{"id":84430,"date":"2026-08-11T15:14:12","date_gmt":"2026-08-11T14:14:12","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84430"},"modified":"2026-08-11T15:21:17","modified_gmt":"2026-08-11T14:21:17","slug":"las-limpiezas-de-seo-y-que-es-lo-que-realmente-esta-fallando","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/es\/ai-seo-cleanups-and-whats-actually-going-wrong\/","title":{"rendered":"Por qu\u00e9 estamos viendo cada vez m\u00e1s limpiezas de SEO basadas en IA (y qu\u00e9 es lo que realmente est\u00e1 fallando)"},"content":{"rendered":"<p>Nos encontramos en un momento curioso en lo que respecta a la \u00abIA-izaci\u00f3n\u00bb del marketing digital. Las herramientas de IA se han integrado en todas las plataformas, programas y herramientas y, al mismo tiempo, <a href=\"https:\/\/www.nim.org\/en\/publications\/detail\/transparency-without-trust\">La acogida de los contenidos que se perciben claramente como generados por IA es baja<\/a>. Sin embargo, las peque\u00f1as y medianas empresas, las startups y aquellas empresas que buscan recortar gastos en marketing se est\u00e1n lanzando de lleno a esta tendencia, sobre todo en \u00e1mbitos que parecen complejos o inaccesibles. El SEO es un tema que puede resultar ambas cosas, y las soluciones basadas en la inteligencia artificial parecen m\u00e1s r\u00e1pidas y sencillas que aprender o contratar a un especialista con esa competencia concreta.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-seo-cleanups-and-whats-actually-going-wrong\/#The_Knowledge_Gap\" >La brecha de conocimientos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Bubbles_A-Bursting\" >Burbujas a rebosar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Using_AI_to_get_Cited_by_AI_Is_a_No\" >Utilizar la IA para que la IA te cite es un error<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/es\/ai-seo-cleanups-and-whats-actually-going-wrong\/#AI_SEO_Cleanups_on_the_Increase\" >Aumentan las optimizaciones SEO basadas en IA<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Knowledge_Gap\"><\/span>La brecha de conocimientos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Este es el principal escollo: la inexperiencia del usuario juega a\u00fan m\u00e1s en su contra. Una herramienta de IA generar\u00e1 lo que se le pida y, para alguien sin experiencia, todo parecer\u00e1 un consejo muy plausible.<\/p>\n<p>A esto hay que a\u00f1adir que es poco probable que este usuario haya entrenado a la IA en las particularidades de su negocio, por lo que los consejos son gen\u00e9ricos por defecto, algo que tampoco se detecta. (Menci\u00f3n especial para los tres negocios de hosteler\u00eda y las dos tintorer\u00edas de mi calle que, por este motivo, tienen carteles casi id\u00e9nticos en sus escaparates).<\/p>\n<p>Sin unos conocimientos b\u00e1sicos sobre c\u00f3mo funciona el SEO, los consejos de la IA se aceptan, se aplican y se publican pr\u00e1cticamente sin m\u00e1s.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bubbles_A-Bursting\"><\/span>Burbujas a rebosar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hace unos 18 meses, el uso de la inteligencia artificial era un argumento de venta que daba a entender un dominio de la tecnolog\u00eda, una posici\u00f3n a la vanguardia y, en general, una se\u00f1al de estar un paso por delante del resto.<br \/>\nHoy en d\u00eda, el t\u00e9rmino \u2018contenido basura generado por IA\u2019 forma parte del lenguaje coloquial; los motores de b\u00fasqueda tienden a valorar menos tu contenido si se trata de un resultado gen\u00e9rico generado por IA, y los lectores tambi\u00e9n se muestran cada vez m\u00e1s esc\u00e9pticos al respecto. Incluso LinkedIn ha introducido recientemente una funci\u00f3n de denuncia que permite marcar y ocultar una publicaci\u00f3n de tu feed si \u2018parece contenido basura generado por IA\u2019.<br \/>\nLas herramientas de IA no han dejado de funcionar, pero el inter\u00e9s y la percepci\u00f3n que suscitan han cambiado radicalmente, hasta el punto de que ahora podr\u00edan suponer un lastre.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_AI_to_get_Cited_by_AI_Is_a_No\"><\/span>Utilizar la IA para que la IA te cite es un error<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las citas de la IA son cada vez m\u00e1s complejas e inconsistentes. Se ha demostrado que algunos resultados var\u00edan para una misma consulta, repetida 10 veces, e incluso var\u00edan en funci\u00f3n de lo que <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-llms-secretly-change-tracking-invisible-shifts-david-konitzny-g4pae\/\">versi\u00f3n de la herramienta de IA que est\u00e1s utilizando<\/a>. Sin embargo, cada vez est\u00e1 m\u00e1s claro que utilizar la inteligencia artificial para perfeccionar las palabras clave, ajustar la frecuencia de publicaci\u00f3n o estructurar el contenido de forma \u00f3ptima no es la forma de aumentar el n\u00famero de citas.<br \/>\nLas menciones en materia de IA son una cuesti\u00f3n de confianza, por lo que entran de lleno en el \u00e1mbito de las relaciones p\u00fablicas digitales. Puedes publicar tantos art\u00edculos de listas autocomplacientes como quieras, pero si otras fuentes fiables en Internet no hablan de ti de forma genuina, estar\u00e1s empujando una gran roca cuesta arriba. Que la prensa relevante, las publicaciones y los sitios web del sector te mencionen y hablen de ti (y te enlacen, aunque no sea imprescindible) tiene un valor incalculable. La IA es la capa superior de Internet, por lo que se posiciona como ese amigo de confianza que hace los deberes y comprueba tu reputaci\u00f3n antes de recomendarte a un amigo.<br \/>\nLas empresas que producen contenido sobre IA en masa y siguen todo tipo de consejos sobre estrategias de SEO basados en la IA se est\u00e1n centrando en el aspecto equivocado, lo que tiene consecuencias a largo plazo para la autoridad de tu sitio web. El SEO es una estrategia a largo plazo. A menudo lo describo como un jard\u00edn: da igual que el dise\u00f1o lo haya hecho el mejor jardinero del mundo; si no lo cuidas, o lo cuidas con las herramientas equivocadas, en 18 meses estar\u00e1 hecho un desastre.<br \/>\nHace 18 meses, el panorama del SEO era diferente, en el sentido m\u00e1s literal de la palabra. <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">En aquella \u00e9poca<\/a>, Google ha lanzado nueve actualizaciones importantes del motor de b\u00fasqueda, que consisten en seis actualizaciones principales y tres actualizaciones relacionadas con el spam. Adem\u00e1s, a diario se producen peque\u00f1os ajustes menores que no se anuncian.<br \/>\nSi volvemos a la met\u00e1fora del jard\u00edn, el SEO de tu p\u00e1gina web es el jard\u00edn, y Google es el tiempo. \u00bfC\u00f3mo queda tu c\u00e9sped tras meses de sol sin lluvia y sin que nadie que entienda de musgo y de la profundidad de las ra\u00edces se ocupe de \u00e9l?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_SEO_Cleanups_on_the_Increase\"><\/span>Aumentan las optimizaciones SEO basadas en IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hemos recibido llamadas de empresas que nos piden ayuda con su SEO despu\u00e9s de haber seguido al pie de la letra los consejos de la IA, y nuestras auditor\u00edas de SEO se han convertido en uno de nuestros servicios m\u00e1s solicitados.<br \/>\nAs\u00ed es como sabemos que el problema no es la IA, sino la forma en que los usuarios la utilizan. Lo siento, pero en realidad no lo siento. Utilizar esta tecnolog\u00eda para algo que no se comprende bien y perseguir objetivos poco realistas con el fin de obtener un beneficio r\u00e1pido o un ahorro, bas\u00e1ndose en consejos gen\u00e9ricos, es una estrategia fallida y una forma de perder la confianza de los visitantes de tu sitio web y de los motores de b\u00fasqueda.<br \/>\nEntre los signos habituales de p\u00e9rdida de confianza por parte de los motores de b\u00fasqueda se encuentran las ca\u00eddas dr\u00e1sticas en el n\u00famero de impresiones, ya que los motores de b\u00fasqueda dejan de mostrar tu contenido para las consultas relevantes. Los indicadores de una menor confianza por parte de los visitantes de tu sitio web son el aumento de las tasas de rebote, la reducci\u00f3n de la duraci\u00f3n de las sesiones y la disminuci\u00f3n del n\u00famero de consultas.<\/p>\n<p>Si un \u2018experto en GEO\u2019 basado en IA te ha convencido para que te decantaras por una estrategia de SEO, o si lo has hecho t\u00fa mismo y ahora te arrepientes, est\u00e1s en el lugar adecuado. Podemos ayudarte a recuperar la confianza, y el primer paso es llamarnos a la oficina.<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos observando un aumento de las auditor\u00edas de SEO despu\u00e9s de que las empresas sigan al pie de la letra los consejos de la IA. A continuaci\u00f3n explicamos por qu\u00e9 la IA no es el problema y c\u00f3mo volver a empezar.<\/p>","protected":false},"author":9,"featured_media":84436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-84430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We&#039;re Seeing More AI SEO Cleanups (And What&#039;s Actually Going Wrong) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We&#039;re seeing a rise in SEO audits after businesses follow the AI advice verbatim. 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