{"id":83584,"date":"2025-04-24T17:31:14","date_gmt":"2025-04-24T16:31:14","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83584"},"modified":"2025-04-24T17:32:51","modified_gmt":"2025-04-24T16:32:51","slug":"questions-avant-dengager-une-agence-de-conception-de-sites-web","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/","title":{"rendered":"10 questions judicieuses \u00e0 poser avant d'engager une agence de conception de sites web (et ce que les bonnes agences vous diront)"},"content":{"rendered":"<p>Les sites web sont un peu comme les tatouages. Les meilleurs ne sont pas bon march\u00e9, et les moins chers ne sont pas bons ! La plupart des entreprises ne font appel \u00e0 une agence de conception de sites web que tous les 5 \u00e0 10 ans, alors assurez-vous de ne pas vous laisser abuser par des promesses mirobolantes et des prix trop beaux pour \u00eatre vrais.<\/p>\n<p>Comment proc\u00e9der ? Posez des questions \u00e0 l'agence et soyez attentif aux signaux d'alerte.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Whats_your_process_and_who_will_I_be_working_with\" >Quel est votre processus et avec qui vais-je travailler ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Do_I_own_my_website_when_its_finished\" >Suis-je propri\u00e9taire de mon site web une fois qu'il est termin\u00e9 ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#How_do_you_handle_revisions_and_feedback\" >Comment g\u00e9rez-vous les r\u00e9visions et les commentaires ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#What_platform_or_CMS_will_you_use%E2%80%94and_why\" >Quelle plateforme ou CMS allez-vous utiliser et pourquoi ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#How_do_you_build_for_mobile_and_accessibility\" >Comment construire pour le mobile et l'accessibilit\u00e9 ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Whats_included_in_the_quote_and_whats_extra\" >Qu'est-ce qui est inclus dans le devis et qu'est-ce qui est en sus ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Will_my_website_be_SEO-ready_from_launch\" >Mon site web sera-t-il pr\u00eat pour le r\u00e9f\u00e9rencement d\u00e8s son lancement ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Can_you_show_me_work_youve_done_in_my_industry\" >Pouvez-vous me montrer des travaux que vous avez r\u00e9alis\u00e9s dans mon secteur d'activit\u00e9 ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#What_happens_after_launch%E2%80%94do_you_offer_support\" >Que se passe-t-il apr\u00e8s le lancement ? Offrez-vous un soutien ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Whats_your_honest_opinion_of_my_current_site\" >Quelle est votre opinion sur mon site actuel ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#Bonus_Questions_to_Avoid\" >Bonus : Questions \u00e0 \u00e9viter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.freshpies.co.uk\/fr\/question-before-hire-web-design-agency\/#TLDR\" >TLDR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_process_and_who_will_I_be_working_with\"><\/span>Quel est votre processus et avec qui vais-je travailler ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert<\/strong>: Une bonne agence expliquera son processus lors de l'un des premiers appels de cadrage et donnera une id\u00e9e approximative des d\u00e9lais de r\u00e9alisation du projet. Elle doit d\u00e9signer un chef de projet pour vous ou, au minimum, un d\u00e9veloppeur principal qui g\u00e8re chaque projet et qui sera votre principal point de contact. Des points bonus s'ils insistent sur des contr\u00f4les hebdomadaires au cours du processus de conception et de construction.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Nous pourrons vous le dire une fois que vous aurez pay\u00e9 votre premi\u00e8re facture.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_I_own_my_website_when_its_finished\"><\/span>Suis-je propri\u00e9taire de mon site web une fois qu'il est termin\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> Oui, et les discussions sur le domaine et l'h\u00e9bergement du CMS auront \u00e9t\u00e9 abord\u00e9es lors de l'appel d'offres. Une bonne agence s'assurera \u00e9galement que toutes les autorisations n\u00e9cessaires pour les polices de caract\u00e8res et les actifs visuels sont incluses.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Non, c'est un suppl\u00e9ment\", ou \"Oui, mais nous sommes les seuls \u00e0 pouvoir y acc\u00e9der en votre nom, moyennant un tarif horaire\"<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_handle_revisions_and_feedback\"><\/span>Comment g\u00e9rez-vous les r\u00e9visions et les commentaires ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert<\/strong>: Par exemple, vous verrez g\u00e9n\u00e9ralement d'abord un sch\u00e9ma de la page d'accueil - juste la mise en page, pas le design. Puis une version visuelle avec la marque, les images et le texte provisoire (sauf si la r\u00e9daction fait partie du cahier des charges). Vous aurez le temps de dig\u00e9rer et de donner votre avis, puis des r\u00e9visions seront apport\u00e9es. Elles sont ensuite approuv\u00e9es et le processus commence pour le reste du site. Le processus se pr\u00e9sente alors comme suit :<\/p>\n<ul>\n<li>Cadre de la page d'accueil &gt; commentaires &gt; modifications apport\u00e9es &gt; cadre du site complet &gt; commentaires &gt; modifications apport\u00e9es &gt; approuv\u00e9.<\/li>\n<li>Conception de la page d'accueil &gt; commentaires &gt; modifications apport\u00e9es &gt; conception compl\u00e8te du site &gt; commentaires &gt; modifications apport\u00e9es &gt; approbation.<\/li>\n<\/ul>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Les r\u00e9visions co\u00fbtent plus cher\" ou \"Nous ne faisons pas de r\u00e9visions car il s'agit d'un mod\u00e8le de construction\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_platform_or_CMS_will_you_use%E2%80%94and_why\"><\/span>Quelle plateforme ou CMS allez-vous utiliser et pourquoi ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0\u2705 Feu vert :<\/strong> Nous utiliserons ce CMS en particulier, et voici pourquoi. Par ailleurs, chez Fresh Pies, la plupart des sites sont cr\u00e9\u00e9s sous WordPress ou Shopify. Chez Fresh Pies, nous utilisons g\u00e9n\u00e9ralement WordPress ou Shopify. WordPress existe depuis l'aube de l'internet et alimente pr\u00e8s de la moiti\u00e9 des sites web. Il n'est pas tr\u00e8s prestigieux, mais il est infiniment flexible, avec un \u00e9norme \u00e9cosyst\u00e8me de plugins et d'int\u00e9grations. Shopify, quant \u00e0 lui, g\u00e8re plus de 7 millions de boutiques de commerce \u00e9lectronique dans le monde. Il est id\u00e9al pour les marques de produits de grande consommation dont les ventes sont rapides. Si vous g\u00e9rez une boutique \u00e0 forte valeur ajout\u00e9e avec des ventes moins nombreuses mais plus complexes, un CMS HubSpot pourrait \u00eatre mieux adapt\u00e9.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Mentionne le nom d'un nouveau syst\u00e8me de gestion de contenu (headless CMS) lanc\u00e9 l'ann\u00e9e derni\u00e8re\", ou \"nous ferons un travail sur mesure\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_build_for_mobile_and_accessibility\"><\/span>Comment construire pour le mobile et l'accessibilit\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> Il est int\u00e9gr\u00e9 d\u00e8s le <a href=\"https:\/\/www.freshpies.co.uk\/fr\/base-de-connaissances\/quest-ce-que-la-conception-mobile-first\/\">d\u00e9but<\/a>, comme plus de <a href=\"https:\/\/www.rebootonline.com\/website-statistics\/\">65%<\/a> du trafic internet mondial se fait aujourd'hui sur des appareils mobiles, et <a href=\"https:\/\/www.freshpies.co.uk\/fr\/limportance-de-laccessibilite-des-sites-web\/\">l'accessibilit\u00e9<\/a> est une norme car il s'agit d'une bonne pratique.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Les versions mobiles ou mobiles r\u00e9actives sont un plus\", ou \"l'accessibilit\u00e9 n'est pas importante\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_included_in_the_quote_and_whats_extra\"><\/span>Qu'est-ce qui est inclus dans le devis et qu'est-ce qui est en sus ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> Voici un devis d\u00e9taill\u00e9 de l'\u00e9tendue de notre travail dans un document de plusieurs pages et la ventilation des prix, avant que nous n'envoyions la premi\u00e8re facture.<\/p>\n<p><strong>\ud83d\udea9 Drapeau rouge<\/strong>: \"Pouvez-vous nous donner des pr\u00e9cisions ?\", ou \"nous n'en avons pas parl\u00e9\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_my_website_be_SEO-ready_from_launch\"><\/span>Mon site web sera-t-il pr\u00eat pour le r\u00e9f\u00e9rencement d\u00e8s son lancement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> <a href=\"https:\/\/www.freshpies.co.uk\/fr\/liste-de-controle-seo\/\">R\u00c9F\u00c9RENCEMENT<\/a> Nous proposons des services de r\u00e9f\u00e9rencement sur page, de r\u00e9f\u00e9rencement hors page, de r\u00e9f\u00e9rencement technique, de r\u00e9f\u00e9rencement international et de r\u00e9f\u00e9rencement LLM.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"C'est en plus\", ou pire, \"Non\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_show_me_work_youve_done_in_my_industry\"><\/span>Pouvez-vous me montrer des travaux que vous avez r\u00e9alis\u00e9s dans mon secteur d'activit\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> Voici plusieurs \u00e9tudes de cas de travaux que nous avons r\u00e9alis\u00e9s dans votre secteur, ainsi que quelques \u00e9tudes de cas adjacentes pr\u00e9sentant des caract\u00e9ristiques pertinentes que nous pensons int\u00e9ressantes pour vous.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Non, mais une fois que vous avez cr\u00e9\u00e9 quelques sites web, ils sont tous identiques.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_after_launch%E2%80%94do_you_offer_support\"><\/span>Que se passe-t-il apr\u00e8s le lancement ? Offrez-vous un soutien ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 R\u00e9ponse au feu vert :<\/strong> Oui, et ce sont les formules d'assistance que nous proposons si vous pr\u00e9f\u00e9rez que nous assurions la maintenance de votre site. Nous vous formons \u00e9galement \u00e0 l'utilisation de votre site et \u00e0 sa mise \u00e0 jour.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Non<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_honest_opinion_of_my_current_site\"><\/span>Quelle est votre opinion sur mon site actuel ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2705 Feu vert :<\/strong> Cet \u00e9l\u00e9ment fonctionne bien, cet \u00e9l\u00e9ment ne vous sert pas, nous pouvons le d\u00e9velopper, nous pouvons prendre cette id\u00e9e et l'actualiser.<\/p>\n<p><strong>\ud83d\udea9 Red flag :<\/strong> \"Affreux, il faut le mettre au rebut et recommencer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Questions_to_Avoid\"><\/span>Bonus : Questions \u00e0 \u00e9viter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\"Pouvez-vous faire en sorte qu'il devienne viral ?\"<\/strong> - Malheureusement, le mot \"V\" n'a plus le m\u00eame sens qu'auparavant. Et non, ce n'est pas vraiment comme \u00e7a que fonctionne l'internet.<\/p>\n<p><strong>\"A quelle vitesse pouvez-vous le construire pour X livres sterling ?<\/strong> - Certaines agences peuvent proc\u00e9der \u00e0 une construction acc\u00e9l\u00e9r\u00e9e moyennant des frais, mais ce n'est pas la norme.<\/p>\n<p><strong>\"Que pouvez-vous faire pour X \u00a3 ?\"<\/strong> - Je vous rappelle le d\u00e9but de cet article. Et une bonne agence voudra faire de son mieux, s'il vous pla\u00eet ne nous rendez pas triste en nous demandant de faire un mauvais travail. Nos d\u00e9veloppeurs et designers sont de vrais humains qui sont fiers de leur travail !<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TLDR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous posez des questions intelligentes, vous \u00eates d\u00e9j\u00e0 sur la bonne voie. Construisons quelque chose qui rende justice \u00e0 votre entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>La plupart des entreprises ne font appel \u00e0 une agence de conception de sites web que tous les 5 \u00e0 10 ans ; veillez donc \u00e0 ne pas vous laisser abuser par des promesses mirobolantes et des prix trop beaux pour \u00eatre vrais. Comment faire ? Posez des questions \u00e0 l'agence et soyez attentif aux signaux d'alerte.<\/p>","protected":false},"author":9,"featured_media":83591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Smart Questions to Ask Before You Hire a Web Design Agency (And What the Good Ones Will Say) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Websites are a lot like tattoos. 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