{"id":83728,"date":"2025-06-11T12:16:35","date_gmt":"2025-06-11T11:16:35","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83728"},"modified":"2025-10-16T18:07:59","modified_gmt":"2025-10-16T17:07:59","slug":"google-analytics-pour-les-debutants","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/","title":{"rendered":"Google Analytics pour les d\u00e9butants"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Google Analytics est un outil gratuit fourni par Google qui analyse les performances de votre site web, notamment le trafic, le comportement des utilisateurs et les performances des appareils. Il aide les entreprises \u00e0 identifier les domaines \u00e0 am\u00e9liorer et \u00e0 comprendre comment les utilisateurs interagissent avec le site web. L'identification de ces tendances permet d'optimiser les futures campagnes de marketing et de maintenir la pr\u00e9sence en ligne d'un site web. Cependant, pour les d\u00e9butants, Google Analytics peut sembler assez intimidant. Lisez la suite pour apprendre les bases de la configuration de Google Analytics, et\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#What_is_Google_Analytics\" >Qu'est-ce que Google Analytics ?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#Understanding_Google_Analytics\" >Comprendre Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#Key_Metrics_Beginners_Should_Know\" >Les indicateurs cl\u00e9s que les d\u00e9butants doivent conna\u00eetre<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#Tips_for_Getting_The_Most_Out_of_Google_Analytics\" >Conseils pour tirer le meilleur parti de Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#Common_Mistakes_to_Avoid\" >Les erreurs courantes \u00e0 \u00e9viter\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-for-beginners\/#Next_Steps_Where_to_Go_From_Here\" >Prochaines \u00e9tapes : Que faire maintenant ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><b>Qu'est-ce que Google Analytics ?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation d'un compte Google Analytics peut sembler une t\u00e2che ardue, mais elle est plus facile que vous ne le pensez. Voici quelques \u00e9tapes simples pour vous aider \u00e0 d\u00e9marrer : <\/span><\/p>\n<p><strong>1.<\/strong><b>Se connecter \u00e0 Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visiter <\/span><a href=\"http:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\"> et connectez-vous \u00e0 l'aide de votre compte Google<\/span><\/p>\n<p><b>2. Cliquez sur \"D\u00e9marrer la mesure\".\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cliquez sur le bouton \"Commencer \u00e0 mesurer\" pour commencer \u00e0 cr\u00e9er votre nouvelle propri\u00e9t\u00e9 GA4.<\/span><\/p>\n<p><b>3. Cr\u00e9er votre compte<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Il peut s'agir du nom de votre entreprise ou de votre site web<\/span><\/p>\n<p><b>4. Cr\u00e9er une propri\u00e9t\u00e9 GA4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Entrez un nom pour votre propri\u00e9t\u00e9 GA4 (par exemple, \"My Business Website\"), puis choisissez votre fuseau horaire et votre devise.\u00a0<\/span><\/p>\n<p><b>5. Ajouter un flux de donn\u00e9es<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Choisissez le type de flux de donn\u00e9es : Web, application iOS ou application Android.<\/span><\/p>\n<p><strong>6. I<\/strong><b>nstaller la balise GA4 sur votre site web<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir cr\u00e9\u00e9 le flux de donn\u00e9es, Google fournit un ID de mesure (qui ressemble \u00e0 G-XXXXXXXXXX). Vous pouvez ajouter le flux de donn\u00e9es de deux mani\u00e8res :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Code du site web\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager <\/span><\/li>\n<\/ul>\n<p><b>7. V\u00e9rifier les rapports en temps r\u00e9el\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Une fois le logiciel install\u00e9, rendez-vous dans la section \"Rapports en temps r\u00e9el\" et acc\u00e9dez \u00e0 votre site web dans un autre onglet. Retournez dans les rapports en temps r\u00e9el pour voir si les donn\u00e9es sont enregistr\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous ne savez toujours pas comment installer GA4 avec succ\u00e8s, notre \u00e9quipe chez Fresh Pies est experte dans l'installation de GA4. Contactez-nous d\u00e8s aujourd'hui si vous avez besoin d'aide.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"size-large wp-image-83747 aligncenter\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-300x199.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-768x510.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-350x232.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog.png 1088w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Google_Analytics\"><\/span><b>Comprendre Google <\/b>Analyse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le tableau de bord de Google Analytics 4 peut sembler impressionnant au premier abord, mais il est con\u00e7u pour vous donner des informations claires sur la mani\u00e8re dont les internautes trouvent et utilisent votre site web. D\u00e8s la page d'accueil, vous obtenez une vue d'ensemble du nombre d'utilisateurs, des sources de trafic et de l'engagement. Vous pouvez voir les visiteurs en temps r\u00e9el, suivre leur provenance, les pages qu'ils consultent et m\u00eame les actions qu'ils entreprennent. Des sections telles que \"Rapports\", \"Engagem<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">ent\" et \"Explorer\" vous permettent d'approfondir le comportement des utilisateurs et les conversions, afin que vous puissiez voir ce qui fonctionne et ce qui ne fonctionne pas en ce qui concerne votre site web.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Metrics_Beginners_Should_Know\"><\/span><b>Les indicateurs cl\u00e9s que les d\u00e9butants doivent conna\u00eetre<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lorsque vous naviguerez dans Google Analytics, vous chercherez principalement dans ces deux sections :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acquisition de trafic <\/b><span style=\"font-weight: 400;\">- affiche votre premi\u00e8re source d'utilisateurs, qu'il s'agisse d'une source organique, payante, d'affichage, directe ou de r\u00e9seau crois\u00e9.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pages et \u00e9crans<\/b><span style=\"font-weight: 400;\"> - identifie le trafic de toutes les pages associ\u00e9es \u00e0 votre site web.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lorsque vous analysez ces sections, vous voyez appara\u00eetre un tableau que vous pouvez personnaliser en fonction des param\u00e8tres qui vous int\u00e9ressent. Les indicateurs cl\u00e9s \u00e0 prendre en compte sont les suivants :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sessions<\/b><span style=\"font-weight: 400;\"> - identifie l'engagement d'un utilisateur tout au long de son parcours sur le site web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Taux de rebond<\/b><span style=\"font-weight: 400;\"> - est repr\u00e9sent\u00e9 par un % et indique le nombre de fois qu'un utilisateur quitte le site web apr\u00e8s avoir visit\u00e9 une seule page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dur\u00e9e moyenne de la session<\/b><span style=\"font-weight: 400;\"> - indique le temps qu'un utilisateur a pass\u00e9 sur le site web au cours d'une seule session.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilisateurs actifs<\/b><span style=\"font-weight: 400;\"> - pr\u00e9sente le nombre d'utilisateurs uniques qui se sont connect\u00e9s \u00e0 votre site web au cours d'une p\u00e9riode donn\u00e9e.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_The_Most_Out_of_Google_Analytics\"><\/span><b>Conseils pour tirer le meilleur parti de Google Analytics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pour tirer le meilleur parti de Google Analytics, tenez compte des meilleures pratiques suivantes\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser Insights<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour les domaines qui vous semblent difficiles, utilisez la fonction d'intelligence \"Ask Analytics\" pour poser des questions sur vos donn\u00e9es afin d'obtenir les r\u00e9ponses dont vous avez besoin.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser la barre de recherche<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il est parfois difficile de trouver des indicateurs. La barre de recherche situ\u00e9e en haut de la page est con\u00e7ue pour vous aider \u00e0 trouver les indicateurs que vous avez du mal \u00e0 trouver. Il vous suffit de taper quelque chose comme \"taux de rebond\" et Google vous renverra le chiffre de l'indicateur que vous recherchez.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relier votre compte analytique \u00e0 d'autres sources de donn\u00e9es\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Analytics vous permet de vous connecter \u00e0 d'autres sources de donn\u00e9es, telles que Google Ads, afin d'obtenir des rapports plus d\u00e9taill\u00e9s.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser les codes UTM\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez suivre des \u00e9v\u00e9nements individuels, tels que des campagnes de newsletters ou des liens dans les m\u00e9dias sociaux, la cr\u00e9ation de codes UTM est b\u00e9n\u00e9fique, car vous pouvez suivre des campagnes marketing individuelles dans GA4. De nombreux g\u00e9n\u00e9rateurs de codes UTM sont disponibles sur Google.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivre les \u00e9v\u00e9nements cl\u00e9s<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Votre site web comporte certains \u00e9l\u00e9ments que vous souhaitez suivre, tels que les soumissions de formulaires et les clics t\u00e9l\u00e9phoniques. Utilisez le gestionnaire de balises pour les installer. L'identification de ces interactions avec l'utilisateur permettra d'obtenir des rapports plus d\u00e9taill\u00e9s.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivi des conversions\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une fois que les \u00e9v\u00e9nements cl\u00e9s ont \u00e9t\u00e9 identifi\u00e9s et que le suivi a \u00e9t\u00e9 mis en place, suivez les \u00e9v\u00e9nements cl\u00e9s et identifiez-les comme des conversions pour voir combien de fois ces \u00e9v\u00e9nements se produisent.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><b>Les erreurs courantes \u00e0 \u00e9viter\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En mati\u00e8re de configuration et d'analyse des donn\u00e9es, il y a quelques erreurs faciles \u00e0 commettre qu'il convient d'\u00e9viter :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Codes de suivi install\u00e9s en double\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Placement incorrect du code lors de l'installation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un suivi incoh\u00e9rent sur toutes les pages\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le trafic interne n'est pas filtr\u00e9\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erreurs de balises UTM lors de la configuration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mauvaise utilisation des filtres\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne pas exclure les informations non pertinentes des rapports.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-83776\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png\" alt=\"\" width=\"988\" height=\"708\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png 988w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-300x215.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-768x550.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-350x251.png 350w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Next_Steps_Where_to_Go_From_Here\"><\/span><b>Prochaines \u00e9tapes : Que faire maintenant ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Une fois que vous vous serez familiaris\u00e9 avec Google Analytic, il deviendra probablement votre centre de donn\u00e9es. Les prochaines \u00e9tapes consisteront probablement \u00e0 d\u00e9velopper les \u00e9v\u00e9nements et les rapports, par exemple en utilisant Looker Studio pour obtenir des rapports plus d\u00e9taill\u00e9s, ce qui permettra d'identifier les domaines d'optimisation et les objectifs du site web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\"><span style=\"font-weight: 400;\">Contact <\/span><\/a><span style=\"font-weight: 400;\">Fresh Pies pour toute question ou aide concernant la cr\u00e9ation de Google Analytics. Nous nous ferons un plaisir de vous aider.\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics est un outil gratuit fourni par Google qui analyse les performances de votre site web, notamment le trafic, le comportement des utilisateurs et les performances des appareils. Il aide les entreprises \u00e0 identifier les domaines \u00e0 am\u00e9liorer et \u00e0 comprendre comment les utilisateurs interagissent avec le site web. L'identification de ces tendances permet d'optimiser les futures campagnes de marketing et de maintenir la pr\u00e9sence en ligne d'un site web. Cependant, pour les d\u00e9butants, Google Analytics peut sembler assez intimidant. Lisez la suite pour apprendre les bases de la configuration de Google Analytics, et\u00a0<\/p>","protected":false},"author":11,"featured_media":83734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-83728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for Beginners - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-pour-les-debutants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners\" \/>\n<meta property=\"og:description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/google-analytics-pour-les-debutants\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Analytics for Beginners\",\"datePublished\":\"2025-06-11T11:16:35+00:00\",\"dateModified\":\"2025-10-16T17:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"name\":\"Google Analytics for Beginners - 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