f1ales contextuales y sem\u00e1nticas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo inventario publicitario va a ser fundamental. Si no te adaptas, corres el riesgo de quedarte atr\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras esto se va introduciendo progresivamente, la vida es cada vez m\u00e1s competitiva para los anuncios fuera de los Panoramas AI. Las OIA pueden <\/span><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1pdvcxx\/google_ai_overviews_are_quietly_destroying_ad\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\"><span style=\"font-weight: 400;\">reducir la visibilidad de algunas consultas<\/span><\/a><span style=\"font-weight: 400;\">, de los anuncios, incluso si la calidad de los clics que <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">eventualmente ocurra puede ser mayor.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Challenges\"><\/span><span style=\"font-weight: 400;\">Retos ecol\u00f3gicos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si no utilizas Google Ads, tu contenido org\u00e1nico tambi\u00e9n se ver\u00e1 afectado. Un Internet cada vez m\u00e1s orientado a los m\u00f3viles significa que un AIO particularmente grueso podr\u00eda significar que tu anuncio no se vea en absoluto si no se produce un scroll. (No obstante, seguir\u00e1s teniendo esa impresi\u00f3n, porque a\u00fan no nos hemos alejado de las m\u00e9tricas de vanidad).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta menor visibilidad general tambi\u00e9n tiende a reducir el porcentaje de clics. El CTR sigue siendo una gran m\u00e9trica para monitorizar la relevancia, pero ahora mismo se est\u00e1 viendo perjudicado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, no todo est\u00e1 perdido. En un estudio reciente se vio que no s\u00f3lo los usuarios con b\u00fasquedas que desencadenaban OIA. <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">m\u00e1s probabilidades de permanecer m\u00e1s tiempo en las SERP<\/span><\/a><span style=\"font-weight: 400;\">, En la mayor\u00eda de los casos, los internautas se desplazaban hacia abajo y hacia arriba para prestar m\u00e1s atenci\u00f3n a los resultados: una premisa interesante para el conocimiento y la intenci\u00f3n de marca. Bueno, para los resultados de la primera p\u00e1gina o los 6 primeros resultados.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Another_Update\"><\/span><span style=\"font-weight: 400;\">Otra actualizaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o ya hemos recibido varias actualizaciones de Google: una actualizaci\u00f3n de Discover en febrero y una actualizaci\u00f3n de Core y Spam en marzo. Adem\u00e1s, se ha anunciado otra actualizaci\u00f3n b\u00e1sica para mayo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto significa que puede anticipar una deriva en las clasificaciones que se estabilizar\u00e1 aproximadamente un mes despu\u00e9s de que finalice la actualizaci\u00f3n. Es posible que desee aumentar ligeramente la cadencia de publicaci\u00f3n de nuevos contenidos para ayudar a volver a la pista antes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span><span style=\"font-weight: 400;\">Rebanada final<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El cambio de Google hacia la IA no va a desaparecer, y pretender que es un parpadeo temporal no ayudar\u00e1 a su cuenta de resultados. Pero la IA tampoco es la soluci\u00f3n milagrosa: es como, no en lugar de. Piensa en ella como si a\u00f1adieras una pizca de sal a tu plato para realzar su sabor, no como si cambiaras todos los ingredientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las estrategias que funcionaron el a\u00f1o pasado siguen siendo importantes, pero ya no bastan por s\u00ed solas. Adapta tu estrategia de contenidos y anuncios a las nuevas superficies de IA, sigue haciendo bien lo fundamental, observa los resultados empresariales reales en lugar de las m\u00e9tricas de vanidad, y estar\u00e1s por delante de la curva cuando se calme el ruido.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Mayo ha sido un mes ajetreado en el mundo de los anuncios de Google y el SEO, as\u00ed que aqu\u00ed tienes un resumen de Google con lo esencial que necesitas saber.<\/p>","protected":false},"author":9,"featured_media":84331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Big Fat Google Round Up - 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