{"id":1052,"date":"2018-11-13T17:25:49","date_gmt":"2018-11-13T17:25:49","guid":{"rendered":"http:\/\/www.freshpies.co.uk\/?p=1052"},"modified":"2020-02-12T10:14:54","modified_gmt":"2020-02-12T10:14:54","slug":"annonces-de-recherche-reactives","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/responsive-search-ads\/","title":{"rendered":"Google introduit les annonces de recherche r\u00e9actives (b\u00eata)"},"content":{"rendered":"<p>Google a introduit une nouvelle fonctionnalit\u00e9 dans sa plateforme de publicit\u00e9 en ligne. <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Annonces de recherche r\u00e9actives<\/i><\/a>. Google a mis \u00e0 jour son \u00e9diteur d'annonces vers la version 12.3 et a introduit cette nouvelle fonctionnalit\u00e9. Elle est d\u00e9sormais disponible \u00e0 des fins de test, mais n'est pas encore accessible \u00e0 tous. En attendant, il s'agit toujours d'un travail en cours et nous apprendrons \u00e0 l'am\u00e9liorer au fil du temps.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/responsive-search-ads\/#How_can_Responsive_Search_Ads_benefit_you\" >Quels sont les avantages des annonces de recherche r\u00e9actives ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/responsive-search-ads\/#Tips_on_how_to_create_effective_Responsive_Search_Ads\" >Conseils pour cr\u00e9er des publicit\u00e9s r\u00e9actives efficaces<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/responsive-search-ads\/#Building_a_Responsive_Search_Ad\" >Cr\u00e9ation d'une annonce de recherche r\u00e9active<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Responsive_Search_Ads_benefit_you\"><\/span>Quels sont les avantages des annonces de recherche r\u00e9actives ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google a d\u00e9velopp\u00e9 <i>Annonces de recherche r\u00e9actives<\/i> afin d'\u00eatre plus utile et plus rapide. L'apprentissage automatique de Google, une application de l'intelligence artificielle, est utilis\u00e9 pour cette fonctionnalit\u00e9. L'apprentissage automatique ex\u00e9cute, teste et optimise plusieurs combinaisons d'annonces avec diff\u00e9rents titres et descriptions pour obtenir la combinaison la plus performante. Vous n'avez donc pas \u00e0 perdre un temps pr\u00e9cieux \u00e0 effectuer des tests A\/B fastidieux et, en outre, il est moins difficile d'am\u00e9liorer les performances des annonces. Cette fonctionnalit\u00e9 ne n\u00e9cessite qu'un seul ingr\u00e9dient sp\u00e9cial pour obtenir un m\u00e9lange parfait : votre cr\u00e9ativit\u00e9.<\/p>\n<h4>En r\u00e9sum\u00e9 :<\/h4>\n<ul>\n<li>Cr\u00e9er des publicit\u00e9s flexibles<\/li>\n<li>Utilisation productive et efficace du temps<\/li>\n<li>Optimisation \u00e0 l'aide de l'apprentissage automatique<\/li>\n<li>\u00c9largir le champ d'action des clients potentiels<\/li>\n<li>Augmenter la taille et la pertinence des annonces<\/li>\n<li>Am\u00e9liorer les performances des groupes d'annonces<\/li>\n<\/ul>\n<p>Google fait le travail \u00e0 votre place. Il vous suffit de cr\u00e9er des titres et des descriptions. Plus le nombre de variations saisies est important, plus Google peut produire de meilleures combinaisons d'annonces. Vous r\u00e9ussissez \u00e0 augmenter le taux de clics, \u00e0 r\u00e9duire les d\u00e9penses publicitaires et \u00e0 produire des annonces plus pertinentes pour votre public cible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_on_how_to_create_effective_Responsive_Search_Ads\"><\/span>Conseils pour cr\u00e9er des publicit\u00e9s r\u00e9actives efficaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Cr\u00e9ez et ajoutez cinq titres distinctifs et non r\u00e9p\u00e9titifs.<\/li>\n<li>Ajoutez plus de titres (8 \u00e0 10 titres sont recommand\u00e9s ; incluez un mot-cl\u00e9 dans au moins deux titres).<\/li>\n<li>Veillez \u00e0 ce qu'au moins trois titres ne contiennent pas de mots-cl\u00e9s. Nous sugg\u00e9rons de mettre l'accent sur les produits, les services, la livraison ou les informations sur les retours, en essayant de souligner ces caract\u00e9ristiques et avantages cl\u00e9s.<\/li>\n<li>Variez la longueur de vos titres, vous n'\u00eates pas oblig\u00e9 d'utiliser le nombre maximum de caract\u00e8res pour chaque titre.<\/li>\n<li>Cr\u00e9ez quelques descriptions distinctives et ajoutez-en au moins deux.<\/li>\n<\/ol>\n<p>Des outils d'analyse sont \u00e0 votre disposition et vous aideront \u00e0 transformer les titres et les descriptions en combinaisons d'annonces compl\u00e8tes et efficaces. Vous pouvez utiliser les outils de reporting, de feedback et de pr\u00e9visualisation pour analyser, r\u00e9viser, am\u00e9liorer et voir comment votre annonce sera diffus\u00e9e. L'outil d'\u00e9valuation de la force des annonces d\u00e9termine l'efficacit\u00e9 et est mesur\u00e9 par la pertinence, la quantit\u00e9 et la diversit\u00e9. Vous pouvez \u00e9galement consulter des rapports sur les titres, les descriptions et les meilleures combinaisons en fonction de ce qui appara\u00eet le plus souvent sur la page des r\u00e9sultats de recherche.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Responsive_Search_Ad\"><\/span>Cr\u00e9ation d'une annonce de recherche r\u00e9active<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voici les six \u00e9tapes du processus de cr\u00e9ation d'une annonce de recherche r\u00e9active.<\/p>\n<ol>\n<li>Saisir l'URL final<\/li>\n<li>R\u00e9digez vos 3 premiers titres<\/li>\n<li>Ajouter d'autres titres<\/li>\n<li>Cr\u00e9ez des variantes de vos titres<\/li>\n<li>Ajouter des descriptions<\/li>\n<li>Pr\u00e9visualisez votre annonce<\/li>\n<\/ol>\n<p>Pour cette version b\u00eata, gardez \u00e0 l'esprit que seuls les groupes de publicit\u00e9s contenant des publicit\u00e9s textuelles pr\u00e9existantes peuvent inclure les \u00e9l\u00e9ments suivants <i>Annonces de recherche r\u00e9actives<\/i>. Les annonces Google peuvent afficher les titres et les descriptions dans n'importe quel ordre, ce qui signifie qu'ils doivent avoir un sens simultan\u00e9ment et s\u00e9par\u00e9ment. Il est juste de dire que cette version b\u00eata pourrait n\u00e9cessiter davantage de tests.<\/p>\n<blockquote><p>Chez Fresh Pies, nous sommes heureux de vous donner nos conseils d'experts pour vous aider \u00e0 mener une campagne publicitaire Google r\u00e9ussie, y compris en maximisant les annonces de recherche r\u00e9active (Responsive Search Ads). Si vous avez besoin d'aide, si vous avez des questions ou si vous avez simplement besoin d'un conseil amical, n'h\u00e9sitez pas \u00e0 nous contacter. <i>appelez-nous au 020 7112 9117. <\/i><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Google a introduit une nouvelle fonctionnalit\u00e9 dans sa plateforme de publicit\u00e9 en ligne, Responsive Search Ads. Google a mis \u00e0 jour son \u00e9diteur d'annonces vers la version 12.3 et a introduit cette nouvelle fonctionnalit\u00e9. Elle est d\u00e9sormais disponible \u00e0 des fins de test, mais n'est pas encore accessible \u00e0 tous.<\/p>","protected":false},"author":1,"featured_media":75969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Introduces Responsive Search Ads (beta) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google has introduced Responsive Search Ads. 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This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/annonces-de-recherche-reactives\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T17:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-12T10:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Google Introduces Responsive Search Ads (beta)\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"name\":\"Google Introduces Responsive Search Ads (beta) - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"description\":\"Google has introduced Responsive Search Ads. 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