{"id":83599,"date":"2025-04-28T17:06:54","date_gmt":"2025-04-28T16:06:54","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83599"},"modified":"2025-04-28T17:07:10","modified_gmt":"2025-04-28T16:07:10","slug":"modeles-ai-vs-sites-web-personnalises","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/","title":{"rendered":"IA, mod\u00e8les et solutions rapides : Pourquoi nous construisons encore des sites web personnalis\u00e9s en 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/#Why_We_Still_Believe_in_Custom_Websites\" >Pourquoi nous croyons toujours aux sites web personnalis\u00e9s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/#The_rise_of_cheap_and_cheerful_web_design\" >L'essor de la conception de sites web bon march\u00e9 et joyeux<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/#The_real_cost_of_cookie-cutter_sites\" >Le co\u00fbt r\u00e9el des sites \u00e0 l'emporte-pi\u00e8ce<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/#What_a_custom_website_actually_gives_you\" >Les avantages d'un site web personnalis\u00e9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-templates-vs-custom-websites\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_We_Still_Believe_in_Custom_Websites\"><\/span>Pourquoi nous croyons toujours aux sites web personnalis\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une personne sur huit poss\u00e8de un site web, mais cela ne signifie pas que tous les sites web se valent. \u00c0 l'heure o\u00f9 l'IA rend les designs \u00e0 l'emporte-pi\u00e8ce plus accessibles, il est facile de se laisser s\u00e9duire par des options rapides et bon march\u00e9. Mais tout comme un abonnement \u00e0 Canva ne fait pas de vous un graphiste, lancer un site en un apr\u00e8s-midi ne fait pas de vous un d\u00e9veloppeur web. Pire encore, en l\u00e9sinant sur votre site web, vous ne rendez pas service \u00e0 votre entreprise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_rise_of_cheap_and_cheerful_web_design\"><\/span>L'essor de la conception de sites web bon march\u00e9 et joyeux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu'il s'agisse d'outils de cr\u00e9ation de sites \u00e0 base d'IA, de mod\u00e8les pr\u00e9form\u00e9s avec des \u00e9l\u00e9ments \u00e0 glisser-d\u00e9poser ou de \"d\u00e9veloppeurs \u00e0 louer\" sur des sites comme Fiverr, il existe un grand nombre de solutions bon march\u00e9. Cependant, c'est comme si vous preniez un repas instantan\u00e9 au micro-ondes au lieu d'un repas gastronomique pr\u00e9par\u00e9 par un chef priv\u00e9 selon vos besoins exacts. Un repas au micro-ondes ne se distingue pas d'un autre et s'oublie instantan\u00e9ment. Un repas gastronomique reste dans votre m\u00e9moire et vous en parlerez probablement \u00e0 vos amis.<\/p>\n<p>Une IA ou un site web \"drag and drop\" ne peut pas partager avec vous des ann\u00e9es d'expertise, ni vous dire ce que vous avez \u00e0 faire. <em>en fait<\/em> (par opposition \u00e0 ce que vous <em>penser<\/em> Vous pouvez \u00e9galement cr\u00e9er des fonctionnalit\u00e9s fantastiques sp\u00e9cifiques aux besoins de votre entreprise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_real_cost_of_cookie-cutter_sites\"><\/span>Le co\u00fbt r\u00e9el des sites \u00e0 l'emporte-pi\u00e8ce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'un des probl\u00e8mes les plus frustrants que nous avons rencontr\u00e9s avec ces sites est la m\u00e9diocrit\u00e9 des performances et des fonctionnalit\u00e9s en mati\u00e8re de r\u00e9f\u00e9rencement. L'un des fournisseurs de sites web les plus connus rend tr\u00e8s difficile l'acc\u00e8s aux champs de saisie des m\u00e9ta-descriptions, un principe fondamental du r\u00e9f\u00e9rencement sur la page.<\/p>\n<p>Ce m\u00eame fournisseur rend \u00e9galement difficile la mise \u00e0 l'\u00e9chelle, en limitant les pages de type collection et galerie \u00e0 un maximum de 60 entr\u00e9es, ce qui est l'une des principales plaintes de l'un de nos clients r\u00e9cents qui est venu nous voir pour une construction sur mesure !<\/p>\n<p>L'UX g\u00e9n\u00e9rique et le message du b\u00e2timent lui-m\u00eame ne vous aident pas non plus si vous \u00eates un novice complet dans le monde de la construction de sites Web. Une fois que nous avons con\u00e7u et construit votre site, nous vous fournissons une formation compl\u00e8te pour que vous compreniez comment il fonctionne. (Nous proposons \u00e9galement des formules d'assistance pour que vous n'ayez pas \u00e0 vous pr\u00e9occuper de choses telles que les mises \u00e0 jour de logiciels et de s\u00e9curit\u00e9).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_custom_website_actually_gives_you\"><\/span>Les avantages d'un site web personnalis\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un site web personnalis\u00e9 vous donne acc\u00e8s \u00e0 une \u00e9quipe d'experts qui connaissent la strat\u00e9gie de marque et de marketing \u00e0 long terme. Les p\u00e9pites de sagesse que cette \u00e9quipe vous apportera d\u00e9cupleront vos capacit\u00e9s et votre compr\u00e9hension. Ils ne penseront pas seulement aux besoins actuels de votre entreprise en mati\u00e8re de site web, mais aussi \u00e0 ceux qu'elle aura dans 3 ans et dans 6 ans.<\/p>\n<p>Un site web personnalis\u00e9 vous permet d'\u00e9viter de devoir en cr\u00e9er un nouveau \u00e0 partir de z\u00e9ro si vous changez de marque ou si vous modifiez votre offre ou votre proposition. Vous aurez l'assurance de disposer du meilleur site possible en fonction de l'\u00e9tat d'avancement de votre entreprise et de sa capacit\u00e9 \u00e0 \u00e9voluer avec vous.<\/p>\n<p>Les constructions sur mesure ne conviennent pas toujours \u00e0 toutes les entreprises. Si vous \u00eates une toute nouvelle startup ou si vous en \u00eates encore \u00e0 vos d\u00e9buts, une approche plus simple peut \u00eatre plus appropri\u00e9e pendant que vous testez et que vous vous d\u00e9veloppez. De m\u00eame, les entreprises de livraison directe ou les mod\u00e8les MVP peuvent b\u00e9n\u00e9ficier d'options plus rapides et plus flexibles.<\/p>\n<h3>\u00c0 qui s'adresse la cr\u00e9ation d'un site web sur mesure ?<\/h3>\n<ul>\n<li>Entreprises stables fonctionnant depuis plus de 2 ans<\/li>\n<li>Les entreprises qui n'ont plus besoin de leur site AI ou de leur site \"drag and drop\" \ud83d\udc40<\/li>\n<li>Les marques qui op\u00e8rent dans plus d'un pays<\/li>\n<li>Les prestataires de services complexes qui ont besoin de donn\u00e9es de la part de leurs clients (par exemple, les prestataires de services financiers, les sites de comparaison).<\/li>\n<\/ul>\n<h3>Qui ne devrait pas faire construire un site web sur mesure ?<\/h3>\n<ul>\n<li>Entreprises en phase de d\u00e9marrage non financ\u00e9es<\/li>\n<li>Entreprises de moins de 2 ans<\/li>\n<li>Marques de commerce \u00e9lectronique \u00e0 livraison directe<\/li>\n<li>Entreprises n'ayant qu'un seul MVP<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nous savons que la personnalisation ne convient pas \u00e0 tout le monde, et c'est normal. Les listes ci-dessus ne constituent pas un ensemble de r\u00e8gles absolues, mais, dans les grandes lignes, elles repr\u00e9sentent un bon point de d\u00e9part. Il est \u00e9vident qu'il y a des nuances dans tout. En fin de compte, une construction sur mesure est un niveau sup\u00e9rieur \u00e0 celui o\u00f9 vous vous trouvez.<\/p>\n<p>Pr\u00eat \u00e0 passer \u00e0 la vitesse sup\u00e9rieure ? Si votre entreprise est pr\u00eate pour un site web qui soutient la croissance et le succ\u00e8s \u00e0 long terme, nous sommes l\u00e0 pour y parvenir. Parlons de la cr\u00e9ation d'un site qui rende justice \u00e0 votre entreprise.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous savons qu'un site web sur mesure n'est pas fait pour tout le monde - et c'est normal. D\u00e9couvrez pourquoi nous continuons \u00e0 en cr\u00e9er dans une vague d'IA.<\/p>","protected":false},"author":9,"featured_media":83600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI, Templates, and Quick Fixes: Why We Still Build Custom Websites in 2025 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We know that a custom build site isn&#039;t for everyone- and that&#039;s ok. 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