{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"arretez-de-dormir-sur-bing-cest-votre-porte-de-sortie-pour-la-visibilite-de-la-recherche-aerienne","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Ne vous endormez plus sur Bing : c'est votre porte de sortie vers la visibilit\u00e9 de la recherche en IA"},"content":{"rendered":"<p>Google domine toujours le jeu de la recherche, m\u00eame s'il s'efforce de d\u00e9fendre le trafic organique contre les outils d'IA. Cependant, Bing conserve une part fid\u00e8le et pr\u00e9cieuse du march\u00e9 et devient de plus en plus pertinent gr\u00e2ce \u00e0 son r\u00f4le dans l'alimentation de ces m\u00eames outils d'IA. La plupart des grands mod\u00e8les de langage (LLM) ne sont pas \u00e0 jour. Ils sont form\u00e9s sur des donn\u00e9es jusqu'\u00e0 un moment pr\u00e9cis, connu sous le nom de \"data cut-off\". Tout ce qui est publi\u00e9 apr\u00e8s cette date ? Ils sont invisibles, sauf s'ils sont connect\u00e9s \u00e0 un outil de recherche en direct, comme Bing.<\/p>\n<p>Si votre entreprise n'est optimis\u00e9e que pour Google, vous risquez de laisser de c\u00f4t\u00e9 des signaux de confiance et de trafic pr\u00e9cieux, et de rater une occasion de pr\u00e9parer l'avenir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing n'est pas seulement un moteur de recherche, c'est aussi le cerveau de nombreux LLM.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Pourquoi ChatGPT utilise-t-il Bing et non Google ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Qui utilise encore Bing - et pourquoi cela importe-t-il ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Pourquoi s'en pr\u00e9occuper ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Des gains rapides pour optimiser Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/fr\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Tranche finale<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing n'est pas seulement un moteur de recherche, c'est aussi le cerveau de nombreux LLM.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing de Microsoft alimente Bing Chat et int\u00e8gre GPT-4 pour fournir des r\u00e9sultats de recherche assist\u00e9s par l'IA. <strong>Cela signifie que le contenu index\u00e9 par Bing influence directement les r\u00e9ponses fournies par les grands mod\u00e8les linguistiques (LLM).<\/strong> en particulier ceux utilis\u00e9s dans les produits Microsoft. Si votre contenu n'y est pas trouvable, vous manquez de visibilit\u00e9 dans la bataille de la navigation assist\u00e9e par l'IA qui est \u00e0 votre porte.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Pourquoi ChatGPT utilise-t-il Bing et non Google ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La ligne officielle du parti est qu'il s'agit d'une question d'infrastructure, d'acc\u00e8s et de licence. Mais c'est aussi li\u00e9 aux frictions entre Microsoft et Google qui durent depuis un an. <em>long<\/em> temps<\/p>\n<p>Microsoft est un investisseur majeur dans OpenAI, et ce partenariat est profond. C'est pourquoi des outils comme ChatGPT utilisent Bing pour effectuer des recherches sur le web.<\/p>\n<p>Google, quant \u00e0 lui, poss\u00e8de son propre produit d'IA concurrent (Gemini). Il ne d\u00e9roule donc pas exactement le tapis rouge aux mod\u00e8les rivaux, car il veut s'assurer que son propre produit a le dessus.<\/p>\n<p>Bing gagne en visibilit\u00e9, Microsoft reste comp\u00e9titif et Google garde la main sur ses donn\u00e9es. C'est ce qu'on appelle de la strat\u00e9gie... avec un peu de viande de b\u0153uf.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Qui utilise encore Bing - et pourquoi cela importe-t-il ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'audience de Bing est plus \u00e2g\u00e9e, plus professionnelle et plus fr\u00e9quente parmi les utilisateurs d'ordinateurs de bureau, en particulier dans les environnements Microsoft avec Windows et Office 365. Elle est \u00e9galement particuli\u00e8rement forte dans certaines zones g\u00e9ographiques. En Am\u00e9rique du Nord, Edge (le successeur d'Internet Explorer - vous vous en souvenez ?!) est le navigateur par d\u00e9faut sur de nombreux appareils. Le Royaume-Uni et l'Europe de l'Ouest utilisent Microsoft, en particulier dans les milieux professionnels et les entreprises.  Certaines parties de l'Asie-Pacifique sont encore domin\u00e9es dans les environnements professionnels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Pourquoi s'en pr\u00e9occuper ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Moins de concurrence = plus de facilit\u00e9 \u00e0 gagner<\/strong><br \/>\nMoins d'entreprises optimisent pour Bing, il est donc souvent plus facile de bien se classer.<\/p>\n<p><strong>Un algorithme diff\u00e9rent, des opportunit\u00e9s diff\u00e9rentes<\/strong><br \/>\nBing a tendance \u00e0 r\u00e9compenser les contenus bien structur\u00e9s, les mots-cl\u00e9s exacts et les balises m\u00e9ta solides. Ne vous attendez pas \u00e0 une belle interface utilisateur pour chaque \u00e9l\u00e9ment. Mais n'oubliez pas que cet auteur est tr\u00e8s attach\u00e9 au monde de l'iOS et aux fonctionnalit\u00e9s et interfaces esth\u00e9tiques d'Apple.<\/p>\n<p><strong>La visibilit\u00e9 de votre IA en d\u00e9pend<\/strong><br \/>\nLes LLM comme Bing Chat utilisent l'index de Bing pour informer les r\u00e9ponses, de sorte que votre pr\u00e9sence peut influencer ce que les gens voient dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Des gains rapides pour optimiser Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Soumettre votre site \u00e0 Bing Webmaster Tools<\/p>\n<p>Configurer Bing Places pour une meilleure visibilit\u00e9 locale<\/p>\n<p>Utiliser des donn\u00e9es structur\u00e9es et des m\u00e9tadonn\u00e9es solides<\/p>\n<p>Priorit\u00e9 \u00e0 la vitesse des pages, \u00e0 la convivialit\u00e9 pour les mobiles et \u00e0 la navigabilit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Tranche finale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing n'est peut-\u00eatre pas votre plus grande source de trafic aujourd'hui, mais il s'agit d'un pari strat\u00e9gique sur la direction que prend la recherche. Surtout, c'est un moyen intelligent d'atteindre les utilisateurs (et les machines) qui comptent avant que tout le monde ne s'en rende compte.<\/p>\n<p>Si vous \u00eates curieux de savoir \u00e0 quoi ressemble votre visibilit\u00e9 sur Bing, nous pouvons vous aider \u00e0 le d\u00e9couvrir. Prenez contact avec nous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing alimente l'IA comme ChatGPT. L'ignorer, c'est manquer de visibilit\u00e9. Voici pourquoi il est important et comment l'optimiser.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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