{"id":79793,"date":"2025-03-15T10:37:56","date_gmt":"2025-03-15T10:37:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?post_type=portfolio&#038;p=79793"},"modified":"2025-09-12T13:16:09","modified_gmt":"2025-09-12T12:16:09","slug":"le-manuel-londonien","status":"publish","type":"portfolio","link":"https:\/\/www.freshpies.co.uk\/fr\/project\/the-manual-london\/","title":{"rendered":"Le manuel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 62.26%\"><iframe title=\"L&#039;en-t\u00eate manuel - troisi\u00e8me correction.mp4\" src=\"https:\/\/player.vimeo.com\/video\/778422146?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:50%;\" ><div class=\"uncode_text_column fp-project-title\" ><\/p>\n<h1 class=\"h5\">Le manuel<\/h1>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Le pouvoir de la vie<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column vc_custom_1728999991398\"  style=\"margin-bottom: 24px ;\"><p><a href=\"https:\/\/www.freshpies.co.uk\/fr\/notre-travail\/#website-design-and-development\">Conception et d\u00e9veloppement de sites web<\/a>, <a href=\"https:\/\/www.freshpies.co.uk\/fr\/notre-travail\/#digital-marketing\">Marketing num\u00e9rique<\/a><\/p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><hr class=\"separator-break\" \/><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>The Manual est une \u00e9quipe de cr\u00e9ateurs exp\u00e9riment\u00e9s ayant plus de 20 ans d'exp\u00e9rience dans le secteur de l'\u00e9v\u00e9nementiel, des spectacles en direct aux lancements de produits en passant par les activations immersives.<\/p>\n<p>Nous travaillons avec The Manual depuis 2016, leur marque et leur site web initiaux avaient r\u00e9sist\u00e9 \u00e0 l'\u00e9preuve du temps, mais il \u00e9tait temps de leur donner un \u00e9clat plus \" adulte \" ! Nous avons collabor\u00e9 avec Almighty Brands sur l'identit\u00e9 rafra\u00eechie, en d\u00e9veloppant un ensemble d'actifs de marque, y compris les \"\u00e9tincelles\" et les timbres. Nous avons con\u00e7u et d\u00e9velopp\u00e9 le site web, que nous voulions aussi immersif que leurs \u00e9v\u00e9nements et qui mettait en valeur \"The Power of Live\" (le pouvoir de la vie).<\/p>\n<p>Nous esp\u00e9rons que vous appr\u00e9cierez autant que nous le rafra\u00eechissement de leur marque et leur nouveau site web qui fait des \u00e9tincelles !<\/p>\n<p><a href=\"https:\/\/www.themanuallondon.com\" target=\"_blank\" rel=\"noopener\">www.themanuallondon.com<\/a><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share  has-title\" ><h6>Partager<\/h6><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-2\"><div class=\"row col-no-gutter limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79796\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png\" width=\"1604\" height=\"754\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png 1604w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-300x141.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1024x481.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-768x361.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1536x722.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-3\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79797\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png\" width=\"1610\" height=\"1204\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-300x224.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1024x766.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-768x574.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1536x1149.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-4\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 52.14%\"><iframe title=\"globe_animation.mp4\" src=\"https:\/\/player.vimeo.com\/video\/773744219?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"438\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg vc_custom_1670323319524 row-container\" style=\"margin-top: 75px ;margin-bottom: 100px ;\" id=\"row-unique-5\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79798\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png\" width=\"1610\" height=\"1027\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-300x191.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1024x653.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-768x490.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones-1536x980.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-6\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row style-color-129066-bg row-internal row-container\"><div class=\"row col-no-gutter row-child\" data-height=\"100\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_double shift_y_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"400\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862364603 no-block-padding\" style=\"padding-top: 30px ;padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79800\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png\" width=\"629\" height=\"1366\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png 629w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-138x300.png 138w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-472x1024.png 472w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter shift-col-wa\"><div class=\"uncol style-light shift_y_double shift_y_down_neg_double shift_y_down_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"800\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862372603 no-block-padding\" style=\"padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-shadowed tmb-shadowed-sm tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79808\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png\" width=\"1258\" height=\"2447\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png 1258w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-154x300.png 154w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-526x1024.png 526w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-768x1494.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-790x1536.png 790w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-1053x2048.png 1053w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container mobile-hidden\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous avons \u00e9t\u00e9 contact\u00e9s par 31Ten Consulting pour la refonte de leur site web (ils ne l'ont pas r\u00e9alis\u00e9 \u00e0 l'\u00e9poque, mais ils avaient \u00e9galement besoin de notre aide pour un rebranding). L'entreprise a \u00e9t\u00e9 cr\u00e9\u00e9e en 2015 et s'est lanc\u00e9e avec une identit\u00e9 de marque et un site web de base. Il \u00e9tait temps de proc\u00e9der \u00e0 une refonte et nous avons \u00e9t\u00e9 ravis d'\u00eatre invit\u00e9s \u00e0 le faire. Nous avons travaill\u00e9 avec Ben Jory de Jory and Co sur l'identit\u00e9 de la marque, nous avons pr\u00e9sent\u00e9 un certain nombre de concepts, ils ont choisi le concept le plus audacieux (et notre pr\u00e9f\u00e9r\u00e9... je sais, nous ne devrions pas vraiment avoir de favoris !) Nous avons ensuite mis leur marque en ligne, en remaniant le texte et en cr\u00e9ant un site web qui repositionne 31Ten en tant que leader dans son domaine. Nous avons \u00e9galement travaill\u00e9 sur des supports marketing tels que des cartes de visite, des cartes postales, des mod\u00e8les de bureau et des signatures d'e-mail. <\/p>","protected":false},"author":1,"featured_media":79795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[19,73],"class_list":["post-79793","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-website-design-development","portfolio_category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Manual - Fresh Pies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/projet\/le-manuel-londonien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Manual\" \/>\n<meta property=\"og:description\" content=\"We were approached by 31Ten Consulting to redesign their website (they didn&#039;t realise it at the time but they also needed our help with a rebrand). The company was established in 2015, they had launched with a basic brand identity and website. It was time for a revamp and we were delighted to be invited to make it happen. We worked with Ben Jory from Jory and Co on the brand identity, we presented a number of concepts, they chose the boldest concept (and our favourite... I know, we shouldn&#039;t really have favourites!). We then took their brand online, recrafting the copy and creating a statement website that repositions 31Ten as leaders in their field. 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