{"id":78151,"date":"2020-06-23T09:10:01","date_gmt":"2020-06-23T08:10:01","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78151"},"modified":"2020-09-24T11:29:08","modified_gmt":"2020-09-24T10:29:08","slug":"tendances-des-medias-sociaux-en-2020","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/social-media-trends-2020\/","title":{"rendered":"Les tendances les plus efficaces en mati\u00e8re de m\u00e9dias sociaux pour 2020 !"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment cl\u00e9 du marketing en ligne et la force motrice de nombreuses campagnes num\u00e9riques r\u00e9ussies. On estime que 3,484 milliards de personnes, soit pr\u00e8s de 45% de la population mondiale, utilisent quotidiennement les m\u00e9dias sociaux. C'est un peu fou, non ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les m\u00e9dias sociaux occupant une place pr\u00e9pond\u00e9rante dans nos vies, il est important que nous comprenions leur r\u00f4le dans le monde du marketing et que nous continuions \u00e0 nous tenir au courant des tendances du secteur, en constante \u00e9volution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous savons qu'il n'est pas toujours facile de suivre les tendances des m\u00e9dias sociaux, c'est pourquoi nous avons d\u00e9cid\u00e9 de vous faciliter la t\u00e2che. Vous trouverez ci-dessous un aper\u00e7u des principales tendances des m\u00e9dias sociaux pour 2020, qui pourraient bien \u00eatre la cl\u00e9 de votre prochain succ\u00e8s en mati\u00e8re de marketing num\u00e9rique !<\/span><\/p>\n<h3>1. Cr\u00e9er une communaut\u00e9 en ligne<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78154 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg\" alt=\"Communaut\u00e9 des m\u00e9dias sociaux\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les clients sont de plus en plus attir\u00e9s par un contenu personnalis\u00e9 qui suscite des conversations et permet aux gens d'\u00e9tablir un lien avec votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'engagement des clients va bien au-del\u00e0 du nombre de followers, il s'agit d'\u00eatre actif, d'encourager la conversation et de se connecter avec ses clients \u00e0 un niveau personnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partager des articles dont vous savez qu'ils plairont \u00e0 vos clients n'est qu'une petite partie du g\u00e2teau. R\u00e9fl\u00e9chissez au type de contenu qui incitera vos clients \u00e0 parler, \u00e0 se sentir concern\u00e9s et \u00e0 s'engager. En ajoutant un \u00e9l\u00e9ment plus humain \u00e0 votre marque, vous attirerez de nouveaux clients potentiels, am\u00e9liorerez leur exp\u00e9rience et les fid\u00e9liserez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En seulement 5 \u00e9tapes simples, vous pouvez commencer <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2017\/08\/how-to-build-an-engaged-social-media-community\/\" target=\"_blank\" rel=\"noopener noreferrer\">la cr\u00e9ation d'une communaut\u00e9 en ligne.<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conna\u00eetre son public<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">R\u00e9soudre les probl\u00e8mes que peuvent rencontrer les personnes qui vous suivent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00catre g\u00e9n\u00e9reux<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9couter son public\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00catre ouvert et honn\u00eate<\/span><\/li>\n<\/ul>\n<h3>2. Une d\u00e9sintoxication des m\u00e9dias sociaux<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78167 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg\" alt=\"D\u00e9sintoxication des m\u00e9dias sociaux\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous sommes nombreux \u00e0 passer plus de temps loin de nos \u00e9crans, ce qui signifie que nous sommes plus nombreux \u00e0 passer moins de temps sur les m\u00e9dias sociaux. Dans un <a href=\"https:\/\/exposureninja.com\/blog\/cutting-back-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">article<\/a> r\u00e9dig\u00e9 par Stacey Overton, il indique qu'un adulte sur trois a fait un effort conscient au cours de l'ann\u00e9e \u00e9coul\u00e9e pour limiter le temps qu'il passe sur les m\u00e9dias sociaux. Certains sont m\u00eame all\u00e9s jusqu'\u00e0 supprimer compl\u00e8tement leurs applications parce que les m\u00e9dias sociaux leur ont donn\u00e9 l'impression d'\u00eatre surcharg\u00e9s, de s'inqui\u00e9ter pour leur bien-\u00eatre mental et d'en avoir assez de lire des \"fake news\" (fausses nouvelles).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compte tenu de cette \u00e9tude, il est important que nous comprenions l'impact que peuvent avoir les m\u00e9dias sociaux et que nous en profitions pour consacrer plus de temps et d'\u00e9nergie \u00e0 d'autres canaux de marketing, tels que l'e-mail marketing et le r\u00e9f\u00e9rencement, qui sont tout aussi importants l'un que l'autre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il n'est pas certain que cette tendance \u00e0 la \"d\u00e9sintoxication num\u00e9rique\" soit temporaire ou qu'elle devienne permanente. Quoi qu'il en soit, il est essentiel que notre contenu sur toutes les plateformes de m\u00e9dias sociaux soit utile et qu'il apporte de la positivit\u00e9 \u00e0 votre public. Qu'est-ce qui vous permettra de vous d\u00e9marquer ?<\/span><\/p>\n<h3>3. Le pouvoir des micro-influenceurs<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78160 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg\" alt=\"Micro influenceur\" width=\"840\" height=\"473\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-300x169.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-768x432.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1536x864.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer.jpeg 1778w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons vu le marketing d'influence devenir de plus en plus populaire et, pour de nombreuses marques, il est devenu un moyen efficace d'attirer de nouveaux clients, de cr\u00e9er une notori\u00e9t\u00e9 de marque et d'augmenter le chiffre d'affaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il existe deux types d'influenceurs : les c\u00e9l\u00e9brit\u00e9s et les influenceurs sociaux, d'une part, et les micro-influenceurs, d'autre part. Il est \u00e9vident que les deux produisent d'excellents r\u00e9sultats en mati\u00e8re de marketing en ligne, mais lequel est le plus efficace ? Eh bien, d'apr\u00e8s le <a class=\"ebd_link\" href=\"https:\/\/socialpubli.com\/blog\/download\/4713\/?uid=fdadb094ba\" target=\"\" rel=\"noopener noreferrer\">2018 \u00c9tude mondiale sur les micro-influenceurs<\/a> r\u00e9alis\u00e9e par SOCIALPUBLI, les micro-influenceurs sont au c\u0153ur de l'action, avec des niveaux d'engagement 7 fois plus \u00e9lev\u00e9s que le contenu des c\u00e9l\u00e9brit\u00e9s et des influenceurs sociaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De grandes marques telles que H&amp;M, Glossier et LUSH int\u00e8grent toutes des micro-influenceurs dans leurs strat\u00e9gies de m\u00e9dias sociaux. Et devinez quoi, cela donne d'excellents r\u00e9sultats !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors pourquoi ne pas essayer de contacter des micro-influenceurs, des personnes qui seront de v\u00e9ritables d\u00e9fenseurs de votre marque. La validit\u00e9 et l'honn\u00eatet\u00e9 qu'ils apportent aideront votre marque \u00e0 prosp\u00e9rer et, \u00e0 long terme, vous permettront de cr\u00e9er un meilleur lien entre vous et vos clients.<\/span><\/p>\n<h3>4. L'essor de Tik-Tok et de Pinterest<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78163 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg\" alt=\"Pinterest et tik tok\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Les plateformes de m\u00e9dias sociaux telles que Tik-Tok et Pinterest ont connu un essor consid\u00e9rable en 2020. Prenant d'assaut l'industrie, c'est l'une des plus grandes tendances des m\u00e9dias sociaux pour 2020 et elle a ouvert la voie \u00e0 l'innovation. <span style=\"font-weight: 400;\">Les marques ont ainsi la possibilit\u00e9 de s'engager aupr\u00e8s d'un plus grand nombre de personnes et de proposer de nouvelles fa\u00e7ons de promouvoir leurs produits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non seulement Tik-Tok est amusant et divertissant, mais c'est aussi une excellente plateforme pour atteindre les jeunes, en particulier les 16-24 ans. C'est aussi un moyen peu co\u00fbteux et efficace d'atteindre le public que vous visez et de cr\u00e9er une communaut\u00e9 amusante autour de votre marque. Pinterest, quant \u00e0 lui, s'est av\u00e9r\u00e9 \u00eatre une plateforme pr\u00e9cieuse pour les entreprises de commerce \u00e9lectronique. Agissant comme un tableau d'humeur, il peut \u00eatre un outil efficace pour la publicit\u00e9 et la vente de nouveaux produits. <a href=\"https:\/\/www.businessofapps.com\/data\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recherche<\/a> sugg\u00e8re que Pinterest peut offrir des taux de conversion \u00e9lev\u00e9s, les utilisateurs \u00e9tant plus susceptibles d'acheter quelque chose qu'ils ont vu sur Pinterest plut\u00f4t que sur d'autres plateformes de m\u00e9dias sociaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous n'\u00eates pas encore pr\u00e9sent sur ces plateformes, pourquoi ne pas passer un peu de temps \u00e0 les exp\u00e9rimenter ? Trouvez de nouvelles fa\u00e7ons de vendre vos produits et profitez-en.<\/span><\/p>\n<h3>5. Partage d'histoires<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78164 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg\" alt=\"Engagement dans les m\u00e9dias sociaux\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'une des nombreuses fonctionnalit\u00e9s d'Instagram est la possibilit\u00e9 de partager vos histoires. Cet \u00e9l\u00e9ment personnalis\u00e9 est divertissant, interactif et vous permet de partager beaucoup de choses avec vos followers. Des questions aux sondages, en passant par les filtres et les autocollants, il y a tant de fa\u00e7ons de se d\u00e9marquer. Et lorsque vous aurez atteint 10 000 adeptes, vous pourrez commencer \u00e0 relier les histoires \u00e0 votre site web, ce qui contribuera \u00e0 augmenter le trafic en ligne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez cet outil incroyable \u00e0 votre avantage. Entrez en contact avec vos clients, entamez des conversations, partagez du contenu g\u00e9n\u00e9r\u00e9 par les clients et suscitez l'inspiration !<\/span><\/p>\n<blockquote><p>Avec un nouvel aper\u00e7u des tendances des m\u00e9dias sociaux pour 2020, vous pouvez utiliser cette opportunit\u00e9 pour adapter et \u00eatre cr\u00e9atif avec votre strat\u00e9gie de m\u00e9dias sociaux. Toutefois, si vous avez besoin d'aide pour d\u00e9marrer, nous disposons d'une \u00e9quipe formidable ici \u00e0 <a href=\"https:\/\/www.freshpies.co.uk\/fr\/a-propos-de-nous\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tartes fra\u00eeches<\/a> qui peut vous aider \u00e0 d\u00e9velopper vos canaux de m\u00e9dias sociaux par le biais de l'affichage social et de la publicit\u00e9 payante.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Nous examinons ici les principales tendances des m\u00e9dias sociaux pour 2020 et la fa\u00e7on dont elles peuvent \u00eatre la cl\u00e9 de votre prochain succ\u00e8s en mati\u00e8re de marketing num\u00e9rique.<\/p>","protected":false},"author":1,"featured_media":78194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Most Effective Social Media Trends for 2020! - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Find out the latest social media trends for 2020 and how you can implement them into your social media strategy for your next digital marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/tendances-des-medias-sociaux-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Effective Social Media Trends for 2020!\" \/>\n<meta property=\"og:description\" content=\"Find out the latest social media trends for 2020 and how you can implement them into your social media strategy for your next digital marketing success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/tendances-des-medias-sociaux-en-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-23T08:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T10:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"The Most Effective Social Media Trends for 2020!\",\"datePublished\":\"2020-06-23T08:10:01+00:00\",\"dateModified\":\"2020-09-24T10:29:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/\"},\"wordCount\":974,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/social-media-trends.jpeg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/\",\"name\":\"The Most Effective Social Media Trends for 2020! - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/social-media-trends.jpeg\",\"datePublished\":\"2020-06-23T08:10:01+00:00\",\"dateModified\":\"2020-09-24T10:29:08+00:00\",\"description\":\"Find out the latest social media trends for 2020 and how you can implement them into your social media strategy for your next digital marketing success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/social-media-trends.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/social-media-trends.jpeg\",\"width\":1500,\"height\":1000,\"caption\":\"social media trends 2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-media-trends-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Most Effective Social Media Trends for 2020!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/fr\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les tendances les plus efficaces en mati\u00e8re de m\u00e9dias sociaux pour 2020 ! - Tartes fra\u00eeches","description":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de m\u00e9dias sociaux pour 2020 et la mani\u00e8re dont vous pouvez les mettre en \u0153uvre dans votre strat\u00e9gie de m\u00e9dias sociaux pour votre prochain succ\u00e8s en mati\u00e8re de marketing num\u00e9rique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/fr\/tendances-des-medias-sociaux-en-2020\/","og_locale":"fr_FR","og_type":"article","og_title":"The Most Effective Social Media Trends for 2020!","og_description":"Find out the latest social media trends for 2020 and how you can implement them into your social media strategy for your next digital marketing success.","og_url":"https:\/\/www.freshpies.co.uk\/fr\/tendances-des-medias-sociaux-en-2020\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2020-06-23T08:10:01+00:00","article_modified_time":"2020-09-24T10:29:08+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg","type":"image\/jpeg"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"\u00c9crit par":"Helen White","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"The Most Effective Social Media Trends for 2020!","datePublished":"2020-06-23T08:10:01+00:00","dateModified":"2020-09-24T10:29:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/"},"wordCount":974,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg","articleSection":["Social Media"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/","url":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/","name":"Les tendances les plus efficaces en mati\u00e8re de m\u00e9dias sociaux pour 2020 ! - Tartes fra\u00eeches","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg","datePublished":"2020-06-23T08:10:01+00:00","dateModified":"2020-09-24T10:29:08+00:00","description":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de m\u00e9dias sociaux pour 2020 et la mani\u00e8re dont vous pouvez les mettre en \u0153uvre dans votre strat\u00e9gie de m\u00e9dias sociaux pour votre prochain succ\u00e8s en mati\u00e8re de marketing num\u00e9rique.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-trends.jpeg","width":1500,"height":1000,"caption":"social media trends 2020"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/social-media-trends-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"The Most Effective Social Media Trends for 2020!"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tartes fra\u00eeches","description":"Agence de cr\u00e9ation de sites Internet et de marketing num\u00e9rique \u00e0 Balham, au sud de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tartes fra\u00eeches","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/fr\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/78151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/comments?post=78151"}],"version-history":[{"count":36,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/78151\/revisions"}],"predecessor-version":[{"id":78546,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/78151\/revisions\/78546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media\/78194"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media?parent=78151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/categories?post=78151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/tags?post=78151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}