{"id":78910,"date":"2021-01-06T11:11:46","date_gmt":"2021-01-06T11:11:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78910"},"modified":"2021-04-15T10:30:59","modified_gmt":"2021-04-15T09:30:59","slug":"comment-fonctionnent-les-publicites-sur-facebook","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/","title":{"rendered":"Comment fonctionnent les publicit\u00e9s Facebook ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/#How_do_Facebook_Ads_work\" >Comment fonctionnent les publicit\u00e9s Facebook ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/#What_makes_up_a_Facebook_Ad\" >Qu'est-ce qu'une publicit\u00e9 Facebook ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/#How_much_do_Facebook_Ads_cost\" >Combien co\u00fbtent les publicit\u00e9s Facebook ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/#How_does_Facebook_decide_what_ads_to_show\" >Comment Facebook d\u00e9cide-t-il des publicit\u00e9s \u00e0 diffuser ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/how-do-facebook-ads-work\/#Testing_your_Facebook_Ads\" >Tester vos publicit\u00e9s Facebook<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Facebook_Ads_work\"><\/span><b>Comment fonctionnent les publicit\u00e9s Facebook ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avant d'entrer dans le vif du sujet et de plonger dans le format des publicit\u00e9s Facebook, nous allons vous donner un aper\u00e7u rapide de la publicit\u00e9 sur Facebook, avant de r\u00e9pondre \u00e0 votre question br\u00fblante : comment fonctionnent les publicit\u00e9s Facebook ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En bref, la publicit\u00e9 sur Facebook est une forme de publicit\u00e9 en ligne par le biais des m\u00e9dias sociaux, en particulier Facebook et Instagram. Les entreprises, grandes et petites, utilisent Facebook pour faire la publicit\u00e9 de leur marque \u00e0 des fins diverses :<\/span><\/p>\n<p><b>1. Accro\u00eetre la notori\u00e9t\u00e9 de la marque : <\/b><span style=\"font-weight: 400;\">Aider les entreprises \u00e0 atteindre un public plus large - le plus souvent un public cibl\u00e9 qui d\u00e9finit le profil du client id\u00e9al de l'entreprise. En se concentrant sur un public sp\u00e9cifique, on augmente les chances que les gens se souviennent de leurs publicit\u00e9s.<\/span><\/p>\n<p><b>2. Stimuler les ventes : <\/b><span style=\"font-weight: 400;\">Si vous cherchez \u00e0 augmenter le nombre de conversions, vous pouvez utiliser la publicit\u00e9 Facebook pour attirer du trafic sur votre site web dans le but de les convertir, qu'il s'agisse d'un achat, d'un formulaire de contact ou d'une visite dans votre magasin.<\/span><\/p>\n<p><b>3. Le reciblage : <span style=\"font-weight: 400;\">Ciblez les personnes qui ont d\u00e9j\u00e0 visit\u00e9 votre site web ou qui se sont engag\u00e9es avec votre marque, mais qui n'ont pas encore converti. Cette m\u00e9thode permet de ramener tous les visiteurs de votre site web sur votre site dans l'espoir de les convertir.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Maintenant que vous avez une id\u00e9e plus claire de la publicit\u00e9 sur Facebook et de la mani\u00e8re dont les entreprises l'utilisent, passons \u00e0 l'essentiel de cet article de blog : comment fonctionnent les publicit\u00e9s Facebook ?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_up_a_Facebook_Ad\"><\/span><b>Qu'est-ce qu'une publicit\u00e9 Facebook ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1) Objectif de la campagne :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il s'agit de la premi\u00e8re \u00e9tape de la cr\u00e9ation d'une publicit\u00e9 Facebook. C'est ici que vous d\u00e9cidez de l'objectif de votre publicit\u00e9. Comme vous pouvez le constater, Facebook offre un large \u00e9ventail d'options.<\/span><b> (voir image ci-dessus)<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78918\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png\" alt=\"Comment fonctionnent les publicit\u00e9s Facebook ? - Objectif de la campagne\" width=\"400\" height=\"306\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-300x230.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-768x588.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective.png 1186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2) Budget et strat\u00e9gie de la campagne :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ensuite, vous devez d\u00e9cider du montant que vous \u00eates pr\u00eat \u00e0 d\u00e9penser pour votre annonce. Deux options s'offrent \u00e0 vous. Vous pouvez s\u00e9lectionner un budget quotidien ou un budget \u00e0 vie. Vous devrez \u00e9galement s\u00e9lectionner un <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/facebook-bid-strategy-guide\"><b>strat\u00e9gie d'offre\". <\/b><\/a><span style=\"font-weight: 400;\">Cela indique \u00e0 Facebook le montant que vous \u00eates pr\u00eat \u00e0 payer pour que votre publicit\u00e9 soit affich\u00e9e face \u00e0 d'autres concurrents dans le cadre de l'enqu\u00eate. <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/163066663757985\"><span style=\"font-weight: 400;\">ench\u00e8res publicitaires<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78919\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png\" alt=\"Comment fonctionnent les publicit\u00e9s Facebook ? - Budget publicitaire\" width=\"450\" height=\"247\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-300x164.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-768x421.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3) Programmation :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fixez une date et une heure de d\u00e9but et de fin pour votre annonce.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78920\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png\" alt=\"Budget publicitaire et programmation\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png 864w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-300x138.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-768x352.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4) Choisissez votre public :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e9lectionnez le public que vous souhaitez cibler. Vous pouvez ici choisir le lieu, l'\u00e2ge et le sexe de votre public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous voulez \u00eatre plus pr\u00e9cis, vous pouvez utiliser la fonction <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/440167386536513?id=176276233019487\"><b>\"expansion d\u00e9taill\u00e9e du ciblage<\/b><\/a> <span style=\"font-weight: 400;\">qui vous aide \u00e0 cr\u00e9er une audience mieux d\u00e9finie en fonction de ses int\u00e9r\u00eats et de ses comportements.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78921\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png\" alt=\"Comment fonctionnent les publicit\u00e9s Facebook ? - Audience\" width=\"360\" height=\"465\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png 874w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-232x300.png 232w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-793x1024.png 793w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-768x991.png 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5) Choisissez votre emplacement publicitaire :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Deux possibilit\u00e9s s'offrent \u00e0 vous. Vous pouvez soit cocher la case <\/span><b>Placements automatiques <\/b><span style=\"font-weight: 400;\">ce qui signifie que Facebook d\u00e9cidera des meilleurs endroits pour diffuser votre publicit\u00e9 afin de vous aider \u00e0 obtenir les meilleurs r\u00e9sultats. Vous pouvez \u00e9galement s\u00e9lectionner <\/span><b>Placements manuels <\/b><span style=\"font-weight: 400;\">et vous avez la possibilit\u00e9 de choisir manuellement l'endroit o\u00f9 vous souhaitez afficher votre annonce.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78922\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png\" alt=\"Comment fonctionnent les publicit\u00e9s Facebook ? - Placement des publicit\u00e9s\" width=\"450\" height=\"190\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-300x127.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-768x324.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6) Mettez en place votre cr\u00e9ation publicitaire :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C'est la partie la plus amusante ! Concevez et rassemblez les images\/vid\u00e9os et le texte que vous souhaitez utiliser et s\u00e9lectionnez l'URL de la page web vers laquelle vous souhaitez que votre public soit dirig\u00e9.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78923\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png\" alt=\"Cr\u00e9ation publicitaire sur Facebook\" width=\"360\" height=\"366\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png 636w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set-295x300.png 295w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_do_Facebook_Ads_cost\"><\/span><b>Combien co\u00fbtent les publicit\u00e9s Facebook ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Certaines entreprises d\u00e9pensent \u00e0 peine 5 euros par semaine, tandis que d'autres d\u00e9pensent 40 000 euros par semaine ! Il n'y a pas vraiment de budget fixe pour la publicit\u00e9 sur Facebook. Tout d\u00e9pend de la taille de votre entreprise et de votre budget marketing mensuel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les bases du co\u00fbt des publicit\u00e9s Facebook sont simples. Les deux meilleures fa\u00e7ons de d\u00e9finir vos co\u00fbts sont les suivantes :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Montant global d\u00e9pens\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co\u00fbt par r\u00e9sultat\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vous contr\u00f4lez vos d\u00e9penses publicitaires gr\u00e2ce \u00e0 votre budget. Pour vous assurer que vous ne d\u00e9pensez pas plus que le budget souhait\u00e9, vous pouvez proc\u00e9der comme suit :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilisez votre <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/481733105308636?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Limite des d\u00e9penses de campagne<\/b><\/a><span style=\"font-weight: 400;\"> pour d\u00e9finir le montant maximum que vous \u00eates pr\u00eat \u00e0 d\u00e9penser pour chaque campagne.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Utilisez votre <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">'<a href=\"https:\/\/www.facebook.com\/business\/help\/141820733085330?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\">Plafond des d\u00e9penses du compte <\/a><\/b><span style=\"font-weight: 400;\">pour d\u00e9finir le montant maximum que vous \u00eates pr\u00eat \u00e0 d\u00e9penser pour l'ensemble de vos campagnes.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Facebook_decide_what_ads_to_show\"><\/span><b>Comment Facebook d\u00e9cide-t-il des publicit\u00e9s \u00e0 diffuser ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L'algorithme publicitaire de Facebook (l'ench\u00e8re publicitaire) d\u00e9termine si vos publicit\u00e9s Facebook offrent une bonne exp\u00e9rience \u00e0 l'utilisateur et si elles sont pertinentes pour lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'ench\u00e8re est ce qui contr\u00f4le l'ordre des publicit\u00e9s. Voici un aper\u00e7u du fonctionnement de la vente aux ench\u00e8res :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supposons que vous mettiez en place une publicit\u00e9 Facebook et choisissiez de cibler les femmes \u00e2g\u00e9es de 20 \u00e0 25 ans qui vivent \u00e0 Londres et s'int\u00e9ressent au fitness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comme vous vous en doutez, cette personne peut \u00e9galement faire partie d'autres publics cibles multiples (s\u00e9lectionn\u00e9s par d'autres entreprises). Cela signifie que des milliers d'autres entreprises peuvent \u00e9galement cibler le m\u00eame type de personne et que, par cons\u00e9quent, toutes les entreprises qui ont s\u00e9lectionn\u00e9 ce public devront participer \u00e0 une vente aux ench\u00e8res pour que leur annonce soit diffus\u00e9e en premier.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le gagnant d'une ench\u00e8re publicitaire est d\u00e9termin\u00e9 par le nombre d'annonces. <\/span><b>valeur totale la plus \u00e9lev\u00e9e<\/b><span style=\"font-weight: 400;\">. Il s'agit d'une combinaison de trois \u00e9l\u00e9ments :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>L'offre :<\/b><span style=\"font-weight: 400;\"> Ce qu'un annonceur est pr\u00eat \u00e0 payer pour atteindre son objectif.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Taux d'action : <\/b><span style=\"font-weight: 400;\">La probabilit\u00e9 qu'une personne clique sur votre annonce et aboutisse au r\u00e9sultat souhait\u00e9.<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Qualit\u00e9 de votre annonce :<\/b><span style=\"font-weight: 400;\"> Les attributs de faible qualit\u00e9 seront pris en consid\u00e9ration, tels que le langage, le marketing d'engagement (qui consiste \u00e0 influencer intentionnellement les gens pour qu'ils aiment, publient et partagent votre message afin d'augmenter la port\u00e9e organique) et les r\u00e9actions des personnes qui regardent l'annonce seront \u00e9galement contr\u00f4l\u00e9es.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">La principale chose \u00e0 retenir est qu'une annonce plus pertinente peut l'emporter dans une vente aux ench\u00e8res contre une annonce dont l'ench\u00e8re est plus \u00e9lev\u00e9e. Par cons\u00e9quent, plus vos annonces sont pertinentes, plus vous avez de chances d'obtenir de meilleurs r\u00e9sultats.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Facebook_Ads\"><\/span><b>Tester vos publicit\u00e9s Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Une fois que vos publicit\u00e9s Facebook sont en ligne, vous devez commencer \u00e0 r\u00e9fl\u00e9chir aux tests que vous allez effectuer et, plus important encore, aux variables que vous souhaitez mettre \u00e0 l'\u00e9preuve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les publicit\u00e9s Facebook n\u00e9cessitent de nombreux tests. Ce n'est pas aussi simple que de mettre en place vos publicit\u00e9s, de les laisser tourner pendant des mois et de s'attendre \u00e0 ce qu'elles produisent des r\u00e9sultats. Si vous ne les affinez pas, vous ne vous am\u00e9liorerez jamais et vous n'obtiendrez donc pas les r\u00e9sultats escompt\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous devez constamment examiner vos annonces, v\u00e9rifier vos r\u00e9sultats et voir ce que vous pouvez am\u00e9liorer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici une liste de variables que vous pouvez tester :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texte de l'annonce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L'imagerie publicitaire<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Placement d'annonces<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fen\u00eatres d'attribution<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimisation de la diffusion des annonces (clics sur les liens et consultations des pages d'atterrissage)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il convient \u00e9galement de noter que tester vos annonces prend du temps. Certains tests devront se d\u00e9rouler sur plusieurs semaines afin que vous puissiez collecter suffisamment de donn\u00e9es pour les analyser et comprendre ce qui a fonctionn\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Nous pouvons vous aider<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nous esp\u00e9rons que cet article de blog a r\u00e9pondu \u00e0 votre question - comment fonctionnent les publicit\u00e9s Facebook ? et vous a permis de mieux comprendre le syst\u00e8me de la publicit\u00e9 sur Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Fresh Pies, nos services de publicit\u00e9 sur Facebook aident les entreprises \u00e0 cr\u00e9er des annonces incroyablement d\u00e9taill\u00e9es et \u00e0 cibler les bonnes personnes au bon moment. Nous utilisons les pixels Facebook pour collecter les donn\u00e9es des utilisateurs du site web, ce qui nous permet de voir les actions que les gens entreprennent sur votre site web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de l\u00e0, nous pouvons utiliser ces donn\u00e9es pour mettre en place des publicit\u00e9s de reciblage, cr\u00e9er des audiences similaires et personnalis\u00e9es, ainsi qu'optimiser vos publicit\u00e9s en termes de valeur et de conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez en savoir plus sur nos services de publicit\u00e9 sur Facebook, vous pouvez vous rendre sur notre site Web. <\/span><a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\"><span style=\"font-weight: 400;\">formulaire de contact en ligne, <\/span><\/a><span style=\"font-weight: 400;\">ou appelez-nous au 0207 112 9117.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ce qu'est une publicit\u00e9 Facebook, combien elles co\u00fbtent et pourquoi il est important de tester vos publicit\u00e9s pour r\u00e9ussir.<\/p>","protected":false},"author":1,"featured_media":78934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do Facebook Ads Work? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Everything you need to know about how Facebook ads work. 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