{"id":78310,"date":"2020-08-18T10:49:15","date_gmt":"2020-08-18T09:49:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78310"},"modified":"2020-09-24T11:26:01","modified_gmt":"2020-09-24T10:26:01","slug":"apprendre-a-utiliser-semrush","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/learn-how-to-use-semrush\/","title":{"rendered":"Apprendre \u00e0 utiliser SEMrush"},"content":{"rendered":"

SEMrush est un outil de marketing payant tout-en-un qui aide les entreprises \u00e0 examiner et \u00e0 affiner le classement de leur site web dans les moteurs de recherche, et qui les assiste dans leurs activit\u00e9s de r\u00e9f\u00e9rencement et de marketing de contenu.<\/p>\n

En raison de sa puissance et de sa capacit\u00e9 \u00e0 maximiser la visibilit\u00e9 en ligne et \u00e0 offrir des informations approfondies, il s'agit d'un outil de r\u00e9f\u00e9rencement extr\u00eamement populaire et il est devenu notre outil de pr\u00e9dilection lorsque nous \u00e9laborons des strat\u00e9gies de r\u00e9f\u00e9rencement pour nos clients.<\/p>\n

SEMrush poss\u00e8de de nombreuses fonctionnalit\u00e9s qui nous permettent de contr\u00f4ler tous les aspects de la strat\u00e9gie de r\u00e9f\u00e9rencement de nos clients. Vous trouverez ci-dessous un aper\u00e7u des fonctionnalit\u00e9s et outils cl\u00e9s de la plateforme, qui vous donnera une id\u00e9e plus claire de la fa\u00e7on dont nous utilisons SEMrush pour aider nos clients \u00e0 am\u00e9liorer le classement de leur site web, \u00e0 augmenter leur visibilit\u00e9 en ligne et \u00e0 accro\u00eetre le trafic organique de leur site web.<\/p>\n

Caract\u00e9ristiques principales de SEMrush<\/h2>\n

1. Suivi des positions<\/h3>\n

Cette fonction vous permet de v\u00e9rifier le classement de votre site web dans les moteurs de recherche, votre visibilit\u00e9 en ligne et l'estimation du trafic sur votre site. Cet outil vous permet \u00e9galement de comparer votre site web \u00e0 celui de vos concurrents et vous donne des conseils sur la mani\u00e8re de faire figurer votre site web sur la premi\u00e8re page de Google.<\/span><\/span><\/p>\n

\"Exemple<\/h3>\n

2. Audit du site<\/h3>\n

Cet outil analyse votre site web pour v\u00e9rifier les probl\u00e8mes techniques et les erreurs de r\u00e9f\u00e9rencement, par exemple en ce qui concerne la navigabilit\u00e9, les performances du site et les liens internes.<\/span><\/span><\/p>\n

\"Audit<\/p>\n

3. Surveillance de la marque<\/h3>\n

Suivez les mentions de votre marque en ligne et l'efficacit\u00e9 de votre campagne, y compris la port\u00e9e estim\u00e9e, le trafic de r\u00e9f\u00e9rence et les mentions. <\/span>C'est \u00e9galement un excellent moyen d'identifier des perspectives de cr\u00e9ation de liens, en interagissant avec les mentions de votre marque et en demandant que les messages soient li\u00e9s \u00e0 votre site web.<\/span><\/p>\n

\"Outil<\/h3>\n

4. V\u00e9rificateur de r\u00e9f\u00e9rencement on-page<\/h3>\n

Cet outil analyse la sant\u00e9 globale de votre site web et permet d'identifier les faiblesses \u00e9ventuelles de votre site.<\/span><\/p>\n

L'outil de v\u00e9rification du r\u00e9f\u00e9rencement sur la page vous fournit \u00e9galement des id\u00e9es en mati\u00e8re de strat\u00e9gie, de liens retour, de contenu et d'exp\u00e9rience utilisateur, qui vous permettront d'augmenter le trafic organique. <\/span><\/p>\n

\"On<\/h3>\n

5. Audit des liens retour<\/h3>\n

Les liens retour sont un moyen efficace d'am\u00e9liorer le classement de votre site web. Cependant, certains liens peuvent \u00eatre pr\u00e9judiciables et nuire \u00e0 votre r\u00e9f\u00e9rencement. Cet outil vous aidera \u00e0 signaler les liens que Google consid\u00e8re comme douteux et vous donnera la possibilit\u00e9 de vous en d\u00e9barrasser.<\/span><\/p>\n

Cliquez ici<\/span><\/a> pour savoir ce qu'est un backlink parfait.<\/span><\/p>\n

\"Outil<\/h3>\n

6. Aper\u00e7u du trafic organique<\/h3>\n

Vous pouvez ainsi voir quels sont les mots-cl\u00e9s qui contribuent \u00e0 cr\u00e9er des conversions et \u00e0 g\u00e9n\u00e9rer du trafic organique vers votre site web.<\/span><\/p>\n

Vous pouvez \u00e9galement voir comment votre public interagit avec votre site web, par exemple le taux de rebond, les nouveaux utilisateurs et le temps moyen pass\u00e9 sur votre site web.<\/span><\/p>\n

\"Aper\u00e7u<\/p>\n

Outils cl\u00e9s de SEMrush<\/h2>\n

1. \u00c9cart entre les mots cl\u00e9s<\/h3>\n

Cet outil vous permet d'analyser et de comparer les mots-cl\u00e9s de 5 sites web diff\u00e9rents en m\u00eame temps. Vous pouvez ainsi d\u00e9couvrir les mots-cl\u00e9s utilis\u00e9s par d'autres entreprises et rep\u00e9rer leurs points forts et leurs points faibles. En mettant la main sur ce type d'informations, vous pouvez vous assurer que vous avez toujours une longueur d'avance sur la concurrence.<\/span><\/p>\n

2. Graphiques<\/h3>\n

Avec l'outil de graphiques, SEMrush peut rapidement mettre en place une analyse visuelle de la pr\u00e9sence de vos concurrents en ligne. Entrez simplement les 5 domaines que vous souhaitez \u00e9valuer, choisissez le type de donn\u00e9es que vous souhaitez comparer et, en quelques secondes, vous aurez toutes les informations \u00e0 port\u00e9e de main.<\/span><\/p>\n

3. Mes rapports<\/h3>\n

SEMrush peut vous aider \u00e0 cr\u00e9er des rapports SEO personnalis\u00e9s, ou vous pouvez mettre en place des rapports automatis\u00e9s quotidiens, hebdomadaires ou mensuels que vous pouvez envoyer automatiquement \u00e0 vos clients ou au reste de votre \u00e9quipe.\u00a0<\/span><\/p>\n

4. Outil de magie des mots-cl\u00e9s<\/h3>\n

En quelques clics, vous pouvez acc\u00e9der \u00e0 des millions de mots-cl\u00e9s et, \u00e0 partir de l\u00e0, vous pouvez affiner et trouver les meilleurs mots-cl\u00e9s pour vous et votre entreprise.<\/span><\/p>\n

5. Assistant de r\u00e9daction SEO<\/h3>\n

Writing Assistant peut analyser l'originalit\u00e9, la lisibilit\u00e9 et la qualit\u00e9 SEO de votre contenu \u00e9crit. Les points \u00e0 am\u00e9liorer seront signal\u00e9s afin que vous sachiez quelles parties du texte doivent \u00eatre modifi\u00e9es.<\/span><\/p>\n

6. Recherche de sujets<\/h3>\n

Cr\u00e9ez un plan de contenu gagnant en utilisant l'outil de recherche th\u00e9matique pour \u00e9tudier les besoins et les int\u00e9r\u00eats de votre public. Vous pourrez ainsi vous faire une id\u00e9e pr\u00e9cise du type de contenu qui s'adressera \u00e0 votre public cible et qui incitera les internautes \u00e0 cliquer sur votre site web.<\/span><\/p>\n

 <\/p>\n

Comme indiqu\u00e9 pr\u00e9c\u00e9demment, le r\u00e9f\u00e9rencement est l'un des nombreux services que nous proposons chez Fresh Pies. Nous travaillons avec vous pour \u00e9laborer votre strat\u00e9gie de r\u00e9f\u00e9rencement et nous nous effor\u00e7ons d'augmenter constamment la qualit\u00e9 et la quantit\u00e9 du trafic organique vers votre site web.\u00a0<\/span><\/p>\n

Si vous souhaitez en savoir plus sur ce sujet, n'h\u00e9sitez pas \u00e0 nous contacter. prendre contact<\/a> et nous nous ferons un plaisir de r\u00e9pondre \u00e0 vos questions.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment nous utilisons SEMrush pour aider nos clients \u00e0 am\u00e9liorer le classement de leur site web, \u00e0 accro\u00eetre leur visibilit\u00e9 en ligne et \u00e0 augmenter le trafic organique de leur site web.<\/p>","protected":false},"author":1,"featured_media":78322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nLearn How To Use SEMrush - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/apprendre-a-utiliser-semrush\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How To Use SEMrush\" \/>\n<meta property=\"og:description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/apprendre-a-utiliser-semrush\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T09:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T10:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/08\/SEMrush-insights.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2020\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Learn How To Use SEMrush\",\"datePublished\":\"2020-08-18T09:49:15+00:00\",\"dateModified\":\"2020-09-24T10:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SEMrush-insights.jpeg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"name\":\"Learn How To Use SEMrush - 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