{"id":112,"date":"2012-03-13T16:24:45","date_gmt":"2012-03-13T16:24:45","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=112"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/content-marketing\/","title":{"rendered":"Marketing de contenu"},"content":{"rendered":"

Le marketing de contenu est l'un des moyens les plus efficaces et les moins co\u00fbteux de g\u00e9n\u00e9rer du trafic et de faire conna\u00eetre votre entreprise.<\/p>\n

Le marketing de contenu consiste \u00e0 cr\u00e9er et \u00e0 distribuer du contenu pertinent pour attirer, acqu\u00e9rir et engager votre public cible.<\/p><\/blockquote>\n

Le marketing de contenu englobe de nombreux types de contenus diff\u00e9rents : textes, images, blogs, courriels, vid\u00e9os, contenus sociaux. La publication de mises \u00e0 jour de statuts sur Facebook et Twitter, la r\u00e9daction d'articles de blog convaincants et la publication de vid\u00e9os sur YouTube sont autant de formes de marketing de contenu.<\/p>\n

L'\u00e9volution des attentes en mati\u00e8re de contenu<\/h2>\n

Le marketing de contenu est devenu plus pertinent pour les petites entreprises au cours des derni\u00e8res ann\u00e9es. Il fut un temps o\u00f9 l'on cr\u00e9ait son site web, o\u00f9 l'on travaillait sur les messages et le contenu, o\u00f9 l'on publiait son site web et o\u00f9 l'on faisait des mises \u00e0 jour de temps en temps. Avec l'introduction des blogs et des m\u00e9dias sociaux, la cr\u00e9ation et la publication de contenu est une exigence quotidienne pour la plupart des entreprises. Les attentes de Google ont chang\u00e9 : Google appr\u00e9cie que vous publiiez r\u00e9guli\u00e8rement du contenu de qualit\u00e9, ce qui contribue \u00e0 am\u00e9liorer votre classement et \u00e0 g\u00e9n\u00e9rer du trafic vers votre site web. Et surtout, les attentes de vos clients ont chang\u00e9 : eux aussi s'attendent \u00e0 ce que vous publiez r\u00e9guli\u00e8rement du contenu pertinent, ce qui contribuera \u00e0 augmenter les taux de conversion et \u00e0 fid\u00e9liser vos clients.<\/p>\n

Voici 12 conseils utiles sur le marketing de contenu pour les petites entreprises :<\/h4>\n
    \n
  1. Que vous soyez une grande ou une petite entreprise, le contenu est essentiel \u00e0 la croissance de votre entreprise.<\/strong> Si vous ne cr\u00e9ez pas de contenu sur le web, vous n'\u00eates pas aussi visible que ceux qui le font. Les consommateurs s'attendent \u00e0 trouver en ligne des informations sur ce dont ils ont besoin et, lorsqu'ils connaissent d\u00e9j\u00e0 une entreprise, il est d'autant plus important de fournir un contenu utile pour r\u00e9pondre aux questions.<\/li>\n
  2. Acceptez d'\u00eatre un \u00e9diteur.<\/strong> \u00c9tablissez un calendrier \u00e9ditorial afin de savoir ce que vous publierez ensuite. Soyez strat\u00e9gique et planifiez.<\/li>\n
  3. Qui sont vos clients ?<\/strong> Prenez du recul par rapport \u00e0 Google et Facebook et fid\u00e9lisez vos clients. Que veulent-ils vraiment ? Pourquoi le faites-vous ? Ne le faites pas pour Google ou l'optimisation des moteurs de recherche, faites-le pour vos clients.<\/li>\n
  4. Mesurer le comportement des visiteurs.<\/strong> Surveillez Google Analytics et mesurez l'impact de votre cr\u00e9ation de contenu, vous pourrez ainsi savoir ce que vos clients veulent lire.<\/li>\n
  5. Mettez de l'ordre dans votre maison.<\/strong> Assurez-vous d'avoir un site web. Chaque r\u00e9seau social est un terrain lou\u00e9 et vous aurez besoin d'un endroit o\u00f9 envoyer les gens. Soyez \u00e9galement pr\u00e9sent sur les m\u00e9dias sociaux - Facebook est une n\u00e9cessit\u00e9.<\/li>\n
  6. Quelle est votre histoire ?<\/strong> Tout le monde a une histoire. Qu'il s'agisse de petits g\u00e2teaux ou de voitures, il y a toujours une histoire. R\u00e9fl\u00e9chissez \u00e0 ce que repr\u00e9sente votre entreprise. Qu'est-ce qui passionne votre entreprise ? Comment votre histoire s'int\u00e8gre-t-elle dans tout le contenu que vous planifiez et publiez pour votre entreprise ?<\/li>\n<\/ol>\n
    Gestion du temps, autor\u00e9flexion et objectifs :<\/h5>\n
      \n
    1. \u00a0Personne ne dispose de suffisamment de temps ou d'argent.<\/strong> C'est du moins ce que disent la plupart des gens \u00e0 propos du contenu. Prenez le temps ! Le contenu est essentiel au d\u00e9veloppement de votre entreprise. Faites preuve d'ing\u00e9niosit\u00e9 et consacrez du temps \u00e0 la cr\u00e9ation de contenu.<\/li>\n
    2. Jouez sur vos points forts<\/strong>. En tant que propri\u00e9taire d'une petite entreprise, d\u00e9terminez ce que vous aimez vraiment en mati\u00e8re de cr\u00e9ation de contenu et concentrez-vous sur cette activit\u00e9, qu'il s'agisse de cr\u00e9er des vid\u00e9os, d'\u00e9crire des articles ou de d\u00e9velopper des exp\u00e9riences interactives. Tout le monde est press\u00e9 par le temps, alors trouvez quelque chose que vous aimez et vous serez plus enclin \u00e0 le faire. M\u00eame lorsque vous n'en avez pas envie.<\/li>\n
    3. Gardez un \u0153il sur ce que font les autres.<\/strong> Observez ce que font les autres entreprises de votre secteur. Apprenez des autres. Si vous n'avez pas de concurrents directs, cela vous ouvre des perspectives. Consultez d'autres sources d'information connexes.<\/li>\n
    4. Pensez \u00e0 long terme.<\/strong> Il n'existe pas de solutions rapides et s\u00fbres en mati\u00e8re de marketing de contenu. Il s'agit d'un jeu \u00e0 long terme. Si vous commencez \u00e0 bloguer, ne vous d\u00e9couragez pas trop vite, essayez diff\u00e9rentes approches (pas trop diff\u00e9rentes pour ne pas vous ali\u00e9ner la loyaut\u00e9 que vous avez), mais restez agile. Concentrez-vous sur l'am\u00e9lioration quotidienne et faites-le pour le long terme.<\/li>\n
    5. Il faut toujours consommer.<\/strong> Si vous vous concentrez uniquement sur la cr\u00e9ation et non sur la consommation de contenu, vous passerez \u00e0 c\u00f4t\u00e9 de grandes id\u00e9es, d'informations concurrentielles et d'apprentissages. (J'ajouterais \u00e9galement \"toujours interagir\" car la participation est une grande source d'inspiration pour les id\u00e9es de contenu et l'engagement pour d\u00e9velopper votre r\u00e9seau social).<\/li>\n
    6. Ne jamais cesser d'\u00e9couter.<\/strong> Utilisez la recherche persistante sur Twitter ou au moins les alertes Google. Lorsque quelqu'un pose une question sur les m\u00e9dias sociaux \u00e0 laquelle vous pourriez r\u00e9pondre, c'est l'occasion d'interagir et probablement de transformer ces interactions en affaires.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Le marketing de contenu est l'un des moyens les plus efficaces et les moins co\u00fbteux de g\u00e9n\u00e9rer du trafic et de faire conna\u00eetre votre entreprise.<\/p>","protected":false},"author":1,"featured_media":75972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nContent Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. 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