{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"facebook-retargeting-ads-for-small-businesses-en-anglais","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"La puissance des publicit\u00e9s de reciblage Facebook pour les petites entreprises"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Les publicit\u00e9s de reciblage Facebook sont devenues un moyen populaire pour les marques d'atteindre les clients qui ont d\u00e9j\u00e0 \u00e9t\u00e9 pr\u00e9sent\u00e9s \u00e0 leur entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La puissance du reciblage Facebook a \u00e9t\u00e9 reconnue par de nombreuses marques comme un excellent moyen d'augmenter les conversions et, en fin de compte, de maintenir votre marque au premier plan dans l'esprit de vos clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mieux encore, Facebook poss\u00e8de \u00e9galement Instagram et un r\u00e9seau d'audience. Cela signifie que les entreprises peuvent \u00e9tendre leurs campagnes au-del\u00e0 des murs de Facebook et dans d'autres applications, ce qui permet de partager votre contenu sur plusieurs plateformes en m\u00eame temps.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >Qu'est-ce que les publicit\u00e9s de reciblage de Facebook ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Comment puis-je identifier les personnes que je souhaite recibler ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Quels sont les avantages des publicit\u00e9s de retarketing Facebook pour les petites entreprises ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>Qu'est-ce que les publicit\u00e9s de reciblage de Facebook ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Publicit\u00e9 de reciblage sur Facebook\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plupart d'entre vous sont probablement tomb\u00e9s sur une publicit\u00e9 de reciblage Facebook \u00e0 un moment ou \u00e0 un autre, ou ont peut-\u00eatre m\u00eame \u00e9t\u00e9 influenc\u00e9s par l'une d'entre elles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, vous est-il d\u00e9j\u00e0 arriv\u00e9 de naviguer sur un site web, puis d'\u00eatre expos\u00e9 \u00e0 une publicit\u00e9 qui vous a ensuite persuad\u00e9 de retourner sur le site web et d'acheter quelque chose ? Eh bien, devinez quoi, l'annonce de reciblage a fonctionn\u00e9 ! <strong>(Voir l'exemple d'annonce ci-dessus)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les marques utilisent les annonces de reciblage pour atteindre les clients qui ont visit\u00e9 leur site web mais ne se sont pas convertis. Elles en profitent pour inciter les clients \u00e0 revenir sur leur site web et \u00e0 effectuer une action, qu'il s'agisse d'un achat, d'une demande de renseignements, d'une r\u00e9servation, etc.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Comment puis-je identifier les personnes que je souhaite recibler ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"Pixel Facebook\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Il existe 5 sources de donn\u00e9es que vous pouvez utiliser sur Facebook et qui peuvent vous aider \u00e0 identifier les personnes que vous souhaitez recibler.<\/span><\/p>\n<p><b>1. Actions au sein du r\u00e9seau : <\/b><span style=\"font-weight: 400;\">Identifiez les personnes qui s'int\u00e9ressent \u00e0 votre entreprise ou \u00e0 votre contenu sur les m\u00e9dias sociaux et faites du remarketing aupr\u00e8s d'elles. S'agit-il d'adeptes ? Regardent-ils vos vid\u00e9os ? Aiment-ils vos articles ?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Vous pouvez l'installer sur votre site web, ce qui vous permet de suivre tous vos visiteurs et de les relier \u00e0 un profil Facebook. Ainsi, si une personne navigue sur votre site web et le quitte, vous pouvez la recibler et essayer de la faire revenir sur votre site web pour qu'elle ach\u00e8te quelque chose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous n'avez pas encore mis en place un pixel Facebook sur votre site web, vous pouvez le faire via le Gestionnaire d'\u00e9v\u00e9nements sur Facebook. Veuillez noter que les audiences Facebook peuvent prendre un certain temps \u00e0 se constituer. Plus le trafic sur votre site web est important, plus vous pouvez rapidement cr\u00e9er des audiences Facebook. <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">commencer \u00e0 cr\u00e9er des annonces de reciblage<\/a> en utilisant le gestionnaire de publicit\u00e9s Facebook.<\/span><\/p>\n<p><b>3. SDK Facebook -<\/b><span style=\"font-weight: 400;\"> Cette fonction n'est utilis\u00e9e que pour les applications mobiles. Si vous avez votre propre application, vous pouvez donc l'int\u00e9grer \u00e0 Facebook. Vous pouvez ainsi collecter des informations sur les utilisateurs et suivre les \u00e9v\u00e9nements qui se d\u00e9roulent dans l'application. D\u00e9couvrez qui passe le plus de temps sur votre application ou qui effectue des achats par l'interm\u00e9diaire de l'application.<\/span><\/p>\n<p><b>4. Listes de clients - <\/b><span style=\"font-weight: 400;\">Constituer un<\/span> <span style=\"font-weight: 400;\">liste de tous vos clients avec leurs coordonn\u00e9es. En collectant ces informations, vous pouvez commencer \u00e0 \u00e9tablir un profil d\u00e9mographique de vos clients. \u00c0 partir de l\u00e0, vous pouvez commencer \u00e0 \u00e9laborer une publicit\u00e9 de reciblage qui s'adressera \u00e0 l'audience appropri\u00e9e.<\/span><\/p>\n<p><b>5. \u00c9v\u00e9nements hors ligne -<\/b><span style=\"font-weight: 400;\"> C'est ici que vous pouvez mesurer dans quelle mesure vos publicit\u00e9s Facebook conduisent \u00e0 des actions physiques, par exemple un achat dans l'un de vos magasins, une commande par t\u00e9l\u00e9phone ou une r\u00e9servation. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Les \u00e9v\u00e9nements hors ligne ont pour but de vous aider \u00e0 comprendre l'efficacit\u00e9 de vos campagnes publicitaires.<\/a> Vous pouvez comparer les conversions hors ligne, telles que les achats dans votre magasin, les commandes t\u00e9l\u00e9phoniques ou les r\u00e9servations, \u00e0 la liste des personnes qui ont vu votre annonce et ont cliqu\u00e9 dessus.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Quels sont les avantages des publicit\u00e9s de retarketing Facebook pour les petites entreprises ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C'est le seul type de marketing qui vous permet d'atteindre une personne par le biais d'un r\u00e9seau crois\u00e9 sur plusieurs appareils.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il vous aide \u00e0 \u00e9tablir une relation de qualit\u00e9 avec vos clients.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il est abordable.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Il augmente les recherches de marques de 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vous pouvez cr\u00e9er des publicit\u00e9s adapt\u00e9es \u00e0 des clients sp\u00e9cifiques. Voici quelques exemples :<\/span><\/li>\n<\/ul>\n<p>- Les clients qui ont abandonn\u00e9 leur panier d'achat.<\/p>\n<p>- <span style=\"font-weight: 400;\">Les clients qui ont visit\u00e9 votre site web au cours des 10 derniers jours.<\/span><\/p>\n<p>- <span style=\"font-weight: 400;\">Clients qui ont achet\u00e9 quelque chose au cours des 30 derniers jours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Clients ayant manifest\u00e9 un int\u00e9r\u00eat pour un produit ou un service sp\u00e9cifique sur votre site web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous savons que la planification et la mise en place de publicit\u00e9s de reciblage peuvent \u00eatre difficiles et prendre du temps, c'est pourquoi nous sommes l\u00e0 pour vous aider. De la mise en place d'un pixel Facebook sur votre site web \u00e0 la planification de votre prochaine publicit\u00e9, nous sommes l\u00e0 pour vous aider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez savoir comment nous pouvons vous aider, n'h\u00e9sitez pas \u00e0 nous contacter. <a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">envoyez-nous un message<\/a> et nous prendrons contact avec vous.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous expliquons ce que sont les publicit\u00e9s de reciblage Facebook, comment vous pouvez identifier les personnes que vous souhaitez recibler et pourquoi elles peuvent \u00eatre b\u00e9n\u00e9fiques pour votre entreprise.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power Of Facebook Retargeting Ads For Small Businesses - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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