{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"pourquoi-la-recherche-de-mots-cles-est-elle-importante-pour-le-referencement","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Pourquoi la recherche de mots-cl\u00e9s est-elle importante pour le r\u00e9f\u00e9rencement ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >Qu'est-ce que la recherche de mots-cl\u00e9s ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >L'importance de la recherche de mots-cl\u00e9s dans le r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Outils de recherche de mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Comment choisir un mot-cl\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>Qu'est-ce que la recherche de mots-cl\u00e9s ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La recherche de mots-cl\u00e9s dans le cadre de l'optimisation des moteurs de recherche (SEO) consiste \u00e0 d\u00e9couvrir les termes de recherche (mots-cl\u00e9s) que les utilisateurs saisissent dans les moteurs de recherche, tels que Google ou Bing, lorsqu'ils recherchent des informations en ligne.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>L'importance de la recherche de mots-cl\u00e9s dans le r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La recherche de mots-cl\u00e9s est souvent la premi\u00e8re \u00e9tape de toute campagne de r\u00e9f\u00e9rencement. En recherchant et en s\u00e9lectionnant les mots-cl\u00e9s cibles les plus appropri\u00e9s, vous cr\u00e9ez la possibilit\u00e9 de bien vous classer dans les moteurs de recherche pour ce sujet sp\u00e9cifique.<\/p>\n<p>Un bon classement dans les moteurs de recherche g\u00e9n\u00e8re du trafic vers votre site web et vous permet de promouvoir vos produits\/services en ligne.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Outils de recherche de mots-cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il existe un certain nombre d'outils pour vous aider \u00e0 trouver des mots-cl\u00e9s. Voici quelques-uns de nos outils pr\u00e9f\u00e9r\u00e9s.<\/p>\n<h3>SEMrush<\/h3>\n<p>L'utilisation de SEMrush est le moyen le plus rapide de voir un r\u00e9sum\u00e9 complet de vos m\u00e9triques de mots-cl\u00e9s - volume de recherche mensuel, concurrence, mots-cl\u00e9s connexes, et plus encore. Les utilisateurs du plan gratuit de SEMrush peuvent effectuer jusqu'\u00e0 10 recherches par jour. Vous pouvez soit lire \u00e0 propos de <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">comment utiliser SEMrush pour la recherche de mots-cl\u00e9s<\/a>Vous pouvez \u00e9galement regarder la vid\u00e9o ci-dessous, o\u00f9 Greg Gifford, vice-pr\u00e9sident de la recherche chez Wikimotive, vous parlera des outils de recherche de mots cl\u00e9s que SEMrush a \u00e0 offrir.<\/p>\n<h3>Planificateur de mots-cl\u00e9s Google<\/h3>\n<p>Le planificateur de mots-cl\u00e9s est consid\u00e9r\u00e9 comme l'une des sources les plus fiables d'informations sur les mots-cl\u00e9s, car les donn\u00e9es proviennent directement de Google.<\/p>\n<p>L'utilisation de cet outil est gratuite, mais vous devez disposer d'un compte Google Ads pour pouvoir l'utiliser. Bien que l'outil soit con\u00e7u pour faciliter les campagnes publicitaires Google, vous pouvez l'utiliser pour trouver des listes de mots-cl\u00e9s et de requ\u00eates faisant l'objet de nombreuses recherches.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Comment choisir un mot-cl\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Cr\u00e9er une liste de mots-cl\u00e9s \u00e0 l'aide de l'un des outils de recherche de mots-cl\u00e9s mentionn\u00e9s ci-dessus.<\/li>\n<li>Veillez \u00e0 ce que le mot-cl\u00e9 soit pertinent par rapport au sujet de votre contenu.<\/li>\n<li>V\u00e9rifiez le volume de recherche - plus le volume de recherche d'un mot-cl\u00e9 est \u00e9lev\u00e9, plus le trafic potentiel est important.<\/li>\n<li>V\u00e9rifier la difficult\u00e9 des mots cl\u00e9s - trouver des mots cl\u00e9s peu concurrentiels peut donner aux nouveaux sites de meilleures chances de classement.<\/li>\n<\/ol>\n<p>L'exemple ci-dessous montre que les mots-cl\u00e9s \u00e0 longue tra\u00eene (mots-cl\u00e9s plus sp\u00e9cifiques et plus longs que les autres mots-cl\u00e9s couramment recherch\u00e9s) sont g\u00e9n\u00e9ralement moins concurrentiels. Cela signifie qu'il est souvent plus facile de les classer, mais qu'ils ont peut-\u00eatre un volume de recherche moins important que les mots-cl\u00e9s \u00e0 courte tra\u00eene (\"recherche avanc\u00e9e de mots-cl\u00e9s\" contre \"recherche de mots-cl\u00e9s\" dans cet exemple).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"mot-cl\u00e9 \u00e0 faible volume\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"Recherche de mots-cl\u00e9s \u00e0 fort volume pour le r\u00e9f\u00e9rencement\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Nous pouvons vous aider :<\/h2>\n<p>Si vous ne savez pas comment faire, ou si vous n'avez tout simplement pas le temps de vous occuper du r\u00e9f\u00e9rencement, nous sommes l\u00e0 pour vous aider. <a href=\"https:\/\/www.freshpies.co.uk\/fr\/ce-que-nous-faisons\/\">Nous proposons un forfait mensuel de r\u00e9f\u00e9rencement<\/a> pour vous aider \u00e0 am\u00e9liorer votre profil\/classement dans Google et \u00e0 g\u00e9n\u00e9rer du trafic vers votre site web.<\/p>\n<p>N'h\u00e9sitez pas \u00e0 <a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\">contactez-nous via notre formulaire en ligne<\/a>ou appelez-nous au <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La recherche de mots-cl\u00e9s dans le cadre de l'optimisation des moteurs de recherche (SEO) est le processus de d\u00e9couverte des termes de recherche (mots-cl\u00e9s) que les utilisateurs saisissent dans les moteurs de recherche.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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