{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-quelles-sont-les-differences","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 Vs Universal Analytics - Quelles sont les diff\u00e9rences ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - Qu'est-ce que c'est ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >Qu'advient-il de mes donn\u00e9es Universal Analytics ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Quelles sont les diff\u00e9rences entre GA4 et Universal Analytics ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >Pour les clients existants...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - Qu'est-ce que c'est ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le 16 mars, Google a annonc\u00e9 le retrait officiel d'Universal Analytics, demandant aux utilisateurs de transf\u00e9rer leurs comptes vers Google Analytics 4, la nouvelle plateforme combinant l'analyse des sites web et des applications, qui a \u00e9t\u00e9 introduite en m\u00eame temps que la version b\u00eata de Google. Les utilisateurs devront cr\u00e9er un compte GA4 d'ici juillet 2023 pour continuer \u00e0 collecter des donn\u00e9es pertinentes sur leur site web.<\/p>\n<p>La nouvelle version de l'analyse offre des informations plus approfondies sur les publicit\u00e9s Google, ainsi que des capacit\u00e9s de mesure inter-appareils, des contr\u00f4les granulaires des donn\u00e9es et des informations pr\u00e9dictives sur les donn\u00e9es.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>Qu'advient-il de mes donn\u00e9es Universal Analytics ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous vous dites peut-\u00eatre \"mais qu'advient-il de mes donn\u00e9es historiques ?\". Ne vous inqui\u00e9tez pas, lorsque vous configurez Google Analytics 4, vous pourrez toujours consulter vos anciennes donn\u00e9es pour une p\u00e9riode de temps apr\u00e8s juillet 2023 en acc\u00e9dant \u00e0 Universal Analytics sur votre propri\u00e9t\u00e9. En r\u00e9sum\u00e9, GA4 collectera de nouvelles donn\u00e9es et les anciennes donn\u00e9es pourront \u00eatre consult\u00e9es sur Universal Analytics. Cependant, il est fortement conseill\u00e9 aux utilisateurs d'exporter leurs donn\u00e9es historiques pour \u00e9viter qu'elles ne soient supprim\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Quelles sont les diff\u00e9rences entre GA4 et Universal Analytics ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il existe quatre diff\u00e9rences principales entre GA4 et Universal Analytics :<\/p>\n<ul>\n<li>Mod\u00e8les de mesure<\/li>\n<li>Suppression de la limite mensuelle de clics<\/li>\n<li>Une connexion gratuite \u00e0 Big Query<\/li>\n<li>Augmentation du nombre de cookies et de l'analyse des donn\u00e9es<\/li>\n<\/ul>\n<p>Examinons chaque diff\u00e9rence plus en d\u00e9tail.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Mod\u00e8les de mesure<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si vous \u00eates familier avec Universal Analytics, vous savez que votre compte analytique suit des mesures par d\u00e9faut appel\u00e9es \"hits\". Il s'agit notamment des pages vues, des sessions, de la dur\u00e9e des sessions, etc. GA4 continuera \u00e0 mesurer ces facteurs, mais ils seront d\u00e9sormais pr\u00e9sent\u00e9s comme un \"\u00e9v\u00e9nement\" sur le compte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l'origine, les \u00e9v\u00e9nements \u00e9taient utilis\u00e9s pour suivre les clics sur les liens, les appels t\u00e9l\u00e9phoniques, les soumissions de formulaires de contact, les lectures de vid\u00e9os, etc.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contrairement \u00e0 Universal Analytics, les \u00e9v\u00e9nements de GA4 ne n\u00e9cessitent plus la saisie d'une cat\u00e9gorie, d'une action ou d'une \u00e9tiquette. En outre, GA4 propose quatre types diff\u00e9rents de suivi des \u00e9v\u00e9nements, qui fournissent des informations diff\u00e9rentes sur les donn\u00e9es.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>\u00c9v\u00e9nements par d\u00e9faut<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 l'instar des \"hits\" par d\u00e9faut d'Universal Analytics, Google Analytics 4 suit automatiquement des \u00e9v\u00e9nements sp\u00e9cifiques lorsque le nouveau code d'analyse est impl\u00e9ment\u00e9 sur le site ou dans le gestionnaire de balises. Les \u00e9v\u00e9nements comprennent les pages vues, les heures de d\u00e9but de session, la premi\u00e8re visite, etc.<\/span><\/p>\n<h3><strong>\u00c9v\u00e9nements recommand\u00e9s\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 l'instar des recommandations de Google Ads, GA4 recommande des \u00e9v\u00e9nements sp\u00e9cifiques susceptibles de contribuer \u00e0 la r\u00e9alisation de vos objectifs d'analyse. Les recommandations varient en fonction des types d'industrie et offrent un large \u00e9ventail de collecte de donn\u00e9es.<\/span><\/p>\n<h3><strong>\u00c9v\u00e9nements de mesure am\u00e9lior\u00e9s\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Les \u00e9v\u00e9nements de mesure am\u00e9lior\u00e9e sont automatiquement appliqu\u00e9s \u00e0 votre compte GA4 lors de la configuration, mais ils peuvent \u00eatre d\u00e9sactiv\u00e9s dans les param\u00e8tres si n\u00e9cessaire. Les \u00e9v\u00e9nements comprennent l'engagement vid\u00e9o, le d\u00e9filement, les clics sortants et l'utilisation d'une fonction de recherche sur le site.\u00a0<\/span><\/p>\n<h3><strong>\u00c9v\u00e9nements personnalis\u00e9s\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Les \u00e9v\u00e9nements personnalis\u00e9s sont des types d'\u00e9v\u00e9nements que vous mettez en \u0153uvre et nommez vous-m\u00eame. En cr\u00e9ant un \u00e9v\u00e9nement personnalis\u00e9 sur GA4, vous n'aurez plus besoin d'ajouter une cat\u00e9gorie, un administrateur ou un libell\u00e9, ce qui diff\u00e8re l\u00e9g\u00e8rement des \u00e9v\u00e9nements clients traditionnels sur universal analytics. En revanche, les nouveaux \u00e9v\u00e9nements personnalis\u00e9s n\u00e9cessitent l'ajout de param\u00e8tres. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Cliquez ici pour en savoir plus sur les param\u00e8tres personnalis\u00e9s des \u00e9v\u00e9nements\u00a0<\/span><\/a><\/p>\n<h3><strong>Limites d'impact\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Une autre diff\u00e9rence essentielle entre Universal Analytics et GA4 est la suppression des limites de visites. Auparavant, UA permettait d'enregistrer 10 millions de visites par mois. Cette limite a \u00e9t\u00e9 supprim\u00e9e et remplac\u00e9e par une limite de 500 \u00e9v\u00e9nements par compte analytique.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Augmentation du nombre de cookies et de l'analyse des donn\u00e9es<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avec la disparition progressive des cookies de tiers, la collecte de donn\u00e9es deviendra plus difficile. Le GA4 est con\u00e7u pour combler les lacunes en mati\u00e8re de donn\u00e9es. L'apprentissage automatique de Google donnera un meilleur aper\u00e7u des conversions en ligne et hors ligne sur plusieurs appareils.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google a mis au point un nouvel outil d'analyse qui vous permet d'analyser des utilisateurs individuels, de comparer des segments, d'effectuer une analyse du chemin de conversion et de cr\u00e9er des entonnoirs de conversion personnalis\u00e9s, adapt\u00e9s \u00e0 diff\u00e9rents types d'entreprises.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>Pour les clients existants...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour nos clients existants, nous prendrons contact avec eux pour les informer du passage d'un syst\u00e8me d'analyse \u00e0 l'autre. Pour toute autre question bas\u00e9e sur le web <span style=\"font-weight: 400;\">n'h\u00e9sitez pas \u00e0<a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\"> prendre contact<\/a> avec un membre de notre \u00e9quipe amicale <a href=\"https:\/\/www.freshpies.co.uk\/fr\/a-propos-de-nous\/\">\u00e9quipe<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Le 16 mars, Google a annonc\u00e9 le retrait progressif d'Universal Analytics, demandant aux utilisateurs de transf\u00e9rer leurs comptes vers GA4. Cliquez ici pour en savoir plus.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-quelles-sont-les-differences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/ga4-vs-universal-analytics-quelles-sont-les-differences\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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