{"id":83207,"date":"2025-02-19T10:00:37","date_gmt":"2025-02-19T10:00:37","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83207"},"modified":"2025-02-25T12:55:11","modified_gmt":"2025-02-25T12:55:11","slug":"83207-2-methodologies-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/83207-2-seo-methodologies\/","title":{"rendered":"M\u00e9thodologies de conseil en r\u00e9f\u00e9rencement"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En tant que consultant SEO, je pr\u00e9f\u00e8re utiliser des m\u00e9thodologies SEO efficaces, qui donnent des r\u00e9sultats relativement rapides lorsque je travaille pour des clients. Parmi les trois m\u00e9thodes que j'aborde dans cet article, l'une des plus efficaces que j'utilise est une m\u00e9thodologie appel\u00e9e<strong> \u2018<\/strong><\/span><b>analyse des lacunes\".<\/b><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-seo-methodologies\/#Gap_analysis\" >Analyse des lacunes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-seo-methodologies\/#Snapshot_Tactic\" >Tactique de l'instantan\u00e9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-seo-methodologies\/#Anti-Snapshot_Tactic\" >Tactique anti-snapshot<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-seo-methodologies\/#The_three_SEO_methodologies\" >Les trois m\u00e9thodes de r\u00e9f\u00e9rencement.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gap_analysis\"><\/span><span style=\"color: #000000;\">Analyse des lacunes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">La premi\u00e8re des trois m\u00e9thodologies de r\u00e9f\u00e9rencement s'appelle l'analyse des lacunes. L'analyse des \u00e9carts consiste \u00e0 identifier les \"\u00e9carts de mots-cl\u00e9s\", c'est-\u00e0-dire les mots-cl\u00e9s pour lesquels le site web de mon client n'est actuellement pas class\u00e9, alors que le site web de son concurrent l'est. En d'autres termes, elle met en \u00e9vidence les mots-cl\u00e9s pour lesquels j'aimerais que le site web de mon client soit class\u00e9 \u00e0 l'avenir, mais pour lesquels il n'est pas class\u00e9 actuellement.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Pour effectuer une analyse des lacunes, nous pouvons utiliser des outils tels que <\/span><a href=\"http:\/\/Semrush - Online Marketing Can Be Easy Semrush https:\/\/www.semrush.com\"><b>SEMrush<\/b><\/a><span style=\"font-weight: 400;\">qui vous permet de comparer votre site web avec jusqu'\u00e0 quatre concurrents.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Lors de la s\u00e9lection des concurrents, il est toujours difficile de d\u00e9terminer les sites web \u00e0 comparer. L'une des solutions consiste \u00e0 demander \u00e0 votre client qui il consid\u00e8re comme ses principaux concurrents. Toutefois, vous pouvez \u00e9galement utiliser une m\u00e9thode plus ax\u00e9e sur les donn\u00e9es, en recourant \u00e0 des outils tels que <\/span><b>SEMrush \u00e0<\/b><span style=\"font-weight: 400;\"> analyser les caract\u00e9ristiques du trafic et sugg\u00e9rer vos concurrents les plus similaires.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Une fois les concurrents s\u00e9lectionn\u00e9s, nous sommes en mesure de comparer les mots-cl\u00e9s pour lesquels ils se classent, ce qui n'est pas le cas de notre client. L'accent doit \u00eatre mis sur les mots-cl\u00e9s qui <\/span><b>au moins deux concurrents ou plus<\/b><span style=\"font-weight: 400;\"> sont class\u00e9s, plut\u00f4t qu'un seul, car cela augmente la probabilit\u00e9 d'une pertinence sectorielle. Si vos quatre concurrents se classent pour un mot cl\u00e9 particulier, mais pas le site web de notre client, il est probable que ce mot cl\u00e9 ait une grande valeur et qu'il m\u00e9rite d'\u00eatre cibl\u00e9.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Snapshot_Tactic\"><\/span><span style=\"color: #000000;\">Tactique de l'instantan\u00e9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">La deuxi\u00e8me m\u00e9thode que vous pouvez utiliser est appel\u00e9e <\/span><b>Tactique de l'instantan\u00e9<\/b><span style=\"font-weight: 400;\">. Il s'agit d'analyser les mots-cl\u00e9s qui sont actuellement class\u00e9s dans les positions <\/span><b>3 \u00e0 10<\/b><span style=\"font-weight: 400;\"> (relativement proche du sommet) et en identifiant les diff\u00e9rents URL que ces mots-cl\u00e9s d\u00e9clenchent.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En <\/span><b>Commerce \u00e9lectronique<\/b><span style=\"font-weight: 400;\">La priorit\u00e9 est souvent <\/span><b>pages de cat\u00e9gories<\/b><span style=\"font-weight: 400;\"> plut\u00f4t que des pages de produits individuels, car les produits peuvent \u00eatre en rupture de stock. Pour les <\/span><b>sites web ax\u00e9s sur le contenu<\/b><span style=\"font-weight: 400;\">il est plus logique de commencer par <\/span><b>guides, blogs ou articles<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Une fois que vous avez identifi\u00e9 les paires de mots-cl\u00e9s et d'URL qui se classent entre <\/span><b>positions 3 \u00e0 10<\/b><span style=\"font-weight: 400;\">L'\u00e9tape suivante consiste \u00e0 optimiser ces URL une par une. \u00c9tant donn\u00e9 qu'il s'agit de plusieurs URL, de petits ajustements progressifs sur 50, 100 ou m\u00eame 200 URL peuvent conduire \u00e0 une am\u00e9lioration de la qualit\u00e9 de l'information. <\/span><b>am\u00e9lioration significative du trafic global<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anti-Snapshot_Tactic\"><\/span><span style=\"color: #000000;\">Tactique anti-snapshot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">La troisi\u00e8me et derni\u00e8re m\u00e9thode s'appelle <\/span><b>Tactique anti-snapshot, <\/b><span style=\"font-weight: 400;\">\u00a0est compl\u00e8tement \u00e0 l'oppos\u00e9 de l'approche Snapshot. Au lieu de se concentrer sur les mots-cl\u00e9s qui sont d\u00e9j\u00e0 bien class\u00e9s, cette m\u00e9thode vise \u00e0 <\/span><b>les mots-cl\u00e9s se situant \u00e0 la position 50 et en dessous<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Si un site web est aussi mal class\u00e9, il s'agit souvent d'un probl\u00e8me de s\u00e9curit\u00e9. <\/span><b>signal fort<\/b><span style=\"font-weight: 400;\"> qu'il n'a pas le contenu ad\u00e9quat.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Imaginons par exemple qu'un <\/span><b>site web de commerce \u00e9lectronique de bijoux<\/b><span style=\"font-weight: 400;\"> en position 50 pour le mot-cl\u00e9 <\/span><b>\"anneaux de mariage en argent\"<\/b><span style=\"font-weight: 400;\">mais l'URL d\u00e9clench\u00e9e concerne en fait <\/span><b>alliances en or<\/b><span style=\"font-weight: 400;\">. Cela sugg\u00e8re que le site web pourrait <\/span><b>se classer potentiellement dans les 10 premiers<\/b><span style=\"font-weight: 400;\"> s'il disposait d'une page de cat\u00e9gorie d\u00e9di\u00e9e aux <\/span><b>alliances en argent<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Cependant, la question cruciale est la suivante : <\/span><b>Voulons-nous vraiment vendre des alliances en argent ?<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Si la r\u00e9ponse est <\/span><b>oui<\/b><span style=\"font-weight: 400;\">La cr\u00e9ation de cette cat\u00e9gorie devrait donc \u00eatre la premi\u00e8re \u00e9tape de la mise en place d'un syst\u00e8me de gestion de l'information. <\/span><b>premi\u00e8re priorit\u00e9<\/b><span style=\"font-weight: 400;\"> dans la strat\u00e9gie de r\u00e9f\u00e9rencement.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_three_SEO_methodologies\"><\/span><span style=\"color: #000000;\">Les trois m\u00e9thodes de r\u00e9f\u00e9rencement. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Un conseil efficace en mati\u00e8re de r\u00e9f\u00e9rencement n\u00e9cessite une approche strat\u00e9gique qui donne la priorit\u00e9 \u00e0 l'efficacit\u00e9 et aux r\u00e9sultats mesurables. En s'appuyant sur des m\u00e9thodologies de r\u00e9f\u00e9rencement telles que <\/span><b>analyse des lacunes<\/b><span style=\"font-weight: 400;\">vous pouvez identifier des opportunit\u00e9s de mots-cl\u00e9s de valeur pour lesquels les concurrents sont d\u00e9j\u00e0 class\u00e9s. Les <\/span><b>Tactique de l'instantan\u00e9<\/b><span style=\"font-weight: 400;\"> permet d'optimiser les pages existantes bien class\u00e9es afin de les faire remonter dans les r\u00e9sultats de recherche. <\/span><b>Tactique anti-snapshot<\/b><span style=\"font-weight: 400;\"> se concentre sur la d\u00e9couverte du potentiel cach\u00e9 en comblant les lacunes du contenu pour les mots-cl\u00e9s les moins bien class\u00e9s. Combin\u00e9es, ces techniques forment une strat\u00e9gie de r\u00e9f\u00e9rencement bien \u00e9quilibr\u00e9e qui permet non seulement d'am\u00e9liorer le classement, mais aussi d'accro\u00eetre la visibilit\u00e9 et le trafic du site web dans son ensemble. La cl\u00e9 du succ\u00e8s r\u00e9side dans l'analyse continue de votre site web. Pour plus de conseils en mati\u00e8re de r\u00e9f\u00e9rencement, lisez notre <a href=\"https:\/\/www.freshpies.co.uk\/fr\/liste-de-controle-seo\/\">Liste de contr\u00f4le pour le r\u00e9f\u00e9rencement<\/a>.\u00a0<\/span><\/span><\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_83213\" aria-describedby=\"caption-attachment-83213\" style=\"width: 201px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-83213\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz.png\" alt=\"Lukas Zelezny - Consultant en r\u00e9f\u00e9rencement\" width=\"201\" height=\"246\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz.png 440w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-245x300.png 245w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-10x12.png 10w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/tinylukasz-350x428.png 350w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><figcaption id=\"caption-attachment-83213\" class=\"wp-caption-text\">Lukas Zelezny - Consultant en r\u00e9f\u00e9rencement<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Nous sommes ravis que cet article ait \u00e9t\u00e9 r\u00e9dig\u00e9 par Lukasz Zelenzy, consultant en r\u00e9f\u00e9rencement, directeur et copropri\u00e9taire de SEO.London. Lukasz a plus de 20 ans d'exp\u00e9rience dans le domaine du r\u00e9f\u00e9rencement et a travaill\u00e9 avec certaines des plus grandes marques et plateformes en ligne du Royaume-Uni.\u00a0<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>En tant que consultant en r\u00e9f\u00e9rencement, je pr\u00e9f\u00e8re utiliser des m\u00e9thodologies de r\u00e9f\u00e9rencement efficaces, qui donnent des r\u00e9sultats relativement rapides. Parmi les trois m\u00e9thodes que j'aborde dans cet article, l'une des plus efficaces est une m\u00e9thodologie appel\u00e9e \"analyse des lacunes\".<\/p>","protected":false},"author":8,"featured_media":83211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-83207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Consulting Methodologies - Fresh Pies<\/title>\n<meta name=\"description\" content=\"As an SEO consultant, I prefer to use efficient, fast acting SEO methodologies. The most effective is a methodology called &#039;gap analysis\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-methodologies-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Consulting Methodologies\" \/>\n<meta property=\"og:description\" content=\"As an SEO consultant, I prefer to use efficient, fast acting SEO methodologies. The most effective is a methodology called &#039;gap analysis\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/83207-2-methodologies-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T10:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T12:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3008\" \/>\n\t<meta property=\"og:image:height\" content=\"2177\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/\"},\"author\":{\"name\":\"Lukasz\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/d3dc4d61a8554855d6a4ecae80b3b2c2\"},\"headline\":\"SEO Consulting Methodologies\",\"datePublished\":\"2025-02-19T10:00:37+00:00\",\"dateModified\":\"2025-02-25T12:55:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/\"},\"wordCount\":689,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tinified.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/\",\"name\":\"SEO Consulting Methodologies - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tinified.jpg\",\"datePublished\":\"2025-02-19T10:00:37+00:00\",\"dateModified\":\"2025-02-25T12:55:11+00:00\",\"description\":\"As an SEO consultant, I prefer to use efficient, fast acting SEO methodologies. The most effective is a methodology called 'gap analysis\u2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tinified.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tinified.jpg\",\"width\":3008,\"height\":2177,\"caption\":\"SEO work for blog on SEO methodologies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/83207-2-seo-methodologies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Consulting Methodologies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/d3dc4d61a8554855d6a4ecae80b3b2c2\",\"name\":\"Lukasz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g\",\"caption\":\"Lukasz\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/fr\\\/author\\\/lukasz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00e9thodologies de conseil en r\u00e9f\u00e9rencement - Fresh Pies","description":"En tant que consultant en r\u00e9f\u00e9rencement, je pr\u00e9f\u00e8re utiliser des m\u00e9thodologies de r\u00e9f\u00e9rencement efficaces et rapides. La plus efficace est une m\u00e9thodologie appel\u00e9e \"gap analysis\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/fr\/83207-2-methodologies-seo\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO Consulting Methodologies","og_description":"As an SEO consultant, I prefer to use efficient, fast acting SEO methodologies. The most effective is a methodology called 'gap analysis\u2019.","og_url":"https:\/\/www.freshpies.co.uk\/fr\/83207-2-methodologies-seo\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2025-02-19T10:00:37+00:00","article_modified_time":"2025-02-25T12:55:11+00:00","og_image":[{"width":3008,"height":2177,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg","type":"image\/jpeg"}],"author":"Lukasz","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"\u00c9crit par":"Lukasz","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/"},"author":{"name":"Lukasz","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/d3dc4d61a8554855d6a4ecae80b3b2c2"},"headline":"SEO Consulting Methodologies","datePublished":"2025-02-19T10:00:37+00:00","dateModified":"2025-02-25T12:55:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/"},"wordCount":689,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg","articleSection":["SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/","url":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/","name":"M\u00e9thodologies de conseil en r\u00e9f\u00e9rencement - Fresh Pies","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg","datePublished":"2025-02-19T10:00:37+00:00","dateModified":"2025-02-25T12:55:11+00:00","description":"En tant que consultant en r\u00e9f\u00e9rencement, je pr\u00e9f\u00e8re utiliser des m\u00e9thodologies de r\u00e9f\u00e9rencement efficaces et rapides. La plus efficace est une m\u00e9thodologie appel\u00e9e \"gap analysis\".","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/02\/Tinified.jpg","width":3008,"height":2177,"caption":"SEO work for blog on SEO methodologies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/83207-2-seo-methodologies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"SEO Consulting Methodologies"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tartes fra\u00eeches","description":"Agence de cr\u00e9ation de sites Internet et de marketing num\u00e9rique \u00e0 Balham, au sud de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tartes fra\u00eeches","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/d3dc4d61a8554855d6a4ecae80b3b2c2","name":"Lukasz","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz"},"url":"https:\/\/www.freshpies.co.uk\/fr\/author\/lukasz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/83207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/comments?post=83207"}],"version-history":[{"count":12,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/83207\/revisions"}],"predecessor-version":[{"id":83324,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/83207\/revisions\/83324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media\/83211"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media?parent=83207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/categories?post=83207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/tags?post=83207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}